AARHUS UNIVERSITYBUSINESS AND SOCIAL SCIENCES

CRISIS 2 CONFERENCE

PRO GR AM

COMMUNICATING CRISIS IN AN AGE OF COMPLEXITYSecond International Conference on Crisis Communication at the Beginning of the 21st Century

OCTOBER 6-8 2011

AARHUS UNIVERSITYBUSINESS AND SOCIAL SCIENCES

Organized by Centre for Corporate CommunicationAarhus University, Business and Social Sciences, Denmark

Program

CRISIS 2

THE CONFERENCE IS SPONSORED BY

THE DANISH COUNCIL FOR INDEPENDENT RESEARCH - HUMANITIES

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITY CONFERENCE PROGRAM

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WELCOME TO CRISIS 2- the Second International Conference on Crisis

Communication at the Beginning of the 21st Century

CENTRE FOR CORPORATE COMMUNICATION, DEPARTMENT OF BUSINESS COMMUNICATION, BUSINESS AND SOCIAL SCIENCES, AARHUS UNIVERSITY

Centre for Corporate Communication is delighted to welcome you to the Second International Conference on Crisis Communication at the Beginning of the 21st Century.

Enjoy the conference and your stay in Denmark.

Conference Chairs

FINN FRANDSENProfessorCentre for CorporateCommunication

WINNI JOHANSENAssociate professor, PhDCentre for Corporate Communication

HELLE K. AGGERHOLMAssistant professor, PhDCentre for Corporate Communication

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITYCONFERENCE PROGRAM

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GENERAL INFORMATION

CONFERENCE

Aarhus University, Business and Social Sciences (BSS) is situated on Fuglesangs Allé on the corner of Vestre Ringgade and Viborgvej. The main entrance is via Fuglesangs Allé 4, 15 minutes walk from the city centre.

The conference takes place at: Aarhus University, Business and Social SciencesFuglesangs Allé 268210 Aarhus V (see map page 8)Building R

Please register and collect your conference folder Thursday 6 October 2011 from 8:30 - 9:15 AM outside R1 (see map of BSS campus on page 8).

All participants will receive a name badge, which must be worn during all ses-sions.

Opening and closing sessions as well as keynote sessions will be held in lecture hall R1. Track A sessions will be held in R220 and Track B sessions will be held in R221.

Each presentation is expected to last 30 minutes including 10 minutes for discussion. Please bring your Powerpoint presentation on an USB memory stick or cd. Please make sure to load the presentation to the pc in the relevant ses-sion room well in advance of your talk. An assistant will be available to assist you with the loading, if you need help, and check that your presentation runs correctly.

All presenters should use only venue facilities. All session rooms are equipped with a laptop computer running MS-Office PowerPoint 2007 (operated in Windows XP) equipped with compact disk reader (cd & dvd) and USB drive, a smart pointer and mouse, a screen, and a beamer. If you prepare your presen-tation on an Apple computer, make sure to open it on a pc before going to the conference.

The secretariat is located in room R138. It is open every day from 8.00-18.00. If you need help with anything, please contact one of the assistants in R138.

We will be happy to provide you with a general Letter of Attendance if you need it. Your individual letter can be obtained by contacting the secretariat.

Lunch (buffet incl. beverages) is served in the cantine located in the R building.

Conference location

Registration Desk

Name Badges

Session Rooms

Presentations

Audio Visual Equipment

Conference Secretariat

Letter of Attendance

Lunch

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITY CONFERENCE PROGRAM

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GENERAL INFORMATION

CONFERENCE

Morning and afternoon coffee/tea/refreshments will be served in the area out-side R1 and in the area between R220 and R221.

Internet access will be available in the conference secretariat, room R138, every day during conference hours.

Last-minute changes to this program due to cancellations etc. will be posted on the door of the relevant session room and on a board in the secretariat.

The conference has a no smoking policy. We kindly ask smokers to use the outside smoking areas.

