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2 0 0 9Media Data

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The trade journal for managers in the automobile industry

Your Advantage!The medium of the trade journal continues to rank among the most important sources of information for professional decision-makers. Print provides an overview and is stimu-lating. It thus promotes a particularly high level of informa-tion transfer to other B2B media – particularly the Internet. With a circulation 15,000 copies addressed in alternation to a total of around 35,000 decision makers, »Automobil Industrie« is a high-reach advertising medium for brand creation, image and awareness.

Automotive competence also in China:»Automobile Industry China« is the industry magazine for managers in the Chinese automotive industry! On Chinese language.

»Automobil Industrie« is the trade journal for managers in the automotive industry – written for the top levels of the automobile manufacturers and their component suppliers, production equipment suppliers and service providers.

The journal analyzes and interprets developments in the automobile markets and along the entire product creation process.

Through its unique combination of industry knowledge and management know-how, »Automobil Industrie« helps managers in the automotive industry with the preparation of strategic decisions – issue by issue.

»Special Reports« on trends, prospects and the backdrops of model policy and the models themselves round off the range of subjects.

The journal is published monthly, including two double- issues a year, plus special reports.

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Sales: Anna Gredel, Advertising Manager Phone: +49 931 418-29 20 E-Mail: anna_gredel@vogel-automedien.deMarketing: Stefan Zügner, Head of Marketing Phone: +49 931 418-24 29 E-Mail: stefan_zuegner@vogel-automedien.dePrice:One year’s subscription In Germany EUR 117,00 (incl. VAT.) Outside Germany EUR 123,00 (excl. VAT.)ISSN-No.: 0005-1306Analysis of advertising to editorial ratio in 2007 = 10 issues + 2 specialsSize of magazine: 210 mm wide, 297 mm high, DIN A4Total space: 1.188 pages = 100,00 % Editorial space: 740 pages = 62,29 % Advertising space: 448 pages = 37,71 % including job and classified ads: – bind-ins: 4 pages = 0,90 % loose inserts: 12 Analysis of editorial content in 2007 = 740 pagesAutomobile trade/market 157,6 pages = 21,3 % Management 110,3 pages = 14,9 % Companies 42,2 pages = 5,7 % Systems/Modules/Technology/Manufacturing 290,8 pages = 39,3 % Products 23,0 pages = 3,1 % Miscellaneous 116,1 pages = 15,7 %

740 pages = 100,0 %

Characteristics: »Automobil Industrie« is the top trade magazine for germany‘s most influential industry. The publication is geared toward meeting the needs of automotive manufacturers, suppliers, outfitters and service providers. »Automobil Industrie« appears as a monthly magazine and covers an especially broad spectrum of top-ics that includes the entire value chain of the automotive industry. Special focus is placed on the companies and the markets they serve. »Automobil Industrie« explains the trends and perspectives in development, design, manufacturing and logistics and answers questions pertaining to man-agement and business, thus serving as an information and communications plat-form for the entire automotive industry. Subscribers include industry managers who make and shape decisions as well as perform the preliminary work leading up to them.Frequency of publication: monthlyVolume: 54th volume in 2009Internet (URL): www.automobil-industrie.deMemberships: Media-Data Base of the German Technical PressOfficial Organ: –Publisher: –Publisher: Vogel Auto Medien GmbH & Co. KG Mailing address: Automobil Industrie, 97064 WürzburgAddress: Max-Planck-Str. 7/9, 97082 WürzburgPhone: Phone: +49 931 418-29 20Fax: Fax: +49 931 418-27 20Internet: Internet: www.automobil-industrie.deE-Mail: E-Mail: anzeigen@vogel-automedien.deEditorial Staff:Editor-in-chief: Wilhelm Mißler, Phone: +49 931 418-29 11 E-Mail: wilhelm_missler@vogel-automedien.deDeputy editor-in-chief: Claus-Peter Köth, Phone: +49 931 418-20 49 E-Mail: claus-peter_koeth@vogel-automedien.deEditorial assistant: Julia Fischer, Phone: +49 931 418-21 54 E-Mail: julia_fischer@vogel-automedien.de

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Circulation and Distribution Analysis

Circulation control:

Circulation analysis: Copies per issue on average throughout the year Period: 1st July 2007 to 30th June 2008

Print run: 15.745

Total circulation: 15.362 including abroad: 396

Sold circulation: 1.492 including abroad: 134 – Subscribed copies 1.473 including memver‘s copies: – – Single copie sales – – Other sales 19

Free copies 13.871

Archives, author´s copies and other copies: 383

Geographical distribution analysis:

Economic area Share of total circulation % copies

Germany 97,4 14.966 Abroad 2,6 396

Total circulation 100,0 15.362

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Overview of survey method for the distribution analysis Study method Distribution analysis by file evaluation - Complete survey Description of readership at the time of the survey: Data characteristics:The addresses of all recipients are stored in a data mailing list. Using the postal information available, data can be sorted according to postal codes or national and foreign recipients.Total number of recipients in the file: 34.072Total number of alternating recipients: 11.393Structure of recipients by distribution channel of an average issue:– Sold circulation 1.492 including Subscribed copies 1.437 Single copies – Other sales 19 – Free copies 13.871 including Regular free copies 820 Alternating free copies 11.393 Advertising copies 1.658 Total circulation 15.362including Germany 14.966 including abroad 396

Description of the study: Total base (sampled share): Total base (total circulation) 15.362 = 100,0%Including not covered by the study: 2.054 = 13,4% – Single copies –

– Abroad 396 – Advertising copies 1.658

The study represents the following share of the total base (total circulation) 13.309 = 86,6%Date of file evaluation: July 2008 Description of the data base: The evaluation is based on the complete file. The shares determined for the dis-tribution areas were projected for the total circulation (average for the year) in accordance with AMF No. 17. Target persons of the study: The personal recipients in institutions saved in the file Definition of readers: not applicable Study period: 1st July 2007 to 30th June 2008 Study organization: Vogel Auto Medien GmbH & Co. KG

Study method

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Recipients Strukture-Analysis Size of economic entity Share of total ciculation % opies 1 – 9 employees 17,2 2.643 10 – 19 employees 1,3 200 20 – 49 employees 1,5 231 50 – 99 employees 2,7 415 100 – 199 employees 5,3 815 200 – 499 employees 8,3 1.275 500 – 999 employees 12,2 1.875 1000 and more employees 8,3 1.275 not covered by survey 31,0 4.763

no specifications 9,6 1.475Germany 97,4 14.966 Abroad 2,6 396 Total circulation 100,0 15.362

Activities: Area of responsibility Not covered by the survey because these factors have no bearing on the value of this magazineActivities: Position in the company Share of total circulation

% Copies Owners, CEDs, managing directors 24,6 3.780 Purchasing/commercial managers 12,9 1.982 Sales managers, planning engineers, organization

managers, project engineers, production managers 17,6 2.704 Test engineers 4,9 753 Development/design managers 21,5 3.303 Electrical engineers 1,0 154 Heads of institutes, scientific staff 12,7 1.952 Others 2,2 339

Germany 97,4 14.966 Abroad (not covered) 2,6 396 Total circulation 100,0 15.362

Education / Professional Training Not covered by the survey because these factors have no bearing on the value of this magazine. Age Not covered by the survey because these factors have no bearing on the value of this magazine. This survey was organized, carried out and published in accordance with the current ZAW guidelines for the analysis of advertising media

Numbers in the Statistical Yearbook

Recipent groupsaccording »Classification of Economic Sectors« by the German Statistics Office

Share of total circulation % Copies

34 Automotive manufacturersManufacturers of passenger vehicles, commer-cial vehicles and vehicle parts

34,3 5.276

23.2, 25.125.2, 34,3

Component supplier industryManufacturers of vehicle bodies, trailers and supestructures, engines, transmissions, chassis equipment parts, engine-transmission units, interior equipment, vehicle electrics/electronics, tires, plastics, adhesives, paints, mineral oils, gaskets and aerated materials

45,5 6.983

27.1, 27.22.329.14, 29.51

Suppliers of equipment to the automotive industry Manufacturers of factory lines, machinery, equipment, tools, material forming and further processing systems

7,5 1.153

– Service industryService providers for the automotive industry, especially in the areas of logistics, business con-sulting, banks and R&D (e.g. rapid prototyping, rapid tooling)

8,5 1.307

73 Universities, colleges, institutes 0,2 31

75 Ministries, associations and further establishments 0,1 16

– Others (booksellers, private subscriptions) 1,3 201

Germany 97,4 14.966

Abroad (not covered) 2,6 396

Total circulation 100,0 15.362

Industrial sectors / Economic sectors / Fields of study / Professional groups

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Overview of survey method

Overview of survey method used for the readership structure analysisStudy method Recipient structure analysis by data evaluation - Complete survey Description of the recipient group at the time of the survey: Data characteristics:The addresses of all recipients are stored in a data mailing list. Using the postal information available, data can be sorted according to postal codes or national and foreign recipients.Additional data stored in the file: Industrial/economic sector, size of economic entity and activitiesTotal number of recipients in the file: 34.072Total number of alternating recipients: 11.393Structure of recipients by distribution channel of an average issue:– Sold circulation 1.492 including Subscribed copies 1.437 Single copies – Other sales 19 – Free copies 13.871 including Regular free copies 820 Alternating free copies 11.393 Advertising copies 1.658 Total circulation 15.362including Germany 14.966 including abroad 396

Description of the study: Total base (sampled share): Total base (total circulation) 15.362 = 100,0%Including not covered by the study: 2.098 = 14,1% – Single copies –

– Abroad 396 – Advertising copies 1.702

The study represents the following share of the total base (total circulation) 12.817 = 85,9%Day of data evaluation: July 2008 Description of the data base: The following sources were used for assignment of industrial/economic sectors and size of economic entity to the recipient addresses: - Address books and telephone books affiliated to the VDAV (Association of German Directory Media)- Trade fair catalogs- Written data from the recipients themselvesTarget persons of the study: The personal recipients in institutions saved in the file Definition of readers: not applicable Study period: 1st July 2007 to 30th June 2008 Study organization: Vogel Auto Medien GmbH & Co. KG

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1/2January/February

PD: 05.02.AD: 14.01.CD: 23.01.

