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Presenting a personalized offering does not imply a restriction in choice. However, it does imply a more relevant offering, which is a signifi cant increase for sales success.

What characterizes Pegamento’s Next-Best-Offer?Pegamanto’s Next-Best-Offer (NBO) combines data from all your current CRM, analytics and marketing systems with real-time ‘rescoring’ to realize the highest possible potential for success. Most NBO systems use histo-rical data stored in datawarehouses to defi ne their offerings. But how do you deal with data you acquire in real time, while you are talking to your customer for example?

ExampleAn example to illustrate. The datawarehouse of an insurance company does not contain the family structure of a random family. While talking to the customer, the agent fi nds this out. Of course, you will want to add this information in real time and rescore the offering. This is exactly what Pegamento’s Next-Best-Offer provides you with.

Next-Best-Offer hardly requires any changes to the system environment and is implemented in a fast, agile way. Offers are made with Pega-mento’s Designer Tool and are stored centrally on the server. Users log on to the server, which prompts relevant offers to be pushed to the user’s server. Central management is therefore part of the platform.

ComponentsPegamento’s Next-Best-Offer consists of:• a client component installed on the desktop;• a Designer Tool to create and maintain NBO scripts;• a server component for central script storage;• connectors for your CRM, analytics and/or marketing systems.

Next-Best-Offer Today, it is standard to make your customers a tailor-made, personal offer. Therefore, you have to make sure that your customers are immediately made aware of products or services that they are most interested in. Offers are defi ned by analyzing demographics, researching different customer segments and studying buying history. ?

The family composition is randomly unknown and cannot be displayed in real time during a conversation

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Data from your current systems are combined with real-time rescoring…

…and your commercial offer now fi ts your customer‛s profi le.

Pegamento‛s Next-Best-Offer takes you further

Next-Best-Offer is often used together with the following Pegamento solutions:• Integrated Customer View, • Interactive Scripting, • Next-Best-Action.

For more information

jbainathsah@pegamento.nl

wtuck@pegamento.nl

088 0067180

Pegamento BVColtbaan 23, 3439 NG Nieuwegein+31 (0) 88 006 71 80www.pegamento.nl

Pegamento focuses on the optimization of customer interactions with the aim to perform them smarter and in less time, but with higher quality and closer personal attention to the customer. Customers increasingly expect a First-Time-Fix, in which cases must be settled at the front end. This requires a need for contextually right information. However, the wide variety of complex source systems poses a risk. Your employees are required to spend precious time wrestling through loads of applications and processes in order to complete a relatively easy task, at least in the eyes of the customer.

Pegamento delivers contextually intelligent products and solutions which support your employees with applications to complete their complicated tasks. Pegamento brings the data required from these systems together into a ‘shell’ on the desktop. This shell communicates with the underlying systems. Customer advisors or call center agents are thus enabled to get into ‘real contact’ with the customer. They no longer need to focus on complicated (IT) processes in order to reduce AHT and/or generate cross-sell and upsell opportunities.