If you are in need of cash (Danish kroner), there is an ATM in the A building. The ATM is located in the basement at the end of the stairs.

6:30 PM, 6 October: Reception in the Old Town including guided tour

8:00 PM. 7 October: Galla Dinner at Varna Mansion. Transport will ber organised.

All participants (except those who have arranged their own accommodation) are booked into one of the following hotels:

Radisson BLU Margrethepladsen 1Aarhus CTel.: +45 8612 8665E-mail: reservations.aarhus@radissonsas.com

Scandic Hotel PlazaBanegårdspladsen 14Aarhus CTel.: +45 8732 0100E-mail: plaza.aarhus@scandichotels.com

Breaks

Internet Access

Program Changes

No Smoking Policy

ATM/Cash Machine

Social Arrangements

Accomodation

SOCIAL ARRANGEMENTS AND ADRESSES

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITYCONFERENCE PROGRAM

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GENERAL INFORMATION

LOCAL TRANSPORT

SOCIAL ARRANGEMENTS AND ADRESSES - CONTINUED

City Busses

Taxis

Trains

Accomodation

Aarhus has a well-established public bus system. You enter at the rear of the bus. Busses no. 3A and 19 will take you to BSS. 3A depart from in front of the main train station and 19 depart depart from Park Allé, which is around the cor-ner from the station. The bus ride to the BSS takes approx. 10 minutes.

The destination on the busses must be the following:

• Line 3A – Tilst Vestervej• Line 19 – Tilst Vest; Munkevejen

BSS is situated on Fuglesangs Allé on the corner of Vestre Ringgade and Vi-borgvej. The main entrance is via Fuglesangs Allé 4 – 15-20 minutes walk from the city centre.

You can purchase a multi-ride bus ticket at the Tourist Centre next to the train station. The card is valid for 10 busrides.

Taxis are metered and most credit cards are generally accepted. Tax and tips are included in the meter price.

• Aarhus Taxi: Tel.: (+45) 8948 4848• Taxamotor: Tel. (+45) 7033 8338

Regular train services consist of 20 daily departures between Copenhagen and Aarhus. Among these are a number of direct routes between Copenhagen Airport (Kastrup) and Aarhus railway station. The journey takes approx. 4 hours.

Hotel Cab InnKannikegade 14Aarhus CTel.: +45 8675 7000E-mail: aarhus@cabinn.com

Payment directly to the hotel upon departure. All room prices include VAT, service charges and breakfast.

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GENERAL INFORMATION

BUSSES TO/FROM THE AIRPORT

LIABILITY AND INSURANCE

PROGRAM CHANGES

The airport bus stops in front of the train station, which is within walking distance from the hotels in the city centre.

The airport bus stops at the Radisson SAS Scandinavia Hotel, Margrethepladsen 1.

The secretariat can supply you with timetables of both destinations.

The organisers take no responsibility for injury or damage involving persons or property during the conference. Participants are advised to take out their own personal insurance.

Whilst every attempt will be made to adhere to this program, the conference organizers reserve the right to ammend or cancel any part of it should circum-stances dictate

Aarhus Airport (Tirstrup)

Billund Airport

Liability and insurance

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITYCONFERENCE PROGRAM

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A

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Vest

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Viborgvej

Fugl

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Main entrance

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R-building entrance

1st floor

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R1

R220R221

R138

Cantine

MAP OF BSS

Conference addressAarhus UniversityBusiness and Social SciencesFuglesangs Allé 268210 Aarhus V