ElectronicsChassisPersonnel management

Interior Detroit Auto Show, NAIAS (11.01.-25.01.)Braunschweiger Hybridsymposium (18.02.-19.02.)Z 2009, Leipzig (24.02.-27.02.)

3March

PD: 03.03.AD: 09.02.CD: 18.02.

Development / Service ProvidersLogistics / SCMMaterials

Model presentationMercedes-Benz E-Class

Embedded World, Nuremberg (03.03.-05.03.)CeBit, Hanover (03.03.-08.03.)Int. Automobilsalon, Geneva (05.03.-15.03.) VDI Kunststoffe im Automobil, Mannheim (25.03.-26.03.)VDA Technischer Kongress(25.03.-26.03.)AMI/AMITEC, Leipzig (28.03.-05.04.)

4April

PD: 03.04.AD: 12.03.CD: 23.03.

SafetyDriver AssistancePowertrain / Exhaust

ManufacturingProduction linesAutomationMetalworkingJoining and FasteningSurface TreatmentForming

Hannover Messe (20.04.-24.04.)SAE, Detroit (20.04.-23.04.)Safety Week, Aschaffenburg (20.04.-24.04.)Wiener Motorensymposium (07.05.-08.05.)Interpart/Surfacts, Karlsruhe (05.05.-06.05.)

PD* = Publication Date AD* = Advertising deadline CD* = Copy deadline

Schedule

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Issue Dates Feature Topics Special Report Trade Fairs/Conferences

5May

PD: 08.05.AD: 15.04.CD: 24.04.

InteriorControl elementsMaterials

ElectronicsVehicle Electrics ArchitectureSoftware / ActuatorsLighting SystemsInfotainment

Control, Stuttgart (05.05.-08.05.) Sensor+Test, Nuremberg (26.05.-28.05.)transport logistik, Munich (12.05.-15.05.)

6June

PD: 12.06.AD: 19.05.CD: 29.05.

ChassisDevelopment / Service ProvidersMeasuring / Checking / Testing

Würzburger Automobil Gipfel

Data management / IT in the automotive industry

European Automotive Testing Expo, Crash Test Expo (16.06.-18.06.)3rd Würzburg Automotiv Summit (24.06.-25.06.)Zulieferer Innovativ 2009, Audi-Forum Ingolstadt (24.06.)

7/8July

PD: 17.07.AD: 25.06.CD: 06.07.

ManufacturingHeating / Air ConditioningPersonnel management

Powertrain and Exhaust SystemsHybrid DrivesGasoline and Diesel EnginesAlternative Drives and FuelsHeat Management

OEMPartnersAugust

PD: 03.08.AD: 02.07.CD: 26.07.

OEM Partners 2009 Product report and databaseThe annual standard work for the auto-mobile industry with product informa-tion, company profiles, subcontractor portraits, contact names and complete delivery ranges.

9September

PD: 04.09.AD: 13.08.CD: 24.08.

Interior / SeatingSafetyLightweight ConstructionPowertrain / ExhaustChassis

IAA Trade fair issue IAA, Frankfurt (17.09.-27.09.)Motek, Stuttgart (21.09.-24.09.)f-cell, Stuttgart (28.09.-29.09.)

Advertising

copy test by

EMNID

Trade fair issue

PD* = Publication Date AD* = Advertising deadline CD* = Copy deadline

Issue Dates Feature Topics Special Report Trade Fairs/Conferences

10October

PD: 02.10.AD: 10.09.CD: 21.09.

ProductionLogistics / SCMData management / IT

ElectronicsBattery systemsEnergy management

Equip’ Auto, (October 2009)EMO, Milano (05.10.-10.10.)VDI Elektronik, Baden Baden (07.10.-08.10.)Materialica, Munich (13.10.-15.10.)FAKUMA, Friedrichshafen (13.10.-17.10.)Aachener Kolloquium (October 2009)Systems, Munich (27.10.-30.10.)driveIT, Stuttgart (01.11.)

11November

PD: 06.11.AD: 15.10.CD: 26.10.

ChassisMaterialsDevelopment / Service Providers

Model presentationAudi A8

Midest, Paris (November 2009)Productronica, Munich (10.11.-13.11.)SPS/IPC/Drives, Nuremberg (24.11.-26.11.)Euromold, Frankfurt (02.12.-05.12.)

12December

PD: 11.12.AD: 19.11.CD: 30.11.

Powertrain ExhaustLeightweight Construction

Heating / Air Conditioning

1/2January/ February 2010

PD: 01.02.2010AD: 14.01.2010CD: 23.01.2010

ElectronicsChassisPersonnel management

Interior Detroit Auto Show, NAIAS (January 2010)

PD* = Publication Date AD* = Advertising deadline CD* = Copy deadline

Schedule

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Your contact:Anna GredelDirector of Sales & Order ManagementPhone: +49 931 418-2920, anna_gredel@vogel-automedien.de

1� product groups provide clarity and increase catalog value. All product groups contain introductory articles and contributions on

new products and procedures. All advertising formats are placed in the product group of your

choice!

Database – your company profile at the click of a mouse

The comprehensive database provides an overview of companies in the automotive industry.

Over �00 product keywords and numerous other search criteria make it possible to perform detailed searches and ensure that your entry is found.

The question of who supplies what is answered at the click of a mouse.

www.oem-partners.de

Advertising formats for product catalogPrint advertisementMinimum size 1/8 page1/1-page, b/w 4,140.– € 1/1-page, 4-c 5,760.– € For details, see current price list 049 on the next page.

Standard-Eintrag im FirmenregisterPlacement on a text pageUniform format 1/16 page (94 mm x 32 mm)Components: Logo, address, phone, fax, e-mail, Web address, product range per entry and product group 399.– €

Company portrait in the product reportSpecial feature: Specially edited company portrait in the respective product group. Format: One double-pageComponents: Color photo, company logo, accompanying text about the company, all key data, complete addressCompany portraits are drawn up in close consultation with the editorial office.

One double-page 4,800.– €

Product Report – Who Supplies What in the Automotive Industry?

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Size Width × Height in mm

Basic rates/w

2c 3c 4c

2/1 page 8,280.– 9,360.– 10,440.– 11,520.–

1/1 page 190 × 270 4,140.– 4,680.– 5,220.– 5,760.–

Juniorpage 136 × 190 2,580.– 2,980.– 3,380.– 3,780.–

1/2 page 190 × 134 94 × 270 2,070.– 2,470.– 2,870.– 3,270.–

1/3 page 190 × 88 62 × 270 1,380.– 1,760.– 2,140.– 2,520.–

1/4 page 46 × 270 94 × 134 190 × 66 1,140.– 1,490.– 1,840.– 2,190.–

1/8 page 46 × 134 94 × 66 190 × 32 570.– 920.– 920.– 920.–

Circulation: 15.745 copysPrint run on average throughout the year: 15.362 copysMagazine size: 210 mm wide, 297 mm high, DIN A 4Type area: 190 mm wide, 270 mm highNumber of columns: 4 columns Column width: 46 mm Printing and binding process, printing materials:Offset, saddle-wire stitching. Printing materials in digital form on data carrier with proof or by ISDN. No liability is accepted for data which are faulty in content or incomplete. The redesigning or drafting of advertisements will be charged separately. The same applies to any changes which take more than the usual timerequired for processing (approx. 15 minutes).The delivery of faulty, incomplete or unusable data can cause a great dealof additional work, which will be charged separately at a rate of 80.- EUR per hour. Further information on how to deliver digital data can be found in the section „Data Delivery“Dates and deadlines:Frequency: monthly (see the schedule)Dates of publication: see the scheduleAd copy deadlines: see the schedulePublishing company: Vogel Auto Medien GmbH & Co. KGMailing address: Automobil Industrie, 97064 WürzburgAddress: Max-Planck-Str. 7/9, 97082 Würzburg Internet: http://www.automobil-industrie.deAdvertising department: Phone +49 931 418-2868 and 2869 Telefax +49 931 418-2810 E-mail: anja_guender@vogel-automedien.de

Terms of payment:2% discount for payment within 14 daysNet within 30 days

VAT ID No.: DE 201 951 723Banks: Sorting Code Account No. S.W.I.F.T. CodeDresdner Bank Würzburg 790 800 52 3 051 821 00 DRES DE FF 790IBAN: DE88790800520305182100

Advertisement sizes and rates in EUR:Value Added Tax to be added to all prices listed.

Advertising rate cardList No. 049, effective September 1,2008

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SurchargesColor charges (not subject to discount): Special colors on request.For each additional special color from the European Scale: 1/1 page 1/2 Seite 1/3 Seite 1/4 page and smaller2. color 540,– 400,– 380,– 350,–3. color 540,– 400,– 380,– 350,–4. color 540,– 400,– 380,– 350,–4c 1.620,– 1.200,– 1.140,– 1.050,–Surcharges for special positions:of gross price for black & white 10 % surchargePrices for special formats in EUR (subject to discount):(for printing costs and technical costs please inquire)Front cover with window fold, 4c EUR 13,170.–(= can be folded out into a double page)2 consecutive pages recto/verso, 4c EUR 6,210.–Cover wrap, 4c EUR 12,750.–(around front cover and back cover, motif of back cover not hidden)Front cover package band, 4c EUR 6,550.–Advertisements through gutter: treated as bleed advertisementsBleed charges (not subject to discount): 10% of basic price for 1/1 bwClassified advertisements:Classifieds and positions vacant ads 20 % discountPositions wanted ads 50 % discountSpecial advertising options: see on “Event“ and „Service“Reductions: For insertions placed within one yearSeries contract 3 ads 6 ads 12 ads 24 ads 5 % 10 % 15 % 20 %Space contract 1 page 3 pages 6 pages 12 pages 5 % 10 % 15 % 20 %Charges for additional technical services do not qualify for discount.Combination arrangements: please enquire

