#1 Crowdfunding: Ten Frontiers for the Future of Engagement

7/30/2019 #1 Crowdfunding: Ten Frontiers for the Future of Engagement

1/10

>(APKZBOVHBCHJ

Wfkpif*s Chscjdts Nhhuni Pfpkrt

Hkw / Hfxt5

Outurf ko Fhjnjfmfht


2/10

Zf nrf bficjdtfb tk sdnrf tdnt wf wcii `fpuìcsdchj tdf Wfkpifs Chscjdts NhhuniPfpkrt tctifb Hkw / Hfxt5 Outurf koFhjnjfmfht ch Enhunry 07>1 ns nh chtfrnatcvfcWnb npp( Rdf rfpkrt wcii dcjdicjdt tdf tfhmkst cmpkrtnht orkhtcfrs tdnt wcii bfochftdf outurf ko fhjnjfmfht okr mnrlftfrs)fhtrfprfhfurs nhb adnhjfmnlfrs5Arkwbouhbchj) Rrnhsmfbcn Qtkrytfiichj)Qkacni Aurntckh) @fdnvckr Adnhjf Jnmfs)Jrnssrkkts Adnhjf Mkvfmfhts) Akiin`krntcvfQkacni Chhkvntckh) Arkwbskurafb WrkbuatChhkvntckh) Akiifatcvf Chtfiicjfhaf) QkacniPfakmmfhbntckh nhb Dy`rcb PfnictyFxpfrcfhafs(

Rdrkujdkut 07>0) >77, pinhhfrs kh

MQIJPKVWs Chscjdts Hftwkrl dnvf `ffhtrnalchj chspcrchj wf` pintokrms nhb `rnhbprkjrnms nt tdf chtfrsfatckh ko skacni bntn)actczfhsdcp) arkwbskurachj nhb stkrytfiichj(Fvfry wffl) wf pcal up khf prkefat nhbaurntf tdf akhvfrsntckhs nrkuhb ct kh tdfMQIJPKVW Chscjdts Hftwkrl ctsfio ùt niskkh tdf `rknbfr skacni wf` chtk n wffliychscjdts rfpkrt( Fvfry qunrtfr) wf akmpciftdfsf chscjdts) nikhj wctd krcjchni rfsfnradnhb chscjdts orkm tdf MQIJPKVW jik`nihftwkrl) chtk tdf Wfkpifs Chscjdts ûnrtfriyMnjnzchf( Hkw) wf dnvf syhtdfsczfb tdfchscjdts orkm kur yfnr-ikhj fhbfnvkr ch outurfsanhhchj ns okrfscjdts chtk tdf outurf kofhjnjfmfht(

Zf `ficfvf) iclf Zciicnm Jc`skhtdnt) tdfouturf cs nirfnby dfrf< cts eust hkt vfry fvfhiybcstrcùtfb( Qk) chhkvntcvf wf` pintokrmsch tdf nrfns ko skacni bntn) actczfhsdcp)arkwbskurachj nhb stkrytfiichj pkcht tkwnrbschtfrfstchj pkssc`cictcfs okr rnhb prkjrnms

tdnt ifvfrnjf scmcinr mkbfis tk fhjnjfpfkpif( Ch turh) tdf wf` pintokrms nhb `rnhbprkjrnms ko tkbny jcvf us aiufs tk tdf outurfko fhjnjfmfht tkmkrrkw(

Ch kur rfpkrts kh tdf tfh orkhtcfrs tdnt wciibfochf tdf outurf ko fhjnjfmfht) wf stnrt `ybfsarc`chj wdy tdfy nrf cmpkrtnht) dkw tdfywkrl) nhb dkw `rnhbs mcjdt `fhfoct orkmtdfm< wf tdfh fxnmchf wf` pintokrms nhb`rnhb prkjrnms tdnt pkcht tk tdf outurf$tdnt cs nirfnby dfrf#< tdfh ochcsd `y cbfhtcoychjskmf ko tdf mkst cmpkrtnht ofnturfs ko tdntouturf) wctd kur rfakmmfhbntckhs kh dkw tk`fhfoct orkm tdfm(

Okr tdf hfxt tfh wffls) wf wcii puìcsdtdfsf rfpkrts khf `y khf) tdfh prfsfht tdfmtkjftdfr) ch akhtfxt) ns nh chtfrnatcvf cWnb npp(Bk su`sarc`f tk kur fmnci hfwsifttfrtk rfafcvffnad rfpkrt nhb nisk nh chvctf tk bkwhiknb norff akpy ko tdf chtfrnatcvf cWnb npp(

Wfkpifs Chscjdts Nhhuni Pfpkrt
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3/10

1

Zdnt cs Arkwbouhbchj;

Arkwbouhbchj chvkivfs pfkpif akmchj tkjftdfrtk akiifatcvfiy ouhb prkefats tdfy nrf pnssckhntfn`kut nhb dfip `rchj tdfm tk icof( Arkwbouhbchjdns `ffh usfb tk suppkrt n wcbf vnrcfty koprkefats) chaiubchj bcsnstfr rficfo) actczfhekurhnicsm) pkictcani anmpncjhs) stnrtups) nrt$musca) mkvcfs nhb kkls#) jnmf bfvfikpmfht)

sacfhtcoca rfsfnrad nhb anusfs( Ch rfturh) ouhbfrsrfafcvf n rfwnrb) wdcad mcjdt chaiubf n prkbuat)n austkmczfb fxpfrcfhaf) fqucty kr scmpiyrfakjhctckh) bfpfhbchj kh tdf typf ko prkefat(

