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How Creative can
Africa be?
Michael Norman DaCosta Babb,
Founder CEO, ADDICT, Creative Industries Portugal
Board member IXIA, UK Public Art Think Tank
Lecturer at Catholic University of Portugal
Mr Wolf \Jack of All Trades\Business strategist
Can TV, Mali, Courtesy BuildAfrica.org
“If opportunity doesn’t knock, build a door.” Milton Berle
What is Entrepreneurship?
ROADSWORTH\SCOTT BURNHAM
Personal Reflections
-Network -Rejection-Sell -Creativity-Failure -Adapt-Teamwork -Imagination-Risk -Connectivity-Fun -Passion
REBAR GROUP, SAN FRANCISCO, USA
How Creative can
Africa be?
Truth Tag, POLAND
Truth Tag, POLAND
Case study #1MOTHER & BRITART.COM
What is Mother?
•Full service ad agency
•Established in 1996
•Offices in London, New York and Buenos Aires
•Campaign Magazine Ad Agency of the decade
•Clients include: Coca Cola, Diet Coke, Orange, Stella Artois, IKEA, Schweppes, DELL
•Over 400 members of staff
Mother trilogy philosophy:
1. Do excellent work
2. Have fun
3. Make enough money to do the above
Orange feat Snoop
BRITART.COM
CONTEXT of 00s...
-New Labour optimism
-Booming economy
-Cool Britannia era
BRIEF...
ONLINE CONTEMPORARY ART
SHOP
ALLORA & CALZADILLAALLORA & CALZADILLA
TRUTHS...-Contemporary art is locked in a world where idiots have key
-They’re taking the piss aren’t they?-There’s a load of bollocks talked about art
TRUTHS-I wish I had bought them when no-one knew them
-Art and the web : two things I should know more about
-If Britart is so good why aren’t they on the lottery show?
TRUTHS-If you are in the art world you are out of mine
-Forget about art I just want something nice to look at
-Art begins with an A but where do you start?
YOU ARE BEAUTIFUL, CHICAGO, USA
YOU ARE BEAUTIFUL, CHICAGO, USA
TRUTHS-Art is a luxury I cannot afford
-Art is for people with too much money and egos to match
-I don’t know or care where nearest gallery is
TRUTHS-The last thing I need is something on my wall people will laugh at...
-I know what I like when I find it
-I haven’t got the time or inclination to look for art
TRUTHS-Art lives in Bond Street and Shoreditch – I don’t
-I don’t wear the same clothes as everyone. Nor do i want same art
-Brian Sewell in tights. That would be funny...
ANISH KAPOOR, MILLENNIUM PARK
ANISH KAPOOR – MILLENNIUM PARK – CHICAGO, USA
BRITART.COM philosophy
Art for the many not the few
BRITART.COM MISSION
•To popularize art
•To take art to the people
•To make art part of everyday life
•To make art less intimidating
BRITART.COM positioning
People’s Art
BRITART.COM target...
•People who shop at GAP
•But who also do their own thing...
BRITART.COM CREATIVE STARTING POINT:“PUBLIC VIEWING”
Richard Wilson, GREENWICH, LONDON, UK
BRITART.COM values
•Modern•Democratic•Classless•Entertaining
BRITART.COM values
•Stimulating•Surprising•Rewarding•Engaging
BRITART.COM
Art You Can Buy
Media
Creative Businesses
Local Government
Academia
Creative Industries Flow?
“The creative industries are those industries that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property…
What are the Creative Industries?
URBAN PLAY, AMSTERDAM, NL
What are the Creative Industries?
•Advertising •Film and video•Architecture •Music •Art and antiques markets •Performing arts
•Computer and video games •Publishing
•Crafts •Software •Design •Television and radio •Designer fashion *DCMS UK
Promoting a conducive creative climate
“…it is the whole business seen from its final result, that is from the customer’s point of view”. Peter Drucker
“Marketing is the communication of specific values, to specific audiences who share specific values.” MDB
Case Study: UNICER
•Conversas UNICER
•Laboratorio Criativo
•Creative Industries Awards
How Creative can
Africa be?
Lamu (Kenya)Courtesy Afrigadget and Arthur Bulliva
“...out educate today, out compete tomorrow...” Pres Obama
Reading:
WWW.DAVIDPARRISH.COM
WWW.TOMPETERS.COM
2010 (C) All rights reserved. Michael DaCosta Babb