Bind-ins in EUR:Paperweight 2 pages 4 pages 6 pages 8 pagesup to 135 g/m2 4,140.– 6,210.– 8,280.– 10,350.–from 136 to 150 g/m2 4,550.– 6,830.– 9,100.– 11,380.–from 151 to 180 g/m2 5,175.– 7,760.– 10,350.– 12,930.–over 180 g/m2 6,210.– 9,310.– 12,420.– 15,525.–Rates for less than 90 g/m² (submit sample!) and more than 8 pages on request.Discounts: According to the series and space contracts, also in combination with advertisements. Basis: 1 sheet = 1 ad page 3 sheets = 2 ad pages2 sheets = 1.5 ad pages 4 sheets = 2.5 ad pagesA sample has to be submitted before the order can be confirmed.Size: 213 mm wide, 306 mm high, including 6 mm head and 3 mm outer trim on each side (please deliver folded into 4 or more pages).Loose inserts in EUR (do not qualify for discounts): Rates are quoted per thousand loose inserts. 2-4 pages 8 pages 12 pages over 12 pagesup to 25 g 285.– 290.– 295.– 300.–for each additional 5 g total weight: EUR 15.– per thousandThe width and height of the loose insert must each be 10 mm (minimum) smaller than the trimmed size of the magazine. Maximum size: 287 high x 200 mm wide. Minimum size: 105 mm high x 148 mm wide. A complication surcharge of EUR 16.– per ‰ is payable for partial circulations (minimum circulation 3,000). A sample must be submitted before the order can be confirmed. Attached postcards: Mechanically pasted postcards (attached parallel to the gutter; no oblique positioning) size DIN A6, maximum weight 5 g, in conjunction with a 1/1 page advertisement or bind-in: 33% of the gross b/w page rate or of the 2-page bind-in rate, plus pasting costs of EUR 35.– per ‰ (do not qualify for discount). Placement possibilities must be checked in advance. Pasting in of bro-chures, sample products etc. on request.Delivery address for bind-ins and loose inserts:To be dispatched free to Vogel Druck und Medienservice, Leibnizstrasse 5, D-97204 Höchberg, Germany (marked „For Automobil Industrie“ + Issue No.).For delivery no later than the advertising closing date.

Surcharges, Bind-ins, Loose insertsList No. 049, effective September 1,2008

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1. Scope of application; exclusive and future applicability1.1 These General Terms and Conditions apply to Customer’s bookings with Vogel Auto Medien

GmbH & Co. KG (hereinafter “Publisher”) for placing one or several advertisements or for cir-culating other advertising media, such as inserts, bound inserts or special advertising formats (hereinafter collectively the “Advertisement(s)”), in the magazines published by Publisher. These terms and conditions apply analogously to any services provided in connection with the placing of an Advertisement (e.g. redesign, drafts, modifications).

1.� Any General Terms and Conditions of Customer shall not apply even if Publisher has not specifi-cally objected thereto.

1.� These GTC in the present version also apply to all future Advertisement bookings, irrespective of whether or not they are referenced again in the individual booking. The contracting partner will be advised without delay of any amendments to these GTC (e.g. on the invoice). The amended GTC will be effective from awareness and apply to Customer’s next booking.

2. Conclusion of contract; contracting partner�.1 Customer’s bookings will be handled on the basis of the Advertisement price list as applicable

at the time the booking is placed. Customer may request the price list directly from Publisher or view it online www.vogel-media.de.

�.� Publisher reserves the right to refuse unconfirmed Advertisement bookings within 1� days of receipt of the booking. Further, Publisher has the right to refuse individual advertising contents in accordance with sec. � below.

�.� Advertisements including advertising of or for third parties (tie-in advertising) are subject to Publisher’s prior written acceptance in each case and entitle Publisher to bill a tie-in surcharge. The contracting partner shall be the Customer who accepts liability towards Publisher for the third parties’ acts and the costs of the Advertisement.

�.� In the event of agency bookings in case of doubt the contract is entered into directly with the advertising agency. If, however, the advertiser shall be the direct Customer, he must be identified by name by the advertising agency. Publisher has the right to request from the agency proof of the advertiser’s order to the advertising agency and proof of the business registration.

3. Artwork; proofs; other pieces of work; storage of Artwork�.1 Customer is solely responsible for the timely delivery and appropriate quality of the artwork or

other advertising media (hereinafter collectively the “Artwork”). Where digital Artwork is used, Customer is obliged to deliver the due and proper data files in due time before the beginning of the placement. A file is deemed “due and proper” if it complies with the media data applicable at the time or any other technical specifications issued by Publisher. A delivery is deemed “in due time” if the due and proper Artwork is received by Publisher by the latest delivery date notified in the media data as applicable at the time or otherwise communicated by Publisher.

�.� Proofs will be delivered only upon Customer’s express request. Customer is responsible for the correctness of any proofs returned to Publisher. If Customer fails to return in due time any proofs that were delivered to him in a timely fashion, such proofs will be deemed approved for print-ing.

�.� Customer will bear the costs for any preparation of or changes to the Artwork requested or caused by Customer (e.g. changes necessitated by late or incorrect delivery). Publisher’s price list as applicable at the time of the preparation or changes shall apply.

�.� On request, after publication of the Advertisement Publisher will provide proof thereof. A com-plete copy of the magazine will be provided if justified by the type and scope of the advertising contract. If proof can no longer be procured, it will be replaced by a confirmation of Publisher.

�.� Artwork will be returned to Customer, at Customer’s expense, only on Customer’s express request. The duty to store the Artwork expires three months after the fulfilment of the contract. Thereafter Publisher has the right to destroy the Artwork.

4. Publisher’s right of refusal�.1 Publisher reserves the right to accept or refuse individual Advertisements. Publisher may jus-

tify the acceptance or refusal on grounds of uniform standards regarding contents, origin, or technical format of the Advertisement. Publisher is entitled to a right of refusal as set out in this paragraph also with respect to Advertisement bookings accepted by representatives of Publisher or other receiving offices. Publisher will notify Customer without delay of any refusal of Advertisements.

�.� If the refusal is due to reasons within Customer’s responsibility, Customer’s obligation to make payment will not be affected. Customer will in any event be entitled to place replacement adver-tising. If a Customer who is not responsible for the refusal exercises this option, the payment obligation will remain unaffected as well.

5. Placing of Advertisement; marking�.1 Unless agreed otherwise the Advertisement will be published in the next available issue. �.� If several Advertisements have been booked in advance, in case of doubt they will be placed

within one year of the conclusion of the contract. The Advertisements will in case of doubt be published at regular intervals throughout the placement period.

�.� Publisher expressly reserves the right of editorial changes to the interior arrangement, the get-up, the title or the scope of the respective magazines and resulting changes to the publication dates.

�.� When placing the Advertisement Publisher will respect Customer’s preferences as far as possi-ble. Unless agreed otherwise Customer is not entitled to any specific placement or the exclusion of advertisements relating to the goods or services of a competitor.

�.� Advertisements which are not clearly recognizable as such by their design may be clearly dis-tinguished from other contents by Publisher in Publisher’s sole discretion, e.g. by marking them as “advertisement“.

6. Box number advertisements�.1. Responses to box number advertisements will be picked up by Customer at Publisher’s domicile.

If Customer instead requests being sent the responses, they will be sent by mail to the address specified by Customer, at Customer’s expense and risk. Registered letters and/or express letters received by Publisher will also be forwarded to Customer by regular mail unless requested oth-erwise by Customer.

�.� Responses which, for reasons outside Publisher’s responsibility, cannot be delivered to Customer’s address as specified by Customer, will be kept by Publisher for pick-up for four weeks. Thereafter Publisher has the right to destroy any responses that have not been picked up.

7. Remuneration; price changes; discounts�.1 The remuneration agreed between Publisher and Customer is set out in the booking confirma-

tion. In the absence of a written booking confirmation or any remuneration clause in the booking confirmation, the price list as applicable at the time of booking shall apply.

�.� Prices remain subject to change at any time. However, for bookings that have already been confirmed by Publisher, price changes will be effective only if they were announced with at least one month’s advance notice. In this event Customer will be entitled to a right of termination, which must be exercised in writing within 1� working days after the price change was notified. No refund of discounts under sec. �.�. will apply in this case. All further claims of Customer are excluded. If no notice of termination is given, the price increase will be deemed approved for pending bookings as well.

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�.� Except where advance payment has been agreed, invoices fall due by the deadline indicated on the price list and in all other cases within �0 days of the invoice date. Discounts for early payment will be granted in accordance with the price list.

�.� If Customer unjustifiably protests bills of exchange or checks or if a petition for insolvency pro-ceedings against Customer’s assets is filed, Publisher may suspend the further fulfilment of pend-ing advertising contracts until payment has been made, unless Customer provides security.

�.� No discounts will be granted to businesses whose corporate purposes include the booking of Advertisements for several advertisers in order to claim a collective discount.

�.� A collective discount may be claimed for affiliated companies only from the date of written proof of the affiliation. Affiliated companies for the purposes of this clause shall mean companies with a capital interest of more than �0 percent between them.

�.� The discounts indicated in the Advertisement price list apply only to the Advertisements published within one year. The one-year period commences upon publication of the first Advertisement unless a different beginning has been agreed in writing at the conclusion of the contract. If the one-year period is not observed, Customer is obliged to refund to Publisher the difference between the discount granted under the contract in consideration of the fixed total volume, and the discount corresponding to the actual volume purchased (refund of discounts).

8. Indemnification by Customer�.1 Customer is solely responsible for the lawfulness of the contents of Customer’s Advertisements.

Publisher is not obliged to review the Advertisements under legal aspects.�.� In particular, Customer is responsible for that the Advertisements delivered by him do not con-

travene any applicable laws (such as criminal laws, regulations for the protection of young persons, rules of fair competition) or rights of third parties (e.g. trademark rights, personal rights, copyrights). In particular, the Advertisements may not have any defamatory, discrediting or por-nographic contents or contents glorifying violence or war. Where any contacts are named in the Advertisement, Publisher assures that every natural person identified by name has consented thereto.