Mcarkifhbchj pintokrms iclf Lcvn$vcbfk#) pffr-tk-pffr ifhbchj pintokrms iclf Wrkspfr nhb mcark-bkhntckh pintokrms iclf BkhkrsAdkksf$vcbfk# anh`f akhscbfrfb tk f prfbfafsskrs tk arkwbouhbchjpintokrms( Dkwfvfr) arkwbouhbchj ch cts prfsfhtokrm anh `f trnafb tk tdf chafptckh ko pintokrmsiclf chbcfjkjk$vcbfk# ch 0774 nhb Lcalstnrtfr

$vcbfk# ch 0773) `ktd ko wdcad akhhfat pfkpiftk arfntcvf prkefats ch hffb ko ouhbs( Ct fhtfrfbmnchstrfnm akhsackushfss ch 07>0) wdfh sfvfrniprkefats kh Lcalstnrtfr nhb ktdfr arkwbouhbchjpintokrms rncsfb mkrf tdnh "> mciickh fnad nhbup tk ">7 mciickh ch ouhbchj( Rdfsf chaiubftfadhkikjy jnbjfts iclf f-pnpfr wntad Wf`ìf< nmusca rfakrb nhb tkur y Nmnhbn Wnimfr< jnmchjprkefats iclf jnmchj akhskif Kuyn< nhb fvfh nakmmuhcty afhtfr ch Jiyhakad) Znifs(

Rdf suaafss ko suad arkwbouhbchj prkefatssdkws tdnt pfkpif nrf wciichj tk koofr ochnhacnisuppkrt tk pfkpif nhb prkefats tdfy `ficfvfch) nhb dns arfntfb n hfw mkbfi okr nrtcsts nhbfhtrfprfhfurs tk ouhb tdfcr prkefats(

Qkuraf5 p00fnri kh Oicalr

Dkw Bkfs Arkwbouhbchj Zkrl;

Kh mkst arkwbouhbchj pintokrms) n arfntkr$nh chbcvcbuni kr n jrkup# pctadfs n prkefat tktdf akmmuhcty nhb nsls okr smnii nmkuhts koouhbchj( Rdfh) tdf arfntkr nhb tdf akmmuhctyprkmktf tdf prkefat kh tdf arkwbouhbchj

pintokrm) kh tdf skacni wf`) nhb ch mnchstrfnmmfbcn) tk jntdfr suppkrt okr tdf prkefat) nhbdfip ct rfnad tdf ouhbchj jkni wctdch n spfacocfbburntckh(

Quaafssoui arfntkrs kotfh dnvf n aifnr pinh okrakmpiftchj tdfcr prkefat nhb n puìca dcstkry kosuaafssouiiy akmpiftchj scmcinr prkefats) nalfbup `y ichls tk prkefat wf`sctf nhb pfrskhni skacnihftwkrl prkocifs( @y inuhadchj tdf arkwbouhbchjprkefat ch puìca) arfntkrs nal up tdfcr prkefatswctd tdfcr rfputntckhs(

Mkst `nalfrs suppkrt arkwbouhbchj prkefats`nsfb kh trust) tk dfip tdfcr orcfhbs kr puìcaocjurfs tdfy dnvf ikhj nbmcrfb arfntf skmftdchjmfnhchjoui( Ktdfrs nrf chspcrfb `y tdf hfwhfssko tdf cbfn kr tdf rfwnrbs prkmcsfb `y tdfprkefat) suad ns `nalstnjf pnssfs okr n akhafrtkr `fchj chaiubfb ch n ocims arfbcts( Sft ktdfrsnrf nttrnatfb tk tdf cbfn ko ak-arfntchj tdfprkefat) y dnvchj chscbfr naafss tk upbntfs nhbtdf n`cicty tk akhtrcùtf tdfcr kwh cbfns tk ct(

Arkwbouhbchj pintokrms koofr arfntkrs mkrftdnh eust mkhfy( Rdfy nisk dfip arfntkrs tfsttdfcr cbfns ch puìca) ùcib n strkhj akmmuhctytdnt suppkrts tdfm nhb sprfnbs tdf wkrb)nhb jnch vcsc`cicty kh tdf pintokrm ctsfio) khskacni hftwkrls) ikjs nhb skmftcmfs fvfhhfwspnpfrs nhb tfifvcsckh(

Wfkpif nhb `rnhbs puttdfcr mkhfy wdfrf

tdfcr mkusf cs(
http://www.kiva.org/starthttp://www.youtube.com/watch?v=2ZYDKGfcSh4http://www.prosper.com/http://www.donorschoose.org/http://youtu.be/lPBcM8RLcAEhttp://www.indiegogo.com/http://youtu.be/7Z-3HZ-eZWc?t=20shttp://www.kickstarter.com/http://www.youtube.com/watch?v=_OT0-GQ2SaAhttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-androidhttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-androidhttp://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-consolehttp://spacehive.com/GlyncochCChttp://www.flickr.com/photos/p22earl/3297492023/sizes/l/in/photostream/http://www.flickr.com/photos/p22earl/3297492023/sizes/l/in/photostream/http://www.flickr.com/photos/p22earl/3297492023/sizes/l/in/photostream/http://spacehive.com/GlyncochCChttp://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-consolehttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-androidhttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-androidhttp://www.youtube.com/watch?v=_OT0-GQ2SaAhttp://www.kickstarter.com/http://youtu.be/7Z-3HZ-eZWc?t=20shttp://www.indiegogo.com/http://youtu.be/lPBcM8RLcAEhttp://www.donorschoose.org/http://www.prosper.com/http://www.youtube.com/watch?v=2ZYDKGfcSh4http://www.kiva.org/start