Session roomsR1R220, 1st floorR221, 1st floor

Conference secretaryR138

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITY CONFERENCE PROGRAM

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COURSE PARTICIPANTSNAME AFFILIATION EMAIL

Helle Kryger Aggerholm Aarhus University hag@asb.dk Denmark

Tatyana Andreeva ROCKWOOL tatyana.andreeva@rockwool.ru Russian Federation

Marie-Louise Arnfast IBM mla@dk.ibm.com Denmark

Konstantinos Balomenos University of Piraeus konmpalo@otenet.gr Greece

Sabine Baumann Jade University sabine.baumann@jade-hs.de USA

George Bekatoros University of Stirling bekag@europe.com Greece

Isabel Botero Aarhus University isabo@asb.dk Denmark

Glen Cameron Missouri School of Journalism Camerong@Missouri.edu USA

An-Sofie Claeys Ghent University & ansofie.claeys@ugent.be Royal Military Academy, Belgium

W. Timothy Coombs Nicholson School of Communication Timothy.Coombs@ucf.edu USA

Camila de Oliveira University of Navarra cdoliveira@alumni.unav.es Spain

Melanie De Vocht Ghent University melanie.devocht@ugent.be Belgium

Carolina Dell’Oro IULM University laboratorio.comunicazioneinterna@iulm.it Italy

Audra Diers Marist College audra.diers@marist.edu USA

Arthur Dubowicz Università della Svizzera Italiana arthur.dubowicz@usi.ch Switzerland

Christina Eriksen Betty Sørensen Parken christinaeriksen1@hotmail.com Denmark

Céline Pascual Espuny Aix-Marseille Université celine.pascual@univmed.fr France

Tomasz A. Fediuk Aarhus University fediuk@asb.dk Denmark

Jonas Kretzschmar Fink Aarhus University jni@asb.dk Denmark

Finn Frandsen Aarhus University ff@asb.dk Denmark

Magnus Fredriksson University of Gothenburg magnus.fredriksson@jmg.gu.se Sweden

Dawn Gilpin Temple University Dawn.Gilpin@asu.edu USA

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITYCONFERENCE PROGRAM

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Mie Gudmundsson Gentofte Kommune mieg@gentofte.dk Denmark

Robert L. Heath University of Houston rheath@uh.edu USA

Søren Herping Aalborg University ssh@dps.aau.dk Denmark

Sherry Holladay Nicholson School of Communication Timothy.Coombs@ucf.edu USA

Elin Strand Hornnes University of Oslo e.s.hornnes@media.uio.no Norway

Tom Isaacson Marquette University tisaacson2@gmail.com USA

Johan Jacobsen Aarhus University jmhj@asb.dk Denmark

Lene Augusta Jørgensen Aarhus University laj@asb.dk Denmark

Winni Johansen Aarhus University wj@asb.dk Denmark

Anne Kankaanranta Aalto University School of Economics anne.kankaanranta@aalto.fi Finland

Annette Klarenbeek Hoge School Utrecht annet.klarenbeek@hu.nl Netherlands

Christine Landmeier Johannes Gutenberg-Universität landmeier@uni-mainz.de Germany

Mats Landqvist Södertörn University mats.landqvist@sh.se Sweden

Larsåke Larsson Örebro Universitet larsake.larsson@oru.se Sweden

Martin Loeffelholz Ilmenau University of Technology martin.loeffelholz@tu-ilmenau.de Germany

Susanna Magnusson Lund University susanna.magnusson@kom.lu.se Sweden

Alessandra Mazzei IULM University alessandra.mazzei@iulm.it Italy

Bonita Neff Valparaiso University bonita.neff@valpo.edu USA

COURSE PARTICIPANTSNAME AFFILIATION EMAIL

Kristin Pace Michigan State University pacekri1@msu.edu USA

Eva-Karin Olsson Lund University and CRISMART eva-karin.olsson@fhs.se Sweden

Michael Palenchar University of Tennessee mpalench@utk.edu USA

Catrin Johanson Mid Sweden University catrin.johansson@miun.se Sweden

CRISIS 2: COMMUNICATING CRISIS IN AN AGE OF COMPLEXITY CONFERENCE PROGRAM

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Christophe Roux-Dufort Laval University Christophe.Roux-Dufort@fsa.ulaval.ca Canada