�.� If recourse is taken against Publisher by a third party, court or authority, due to culpable conduct on Customer’s part, especially culpable breach of the above obligations, Customer will indemnify Publisher, as far as legally possible, against any claims and pay the costs of the legal defence. Publisher will inform Customer without delay when any such claims are raised. Customer will use best efforts to support Publisher in the defence against these claims. If Customer fails to meet this obligation within a reasonable period of time to be fixed by Publisher, Publisher shall have the right to settle the third party’s claim in Publisher’s reasonable discretion in consideration of the legal and factual situation as known to Publisher. The costs of such settlement will be borne by Customer, including in the event that the settlement afterwards proves unfavourable due to Customer’s failure to provide information.

9. Warranty; notification of defects �.1 Publisher warrants that the quality and publication of the Advertisement are customary in

accordance with the contractual agreements (in particular booking confirmations, printing specifications in the media data), taking account of the specifications transmitted by Customer.

�.� If the publication of an Advertisement is not substantially consistent with the owed quality for reasons within Publisher’s responsibility, Customer is entitled to an immediate replacement plac-ing in a comparable setting.

�.� If Publisher seriously and definitely refuses to place the replacement, or if the replacement is defective as well within the meaning of sec. �.� above, Customer will have a right to reverse the (partial) booking concerned or to reduce payment to the extent the purpose of the Advertisement was impaired.

�.� Customer shall inspect the Advertisement promptly upon first publication and notify any defects (duty to notify defects). Concealed defects have to be notified promptly upon their discovery.

�.� Obvious defects must be notified in writing within five working days of the first publication of the Advertisement, concealed defects within five working days of their discovery.

�.� Warranty claims become time-barred after 1� months.10. Assignment; setoff; right of retention10.1 Any assignment of the claims arising from the Advertisement booking by Customer requires

Publisher’s prior written consent.10.� Any setoff by Customer against claims of Publisher is excluded unless Customer’s claim is

uncontested or established by final enforceable judgment. A right of retention may be asserted only if Publisher’s payment claim and Customer’s counterclaim are based on the same contrac-tual relationship.

11. Publisher liability11.1 Publisher shall be liable for damage sustained by Customer due to acts of intent or gross negli-

gence of Publisher or Publisher’s legal representatives, executives or vicarious agents.11.� Irrespective of the degree of fault, Publisher will be liable for damage caused by a breach by any

of the persons named in sec. 11.1 of a duty which is essential to the achievement of the contrac-tual purpose (major obligation), and in the event of wilful deceit. Likewise, Publisher will be liable irrespective of the degree of fault if the damage was caused by a breach of a guarantee issued by Publisher or a management fault not resulting from negligence.

11.� The above exclusion of liability shall not extend to Customer’s claims for damages based on inju-ries to life, limb or health caused by a breach of duty by Publisher or any of the persons named in sec. 11.1 above.

11.� In all cases other than those set out in sec. 11.1 to 11.� hereof, Publisher’s liability – irrespective of the legal grounds – shall be excluded. Claims for damages against Publisher become time-barred 1� months after they arose, unless they are based on a tortuous or wilful act.

11.� Claims for damages are limited to foreseeable damage characteristic of the contract and shall amount to �% of the booking value in the event of default.

12. Force majeure Any temporary interruption of the publication of Advertisements caused by force majeure, strike,

lawful lockout or unforeseeable operational breakdowns will not release the parties from the advertising contract. In any such case the acceptance period will be extended accordingly. These circumstances give rise to a right of rescission only if performance is definitely prevented, and otherwise after three months. Customer is entitled to suspend payments during the interrup-tion; advance payments made will be refunded, to the extent owed under the law, in connection with the reversal of the transaction, if any. Any further claims for damages are excluded.

13. Place of performance; governing law1�.1 Publisher’s domicile shall be the place of jurisdiction and performance if Customer is a busi-

ness. 1�.� This agreement is governed exclusively by the laws of Germany with the exclusion of the UN

Sales Convention.

Status: October �00�

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Instruction Delivery of dates

Digital advertisements – Printing materials:

Data formatPlease send us your printing materials in the form of PDF files. We recommend the international standard PDF/X-1a. For control purposes we need a color-true print-out or proof with media wedge. Please make sure that the dimensions comply with the formats of the advertise-ments you have ordered.

Color spacePrinting is by the standard offset printing method using the European scale with the following basic colors: cyan, magenta, yellow and black. Special colors are possible only on the cover and only by special agreement.

ProfilesThe corresponding profiles for converting and controlling the color space can be found on the website of ECI (www.eci.org).

ProofsThe digital proof must be produced one-to-one from the supplied data set and contain the Ugra/Fogra media wedge.

WarrantyWe accept no liability for printing results if the data supplied is incomplete or does not conform.Processing open data or correcting wrongly delivered advertisement formats requires additional work which will be invoiced to your account at cost price.

Sending your advertisements:

E-mail: verlags-service@vogel-medien.de

ISDN-Mac: * +49 931 418-3018 +49 931 418-3019

FTP server: * 1) Via FTP Client: vogelftp.vogel-net.de User: vs Password: service

2) Via browser ftp://vs:service@vogelftp.vogel-net.de

Data carrier: CD-ROM

* Form for “Digital advertisements – Printing materials” The form for “Digital advertisements – Printing materials” is required to ensure that your data is processed/assigned correctly.The form will be sent to you together with your confirmation of order.

Your contacts for questions about sending us your dataHerr Drescher: +49 931 418-2309 Herr Sommer: +49 931 418-22-86

1/2 page (vertical) 2 columns94 x 270with bleed:

104 x 2971/8 1 column46 x 134

1/16 1 column46 x 66

1/8 4 columns190 x 32

3/32 1 column46 x 99

3/16 2 columns94 x 99

3/32 2 columns94 x 48

1/4 2 columns94 x 134

1/8 2 columns94 x 66

1/16 2 columns94 x 32

1/32 2 columns94 x 15

2/3 page (vertical) 2 columns126 x 270with bleed:

136 x 297

2/3 page (horizontal) 4 columns190 x 180with bleed:

210 x 194

1/3 4 columns190 x 88with bleed:

210 x 102

3/4 page (horizontal) 4 columns190 x 200with bleed:

210 x 214

1/1 page190 x 270 with bleed:

210 x 297

9/16 page (Junior-Page)136 x 190 with bleed:

149 x 210

1/4 4 columns190 x 66with bleed: 210 x 82

1/2 page (horizontal) 4 columns190 x 134with bleed:

210 x 148

3/4 page (vertical) 3 columns142 x 270with bleed:

152 x 297

1/4 1 column46 x 270with bleed:

56 x 297

Advertisement formats »Automobil Industrie« (W x H in mm)

1/32 1 column46 x 32

3/64 1 column46 x 48

1/3 1 column62 x 270with bleed:

72 x 297

Delivery of bleeded ads: including 3mm trim allowance per bleed edge!

Examples of various advertisement formats W x H in mm.

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BusinessWeb

www.automobil-industrie.de has its finger on the pulse of the automotive industry. Be it corporate news or business-relevant announcements from political or economic fields, »Automobil Industrie Online« registers the industry‘s most important developments as they happen. No manager can do without the breaking news from »Automo-bil Industrie« and its BusinessWeb.

But that‘s only part of the story!

www.automobil-industrie.de presents a new multilayer, multimedial and interactive offering of technical, corporate and product information.

True to the slogan »finding is better than searching«, a par-ticularly high level of efficiency in the collection of informa-tion is assured by the micro-segmentation of subject areas, search agents in »My Areas«, individualized newsletters, RSS feeds and a company, car and market database.

The internet as a source of information becomes a tool that ideally complements the trade journal. According to the principle, »print provides an overview, online provides depth«, users find all the context-relevant information they want – quickly, precisely and in well-organized form.

Knowledge is permanently on call and can be accessed at any time and from any place.

1 Mio. Page Impressions from 2009

Your Advantage!In addition to content prepared by the editorial office, adver-tising customers can publish their own corporate content in the form of white papers and webcasts.Users wishing to view this special information are required to register. It is thus possible to generate highly qualified contact data from potential customers (leads). And where »knowing is better than guessing«, advertising becomes measurable and transparent.At the same time, classical digital advertising formats continue to guarantee reach and a contextually segmented addressing of target groups.

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Web adress (URL): http://www.automobil-industrie.deCharacteristics:www.automobil-industrie.de has its finger on the pulse of the automotive indus-try. Be it corporate news or business-relevant announcements from political and economic fields, “Automobil Industrie Online” registers the industry’s most important developments as they happen.www.automobil-industrie.de presents a new multilayer, multimedia, and inter-active offering of technical, corporate and product information. True to the slogan, “finding is better than searching”, a particularly high level of efficiency in the collection of information is assured by the micro-segmentation of subject areas, search agents in “My Areas” , individualized newsletters, RSS feeds, and a company database. Regardless of whether it is qualified lead generation in unprecedented quality or classic reach and contextually segmented addressing of target groups that you are looking for – www.automobil-industrie.de can meet your communications objectives.Target group: Managers at OEMs, suppliers, outfitters,

and service providersPublished by: Vogel Auto Medien GmbH & Co.KGPostal address: Max-Planck-Str. 7/9, 97082 Würzburg Phone: +49 931 418-2771 Fax: +49 931 418-2720 Internet: www.automobil-industrie.deEditorial contact:Editor-in-chief: Wilhelm Mißler Phone: +49 931 418-2911 E-mail: wilhelm_missler@vogel-automedien.deAdvertising contact: Anna Gredel Director of Sales & Order Management Phone: +49 931 418-2920 E-mail: anna_gredel@vogel-automedien.de

Marketing contact: Stefan Zügner Director of Marketing & Sales Phone: +49 931 4 18-24 29 E-mail: stefan_zuegner@vogel-automedien.de

Access monitored by: IVWAccess: Visits 114.824 *

Page impressions 353.733 * * monthly average, July-Sept. 2008

Terms of payment:2% discount for payment within 14 daysNet within 30 days

VAT ID No.: DE 201 951 723Banks: Sorting Code Account No. S.W.I.F.T. CodeDresdner Bank Würzburg 790 800 52 3 051 821 00 DRES DE FF 790IBAN: DE88790800520305182100

Online Advertisemts

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Product Publication of your own video production (e.g. as a product/application presentation, trade fair interview, speech, tutorial, or live seminar)

Communication goal To extend coverage

Placement In rotation within the topic pages/channels like a banner

Use Can be played back immediately in a separate window without registration

Preview/teaser Excerpt from video

User contact data (leads) No registration required, no generation of leads

Price 150 € CPTR/cost per thousand readers

Business-ClipGreater reach with your video clip

(Live)WebcastsGenerate user contact data (leads) – know who viewed your file

Product Publication of your own video production (e.g. as a product/application presentation, trade fair interview, speech, tutorial, or live seminar)

Communication goal To generate user contact data (leads)

Placement Context-related placement on all pages, optimized by search engine logic; listing in the Webcast database

Use Registration required for download; used to generate leads

Preview/teaser Title with brief description, company incl. logo, link to company profile in the company and prod-uct database; can also be viewed as abstract

User contact data (leads) Leads can be called up and analyzed at any time in the protected area (Lead Center)

Price 500 € /month, all leads included

Advertising impact of a Business-Clip:Coverage, awareness, brand creation, image Documentation of corporate know-how !