4/10

_cfw tdf ouii chokjrnpdca nt chtuct(akm

_cfw tdf ouii chokjrnpdca nt pifnsfouhb(us

_cfw tdf ouii chokjrnpdca nt chtuct(akm

Ns Qtfpdnh Nhjkuivnht) bfscjh bcrfatkr nt tfxtchjprchtchj akmpnhy Iumc) sdnrfb5

Okr us) Lcalstnrtfr dns `ffh n pkwfroui tkki tkakhhfat wctd n akmmuhcty pnssckhntf n`kutkur wkrl) tk dfip us akiifat arctcani chscjdt) nhbtk prkvcbf n tcmf ichf tdnt dfips us krjnhczf kurnatcvctcfs ns wf jrkw kur prkefat(

Wintokrms koofr khf ko twk ouhbchj mkbfis5 nii krhktdchj ch wdcad tdf arfntkr khiy jfts tdf ouhbsco tdf prkefat rfnadfs tdf ouhbchj jkni) nhb lffpct nii ch wdcad tdf arfntkr jfts wdntfvfr nmkuhttdf prkefat dns rncsfb) crrfspfatcvf ko wdftdfrct dns mft tdf ouhbchj jkni( Kvfr tcmf) tdrff

bcstchat mkbfis ko arkwbouhbchj dnvf fmfrjfb)okausfb kh bkhntckhs) ifhbchj nhb chvfstmfhts(

Ns arkwbouhbchj fakmfs mnchstrfnm) wf nrf`fjchhchj tk sff hcadf arkwbouhbchj pintokrmstnrjftchj spfacoca jfkjrnpdcfs) ouhbchj mkbfisnhb typfs ko prkefats( Wkzcìf$vcbfk#) Ufazfanhb ZfOuhb okaus kh bcvfrsf prkefats chNustrnicn) Rncwnh nhb tdf V(L( rfspfatcvfiy(NrtcstQdnrf$vcbfk# okausfs kh musca prkefats)ArkwbPcsf$vcbfk# nhb Pnzkk$vcbfk# kh hkh-

prkocts) IkubQnuaf$vcbfk# kh mfnhchjoui nbs)JcvfOkrwnrb$vcbfk# kh pntcfhts) JkOuhbMf$vcbfk# kh pfrskhni prkefats) QpnafDcvf$vcbfk#kh puìca spnafs) Arfbcìfs$vcbfk# kh okkb

ùschfssfs) nhb Arkwbouhbfr$vcbfk# nhbArkwbAu`f$vcbfk# kh stnrtups(

Arkwbouhbchj okr @rnhbsQfvfrni rnhbs dnvf usfb arkwbouhbchjprchacpifs ch tdfcr prkjrnms tk akhhfat tdfcr onhswctd wkrtdy prkefats nhb hkh-prkocts $tnrjftchj`nalfrs#) nhb tk fhakurnjf onhs tk stnrt tdfcr kwhprkefats nhb antniyzf pksctcvf adnhjf $tnrjftchjarfntkrs#(

Ch tdf mkst pkpuinr mkbfi) `rnhbs nsl tdfcrfmpikyffs) austkmfrs kr onhs tk vktf okr ficjcìfhkh-prkocts tk rfafcvf pdcinhtdrkpca jrnhts( Mnhy

`rnhbs nisk fhnìf tdf akmmuhcty mfm`frs tkbcrfatiy nal tdf hkh-prkocts y vkiuhtffrchj krbkhntchj mkhfy( Qfvfrni `rnhbs dnvf inuhadfbrfaurrchj prkjrnms tdnt okiikw tdcs mkbfi)wdcad chaiubf Adnsf Akmmuhcty Jcvchj$vcbfk#)Nmfrcanh Fxprfss Mfm`frs Wrkefat$vcbfk#) nhbQtnrùals _ktf(Jcvf(Jrkw(

Ch nhktdfr pkpuinr mkbfi) `rnhbs nsl tdfcr onhs tk

nat ns adnhjfmnlfrs `y arfntchj tdfcr kwh prkefats

nhb jntdfrchj suppkrt orkm tdfcr hftwkrls tk

qunicoy okr ouhbchj( Hkt khiy bk tdfsf prkefatsrfafcvf ouhbchj) ùt nisk vcsc`cicty orkm tdf `rnhb

nhb cts akmmuhcty mfm`frs) nhb suppkrt orkm

tdf `rnhb nhb cts fmpikyffs tk rfniczf nhb sanif

tdf cbfn( @rnhbfb prkjrnms tdnt okiikw tdcs

mkbfi chaiubf tdf Wfpsc Pforfsd Wrkefat$vcbfk#)

@fhfttkhs Vhfmpikyff ko tdf Sfnr$vcbfk# nhb

Mndchbrn Jrkups Qpnrl tdf Pcsf$vcbfk#(

@ktd ko tdfsf typfs ko arkwbouhbchj prkjrnmstnp chtk tdf snmf byhnmcas ns tdf arkwbouhbchjpintokrms( @rnhbs prkvcbf adnhjf mnlfrs nhb

hkh-prkocts tdf kppkrtuhcty tk akhhfat wctd n inrjfrakmmuhcty) nhb koofr tdfcr onhs n rnhjf ko prkefats

tdnt mntad tdfcr pnssckhs( Adnhjfmnlfrs nhb

hkh-prkocts natcvntf tdfcr hftwkrls tk suppkrt tdf
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5/10

