Upload
ajay-siddharth
View
216
Download
0
Embed Size (px)
Citation preview
8/3/2019 Cross Cultural Communication in Todays Business
1/12
CROSS CULTURAL COMMUNICATION IN
TODAYS BUSINESS IS ESSENTIAL
Presentation by,
YellowTeam
8/3/2019 Cross Cultural Communication in Todays Business
2/12
Business in Todays Scenario is not a NationalMatch
but is a Olympics, where there are International Players.
Only that Individual / Company can survive which has
done its research well & developed its competitive
uniqueness.
8/3/2019 Cross Cultural Communication in Todays Business
3/12
WHAT IS CULTURE?
The totality of socially transmitted behaviorpatterns, arts, beliefs, institutions and all otherproducts of human work and thought.
8/3/2019 Cross Cultural Communication in Todays Business
4/12
WHAT IS CROSS CULTURAL COMMUNICATION?
Learning other culture.
Intercultural Communication is the process ofsending and receiving messages betweenpeople whose cultural background could leadthem to interpret verbal and non-verbal signsdifferently.
8/3/2019 Cross Cultural Communication in Todays Business
5/12
WHY CROSS CULTURAL COMMUNICATION IS
ESSENTIAL??
Globalization: Cross border movement of people,goods and data brings more and more cultures intocontact with one another and increases the potential ofcross culture communication.
Business Opportunities
Job Opportunities
Improves the contribution of employees in a diverseworkforce
Sharing of views and ideas Talent improvisation
An understanding of diverse market
8/3/2019 Cross Cultural Communication in Todays Business
6/12
Do u think just a simple gesture will affect a
business deal??????
8/3/2019 Cross Cultural Communication in Todays Business
7/12
HAND SHAKE
Hand gestures o American - firmo German- Brusque,
repeated, firm
o French-Light, quick, notwith superiors
o British-Softo Hispanic-Moderate
Gaps, repeated
o Middle Eastern-gentle,repeated frequently
o
Asians-gentle, for some,shaking hands isunfamiliar anduncomfortable unlikeKoreans
8/3/2019 Cross Cultural Communication in Todays Business
8/12
EYE CONTACT
In some cultures, lookingpeople in the eye is assumed toindicate honesty andstraightforwardness; in others it
is seen as challenging andrude.
"Most people in Arab cultureshare a great deal of eyecontact and may regard too littleas disrespectful.
In USA, most effective way to
connect with people is to lookthem into the eye.
In English culture, a certainamount of eye contact isrequired, but too much makesmany people uncomfortable.
8/3/2019 Cross Cultural Communication in Todays Business
9/12
CONVERSATION STARTERS
WELCOME TOPICS TOPICS TO AVOID
Indonesia: Family,travel/touris,sports, praising the local
cuisine, future plans and
success of the group or
organization
Germany: Sports--particularly
soccer, tennis, current events,
politics, among those who
imbibe, beer is often a good
topic of conversation
Indonesia: Politics,corruption, criticism of
Indonesian ways,
commenting on Indonesian
customs that you findpeculiar, religion
Germany: World War II,
personal questions,
8/3/2019 Cross Cultural Communication in Todays Business
10/12
WITHOUT CROSS CULTURAL COMMUNICATION?
Coca-Cola in China Ke-ke-ken-la - "bite the wax tadpole" or "female
horse stuffed with wax" depending on the dialect. 40,000 Chinese characters
"ko-kou-ko-le, which can be loosely translated as"happiness in the mouth."
Ford's Fiera doesn't do well with Spanish-
speaking Latin-Americans, since "fiera" means"ugly old woman".
8/3/2019 Cross Cultural Communication in Todays Business
11/12
CROSS CULTURAL TRAINING
Improved comfort level
Translators , interpreters
Stereotypes eradicationDollars and Sense: Profiting from
Cultural Differences.
8/3/2019 Cross Cultural Communication in Todays Business
12/12
THANK YOU