Creative online activities of Estonian schoolchildren

Pille Pruulmann-VengerfeldtPille Runnel

Veronika KalmusAndra Siibak

Outline of the presentation

• Brief theoretical anchor in media literacy• Overview of the study• Most frequent online acitvities and creative

activities• Typology of content creators and their

background and engagement in other online activities

• Discussion on implications

Levels of media literacy

Institutional aspects Social and personal aspects

Individual

Creating content, creating information,

creating and contributing to media and communication

environment – is essential definition to

all literacy.

Data• Survey of 713 school children aged 11-18, located in three

cities – Tallinn, Tartu and Pärnu• 99% are Internet users in this age group.

Time spent online

Most frequent online activities

Social Networking sites

Discussion forums

Online news portals

Individual homepges

Engagement in content creation activities Cluster analysis of the given

activities based on the frequency of use

[Textual] Content creator typology

Content creator types

Computer skills

Conclusions

• Most popular online activities are related to communication

• Visual content creation is more common than textual

• Creating content in various environments is relatively exclusive of similar practices in other environments