6

prkefats) nhb lffp nalfrs fhjnjfb wctd upbntfskh prkjrfss burchj tdf ouhbrncschj pfrckb( Rdf`rnhb prkvcbfs arfbc`cicty nhb vcsc`cicty) `fykhbouhbchj( Ochniiy) `rnhbs rfiy kh tdf wcsbkm koarkwbs tk cbfhtcoy prkefats tk ouhb) nhb onhs offinoochcty hkt khiy okr tdfcr onvkrctf prkefats) ùt niskokr tdf `rnhb okr arfntchj tdf pintokrm tk suppkrt

tdfm(

Arkwbouhbchj ansf stubcfs

Rdrkujdkut tdf yfnr) wf dnvf trnalfb tdfakhvfrsntckhs nrkuhb n hum`fr ko arkwbouhbchjpintokrms nhb rnhbfb arkwbouhbchj prkjrnmsch kur wffliy chscjdts rfpkrts nhb qunrtfriymnjnzchfs< dfrf nrf n ofw dcjdicjdts(

Arkwbouhbchj pintokrm5 Lcalstnrtfr

Pfnb tdf ouii ansf stuby kh kur ìkj kr khQicbfsdnrf

Qkuraf5 lcalstnrtfr(akm

Lcalstnrtfr cs tdf inrjfst V(Q( arkwbouhbchjpintokrm) fmpkwfrchj nrtcsts nhb fhjchffrs tkrncsf ouhbs orkm chbcvcbunis(

Mclf @uinefwslc) n usfr fxpfrcfhaf bfscjhfr)bfsarc`fb Lcalstnrtfr ns5

N pinaf wdfrf nrtcsts nhb fhjchffrs anh akhhfatwctd tdf pfkpif ch bcrfat pffr-tk-pffr rfintckhsdcpswdk nrfht eust ùychj fhtfrtnchmfht) tdfyrf

dfipchj mnlf brfnms n rfnicty(

Lcalstnrtfr okausfs kh ouhbchj ko arfntcvfprkefats nhb ociis n jnp tdnt wns arfntfb `y tdfsikw fakhkmy nhb ubjft sinsdfs( Ns ekurhnicstEnmfs Pffb k`sfrvfb ch tdf musca chbustry5

Ns tdf musca chbustrys ochnhacni rfskurafsakhtchuf tk arumìf) mkrf chbfpfhbfhtmuscacnhs nrf turhchj tk onhs tk bcrfatiy ochnhafwkrl tdnt mcjdt hkt ktdfrwcsf jft bkhf(

Rdcs hffb dns dfipfb oufi tdf jrkwtd nhbsuaafss ko Lcalstnrtfr( Ekurhnicst Wntrcacn Akdfhhktfb5

\Lcalstnrtfr] rfafhtiy `knstfb tdnt ct fxpfatfbtk rncsf >67 mciickh ch akhtrcùtckhs ch 07>0(@y akmpnrcskh) tdf Hntckhni Fhbkwmfht okr tdfNrts) hktfb Snhafy Qtrcalifr) khf ko Lcalstnrtfrsokuhbfrs) dns n ùbjft ko >2? mciickh(

Lcalstnrtfr okiikws tdf nii kr hktdchj

ouhbchj mkbfi) ch wdcad khiy prkefats tdntdnvf suaafssouiiy mft tdfcr ouhbchj jknis npprkxcmntfiy 21& ko nii Lcalstnrtfr prkefats rfafcvf ouhbs( Lcalstnrtfr `ficfvfs tdcs mkbfiprktfats fvfrykhf chvkivfb) ns prkefats wctdchsuoocacfht ubjfts nrf ifss iclfiy tk suaaffb(Qchaf 0773) Lcalstnrtfr dns dfipfb rncsf mkrftdnh "067 mciickh okr mkrf tdnh 02)777 prkefats(

Arkwbouhbchj pintokrm5 IkubQnuaf


Qkuraf5 ikubsnuaf(akm

IkubQnuaf cs n arkwbouhbchj pintokrm tdnt ouhbsnbvfrtcschj okr skacni jkkb(

Rdf pintokrm koofrs pfkpif n uhcquf kppkrtuhctytk rknbanst mfssnjfs tdnt anh dfip skacfty( Nsskacni natcvcst Efrfmy Zciicnms akmmfhtfb5

Mkst ko us anht nookrb n `cii`knrb( @ut co wf jkttkjftdfr wctd iclf-mchbfb pfkpif nhb fnadadcppfb ch n `ct) pfrdnps wf akuib usf eust n smniipnrt ko tdf nbvfrtcschj hftwkrl okr skmftdchjpksctcvf(

Rdcs kppkrtuhcty dfips hkh-prkocts nhbkrjnhczntckhs rfnad inrjfr arkwbs nhb arfntfinrjfr hftwkrls ko iclf-mchbfb pfkpif( @ikjjfr@ftd @uazyhslc k`sfrvfb5

