Crowdfunding: Engagement for Return on Investment … · © isn – innovation service network GmbH [email protected] Crowdfunding: Engagement for Return on Investment

© isn – innovation service network GmbH [email protected]

Crowdfunding: Engagement

for Return on Investment

Session 28: Making it Happen:

Financing City and Energy Innovation

Reinhard Willfort | Vienna | 2015-11-05


Agenda

The power of the Crowd

Crowdfunding Models

From Crowdfunding to Crowdbusiness

Crowdbusiness examples and experiences


isn – innovation service network

Crowdsourcing

(2007)

Crowdfunding

(2012)


European Crowdfunding Network Board of Directors

Alex Raguet, Lumo, France (Chairman)

Reinhard Willfort, 1000x1000, Austria

(Secretary of the Board)

Philippe Dardier, Alternativa, France (Treasurer)

Bart Becks, Angel.me, Belgium (Vice-Chairman)

Tero Weckroth, Invesdor, Finland

Coenraad De Vries, OnePlanetCrowd,

The Netherlands

Paul Massey, Crowdcube, UK

Yoann Nesme, PPL, Portugal


Nächstes Event


Crowd


7

That will

never work“


We need a culture for innovation!


9

work hard duty

success myself

diligence conformity money

Industrial

career logic

Quelle: Zukunftsinstitut


10

money

myself

success joy

self-realization

freedom

Quelle: Zukunftsinstitut

Career logic in a

„knowledge economy“


Crowdsourcing

Crowd Creativity

Crowdfunding

Crowdinvesting

„The Rise of Crowdsourcing“

Jeff Howe 2006 [wired]


Crowdsourcing Platform-Technology



www.openinnovation.at


Open Innovation Example:

Lego – https://ideas.lego.com

Community-Product: „Imperial Star Destroyer“


CUSTOMER

CREATIVE FAN

CO-WORKER

CO-THINKER


Crowdfunding


Principle of Crowdfunding

Not only 1 Investor gives € 1.000.000

Rather 1.000 Investors give each € 1.000

www.1000x1000.at


Crowdfunding (CF) Models

Donation based Geld für eine gute Tat

Reward based Geld für Anerkennung

------------------------------------------------------------------------

Lending based Geld für Zinsen

(Nachrangdarlehen)

Equity based Geld für Beteilung

(Genussrecht)

www.crowdfundingframework.eu


But Crowdfunding is more

than collecting money!

+ Pre-Check of ideas

+ Pre-Sales of products & services

+ Fast feedback loops > lower risk of innovation

+ Increasing customer loyalty

+ Word of mouth / recommendations

+ Marketing and sales support

Using swarm intelligence


Crowdfunding does not replace but

complements existing financing

Crowdfunding

Angel Investment Venture Fonds

Subsidies, grants, collaterals

Bank financing

12M Zeit 24M 36M

0 € > 3 Mio. €

0M 48M

250k € 750k €


Typical sequence of a Crowdfunding project

1. Setup

2. Campaining

3. Serve

• 4 to 8 weeks

• 1 to 3 months • run time



Crowdbusiness Project

Innovation: „Home solar power

plant“

Crowdfunding Platform

www.1000x1000.at

1.000 pre-sales à € 567,-

in between 7 weeks

Final: 654.223 € and

985 Investors / Customers


„the crowdbusiness machine“

Motivation

„Emotion“

Solution

„Innovation“

Business-

model

Communication plan – goal of campaign – runtime

Community Funding-

targets

Team setting - available resources

Crowdfunding platform


Incubators of Public Spaces

DI Dr. Reinhard Willfort

Implement a software platform enhancing the planning and designing of a city area as co-creative emergent process

Crowdsourced and Self-Organising Placemaking

Crowdfunding

Governmentality Living Lab: co-creation of policies and local-governance

Develop a new methodological approach to support the self-organisation of places

Test Incubators’ methodology and technology in real-world experiences


Overview

Duration: October 2014 – September 2017, Budget: 1 Mio EUR

Consortium

Partner


The future: „Crowdbusiness“

1

Innovation Services

2 3



Quelle: Moving Mainstream - The European

Alternative Finance Benchmarking Report,

University of Cambridge, 2015


Crowdfunding growth rate in

Billion $

Source: www.croudsourcing.org; 2015 CF –

Crowdfunding Industry Report

2.7

6.1

16.2

35.5

0

10

20

30

40

2012 2013 2014 2015e

http://www.croudsourcing.org


Dr. Reinhard Willfort Managing Director

+43.664.2220468

[email protected]

www.innovation.at

www.1000x1000.at

isn – innovation service network GmbH

8010 Graz, Hugo-Wolf-Gasse 6a

Documents

Crowdfunding: Engagement for Return on Investment … · © isn – innovation service network GmbH [email protected] Crowdfunding: Engagement for Return on Investment