Advertising impact of a Webcast:Generate high-quality contact data of potential customers (leads) Documentation of corporate know-how !

Business-Clip Webcast

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Business-PaperGreater reach for your presentations in PDF format

WhitepapersTo generate user contact data (leads)

Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value

Communication goal To extend coverage

Placement In rotation within the topic pages/channels like a banner

Use Can be called up immediately without registration

Preview/teaser Excerpt from PDF

User contact data (leads) No registration required, no generation of leads

Price 150 € CPTR/cost per thousand readers

Advertising impact of a Business-Paper:Coverage, awareness, brand creation, image Documentation of corporate know-how !

Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value

Communication goal To generate user contact data (leads)

Placement Context-related placement on all pages, optimized by search machine logic; listing in the Webcast database

Use Registration required for download; used to generate leads

Preview/teaser Title with brief description, company incl. logo, link to company profile in the company and product database; can also be viewed as abstract

User contact data (leads) Leads can be called up and analyzed at any time in the protected area (Lead Center)

Price 500 € /month, all leads included

Advertising impact of a Whitepaper:Generate high-quality contact data of potential customers (leads) Documentation of corporate know-how !

Business-Paper Whitepaper

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Web-TV-SponsoringInterest in Web TV services is increasing all the time, and the automotive industry is no exception to the trend. This is why “www.automobil-industrie.de” continues to expand this type of editorial reporting. From trade fair television, to interviews, to model presentations and awards ceremonies.

Overview of package: Integration of your logo within the Web TV channel Integration of your trailer advert as a pop-up before articles

are displayed Supplementary media package comprising print and online

communication

Further breakdown and prices available upon request.

Advertising impact of Web-TV-Sponsoring:Coverage, awareness, brand creation, image Set new promotional accents !

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OEM Partners DatabaseComprehensive database with over 4,000 profiles of supplier companies and their products, including 17,000 direct contacts. The question of who supplies what in the automotive industry is answered comprehensively based on the slogan, “detailed searching for quality results”. Users can download entries free of charge. Your presence in this database thus contributes to your long-term corporate advertising strategy.

Advertising impact of a database entry:Coverage, awareness, brand creation, image Presentation in an editorial context !

Standard entry:Brief overview of your companyAddress data: Company name, post office box, street, zip code, town/cityContact information: Phone number, fax number, e-mail address, Web siteProfile data: Number of employees, sales, founding year, branches, parent/subsidiary companies, ownership structure, certifications, reference customersNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesLink to booked whitepapers, link to booked Webcasts

Listing view (search result)Display of company name, town/city, and country

Base price per month: Free(minimum booking period 12 months)

Premium entry:Comprehensive offer including many additional features as part of a microsite. Greater reach than the standard entry thanks to top place-ment in the listing view and automatic placement for context-relevant content throughout the portal.Address data: Company name, post office box, street, zip code, town/cityContact information: Phone number, fax number, e-mail address, Web siteProfile data: Number of employees, sales, founding year, branches, parent/subsidiary companies, ownership structure, certifications, reference customersNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesDeep links: Defined product categories linked to the relevant URL address of the company Web siteLink to booked whitepapers, link to booked Webcasts, company logo Brief overview of company:Dates, company news, company photos, company brochure Product display in showroom:Product name, brief description, product photo link to product URL. Up to 20 products can be displayed.Link to contact form

Listing view (search result):Display of company name, city/town, and country; link to company profile top placement; company logo; link to contact form; special placement (“Related content”); automatic assignment of company advertisement to related articles in the topic channels

Base price per month: 82.50 €(minimum booking period 12 months)

Added benefit

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Advertising impact of a Banner and Newsletter advertisementCoverage, awareness, brand creation, image Presentation in an editorial context !

Newsletter advertisingThe »Automobil Industrie« newsletter reports on top industry news Monday through Friday. Number of subscribers: 20,000 1), potential contacts/week: 40,000 1)

Banner advertisingThis classic online advertising format is available in almost every modern format – from oversize banners, to skyscrapers, to content ads.

Format Size (px) CPTROversize banner 728 x 90 80 e

Skyscraper 160 x 600, 120 x 600 80 e

Hockey stick 728 x 90 + 160 x 600 130 e

Wallpaper Size upon request 150 e

Content ad 300 x 60, 336 x 280 130 e

Text ad 200 characters 130 e

Page peel Size upon request 150 e

Oversize banner

Content ad

Skyscraper Hockey stick

Text adWallpaper

Page peel

Format Size (px) Price per Dispatch 1)

Price per Week

Price per Month

Full-sizebanner (top placement) 2) 468 x 60 600 e 1,200 e 4,800 e

Full-sizebanner (intermediate placement) 3)

468 x 60 520 e 1,040 e 4,160 e

Skyscraper 160 x 600 680 e 1,360 e 5,440 e 1) Based on number of subscriptions in 10/082) Placement: Initial newsletter advertisement: One banner preceding and following top news3) Placement between messages

Newsletter sponsoring Exclusive sponsoring of a newsletter dispatch Incl. co-branding with logo and “sponsored by” claim Sponsor advertisements only

Price: 1,000 e per dispatch

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High-quality feature articles meet the information needs of engineers in vehicle and engine design; of automotive experts at OEMs, suppliers, and service providers; of specialists at research and development centers; of students and trainees in the area of engine technology; and of outsiders who deal with the topic.

A German -> English/English -> German dictionary, a database containing over 1,000 engine- and vehicle-related abbreviations, and a specialist bookshop are also available in addition to the comprehensive text archive.

Specialized industry terms ensure above-average recognition and premium filtering with all search engines.

Use of the Web site is entirely free of charge.

The Internet portal that offers 100% value.

Online Lexicon: www.motorlexikon.deThe online lexicon, with over 7,000 key words and texts on engine technology. Continuous growth thanks to regular updates.

Format Size (px) CPTR

Oversize 728 x 90 80 e

Skyscraper 160 x 600, 120 x 600 80 e

Oversize

Skys

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Advertising impact of Topic-Sponsoring:Coverage, awareness, brand creation, image Presentation in an editorial context !

Advertising impact of Logo-Sponsoring Brand creation, image Presentation in an editorial context !

Logo-SponsoringWhen your logo is integrated (in an editorial topic special, for example), you are presented as a professional partner in an advertising environment free of waste coverage.

Overview of services: Integration of your logo with “sponsored by” claim and link Accompanying advertising measures:

- �,000 ad impressions with co-branded banner on “www.automobil-industrie.de” - Text advertisement with logo and “sponsored by” claim in the »Automobil Industrie« newsletter

Price: 1,000 €/month

Your benefit

Topic-SponsoringThis offer allows you to occupy an entire topic channel or an editorial topic.

Overview of services: Integration of logo in the respective topic channel or editorial topic

special with “sponsored by” claim and corresponding link Accompanying advertising measures:

- 5,000 ad impressions with co-branded banner on “www.automobil-industrie.de”

Homepage teaser (“InfoBox”) Wallpaper underlay or full use of all available advertising media

(oversize banner, text ad, etc.) in the topic channel/topic special Link to online specials (if available)

Price: 4,900 €/month

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Advertising impact of an Online Special:Presentation of customized editorial content Coverage, awareness, Brand creation, image Presentation in an editorial context Generation of high-quality contact data (provided that corporate webcasts/whitepapers are booked)

!

Online SpecialOnline specials position you and your products effectively as an integral part of “www.automobil-industrie.de”.

Overview of services:Initial setup

Navigation Graphical design Entry of editorial content Premium entry in “OEM Partners” database Production, online advertising media

Price: 5,000 €

Monthly services

Content maintenance Accompanying advertising measures:

- Banner on “www.automobil-industrie.de” - Text advertisements in the »Automobil Industrie« newsletter - Teaser on the online special homepage

Reporting: - Reach - Qualified contact data (leads)

Price: 7,000 €(minimum run time: � months)

Double bonus in »Automobil Industrie«One promotional advertisement in 1/1, �-c formatOne editorial promotion (advertorial) in 1/1, �-c format

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Cross-media campaigns for maximum success in advertisingVogel Auto Medien now offers efficient cross-media packages tailored to meet your target group needs in the automotive industry. This allows you to intelligently combine print, online, event, and service modules to maxi-mize impact and reach your communication goals. The result is a customized cross-media campaign that can take a variety of forms.

Basic campaignComponents:3 advertisements+ company entry in the “OEM Partners” online database

Module Advertising Format Description/Example Media Value

Print Print advertisement 3 x 1/4-page, 4-c advertisement in any 3 issues of »Automobil Industrie« 6,570. – e

Online Premium company entry Premium company entry in the “OEM Partners” database 990. – e

Media value 7,560. – e

Campaign price 6,804. – e

A 10% campaign discount is offered for basic campaigns in addition to the classic discount for print advertisements according to series contract or space contract.

Please note that these terms do not apply to individual advertising formats.