Mkst ko tdfsf \skacni mfbcn] kutifts rfqucrf

pfkpif tk kpt ch tk rfafcvf upbntfs nhb chvctfs(Rdcs mfnhs tdnt okr tdf mkst pnrt) krjnhczntckhswctd tdf n`cicty tk antniyzf skacni nhb fhvcrkhmfhtniadnhjf fhb up prfnadchj tk tdf adkcr(
http://peopleslab.mslgroup.com/peoplesinsights/category/weekly-report/http://peopleslab.mslgroup.com/peoplesinsights/magazine/http://peopleslab.mslgroup.com/peoplesinsights/magazine/http://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-28-kickstarter/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-28-kickstarterhttp://www.kickstarter.com/http://www.kickstarter.com/http://www.mrteacup.org/post/an-ambitious-plan-for-putting-kickstarter-out-of-business.htmlhttp://www.boston.com/ae/music/articles/2012/07/26/amanda_palmers_connection_with_fans_on_view_in_kickstarter_success_summer_tour/http://www.nytimes.com/2012/03/17/arts/kickstarter-and-artspire-as-models-of-arts-financing.htmlhttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-36-loudsauce/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-36-loudsaucehttps://www.loudsauce.com/http://makewealthhistory.org/2012/06/11/loudsauce-advertising-for-the-public-good/http://www.shareable.net/blog/loudsauce-crowdfunds-advertising-that-mattershttp://www.shareable.net/blog/loudsauce-crowdfunds-advertising-that-mattershttp://makewealthhistory.org/2012/06/11/loudsauce-advertising-for-the-public-good/https://www.loudsauce.com/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-36-loudsaucehttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-36-loudsauce/http://www.nytimes.com/2012/03/17/arts/kickstarter-and-artspire-as-models-of-arts-financing.htmlhttp://www.boston.com/ae/music/articles/2012/07/26/amanda_palmers_connection_with_fans_on_view_in_kickstarter_success_summer_tour/http://www.mrteacup.org/post/an-ambitious-plan-for-putting-kickstarter-out-of-business.htmlhttp://www.kickstarter.com/http://www.kickstarter.com/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-28-kickstarterhttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-28-kickstarter/http://peopleslab.mslgroup.com/peoplesinsights/magazine/http://peopleslab.mslgroup.com/peoplesinsights/magazine/http://peopleslab.mslgroup.com/peoplesinsights/category/weekly-report/


6/10

Qkuraf5 my`nhltrnalfr(akm

Qkuraf5 uhdntf(`fhfttkh(akm+uhfmpikyff-ko-tdf-yfnr

Zny tk jk) Adnsf- ct cs rforfsdchj tk sff n `cjonafifss akrpkrntckh mnlchj tdchjs rcjdt( Rdnhlsokr ikklchj kut okr tdf icttif juys.

Dkwfvfr) tdf hffb tk anmpncjh okr vktfs nhbakmpftf wctd ktdfr adnrctcfs dns ifb tk muadbf`ntf nmkhjst hkh-prkocts n`kut tdf rfturh kh

chvfstmfht ko pnrtcacpntchj ch suad prkjrnms( Nsakhsuitnht Anrrcf Dcrmfr akmmfhtfb5

Okr us) `fchj ch khf ko tdfsf akhtfst-typfjrnhts dns `ffh n wkhbfroui tdchj sk onr( Ct mnyhkt wkrl ns wfii okr skmf krjnhczntckhs( Ct dnsdfipfb charfnsf nwnrfhfss ko tdf hffb okr kurprkefat nhb dns sfrvfb ns n bkkr-kpfhfr) sk tkspfnl) okr rfintckhsdcps tdnt wcii inst ikhj notfrtdf akhtfst fhbs(

Rdcs typf ko prkjrnm nisk rfqucrfs akhstnht

anmpncjh mnhnjfmfht nhb prknatcvfakmmuhcantckh wctd nubcfhafs( @(I( Kadmnh)n akhsuitnht nhb akhtrcùtkr tk NbNjf(akm)wdk dns wrcttfh n`kut tdcs prkjrnm nt ifhjtd)akhscbfrs Adnsf Akmmuhcty Jcvchj tk `f5

n mkbfi ko wdnt nhb wdnt hkt tk bk ch nakrpkrntf pdcinhtdrkpy anmpncjh(

@rnhbfb arkwbouhbchj prkjrnm5 @fhfttkh

Vhfmpikyff ko tdf Sfnr


Ch 07>0 @fhfttkhs Vhfmpikyff ko tdf Sfnrjnvf 677)777 tk >77 prkefats tk afif`rntfykuhj pfkpifs chjfhucty) arfntcvcty) nhb n`cictytk arfntf hfw wnys ko nbbrfsschj tdf prkìfm kouhfmpikymfht(

Zdcif tdf pintokrm mny hkt dnvf nh cmmfbcntfcmpnat kh trnbctckhni mfbcn ùychj nhbnbvfrtcschj) ct cs ochbchj suppkrt orkm `ktdakhsumfrs nhb nbvfrtcsfrs( Ns nbvfrtcsfr McadnfiAncsscf akmmfhtfb5

C wkrl ch nbvfrtcschj nhb my jkni cs tk mnlf n

mkrf dumnh wny ko akmmuhcantckh nhb tdcsakhafpt ko cbfns akmchj orkm tdf puìca cs nimksttk mf rfvkiutckhnry(

@rnhbfb arkwbouhbchj prkjrnm5 Adnsf

Akmmuhcty Jcvchj


Qchaf 0773) Adnsf Akmmuhcty Jcvchj dnsbkhntfb mkrf tdnh "04 mciickh tk mkrf tdnh 677adnrctcfs `y nslchj cts fmpikyffs nhb austkmfrstk ocrst hkmchntf ficjcìf adnrctcfs) tdfh nslchjcts 1(4 mciickh onhs kh Onaf`kkl tk vktf okr tdfcronvkrctf adnrctcfs(

Rdf okur-yfnr prkjrnm dns akhtrcùtfb muadifnrhchj tk Adnsfs chtfrhni jcvchj strntfjy(

Ns Qnmnhtdn Qmctd) ekurhnicst nt HS Rcmfssncb5

EWMkrjnh Adnsfs jkni wctd tdf n`kvfakhtrcùtckh cs tk akhtchukusiy fhjnjfakmmuhctcfs tdnt anrf nhb nrf lhkwifbjfnìfkh adnhjf ch tdf EWMkrjnh Adnsf Okuhbntckhsjcvchj strntfjy(

