SLAD - CRISIS COMMUNICATIONS MANUAL

1. PRINCIPLES OF CRISIS COMMUNCATIONS

E. What Don’t We Communicate?

- We DO NOT communicate any information which has not been reviewed/approved by the GM/HM and legal advisor, where appropriate.

- We DO NOT communicate any SPECULATION or RUMOUR.

- We DO NOT place blame.

- We DO NOT misrepresent the truth or tell half-truths.

- We DO NOT communicate personal opinions.

- We DO NOT communicate “no comment”. We say instead “we’ll have to check our facts and get back to you”.

Crisis\Principles\E -What do.doc August 2011