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Medium-KampagneBestandteile:3 advertisements+ Premium company entry+ Banner format (10,000 ad impress./month) for 3 months+ Newsletter advertisement, full-size banner with top placement for 4 weeks

Module Advertising Format Description/Example Media Value

Print Print advertisement 3 x 1/2-page, 4-c advertisement in any 3 issues of »Automobil Industrie« 9,499.50 e

Online Premium company entry Premium company entry in the “OEM Partners” database 990. – e

Online Oversize banner 728 x 90 px, 10,000 ad impressions per month for 3 months 2,400. – e

Online Newsletter advertisement

Full-size banner with top placement, published twice/week, potential contacts/week: 40,000 4,800. – e

Media value 17,689.50 e

Campaign price 14,151.60 e

A 20% campaign discount is offered for medium campaigns in addition to the classic discount for print advertisements according to series contract or space contract.

Please note that these terms do not apply to individual advertising formats.

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Premium CampaignComponents:3 advertisements+ Premium company entry in the “OEM Partners” online database+ Topic channel sponsoring+ Presentation area at the Würzburg Automotive Summit

Module Advertising Format Description/Example Media Value

Print Print advertisement 3 x 1/1-page, 4-c advertisement in any 3 issues of »Automobil Industrie« 17,280. – e

Online Premium company entry Premium company entry in the “OEM Partners” database 990. – e

Online Topic channel sponsoring

Sponsoring of a topic channel or editorial topic special of your choice 4,900. – e

Events Präsentationsfläche Presentation area Company or product presentation at the Würzburg Automotive Summit 4,500. – e

Media value 27,670. – e

Campaign price 19,369. – e

A 30% campaign discount is offered for premium campaigns in addition to the classic discount for print advertisements according to series contract or space contract

Please note that these terms do not apply to individual advertising formats.

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Lead CampaignComponents:Whitepaper + Webcast + Co-branded 1/1-page advertisement+ Co-branded+ Co-branded stand-alone newsletter

Module Advertising Format Description/Example Media Value

Online Whitepaper Your own company-written article concerning your company/products/applications 1,500. – e

Online Webcast Your own video production (presentation of your company/products/applications) 1,500. – e

Online Banner Co-branded skyscraper with 10,000 ad impressions guaranteed (max. runtime 3 months) 2,400. – e

Online Newsletter Co-branded stand-alone newsletter to 20,000 recipients 1,000. – e

Print Print advertisement Co-branded 1/1-page, 4-c advertisement in »Automobil Industrie« 5,760. – e

Media value 12,160. – e

Campaign price 9,120. – e

A 25% campaign discount is offered for lead campaigns.

Please note that these terms do not apply to individual advertising formats.

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General Terms of Business for Online AdvertisingPage 1

General Terms and Conditions for Advertising1. Scope, exclusive application1.1 The following terms and conditions are valid for the «advertising measures» conducted by Vogel

Auto Medien GmbH & Co. KG (hereinafter called »Vogel«) for the client. 1.2 Contrary terms and conditions of the client have no validity, even if not contradicted by Vogel in

individual cases.2. Advertising measures; Identification2.1 »Advertising measures« in the sense of these General Terms and Conditions comprise all »advertis-

ing material« bookable with Vogel and all other services bookable with Vogel within the framework of advertising (e.g. support with the provision of advertising material, translations, implementation of advertising campaigns).

2.2 »Advertising material« means offers comprised of pictures and/or text and/or sound sequences and/or animated pictures and/or comprising of a sensitive area which is linked on mouse-click to a web address (e.g. a link) specified by the client. Besides classic banner advertising this may com-prise specifically also product- and company entries, sponsoring or e-mail campaigns. So-called »download offers« of the client, such as web casts, web video, whitepaper and other download- or streaming offers kept ready by Vogel are also included. »Whitepapers« are specialist data, compiled by the client on specific topics, which may also contain product- and company information.

2.3 Advertising material not clearly identifiable as such due to its design is clearly separated from other content by Vogel, at its sole discretion, e.g. by identification as »advert«.

2.4 With reference to advertising material in the download offer, Vogel is not obliged to identify this in accordance with Section 2.3. It is the client’s responsibility to do this, if required. He is further obliged to identify the download offer with his company name and to keep this information up-to-date. For the rest, Section 5.6 is applicable.

3. Order completion3.1 A contract on advertising measures materializes following written confirmation by Vogel or by per-

formance of the advertising service. The contract is considered rejected unless it is confirmed or performed within two weeks. Verbal or telephonic declarations are not legally binding and require written confirmation to be effective.

3.2. In the case of agency bookings, the contract materializes with the advertising agency itself in case of doubt. Should an advertiser become a client, the latter must be mentioned by name by the adver-tising agency. Vogel is entitled to demand proof of the commissioning by the advertiser as well as a proof of registration of a business.

4. Provision of advertising material by the client4.1 Insofar as the advertising material is to be placed by Vogel, the client will provide the advertising

material to Vogel at least five working days prior to the agreed first appearance date. The provi-sion of data is subject to Vogel’s relevant current »Technical requirements«. Should Vogel not be in a position to achieve the proper and on schedule publication of the advertising material due to

delayed delivery or non-compliance with the »Technical requirements« of Vogel, the client’s obliga-tion to pay remains unaffected thereof.

4.2. The client is responsible for the on schedule provision of advertising material.4.3. Insofar as the client has the right to place the advertising material himself, Vogel will provide him

with a password for this purpose. The client is obliged to keep this password secret. Vogel has the right to prescribe technical requirements to the client regarding the placement of this advertising material. In addition, Vogel may prohibit the application of certain techniques, specifically if Vogel’s servers may thereby be excessively loaded or if the functionality of Vogel’s websites may be impaired.

4.4 Provided a new browser window is opened, the client is entitled to use so-called deep links for reference to his website. Employment of other technical methods leading the user away from the page or collecting his data is not allowed, particularly the use of pop-ups, prompting for the input of user data and the placement of cookies require prior written permission by Vogel.

5. Duties of client; Indemnity against liability 5.1 The client shall ensure that the advertising material transferred or placed by him is protected

by state-of-the-art protection software and is free from malicious code such as e.g. viruses and trojans. The client undertakes that the advertising measures transferred or placed by him do not contravene applicable laws (e.g. the applicable penal laws, the regulations for the protection of minors and the unfair competition law) or third party rights (e.g. trademark rights, personal rights, copyrights). In particular, the advertising measures shall not contain defamatory, discrediting or pornographic content or content glorifying violence or war. Insofar as the advertising material men-tions contacts, the client assures that consent has been obtained of any natural person mentioned by name.

5.2 Insofar as the client obtains leads, he shall undertake to use these solely for own purposes of advertising, market- or opinion research and not pass these on to third parties or use these for the purposes of third parties. Should the client culpably contravene these obligations, he shall be obligated to pay Vogel a commensurate contractual penalty to be determined by Vogel in each individual case, the basis and magnitude of which may be reviewed by a competent court of law (Section 14.1).

5.4 The client undertakes to honor the applicable data protection regulations. He shall respect the revocation of the consent of a user and promptly block such user’s data, following notification.

5.5 The client assures that he has obtained the necessary rights in respect of all authors of advertising material, allowing him to concede such rights to Vogel in accordance with Section 9.1 and 9.2. The same is applicable to possibly required agreements with collecting societies (specifically GEMA). He shall bear all costs charged by these collecting societies. Vogel carries no responsibility for verification of the advertising measures of the client.

5.7 Should a claim be made on Vogel by a third party, a court of law or an authority because of culpable behavior of the client, in particular due to a culpable violation of the above obligations, the client undertakes to indemnify Vogel against possible claims as far as legally possible and to bear the

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legal defense costs. Vogel will immediately inform the client of the assertion of relevant claims. The client shall support Vogel to the best of his ability in the defense against these claims. Should the cli-ent fail to meet this obligation within a reasonable period to be determined by Vogel, Vogel is entitled to settle such third party challenge by its own professional judgment and in due consideration of the circumstances and legal position as presented to Vogel. The costs of such settlement shall be borne by the client, also in the case where the settlement in hindsight proves prejudicial due to information not provided by the client.

6. Power of refusal; Discontinuation of the advertising measures6.1 Vogel may refuse individual advertising measures if these contravene applicable laws or applicable

legal practice, official or judicial directives or contravene a cease-and-desist declaration issued by Vogel or infringe on third party rights or if the publication is unacceptable to Vogel on grounds of the content, the origin or for technical reasons.

6.2 Vogel is entitled to (temporarily) discontinue the implementation of advertising measures should there be a justified suspicion that the conditions in accordance with Section 6.1 have been met, specifically in the case where a third party asserts a not obviously unjustified violation of his rights, where a warning exists in a similar case, or in case of the initiation of investigations by governmen-tal authorities. The same is applicable to the case where the client subsequently makes changes to the advertising material content that lead to a violation in accordance with Section 6.1. Vogel will inform the client of such a discontinuation and will grant him the opportunity to explain and, if necessary, prove the legality of the advertising measure.

6.3. The client may equally demand the discontinuation or removal of the advertising measure by Vogel if a claim is made on him by a third party because of an infringement. Insofar as the client can himself remove or put the advertising measure offline, he is in such case obliged to remove or block this himself.

6.4. In the case of the advertising measures being refused or discontinued following action on the pre-ceding sections, the client shall nevertheless pay the compensation agreed upon, unless Vogel was able to sell the provided advertising space elsewhere. There is no obligation to pay for a discontinu-ation in accordance with Sections 6.1 or 6.2, provided the client is able to prove that the contents of the advertising material was legitimate and no reasons for the refusal and/or discontinuation initiated by Vogel therefore existed.

7. Obligation to give notice of defects7.1. The client shall check the advertising measure immediately following the date of first publication

and give notice of possible defects (obligation to give notice of defects). In case of concealed defects, notification shall be given immediately after their detection.

7.2. Written notice shall be given of evident defects within five working days of first publication and of concealed defects within five working days after detection.

8. Placing of advertising; Leads; Term; Availability8.1. Vogel will place the advertising material within the framework of the specifically booked advertis-

ing measure, with utmost consideration for the wishes of the client. Unless agreed otherwise, the

client is not entitled to a specific placing or the exclusion of advertising for goods or services of a competitor of the client.

