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Tijdens deze sessies gaan we in op de toekomst en mogelijkheden van cross channel retail. Karel maakt een vertaling van ruim 20 jaar opgedane praktijkervaring naar toekomstgericht denken en de mogelijkheden benutten van cross channel retail. Welke organisatorische veranderingen komen hierbij kijken? Hoe integreer je dit in bedrijfsprocessen en hoe implementeer je dit? Standaardmodules bieden de oplossing. Tijdens deze sessie krijg je tips over hoe je cross channel klantgericht kunt implementeren. Ook krijg je inzicht in hoe je dit intern kunt oppakken en hoe het positief bijdraagt aan de service . Wat leert men: Kansen van Cross Channel zien en benutten Naar de toekomst kijken Hoe je dit klantgericht kunt aanpakken Hoe u prestaties van bedrijfsprocessen kunt verhogen
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Kennissessie:Cross Channel Integratie!
Tips, Tricks en Praktijkcase
Karel van der WoudeManaging Partner ISM eCompany
André van RijnManaging Director Diract IT
23 januari 2013
ISM eCompany e-commerce♥
200 e-commerce professionals
20 jaar e-commerce ervaring
Full service e-commerce bureau
Webshop advies
Webshop design
Webshop realisatie
Webshop marketing
Cross Channel integratie
In 2012 stonden we hier ook !
In 2013 vele stappen verder:
Cross Channel integratie
“ISM en Diract leveren door bundeling van wederzijdse
expertise een geïntegreerde cross-channel oplossing waarbij
de e-Commerce front-end expertise door ISM wordt geleverd
en waarbinnen Diract voorziet in de expertise op gebied van
integratie met relevante backend systemen“
Cross Channel integratie
Integratie
Concentrator
PIM
Back-end
Platform e-Commerce
E-marketing
Design & Front-end
Hosting & Support
Reference case BAS Group
From retailer to multi channel specialist
Refe
renc
e ca
se B
AS G
roup
Refe
renc
e Ca
se B
AS G
roup
BAS
Gro
up h
istor
y I
BAS Group history• Founded 1996, MyCom Shops, BAS Distribution• Current: MyCom NL/BE, Vobis, BAS Distributie, Dixons, Dynabyte, HSF & more• 1350 employees, 250 shops, 2500 B2B Customers, 17 active webshops• 10000+ Orders per day• 6000+ items on stock in DC• 300000+ items in assortment
BAS
Gro
up h
istor
y II
BAS Group history• Until 2006 strong growth• 1997 first webshop• Focus on stores & fysical distribution• 1 retail & 1 wholesale webshop, separate systems, no-focus, no growth• Growth in IT systems, ERP, POS, PIM, EDI, WMS, BI & many tailor-made apps• Inefficiënt proces, much manual work
The
chal
leng
es
The challenges• Shrinking turnover and margin’s, growing volumes• Growing competition, especially on-line• Limitations in IT infrastructure• In efficient logistics• physial limitations to # items• Need to manage all channels in one system• … at lower costs
Item data
Content
Stock Third party information
Order information
ERP
not s
uite
d fo
r con
tent
man
agem
ent
The Turn around
• 2009, strategic choice for multi channel specialist• Re-organisation, focus on high performance IT systems• Spring 2009 implementation new WMS• Fall 2009 start of implementation Concentrator• Introduction MyCom 2.0 shop formula
101010101010EDI processing
Content
What we need is a ………….?
History e-commerce & Content Management
• On-line shop since1997, first shopping basket• Until 2005 “extra” shop• Since 2006 importance of content• 2007 / 2008 investments in website, marketing, # FTE, structure
minimal effect• 2009 reorganisation, start Focus on Content & Logistics, Multi
Channel strategy• 2009 pick-up orders in stores• 2009 / 2010 Implementation WMS & Concentrator• 2010 / 2011 Explosive on-line turnover growth, start long-tail, multiple
front-end labels, brand-stores, etc.• 2011 acquisition Dexcom
Hist
ory
e-co
mm
erce
& C
onte
nt M
anag
emen
t
From
doi
ng h
ard
time
to s
ucce
ss
BAS growth• In 2011 acquired Dexcom (Dixons, Dynabyte, Harmony FS)• 6 weeks to integrate over 250 shops and a logistics operations• Replacement of SAP ERP by JD Edwards• Integration of POS system and multiple webshops• Integrations of multiple webshops / channels• Further investments in new releases in 2013
Conc
entr
ator
man
agem
ent t
ool o
verv
iew
Current IT structure
Web to PrintOrder Management
EDI Management CRM
Advanced Dashboarding
Publication Management
Webservices
Webservices
Campaign Management Product Information ManagementWorkflowManagement
Vendors Content ERP
Stores / POS Webshops Portal
Other
Other
Om
zeto
ntw
ikke
ling
MyC
om.N
LResult of Introduction
Concentrator
Om
zet o
ntw
ikke
ling
MyC
om S
Hop
sResult of Multichannel
strategy
Conv
ersi
e %
MyC
om.N
L
Q1 10 Q3 10 Q1 11 Q3 11 Q1 12
Result of quality content at right place & time
Introducing Multi Channel @ Dixons
Intr
oduc
ing
Mul
ti Ch
anne
l @ D
ixon
s
Adjusting stores to webshopAd
justi
ng st
ores
to w
ebsh
op
Verder van gedachte wisselen over cross-channel integratie?
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