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Creative Europe Media and Film Literacy. Bronagh Walton European Commission. DG Education and Culture. Creative Europe framework. Cross- sectoral ( Financial Facility + data support + piloting ) 15 %. Culture 30 %. MEDIA 55 %. FILM LITERACY. MEDIA LITERACY. General objectives. - PowerPoint PPT Presentation
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Date: in 12 ptsMEDIA
Creative EuropeMedia and Film Literacy
Bronagh WaltonEuropean Commission
DG Education and Culture
Date: in 12 ptsMEDIA
Creative Europe framework
Culture
30 %
MEDIA
55 %
Cross-sectoral(Financial Facility
+ data support + piloting)
15 %MEDIA LITERACYFILM LITERACY
Date: in 12 ptsMEDIA
General objectives
• Fostering the safeguarding and promotion of European cultural and linguistic diversity (Article 167 TFEU)
• Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth (Article 173 TFEU)
Date: in 12 ptsMEDIA
Specific objectives• Support the capacity of European CCS to operate trans-
nationally
• Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond
• Strengthen the financial capacity of CCS, in particular SME
• Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models
Date: in 12 ptsMEDIA
MEDIA Strandfilm literacy
Within the specific objective of promoting circulation and reaching new audiences one of the priorities of the MEDIA Strand shall be:
supporting audience building as a means of stimulating interest for audiovisual
works in particular through promotion, events, film literacy and festivals
EXKURS: MEDIA
Cinemas
VOD platforms
Film markets
Training organisations
Festivals
Scriptwriters
Directors
Co-production forums
Cinema networks
Feature film
Documentary
Animation
Film producers
TV producers
Film distributors
Sales agents
Directors
6
Film Literacy
FL initiatives
incl. children‘s films
MEDIAAudience building action line
• Two Actions:
• 1. Cooperation in Film literacy
• 2. Audience building events• Stimulating demand for non-national films through branding and
promotional events e.g. „secret cinema“
Date: in 12 pts
Action: Film LiteracyWho? All initiatives (commercial or non-commercial) in
film literacy e.g. film institutes, cinemateques, film clubs, festivals, education organisations, companies
Groupings of at least 3 partners from 3 territories, at least 3 languages
Priority for actions with geographic diversity and that demonstrate synergies with existing actions
Date: in 12 pts
Action: Film LiteracyWhat?Projects of cross-border cooperation in film literacy:
help to „export“ best practices e.g. exchange of material, know-how, study visits, technical assistance
Support for new cross- border film initiatives e.g. a joint catalogues
Date: in 12 pts
Action: Film Literacy
MEDIA
Partner 1
Partner 3Best
practice
Partner 2
Partner 1 Partner
2
Partner 3
New Initiative
Date: in 12 pts
Action: Film Literacy- Criteria
Award Criteria: Relevance ( e.g. EU dimension, efficient outreach towards
non-core audiences) Quality (e.g. methodology and strategy, degree of
innovation, cost-effectiveness) Dissemination and Impact (e.g.dissemination of
knowledge, sustainibility of the exchange) Quality of the grouping (e.g. coherence of
complementarity of the partners)
MEDIA
Date: in 12 pts
Action: Film Literacy- calls
1 call per year 1st call (hopefully) in January 2014Activities starting 01/01/2014-30/06/2015
max. duration 18 months 5-10 projectsmax. co-financing 60%
MEDIA
