CRM Strategies for the

Social Customer

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Welcome

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Speaker

Paul Greenberg President,

The 56 Group, LLC

Forecasts

By 2014, 70% of all businesses in the Global 2000 will have gamified apps. [Gartner]

By 2016, we’re looking at a $2.8 billion market.

By 2012, 200% growth over 2011. $100,000,000. [M2]

Company preparation

Expectations. Meet customer expectations, if reasonable.

Reactions. Don’t react to everything.

Relationship. Treat customer as a partner, not a client. Involve customer as extension of company (community retailing).

Resource. Resource customers to sculpt their relationship with you.

Value. Recognize customers and your idea of value are not the same.

Important channels. Provide most important channels to customers, not necessarily all of them.

Thank You

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• +1.800.474.1149

• www.moxiesoft.com