Rdf prkjrnm dns nisk dfipfb sprfnb tdf wkrbn`kut Adnsfs pdcinhtdrkpca fookrts nhb sdnpfpfkpifs kpchckh n`kut tdf `rnhb( Ns Euicf @rkwh

akmmfhtfb kh Onaf`kkl5
http://www.mybanktracker.com/news/2010/06/14/chase-community-giving-launches-on-facebook/http://unhate.benetton.com/unemployee-of-the-year/http://philanthropy.com/blogs/social-philanthropy/are-online-philanthropy-contests-worth-the-effort/31540http://adage.com/article/digitalnext/chase-shows-manage-online-charity-campaign/237644/http://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-42-unemployee-of-the-year/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-42-unemployee-of-the-yearhttp://unhate.benetton.com/unemployee-of-the-year/http://www.facebook.com/loudsaucehttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-39-chase-community-giving/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-39-chase-community-givinghttps://apps.facebook.com/chasecommunitygiving/http://www.forbes.com/sites/samanthasmith/2012/06/04/10-winners-at-the-social-innovation-summit/http://www.facebook.com/ChaseCommunityGivinghttp://www.facebook.com/ChaseCommunityGivinghttp://www.forbes.com/sites/samanthasmith/2012/06/04/10-winners-at-the-social-innovation-summit/https://apps.facebook.com/chasecommunitygiving/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-39-chase-community-givinghttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-39-chase-community-giving/http://www.facebook.com/loudsaucehttp://unhate.benetton.com/unemployee-of-the-year/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-42-unemployee-of-the-yearhttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-42-unemployee-of-the-year/http://adage.com/article/digitalnext/chase-shows-manage-online-charity-campaign/237644/http://philanthropy.com/blogs/social-philanthropy/are-online-philanthropy-contests-worth-the-effort/31540http://unhate.benetton.com/unemployee-of-the-year/http://www.mybanktracker.com/news/2010/06/14/chase-community-giving-launches-on-facebook/


7/10

:

Qkuraf5 vktfjcvfjrkw(akm+

Qkuraf5 spnrltdfrcsf(akm

Chvkivchj austkmfrs nisk akmpifmfhtfbQtnrùals akhtrcùtckh tk hkh-prkocts( NsQtnrùals austkmfr Quznhhf A akmmfhtfb5

Rdcs sffms iclf n jkkb wny okr Q@ tk hkt khiybkhntf ouhbs tk n hkh-prkoct ùt tk nisk rncsfnwnrfhfss okr tdf hkh-prkocts tdnt nrf kut tdfrf.

Ch rfturh) austkmfrs offi n sfhsf ko prcbf okrakhtrcùtchj tk wkrtdy anusfs nhb n sfhsf konoochcty okr Qtnrùals okr mnlchj ct dnppfh( NsQtnrùals austkmfr Qnrnd akmmfhtfb5

Offis jkkb tk pntrkhczf n akmpnhy tdnt cspdcinhtdrkpcaniiy mchbfb(

@rnhbfb arkwbouhbchj prkjrnm5Mndchbrn Qpnrl tdf Pcsf


Ch 07>0 nhb 07>1) Mndchbrn Jrkup cs jcvchj jrnhtsko "> mciickh tk 3? cbfns nhb prkefats tdnt anhbrcvf pksctcvf adnhjf ch Chbcn uhbfr cts Qpnrl tdfPcsf prkjrnm( Mndchbrn nisk akhhfats adnhjfmnlfrs wctd fnad ktdfr nhb mfhtkrs) tk dfiparfntf nh faksystfm okr skacni chhkvntckhch Chbcn(

Zdcif @fhfttkh cs onmkus okr dcjdicjdtchj skacnicssufs ch cts nbvfrtcschj) tdcs anmpncjh mnrlstdf `rnhbs ocrst fookrt tk suppkrt tdfsf cssufsochnhacniiy( Ns Qtunrt Fiicktt) akiumhcst ntHS Rcmfs wrktf5

Okr nimkst ns ikhj) arctcas dnvf bcsmcssfb tdf

\@fhfttkh] nbs ns fxpikctntcvf `fanusf tdfy bkhkt koofr skiutckhs tk tdf prkìfms kr nsscstnhaftk tdf anusfs tdnt akuib usf ochnhacni dfip( Hkw)dkwfvfr) @fhfttkh cs jkchj tk put skmf mkhfywdfrf cts mkutd cs(

Skutd uhfmpikymfht cs n anusf tdnt dns n inrjfpnssckhntf okiikwchj jik`niiy) nhb tdf prkjrnmdns chspcrfb wcbfsprfnb akvfrnjf ko tdf cssufnhb pnrtcacpntckh orkm 20)0?? uhfmpikyfbykuhj pfkpif( Ns HSRcmfs rfnbfr BEhktfb5

Fvfry icttif `ct dfips wdfh yku dnvf hk ek`nt nii("

Rdf 6)777 jrnhts nhb tdf rfifvnhaf kotdf anusf wcii dfip @fhfttkh ùcib n bffpfrrfintckhsdcp wctd tdf ykutd mnrlft( Ns Nbwfflìkjjfr Rcm Hubb wrktf5

Rdfy mny `f ifss prkvkantcvf tdnh inst yfnrs)ùt pfrdnps tdfyii mnlf n mkrf instchj bcoofrfhafch tdf icvfs ko tdf tnrjft mnrlft(

@rnhbfb arkwbouhbchj prkjrnm5

Qtnrùals _ktf(Jcvf(Jrkw


Ch 07>0) Qtnrùals _ktf(Jcvf(Jrkw jnvf "2mciickh tk >02 ikani hkh-prkoct krjnhczntckhs`nsfb kh vktfs orkm My Qtnrùals Pfwnrbs anrb-mfm`frs(

Rdf prkjrnm arfntfb nh kppkrtuhcty okrQtnrùals tk chvkivf rnhb ikynicsts ch ctsakrpkrntf purpksf( Ns skacni bk-jkkbfr RnrnHnmc akmmfhtfb5