8.2. Vogel will make download offers as well as company and product entries available on a database, together with the information of other clients, and have these ready for retrieval by users via the client’s booked channels. It is in the interest of both parties that the download offers should be marketed as comprehensively as possible, which is why Vogel is entitled, but not obliged, to content syndication in accordance with Section 9.2 with respect to download offers. Unless agreed other-wise, content syndication comes at no additional cost to the client.

8.3. In the case of an assignment covering the placement of several Advertising means (framework con-tract), the retrieval of individual advertising material shall be effected within a year after conclusion of the contract. Regarding the price, the price list applicable at the time of placement shall apply. Should the one-year-period be violated, the client is obliged to pay Vogel the difference between the contractually agreed discount based on the predefined total volume and the discount for the actual retrieval (discount adjustment charge).

8.4. Insofar as the client has booked a certain number of page impressions/leads for an advertising measure, Vogel points out that these figures are inevitably based on past experience. Should the page impressions/leads not be achieved in exceptional cases, the placement period of the advertising measure will be extended until the booked number of page impressions/leads has been reached. Should the placing booked by the client already be allocated to another client for the extended advertising period, Vogel is entitled to divert to a comparable placing, with due considera-tion of the interests of the client.

8.5. Insofar as the client should obtain leads, these are only made available within the framework of what is permissible under data protection laws. The client is specifically aware that the user may revoke consent to promotional measures. The client is obliged to respect such revocation or to undertake amendments to the data. The client shall inform Vogel immediately of possible complaints by users.

8.6. The client implements promotional measures, based on the leads, at his own risk.8.7. The term of the advertising material is initially guided by the specific conditions of the booked adver-

tising material, e.g. as reflected in the media data. In case of doubt, the following term is applicable:- in case of a booking in accordance with leads/page impressions, the period until the number of

booked leads/page impressions has been reached;- in case of a booking according to time, the booked period in accordance with the price list, calcu-

lated from the day of the online placement. Company- and product entries or provider profiles can only be booked on a yearly basis. They are automatically extended by a further year, in considera-tion of the price list valid at the receipt of the first order, unless Vogel or the client give notice with a period of three months to the end of the period of (first-) appearance. Section 10.2 is applicable accordingly in the event of a price increase;

- in case of a booking of download offers, basically also the booked term. Insofar as Vogel additionally markets the download offers within the framework of content syndication in accordance with Section 9.2, this download offer expires after notice by the client in accordance with Section 9.3 at the latest.

General Terms of Business for Online AdvertisingPage 2

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8.8. On a per month basis, Vogel guarantees 95% availability of the Internet pages and therefore the advertising material. Reasonable interruptions required for maintenance of the system and inter-ruptions due to force majeure or unavoidable causes are not included in this figure. The availability is defined as the ratio of actual time (AT) to target time (TT). The availability is then calculated as follows: AT/TT * 100.

9. Concession of rights by the client9.1. In relation to all advertising material, the client devolves the regionally unlimited rights of use and

exploitation rights required for implementation of the assignment to Vogel. This concession of rights specifically includes the right of duplication, distribution, transmission, storage as well as the right of placement in databases, availability for retrieval and the right of making the advertising material publicly available.

9.2. With reference to the download offers and in the interest of comprehensive marketing of their con-tent, the client in addition grants Vogel the right to license the content to third parties for availability on the Internet or to use the contents for further forms of offers (e.g. eBooks) (so-called content syndication).

9.3. The client grants these rights for the duration of placement of the advertising material. Regarding content syndication in accordance with Section 9.2. The rights are granted temporally unlimited but may be rescinded at any time with a notice period of two weeks.

10. Remuneration; Conditions of payment; Default10.1. The valid remuneration between Vogel and the client follows from the confirmation of order. In the

case of a missing written confirmation of order or if the confirmation of order contains no remunera-tion, then the valid price list at the time of order placement is applicable.

10.2. The price list may be changed at any time. For orders already confirmed by Vogel, price changes are, however, only applicable if they were announced at least one month in advance. Otherwise, the client has the right of cancellation, provided this is exercised in written form within five working days following notification of the price increase. Any further claims by the client are excluded. In the absence of a cancellation, the price increase is considered as approved, also for existing orders.

10.3. Unless otherwise agreed upon, the amount invoiced to the client is payable within 30 days. A dis-count of 2% on the invoiced amount is granted should payment be received within 14 days. The day of first publication of the advertising material is the reference for calculation of the period.

10.4. Should the client be in default or should the client allow bills or checks to be referred to drawer without justification, or should an application be made for an insolvency procedure against the assets of the client, Vogel is entitled to defer further execution of current orders until payment is received, remove already published advertising material and demand advance payment for the remaining placement of the advertising material.

11. Cession, Offset11.1. Cession of the claims resulting from the client’s advertising order requires prior written consent by Vogel.11.2. The client can only offset against claims by Vogel if the demand by the client is undisputed or

confirmed to be legally binding.

12. Warranty for defects by Vogel12.1. Subject to the confirmation of order and the »Technical requirements«, and in consideration of

the data provided by the client, Vogel guarantees the conventional quality and publication of the advertising material.

12.2. Should the publication of advertising material not meet the required quality due to a circumstance for which Vogel is responsible, the client may claim an extension of the publication period or an immediate substitute placement in a comparable environment. Vogel has, however, no obligation for extension or substitute placement.

12.3. Should the extension of the publication period be unacceptable to the client or should this fail, or should Vogel refuse the substitute placement seriously and finally, the client has the right to rescind the specific (partial) order or to a reduction in payments to the extent that the purpose of the adver-tising material was compromised.

12.4. Warranty claims lapse after 12 months.13. Liability of Vogel13.1. Vogel is liable only for intent and gross negligence as well as for violation of a material obligation

under the contract (cardinal obligation). In case of a violation of the cardinal obligation arising from minor negligence, the liability of Vogel is limited to predictable damages at conclusion of the contract and which are typical to the contract. Vogel is not liable in case of violation of secondary obligations, which are not cardinal obligations, arising from minor negligence. In cases of initial impossibility, Vogel is liable only if the performance obstacle was known to it or if its ignorance was due to gross negligence, unless a cardinal obligation is involved.

13.2. The abovementioned liability exclusions are not applicable in case of malicious concealment of defects or in case of the assumption of a quality guarantee for the liability for claims arising from the product liability law as well as from bodily injuries (life, body, health).

13.3. Insofar as the liability of Vogel is excluded or limited, this is also applicable to the personal liability of its employees, jobholders, co-workers, representatives and auxiliary persons.

13.4. With the exception of claims arising from unauthorized acts, claims for damages by the client for which the liability is limited in accordance with this section, lapse after one year calculated from the legal onset of the period of limitation.

14. Place of fulfillment; Applicable law, Written form14.1. Sole place of jurisdiction shall be Würzburg.14.2. This contract is governed exclusively by the laws of the Federal Republic of Germany, under exclu-

sion of the UN Convention on Contracts for the International Sale of Goods (CISG).14.3. Modifications and amendments to these contract terms require the written form to be effective.

This is also valid if this written form clause itself is modified or amended. Insofar as the expression “written form” is used within the framework of these General Terms and Conditions, this means the text form in terms of § 126 b BGB [Civil Code].

Vogel Auto Medien GmbH & Co. KG/ October 2008

General Terms of Business for Online AdvertisingPage 3

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Event

The focus of the two-day summit will be to promote ideas, innovations, and projects by facilitating the exchange of problem-solving know-how between manufacturers, suppliers, and service providers. The unique event format has a long-term impact due to its high recognition and solution-oriented approach.Five interactive program modules will act as “catalysts” to encourage the transition from idea to project on site, including:

Presentations: Know-how for a strong automotive industry

Informal chats: Experts expand on presentation material

NoAE marketplaces: Main goals of the NoAE are presented

Circle of experience: Workshops for selected topics structured to encourage the transition from ideas to projects

NoAE innovation competition: Vernissage – presentations of the prize winners

Your benefit!A high level of interaction between exhibitors and sponsors at the event make the boundaries between participant and advertiser disappear.As part of the premium community, you will profit from all the benefits of face-to-face marketing.

June 24 and 25, 2009

The “Würzburg Automobile Summit” is the networking event of the automotive industry.

The “Würzburg Automobile Summit” is jointly sponsored and organized by “Automobil Industrie” and the “Network of Automotive Excellence (NoAE)”.

www.wuerzburger-automobil-gipfel.de

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t Exclusive sponsor Your brand, your company, presented exclusively Plus: Comprehensive cross-media package (print, online, and event)

Premium sponsor Your brand positioned by large companies. Extra: Cross-media package (print and online)

Premium partner Your logo presented at the network event

Presentation area Your own personal showroom

.

Sponsoring customized to meet your company’s needs. We have the solution.

Your direct contact:Anna GredelDirector of Sales & Order ManagementPhone +49 931 418-2920E-mail: anna_gredel@vogel-automedien.de

Accompany Project Initiatives as a Sponsor!The “Würzburg Automotive Summit” gives some 300 visitors the exclusive opportunity to learn about the project initiatives and members of NoAE (Network of Automotive Excellence), the innovation driver for a strong automotive industry.

Interface with influential OEMs, suppliers, and service providers as strategic partners.

The unique event format has a long-term impact due to its high recognition and solution-oriented approach.

The sponsor is integrated into the event for direct exposure. Contacts guaranteed.

An exclusive cross-media package associated with Automobil Industrie takes the sponsoring partnership to the top of the automotive industry.

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Additional Offer: Services & Support

ServicesCustomized media concepts round off your advertise-ment and provide you with the perfect framework for presenting your company and its products and serv-ices beyond the scope of classic advertising. VAM Plus, media service provider for the automotive indus-try, supports you in designing a professional media concept.

The benefit for you: VAM Plus offers you industry know-how from a single source and

allows you to implement your marketing goals using innovating media-based communication solutions.

SupportTo ensure that your advertisement is successful, Vogel Auto Medien gives you access to a competent team of consultants that assists you in designing and creating your message from a conceptual as well as technical standpoint. Additional support services such as market research and direct marketing further pro-mote the effectiveness of your campaign.