Yvonne Schantz City of Copenhagen yvonne.s@okf.kk.dk Denmark

Maureen Schriner University of Wisconsin Eau Claire schriner@uwec.edu USA

Matthew Seeger Wayne State University matthew.seeger@wayne.edu USA

Tim Sellnow University of Kentucky tim.sellnow@uky.edu USA

Deanna Sellnow University of Kentucky deanna.sellnow@uky.edu USA

Daniel Simonsen Aarhus University danms@asb.dk Denmark

Andreas Schwarz Ilmenau University of Technology andreas.schwarz@tu-ilmenau.de Germany

Robert Ulmer University of Arkansas rrulmer@ualr.edu USA

Chiara Valentini Aarhus University chv@asb.dk Denmark

Joeri van Laere University of Skövde joeri.van.laere@his.se Sweden

Shari Veil University of Kentucky shari.veil@uky.edu USA

Orla Vigsø Södertörn University orla.vigso@sh.se Sweden

Maarit Pedak University of Helsinki maarit.pedak@helsinki.fi Finland

Juliana Raupp Free U of Berlin j.raupp@fu-berlin.de Germany

Bryan Reber University of Georgia reber@uga.edu USA

Stefania Romenti IULM University stefania.romenti@iulm.it Italy

COURSE PARTICIPANTS

NAME AFFILIATION EMAIL

Laura Pechta Wayne State University lepechta@wayne.edu USA

Augustine Pang Nanyang Technological University Augustine.Pang@ntu.edu.sg Singapore

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PROGRAM

THURSDAY 6 OCTOBER 2011

Registration

Welcome and introduction: Per Baltzer Overgaard, Vice-Dean of Research and Talent Development, Aarhus University, Business and Social Sciences and Con-ference Chairs: Finn Frandsen, Winni Johansen and Helle Kryger Aggerholm

Christophe Roux-Dufort, Associate Professor, Department of Management, Laval University: Chaos or Complexity? Searching meaning in the midst of crisis

Coffee break outside R220 and R221

Session (I)

Céline Pascual Espuny, Aix Marseille University: From whistleblowing to publi-cized controversies: a new expression of civil society

W. Timothy Coombs and Sherry J. Holladay, University of Central Florida: The Paracrisis: The Alpha of Crisis Communication

Orla Vigsø, Södertörn University: When the Trains Are Not Running on Track: SJ’s Crisis Communication in January and February 2011

An-Sofie Claeys, Ghent University & Royal Military Academy: Emotions as a crisis communication strategy: The moderating impact of emotional statements on effects of crisis response strategies and issue involvement

Lunch break - Buffet in the R-building cantine

Session (II)

Joeri van Laere, Jessica Lindblom and Danne Nordell, University of Skövde: A framework for evaluating information processing, internal and external commu-nication in crisis

Daniel Morten Simonsen and Johan Martin Hjorth Jacobsen, Aarhus University: Toward a new understanding of crises: defining organizational crises through a phenomenological approach

Matthew W. Seeger and Laura E. Pechta, Wayne State University; Timothy L. Sellnow and Shari R. Veil, University of Kentucky: Pre Event Communication Complexity: Modeling the dynamics of the pre crisis stage

Augustine Pang, Nanyang Technological University: How can organizations position themselves favorably before crisis? Toward the Conflict Positioning con-ceptualization in Crisis Communication

Audra R. Diers, Marist College and Augustine Pang, Nanyang Technological University: Rhetoric or Remorse? An analysis of BP’s structure of apology in the Gulf Coast oil spill

8:30 - 9:15 AM in R1

9:15 - 10:00 AM in R1

10:00 - 11:00 AM in R1

11:00 - 11:30 AM

11:30 AM - 12:30 PM

Track A: Room R220Chair: Chiara Valentini

Track B: Room R221Chair: Helle Aggerholm

12:30 - 1:30 PM

1:30 - 3:30 PM

Track A: Room R220Chair: Alessandra Mazzei

Track B: Room R221Chair: Larsåke Larsson

Whilst every attempt will be made to adhere to this program, the conference organizers reserve the right to ammend or cancel any part of it should circumstances dictate