Khf ko tdf okaus nrfns ko tdf QtnrùalsOkuhbntckh cs dfipchj tdf akmmuhctcfs ch wdcadtdfy kpfrntf) nhb burchj tdf mkhtd ko Nprci wf)tdf pfkpif) jft tk dfip tdfm bfacbf wdfrf nhb tkwdkm ct jkfs tk ch kur vfry kwh akmmuhctcfs(
http://www.votegivegrow.com/http://www.sparktherise.com/http://www.starbucksmelody.com/2012/04/06/vote-give-grow-at-starbucks-open-thread/http://philanthroplease.wordpress.com/2012/04/04/vote-to-help-give-away-starbucks-money/http://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-9-mahindra-spark-the-rise/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-9-mahindra-spark-the-risehttp://www.sparktherise.com/http://www.sparktherise.com/http://mediadecoder.blogs.nytimes.com/2012/09/18/benetton-ads-address-youth-unemployment-by-offering-help-to-unemployees/http://localhost/var/www/apps/conversion/tmp/scratch_3/mediadecoder.blogs.nytimes.com/2012/09/18/benetton-ads-address-youth-unemployment-by-offering-help-to-unemployees/http://www.adweek.com/adfreak/after-kissing-campaign-benetton-makes-inspiring-unemployed-youth-143811http://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-16-vote-give-grow/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-16-votegivegrowhttp://www.votegivegrow.com/http://philanthroplease.wordpress.com/2012/04/04/vote-to-help-give-away-starbucks-money/http://philanthroplease.wordpress.com/2012/04/04/vote-to-help-give-away-starbucks-money/http://www.votegivegrow.com/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-16-votegivegrowhttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-16-vote-give-grow/http://www.adweek.com/adfreak/after-kissing-campaign-benetton-makes-inspiring-unemployed-youth-143811http://localhost/var/www/apps/conversion/tmp/scratch_3/mediadecoder.blogs.nytimes.com/2012/09/18/benetton-ads-address-youth-unemployment-by-offering-help-to-unemployees/http://mediadecoder.blogs.nytimes.com/2012/09/18/benetton-ads-address-youth-unemployment-by-offering-help-to-unemployees/http://www.sparktherise.com/http://www.sparktherise.com/http://www.slideshare.net/mslgroup/peoples-insights-volume-1-issue-9-mahindra-spark-the-risehttp://peopleslab.mslgroup.com/peoplesinsights/peoples-insights-volume-1-issue-9-mahindra-spark-the-rise/http://philanthroplease.wordpress.com/2012/04/04/vote-to-help-give-away-starbucks-money/http://www.starbucksmelody.com/2012/04/06/vote-give-grow-at-starbucks-open-thread/http://www.sparktherise.com/http://www.votegivegrow.com/


8/10

Zf nisk fxpfat skmf hcadf arkwbouhbchjpintokrms tk okaus kh akhhfatchj rnhbs wctdarfntkrs nhb nalfrs( Wrkefjjt$vcbfk# ch Qpnch cstrychj tk prkmktf n mkbfi wdfrf `rnhbs spkhskrprkefats ch rfturh okr austkm rfwnrbs orkmarfntkrs(

Nirfnby) wf nrf sffchj fxnmpifs ko `rnhbs)krjnhczntckhs nhb afif`rctcfs suppkrtchj prkefatskh arkwbouhbchj pintokrms( Okr chstnhaf) MkzciinOcrfokx cs koofrchj mntadchj jrnhts nt Arkwbrcsf(

Qkmf `rnhbs wcii jk ourtdfr nhb arfntf tdfcrkwh arkwbouhbchj pintokrms) nhb nsl tdfcrakmmuhcty mfm`frs tk ouhb prkefats nhbhkh-prkocts kh n mntadchj jrnht `nscs) hkt khiytdrkujd vcrtuni natckhs suad ns vktchj(

Dkwfvfr) ns `rnhbfb arkwbouhbchj prkjrnms

`fakmf mnchstrfnm) nhb tdfcr hkvfity wfnrs koo)wf fxpfat tdnt tdfy wcii `fakmf mkrf okausfb)wctd n strkhjfr nicjhmfht `ftwffh tdf `rnhbspurpksf nhb tdf typf ko prkefats kr hkh-prkocts ctouhbs(

Rdf prkjrnm cs n bfmkhstrntckh ko MndchbrnJrkups akmmctmfht tk cts akrpkrntf pdcikskpdyPcsf( Nb vftfrnh Pnmfsd Hnrnynh akmmfhtfb5

Mndchbrn cs mnlchj n stntfmfht ct csakmmcttfb tk dfipchj Chbcn) nhb `nalchj ct wctdnatckh( \Qpnrl tdf Pcsf] cs nh fikqufht stntfmfht

ko cts pksctckhchj) uhiclf n mfrf nbvfrtcschjanmpncjh tdnt snys tdf akmpnhy cs akmmcttfbtk skmf anusf kr tdf ktdfr(

Rdf chctcntcvf tnps chtk tdf pnssckhs ko tdf Chbcnharkwbs) ns okrmfr nb-mnh Inlsdmcpntdy @dntpkchtfb kut5

Rdf rniiychj ary ko Pcsf nhb tdf anii tk natckhko Qpnrl tdf Pcsf akuibht dnvf akmf nt n `fttfrtcmf tdfrf nrf dfrkfs fmfrjchj orkm fvfry wnilko icof nhb `fchj fjjfb kh `y tdf jfhfrni puìca(

Ns akhsumfrs fvkivf ch tdf bcjctni njf) ct cscmpkrtnht okr `rnhbs tk `f sffh ns nutdfhtca nhbskacniiy rfspkhscìf( Hnrnynh akmmfhtfb5

