CRM on Blackberry

8/12/2019 CRM on Blackberry

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SAP CRM on BlackBerry

SAP and RIMSeptember 2008


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SAP 2008 / Page 2

The Last Mile Problem for the EnterpriseHow to bring Enterprise Computing closer to the mobile worker?

Do not want to be tethered to a desk or computer

Need easy access to enterprise data and processesanytime anywhere

Workers are becoming more mobile and growing rapidly


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SAP 2008 / Page 3

The Convergence Opportunity: BringingTogether Parallel Universes

Todays communications and computing reside in two parallel universes.

Sync

Push

Pull


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SAP 2008 / Page 4

Example: A Typical Mobile Professional User

Contact

Contact Phone

Phone Email

EmailCalendar

Calendar Mobile Phone

Synchronize

Note

Note

Calendar

Calendar Contact

Contact Activity log

Activity log Opportunity

OpportunityCRM Application

Push Data Pull Data


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SAP 2008 / Page 5

SAP Enterprise Applications go Mobile onBlackBerry

! Enterprise Application capabilities integratedwith BlackBerry native applications such asemail, phone, calendar, maps, tasks.

! Enterprise application data available locally onBlackBerry

! Enterprise-grade mobile security

! Background push-based synchronization(similar to BlackBerry email)

! Optimized battery and bandwidth management


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SAP CRM on BlackBerry - Feature Summary

SAP 2008 / Page 6

Account and Contact Management Account and Contact Management!! Manage accounts and contactsManage accounts and contacts

Lead ManagementLead Management!! Follow through on hot leadsFollow through on hot leads

Opportunity ManagementOpportunity Management!! Manage deal statusManage deal status

Activity Management Activity Management!! Prepare, plan and organize meetingsPrepare, plan and organize meetings

Sales Document Management! Understand status of orders & service tickets

Reporting and Analytics! Understand results to targets

Available in firstearly customer

releaseDecember 2008 Available in first

generallyavailable release

May 2009


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SAP CRM for BlackBerry - Architecture

SAP 2008 / Page 7


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Empowering Mobile WorkersExponential benefits for the entire organization

10% increase in sales through better resource allocation

50% increase in sales inquiries due to customer satisfaction

30% reduction in service wait times

Increase in customer visits by sales

Productivity gains by service technicians

Lower support costs with improved first-time service

Increase sales inquiries due to customer satisfaction

Reduce service wait times

Increase in sales through better resource allocation


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SAP 2008 / Page 9

Screenshots


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Account Search

SAP 2008 / Page 10


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Lead Management

SAP 2008 / Page 11


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Logging Calls as CRM Activities

SAP 2008 / Page 12


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SAP 2008 / Page 13

Appendix


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Value to Customer Business Teams

Native integration into BlackBerry apps Intuitive asBlackBerry email

! 1 or 2 click access to SAP directly from BlackBerry Address Book, Inbox &Calendar

! Seamless synchronization of CRM calendar items & tasks into BlackBerry PIMapplications

! Log phone calls, emails directly to SAP CRM! Improved return on CRM investment

! Increased user adoption & realization of core CRM business benefits

Incorporate trusted BlackBerry functionality!

Push, alerting, security, GPS, Wifi, media

Increased productivity! Increased responsiveness to customer needs! Improved business decision-making


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Value to IT Organizations

Enterprise-Class Security! Leverages unmatched BlackBerry wireless security! Leverages unmatched SAP app security

Ease of Support! Push-based architecture! Native integration with BlackBerry! Low risk: easy to support and manage! OTA upgrades and maintenance! Forward support of new devices and SAP releases! Predictable TCO

Ease of Deployment! No 3rd party middleware! No custom development! Simple configuration! Leverage existing BES and SAP implementations! Over-the-air deployment (little end-user involvement)


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BlackBerry Platform Advantage

BlackBerry continues to innovate to increase end user productivity & drive down cost of mobility

4 BlackBerry areas of platform innovation important to theenterprise :

1. WiFi Devices Mobile cost reduction drives increased user base

2. Multimedia Support Pictures & video are worth a thousand words in sales & service roles

3. Presence, Social Software Integration Understand of availability of relevant skilled resources

4. Mobile Voice System Cost reduction and increased response time

Documents

CRM on Blackberry