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Session (II) - continued

Kristin M. Pace, Michigan State University: Crisis Response History: Examining Repeated Use of Accepting Responsibility and Denial Response Strategies

Tomasz A. Fediuk and Isabel C. Botero, Aarhus University; Laura Mitchell and Erin Yancey, Illinois State University: Saying sorry is not good enough: Testing apologies and acceptance of responsibility as crisis communication responses

Mats Landqvist, Södertörn University: Negotiation Activities in Crisis Communi-cation Talks

Coffee break outside R1

Panel I: Research MethodsW. Timothy Coombs, University of Central Florida // Finn Frandsen, Aarhus University // Sherry Holladay, University of Central Florida // Orla Vigsø Södertörn University

Reception at Bendtsens Pakhus in the Old Town

PROGRAMTHURSDAY 6 OCTOBER 2011 - CONTINUED

FRIDAY 7 OCTOBER 2011

Dawn R. Gilpin, Assistant Professor, PhD, Cronkite School of Journalism & Mass Communication, Arizona State University, USA: Collateral Damage: How Crisis Communication Confronts Complex Networks of Messages, Audiences, and Attributes

Coffee break outside R220 and R221

Session (III)

Timothy L. Sellnow, Shari R. Veil, Deanna D. Sellnow, and Derek R. Lane, Univer-sity of Kentucky; and Matthew W. Seeger, Wayne State University: Instructing Self-Organization: Message Tailoring in the Chaos of Food Safety Recalls

Juliana Raupp, Free University of Berlin: The interrelatedness of risk and crisis communication: the politicization of the H1N1 vaccination discourse in Ger-many

Soeren Herping, University of Aalborg: Deciding to communicate - A study on decision making and crisis communication in the Danish municipalities

A. Dubowicz, University of Lugano: Leniency in the crisis? A content analysis of two German newspapers on their description of the crisis using the example of the Bayerische Landesbank

Jeannette Gusko, Ostfalia - Hochschule für angewandte Wissenschaften: News Value in Corporate Communications: Theoretical groundwork, empirical analysis and courses of action in times of Crises

Chiara Valentini, Aarhus University and Dean Kruckeberg, University of North Carolina at Charlotte: “Iran’s Twitter Revolution”: A Case Study about a Political Crisis

Track B: Room R221Chair: Larsåke Larsson

3:30 - 4:00 PM

4:00 - 5:00 PM in R1Chair: Andreas Schwartz

6:30 - 8:00 PM

9:30 - 10:30 AM in R1

10:30 - 11:00 AM

11:00 AM - 12:30 PM

Track A: Room R220Chair: Winni Johansen

Track B: Room R221Chair: Finn Frandsen

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PROGRAM

FRIDAY 7 OCTOBER 2011 - CONTINUED

Lunch break - Buffet in the R-building cantine

Session (IV)

Stefania Romenti and Grazia Murtarelli, IULM University of Milan; and Chiara Valentini, Aarhus University: A Theoretical Framework for Carrying on Dialogue with Social Media Stakeholders During Crisis Situations

Michael J. Palenchar, University of Tennessee and Shari R. Veil, University of Kentucky: The Complex Interweaving of Social Media into Crisis Planning and Response

Christine Landmeier and Sabine Einwiller, Johannes Gutenberg-University Mainz: Media Coverage about Organizations in Critical Situations – Analysing the Effects on Employees

Alessandra Mazzei and Carolina Dell’Oro, IULM University of Milan: Employee communication behaviours during a crisis: the role of internal communication and relationship quality

Coffee break outside R220 and R221

Session (V)