Ns akhsumfrs jft ykuhjfr nhb mkrf nwnrf)tdfsf wcii `f charfnschjiy cmpkrtnht arctcanionatkrs noofatchj adkcaf("

Rdf Outurf ko Arkwbouhbchj

Ch tdf hfnr outurf) wf fxpfat fqucty-`nsfb

arkwbouhbchj pintokrms tk fakmf n pkpuinrwny tk ouhb stnrtups narkss tdf wkrib) ns ochnhacnirfjuintckh cs mkbcocfb tk niikw niikantckh kofqucty njnchst arkwbouhbchj( Quad mkbfisnirfnby wkrl ch mnrlfts iclf tdf VL(

Zf nisk fxpfat akhskicbntckh nmkhjst tdf inrjfrarkwbouhbchj pintokrms) ns inrjf arkwbouhbchjpintokrms iclf Lcalstnrtfr nhb chbcfjkjk fakmftruiy jik`ni tdrkujd krjnhca jrkwtd) naqucsctckhsnhb pnrthfrsdcps( Okr chstnhaf) chbcfjkjk cs

nirfnby chvfstchj ch suppkrtchj prkefats yarfntkrs orkm narkss tdf wkrib nhb ùcibchj nstrkhj jik`ni hftwkrl ko pnrthfrs) nhb Lcalstnrtfrdns nirfnby fxpnhbfb tk tdf VL(

Ch pnrniifi) wf fxpfat fvfh mkrf hcadfarkwbouhbchj pintokrms tdnt okaus kh nh uhbfr-sfrvfb sfjmfht kr jfkjrnpdy) ns wdctf in`fiarkwbouhbchj skotwnrf iclf Inuhadt) Dnybulf)Chvfstfb Ch) ArkwbOkraf nhb Antnrsf `fakmfmkrf pkwfroui(
http://www.projeggt.co.uk/http://www.youtube.com/watch?feature=player_profilepage&v=uPaObiyqcbchttp://www.crowdrise.com/firefoxchallengehttp://www.crowdrise.com/firefoxchallengehttp://www.thehindubusinessline.com/features/brandline/article2365783.ecehttp://www.bhatnaturally.com/advertising/mahindra-rise-going-beyond-taglines/http://www.thehindubusinessline.com/features/brandline/article2365783.ecehttp://www.launcht.com/http://haydukelabs.com/http://invested.in/http://crowdforce.co/https://github.com/danielweinmann/catarse#readmehttps://github.com/danielweinmann/catarse#readmehttp://crowdforce.co/http://invested.in/http://haydukelabs.com/http://www.launcht.com/http://www.thehindubusinessline.com/features/brandline/article2365783.ecehttp://www.bhatnaturally.com/advertising/mahindra-rise-going-beyond-taglines/http://www.thehindubusinessline.com/features/brandline/article2365783.ecehttp://www.crowdrise.com/firefoxchallengehttp://www.crowdrise.com/firefoxchallengehttp://www.youtube.com/watch?feature=player_profilepage&v=uPaObiyqcbchttp://www.projeggt.co.uk/


9/10

3

Ifnrh mkrf n`kut us nt5

pfkpifsin`(msijrkup(akm | twcttfr(akm+pfkpifsin`

Wfkpifs In` cs MQIJPKVWs prkprcftnryarkwbskurachj pintokrm nhb npprknad tdntdfips krjnhczntckhs tnp chtk pfkpifs chscjdts okrchhkvntckh) stkrytfiichj nhb adnhjf(

Rdf Wfkpifs In` arkwbskurachj pintokrmdfips krjnhczntckhs ucib nhb hurturf pu`icakr prcvntf) wf` kr mk`cif) dkstfb kr wdctf

in`fi akmmuhctcfs nrkuhb okur prf-akhocjurfbnppicantckh nrfns5 Fxpfrtcsf Pfqufst Hftwkrl)Chhkvntckh Adniifhjf Hftwkrl) Pfsfnrad /Chscjdts Hftwkrl nhb Akhtfst / NatcvntckhHftwkrl( Kur akmmuhcty nhb jnmchj ofnturfsfhakurnjf pfkpif tk sdnrf rcad akhtfht) vktf+

akmmfht kh ktdfr pfkpifs akhtfht nhbakiin`krntf tk ochb chhkvntcvf skiutckhs(

Rdf Wfkpifs In` arkwbskurachj pintokrmnhb npprknad okrms tdf akrf ko kur bcstchatcvfchscjdts nhb okrfscjdt npprknad) wdcad akhscstsko okur fifmfhts5 krjnhca akhvfrsntckh nhniyscs)MQIJPKVWs kwh chscjdt akmmuhctcfs) aicfht-

spfacoca chscjdts akmmuhctcfs) nhb ftdhkjrnpdcabffp bcvfs chtk tdfsf akmmuhctcfs( Rdf WfkpifsChscjdts unrtfriy Mnjnzchfs sdkwansf kuranpn`cicty ch arkwbskurachj nhb nhniyzchjchscjdts orkm akhvfrsntckhs nhb akmmuhctcfs(

Wfkpifs In`5Arkwbskurachj

Chhkvntckh / Chscjdts
http://peopleslab.mslgroup.com/peoplesinsights/https://twitter.com/peopleslabhttp://www.slideshare.net/mslgroup/mslgroup-peoples-lab-insights-networkhttps://twitter.com/peopleslabhttp://peopleslab.mslgroup.com/peoplesinsights/


10/10

Zrctf tk us tk stnrt n akhvfrsntckh kh tdf outurf ko fhjnjfmfht(5

Wnsani @fuaifr)

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