The benefit for you: Personalized support helps you exploit your campaign by reaching the

maximum in awareness and efficiency.

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Digital special reprints Feature articles dealing with your company in Automobil Industrie are highly regarded by your customers. The promotional impact of such articles is best used with a special digital reprint in the original layout. Reprints are a highly versatile advertising medium: You can distribute them as part of mailing campaigns, use them on your Web site/intranet and as supplements to your standard brochures and leaflets in elec-tronic form (e.g. CD-ROM), and hand them out to sales partners for addi-tional information.

Apart from single orders we can also offer you an attractive service subscription called „myDigiAbo“: As a subscriber, you receive all arti-cles published in conjunction with your company – automatically and with an additional price deduction of 25 %.

Rates:

Content syndicationUse of editorial content: With this arrangement we provide you with up-to-date, high-quality content taken from Automobil Industrie and other Vogel Business Media offerings – covering exactly those subjects of rel-evance to your target groups – for use on your own Web site. By using our industry news, market overviews and feature articles you not only expand the content of your online media but also profit directly from the technical expertise of our editorial offices.

It is possible, for example, to supplement your customer newsletter with announcements that lead the reader to your website and strengthen your customer ties. Similarly we can supply you with a variety of content for your intranet, enabling you to inform your employees about interest-ing new developments in your fields of activity. As the portal operator in our content syndication arrangement you have access to a wealth of high-grade articles covering all relevant branches of industry and com-merce.

How is it done? In a dialog with you we first draw up a content package tailored to your individual requirements. Then we supply the content in standard formats such as PDF and XML, including all essential rights of use for your company. That‘s it! Ask us – we‘ll be glad to advise you.

Digital special reprints: Manuela Maurer Phone +49 931 418-2786 E-mail: manuela_maurer@vogel-medien.de

Content syndication: Winfried Eggebrecht Phone +49 89 74642-512 E-mail: winfried_eggebrecht@vogel-medien.de

For more information go to http://www.mycontentfactory.de

At myContentfactory, we offer you the opportunity of using feature articles and news items from Automobil Industrie and “www.automobil-industrie.de” as one of your own marketing instruments.

PDF (72 dpi) 1 page 2 pages 3 pages 4 pages

Single order 148.– 198.– 248.– 298.–

myDigiAbo 111.– 148.– 186.– 223.–

(Prices quoted in Euro, excluding VAT at the applicable rate)

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Special Formats – PrintSpecial formats such as dealer or pocket guides and customer specials ensure increased awareness within your target group and allow you to be presented as a professional sponsor of a topic.

Pocket guideFormat: DIN A6 portrait format, print: 4-cBinding: Saddle stitchLayout: Semi-glossy 70 g paper (cover 150 g), scope: 20 pages(16-page insert + 4-page cover)Circulation: 15,000 (glued to »Automobil Industrie«)

Price: 20,000 €*

Dealer GuideFormat: DIN A5 portrait format, print: 4-cBinding: Saddle stitchLayout: Semi-glossy 70 g paper (cover 150 g), scope: 20 pages(16-page insert + 4-page cover)Circulation: 15,000 (glued to »Automobil Industrie«)

Price: 25,000 €*

Customer specialFormat: 21 x 29 cm, portrait format, print: 4-c, Binding: Saddle stitchLayout: matte 70 g paper (cover 170 g/m2, glossy), scope: 20 pages (16-page insert + 4-page cover), base circulation: 15,000 copiesDistribution: Together with »Automobil Industrie«

Price: 29,000 €*

The benefits for you: Attention getting: Dealer and pocket guides presented on the cover page of »Automobil Industrie« Integration of your logo on the cover page Whole-page advertisements on second and fourth cover pages ��0 free off-prints; additional off-prints can be acquired on special terms Two-page interview with a representative of the company Editorial placement available

* Prices exclude off-prints. Off-prints can be made at any time (conditions upon request). Prices exclude VAT at the applicable rate.

Kundenspezial

Dealer Guide

Pocket guide

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NewsletterCirculation: 10,000 copiesFormat: DIN A4 (210 x 297 mm)Size: 4 pagesPrint: 4/4-color

Price: From approx. 4.500 €

Customer newsletterCirculation: 10,000 copiesFormat: Berlin format (470 x 315 mm)Size: 4 pagesPrint: 4/4-color

Price: From approx. 7.700 €

Customer magazineCirculation: 10,000 copiesFormat: DIN A4 (210 x 297 mm)Size: 24 pagesPrint: 4/4-color

Price: From approx. 13.200 €

Prices exclude postage, redesign costs, and strategy development and merely serve as representative benchmarks. Do not hesitate to contact us for a one-on-one discussion about your options and to receive a custom offer.

Corporate PublishingComplete project management for your customer magazines, newsletters, and staff publications, including:

Editing

Layout

Production/letter shop

Target group management

Sales/distribution

Advertising acquisition

Web and online design

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Direct marketingDirect marketing is an effective method of acquiring new customers. Here, you present your products and services directly to target group contacts; the busi-ness addresses you choose largely determine your marketing success. We assist you in this process and provide you with up-to-date, high-quality addresses.

Address rental: All prices for single use only. (Prices for multiple use available upon request.)Rental price per collection (minimum fee: 480 e) Commitment fee: 100 e (flat).

Free of charge: Each address call is mutually exclusive; optional address suffix and coding available upon request.Volume discount: 5 to 25 % on the rental price, based on the addresses rented per calendar year: 20,001 or more entries 5 % 50,001 or more addresses 10 %, 75,001 or more addresses 15 %,100,001 or more addresses 20 %, 150,001 or more addresses 25 %

Address Count

Address Type: 1-50

0

501-

1,00

0

1,00

1-5,

000

5,00

1-10

,000

10,0

01-

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00

From

25,

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Company addresses withindustry trait 0.56 e 0.41 e 0.28 e 0.25 e 0.22 e 0.19 e

Company addresses withindustry trait* 0.61 e 0.43 e 0.30 e 0.27 e 0.24 e 0.22 e

Personal addresses byfunction/position 0.83 e 0.55 e 0.38 e 0.34 e 0.31 e 0.29 e

Personal addresses byfunction/position* 0.88 e 0.58 e 0.40 e 0.37 e 0.34 e 0.31 e

Personal addresses byfunction/position withindustry trait* 0.92 e 0.60 e 0.43 e 0.39 e 0.36 e 0.34 e

Market researchDo you want to know the impact your advertisement has made or how it is perceived by the target group? Vogel Auto Medien assists you with advertising tests, topic surveys in journal, editorial sweepstakes, and additional questions in market panels. We will be glad to inform you of your options.

Example: Participation in annual advertising copy test (Automobil Industrie) with differentiated analysis and benchmark coverage of your advertising motif

Price copy test: Free

*and production capacity and/or regional containment

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Event service + location VCC Vogel Convention Center2 large halls (850 m² or 1,200 m²)6 conference/workshop rooms for 0 to 110 participantsTotal capacity: Approx. 1,000 visitors

Production of WebcastsIf you decide to add an innovative online business clip or Webcast to “www.automobil-industrie.de” but do not have any film material about your product or company, we will gladly show you how to create your own video. Simply contact us for more information and on individual offer.

Production example: Package includes:

1 camera man, 1 camera assistant, 1 editor Recording: Webcast, recording time of � to � hours

(interview sequence with topic-specific overlays) Editing: Editing of the material to a �-to-�-minute Webcast Production: Production of a trailer

(�-second opener preceding the Webcast) Music: Incorporation of free music

Price (incl. travel expenses): from 2,450 €

Rental fee for the “Shedhalle”: Approx. 2,900 €Rental fee for the “Rotationshalle”: Approx. 3,500 €Rental fees will be charged at 50 percent (50 %) on preparation/tear-down days.

Additional services Design service for print and online advertising media Price: By outlay

Quality check of whitepapers Price: Free

Web site creation Price: By outlay

Campaign planning with lead and reach guarantee Price: Free

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Tina SauerSales+49 931 418-2103tina_sauer@vogel-automedien.de

Susanne SchumannKey-Account-Manager+49 931 418-2956susanne_schumann@vogel-automedien.de

Christine GeistKey-Account-Manager+49 931 418-2241christine_geist@vogel-automedien.de

Contacts Sales

Gabriele GroitzschKey-Account-Manager+49 931 418-2760gabriele_groitzsch@vogel-automedien.de

Anna GredelAdvertising Manager+49 931 418-2920anna_gredel@vogel-automedien.de

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Contact: Editorial

Wilhelm MißlerEditor-in-chief+49 931 418-2911wilhelm_missler@vogel-automedien.de

Claus-Peter KöthDeputy editor-in-chief+49 931 418-2049claus-peter_koeth@vogel-automedien.de

Jens MeinersReporter-in-chiefMember of chief editorship+49 931 418-2926jens_meiners@vogel-automedien.de

Jens BadstübnerEditor+49 931 418-2906jens_badstuebner@vogel-automedien.de

Thomas WeberEditor+49 931 418-2609thomas_weber@vogel-automedien.de

Bernd OtterbachDuty editor online+49 931 418-2981bernd_otterbach@vogel-automedien.de

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Contact: Sales/Marketing/Managing

Stefan ZügnerHead of Marketing+49 931 418-2429stefan_zuegner@vogel-automedien.de

Peter VoigtProduct Marketing Manager+49 931 418-2271peter_voigt@vogel-automedien.de

Ernst HaackManaging Director Vogel Auto Medien+49 931 418-2212ernst_haack@vogel-automedien.de

Vogel Euro Publishing UK OfficePhone +44 800 3101702Fax +44 800 3101703mark.hauser@comcast.netwww.vogel-europublishing.com

Vogel Europublishing Inc.Mark Hauser, 632 Sunflower CourtSan Ramon, CA 94583Phone +1 925 6481170 Fax +1 925 6481171mark.hauser@comcast.net

DEF & Communication48, boulevard Jean Jaures92110 ClichyPhone +33 1 47307180Fax +33 1 47300189achrismann@wanadoo.fr

Great Britain:

USA:

France:

Stat

us: �

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