Creative Evaluation of Rhino Energy drink.

Ryan Patel

How did you use new media technologies in the construction and research, planning and evaluation stages?

• We used the internet to research products similar to ours, focusing on what the adverts contain and how each advert portrays their message for the energy drink. This could be done at home and in lesson time as most of the videos were found on YouTube so I was able to do ongoing research up to the creating of the film. Another advantage was being able to keep going back to these adverts as they are stored online which helped when doing our research

• Also the internet gave us access to a range of banned adverts and ASA guidelines so we could see what was allowed and what sparked discussion within advertising.

• Another useful advantage from the internet was being able to download sounds such as the explosion sound effects which were used throughout the adverts, this was typed into a search engine on a free sound sample website and downloaded onto the Macs which were then put straight into the advert.

• In the planning section we created animated storyboards using the DV cameras. This was done by taking single shots of each frame of the storyboard and putting them together adding transitions and effects.

• This is to give a more clear understanding of how the advert will be put together as we can add how long each slide is on for and also show different shots by using the DV camera and storyboard. This helped when it came to the filming stage as we can see what shots to use and how long for instead of creating these whilst filming which would increase our filming time.

• However the DV cameras also have their disadvantages for example they have a short model of camera, we had to do this otherwise the quality of the clips would be different throughout the whole advert.

• The Apple Macs have been useful in the filming stage due to them having user friendly editing software built into the computers, iMovie. After having used the software in AS level we didn’t require any training of the software and could get straight into the editing and could do more in-depth editing.

• The Apple Macs also have access to the internet so finding sound clips and importing them into iMovie could be done easily and at the same time which made the editing time quicker.

• Also external hard drives could be connected up to the macs which meant our work was backed up onto a secure hard drive and could be accessed on any computer as long as the hard drive can be connected up to different computers.

• Overall the project was successful and the product gained the attention of our intended audience. Our media product was original and innovative by creating a storyline throughout the main and ancillary texts and research was done with real media products to influence our own adverts. Audience feedback was successful and we gained vital information from post and pre-production which helped mould our own product and adverts

• The new technology increased our efficiency in our work and made us able to go to new lengths in video editing. If I was able to start the project again I would take more care in choosing a location for the adverts in the build-up to the production as we ran into problems when trying to secure the school gym which held us back when trying to get out filming done on time.