Sabine Baumann, Jade University and Oliver Eulenstein, Iowa State University: Life in the Fast Lane: Analysing corporate communication networks with innova-tive graph-based methods to prepare for crisis situations

Audra R. Diers, Marist College; David Gurien, CNN International; and Rand Otten, Putnam County: Lions or lambs? Analyzing the responsive role of BP’s corporate leaders during the Gulf spill crisis of 2010

Maureen Schriner, University of Wisconsin – Eau Claire; Anne Sonnee, Midway Campus; and David Kanihan, Allina Hospitals & Clinics: Cold facts and hot heads online and on the air: Attribution-based evaluation of communications during the Twin Cities 2010 nurses’ strike

Helle Kryger Aggerholm, Winni Johansen and Finn Frandsen Aarhus University: Internal dimensions in crisis plans of municipalities

Panel II: From theory to practice - Is our research of any practical value?Marie-Louise Arnfast, IBM // Kim Ruberg, Jøp, Ove og Myrthu // Yvonne Schantz, City of Copenhagen

ECREA TWG (Andreas Schwarz)

Creating Crisis Journals (Matthew W. Seeger)

Galla Dinner at the Varna Mansion

12:30 - 1:30 PM

1:30 - 2:30 PM

Track A: Room R220Chair: Timothy L. Sellnow

Track B: Room R221Chair: Robert R. Ulmer

2:30 - 3:00 PM

3:00 - 4:00 PM

Track A: Room R220Chair: Augustine Pang

Track B: Room R221Chair: Glen Cameron

4:15 - 5:15 PM in R1Chair: Winni Johansen

5:15 - 6:00 PM

8:00 PM - ?

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PROGRAM

SATURDAY 8 OCTOBER 2011

Session (VI)

Martin Löffelholz, Claudia Auer and Kathrin Schleicher, Ilmenau University of Technology: Military Crisis Communication in an Era of Complexity. Organiza-tional communication of the German armed forces in times of crises: Theoretical considerations and empirical findings of a diachronic study (1990-2010)

Melanie De Vocht, Ghent University: A cross-cultural comparison of the influ-ence of fear on food risk perception in a context of climate change and globali-zation

Maarit Pedak, University of Helsinki: Victim Based Crisis Communication

Bryan H. Reber, University of Georgia: Corporate Culture and C-suite Predispo-sitions as Antecedents to Crisis Communication Strategies: Applying the Contin-gency Theory of Strategic Conflict Management to an Activist-fueled Crisis

Coffee break outside R220 and R221

Session (VII)

Robert R. Ulmer, University of Arkansas at Little Rock: The Discourse of Renew-al as a Theory to Manage Crisis Complexity

Ralf Spiller, Macromedia University of Applied Sciences For Media and Com-munication: Crisis Communication in endogenous corporate crises situations

Tom Isaacson, Marquette University: What is the impact of a crisis on university sport fans? Using Situational Crisis Communication Theory to understand dif-ferential fan responses

Annette Klarenbeek, Wageningen University: A Discursive Analysis of Hidden Crises

Robert L. Heath, Professor emeritus, School of Communication, University of Houston: Response lecture

Best Papers Award

Wrapping Up

Lunch break - Buffet in the R-building cantine

9:00 - 10:00 AM

Track A: Room R220Chair: Sherry Holladay

Track B: Room R221Chair: W. Timothy Coombs

10:00 - 10:30 AM

10:30 - 11:30 AM

Track A: Room R220Chair: Tomasz A. Fediuk

Track B: Room R221Chair: Isabel Botero

11:45 - 1:45 PM

1:45 - 2:45 PM

AARHUS UNIVERSITYBusiness and Social ScincesCentre for Corporate CommunicationFuglesangs Allé 4DK – 8210 Aarhus V

Tel. 89 48 66 88Fax 89 48 66 63E-mail cmc2010@asb.dkWeb www.asb.dk/cmc2010