the spectra of stars look like –what about our new star?

Some relevant UK characteristics…

A highly educated population

Well informed on international affairs

Independent thinking

Highly active at all ages

Digital TV full coverage by 2012

Internet access 70% of households

• Men's Lifestyle - 2,312,709 • Music: Rock - 570,349 • News & Current Affairs: Business & Finance - 1,724,966• News & Current Affairs: Domestic - 557,513• News & Current Affairs: International - 829,273

The UK magazine market-total sales by main sector 2009

• News & Current Affairs: International - 829,273• News & Current Affairs: Science - 151,324• TV Listings: Radio & TV Guides - 4,845,410• Women's Interests: Women's Lifestyle/Fashion -

6,580,758• Women's Interests: Women's Weeklies - 8,612,830

The competitive arena

TV Choice; 1,302,382

What's on TV; 1,243,574

Circulation figures 2009- issue average

Radio Times; 991,561

Selected types of television programmes viewed:1 by age, 2006/07

England Percentages

16–24 25–34 35–44 45–6465 and over

All aged 16 and over

News2 48 63 70 74 81 69

Films 76 71 68 64 57 66

Comedy 71 63 60 53 48 58

Live sport coverage 50 49 52 52 53 52

Wildlife 28 40 46 59 67 51

Soaps 55 45 40 40 48 45

Main areas of magazine focus relative to TV programmes

Food and cookery 21 35 35 40 38 35

Quiz shows 28 26 26 35 45 33

Current affairs or politics 13 25 29 38 40 31

Home and DIY 19 31 36 34 21 29

Gardening 5 13 22 37 48 28

Reality programmes or observational documentaries 40 35 27 15 8 23

Popular music programmes 42 27 22 15 10 21

1 Respondents were asked 'Thinking about when you watch television, what type of programmes do you watch nowadays?'

2 National or local news.

Source: Taking Part: The National Survey of Culture, Leisure and Sport, Department for Culture, Media and Sport

A new magazine conceptfor the TV listings sector

An “affordable luxury” that is seen as a “selective guide”that understands the tastes and lifestyles of itsreadership and provides useful advice and informationreadership and provides useful advice and informationas a brand that can be trusted and which offers “constant flow” of communication though parallel online site.

Content and communication

Weekly highlightsGenuine exclusive storiesInterviews with fair treatmentFocused sections for aimed target groupsFocused sections for aimed target groupsExtended sections on Health, Food, GardeningInternet assist guide for supplemental informationEasy navigationDigital updates -online

Additional features

Build up of relevant databases –i.e. film reviewsOccasional “how-to” guides on special topics –

e.g. correct application of make-up (ad generator)Puzzles and lettersPuzzles and letters

ABC1 45+ upmarket

Infoholics conscious absorbers of information and view TV accordingly

Discerners who only want to watch shows they like

Jugglers who rely on Radio Times to help them plan their viewing Jugglers who rely on Radio Times to help them plan their viewing

Middle active 30-45, young in outlook and enjoy activities (gardening, sailing)

ABC1 45+ upmarket

Infoholics conscious absorbers of information and view TV accordingly

Discerners who only want to watch shows they like

Jugglers who rely on the magazine to help them plan their viewing Jugglers who rely on the magazine to help them plan their viewing

Middle active 30-45, young in outlook and enjoy activities (gardening, sailing)

Plus

Women 30-45 buyers of Women’s weeklies and lifestyle magazines

Internet users of multimedia – ages 20-60

Title : similarity to Radio Times

Appearance: bold, serious, informative

…and now a new title is born

Colour : suggestive, modern

Orientation : digital, online

Building the front cover

Note: 70% of TV magazines bought on impulsebased on the cover

The Radio is maintained in the titleSpectrum indicates complete breadth

Use of same typeface

Spectrum indicates complete breadth

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Featured articles shownon front cover and..

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…a picture wraps the front and the back covers.Here is the Camelot of King Arthur

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Front Cover

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www.radiospectrum.com

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Front and Back Covers

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On July 4th last year (1999) a small piece of slate was discovered during excavations on Tintagel Island inscribed with the name "Artognov". Is this the first real proof of King Arthur's existence? Was he really born at Tintagel as legend insists? Could the mystery of King Arthur and Camelot rest at Tintagel...........!!

Poster 1

Be eclectic,take control of your TV

Poster 2

Radio advertising –four week campaign

Average cost £ 3000 per week per station

50 stations used

£ 3000X50= £ 150000 X 4 weeks = £ 600000

6-Sheet Billboards

Number of Panels 3,500

Billboard advertising –two week campaign

Figures from theOutdoor Advertising Association of Great Britain for a small two week (6 sheet billboards) advertising campaign

Number of Panels 3,500

Opportunity to See 15.6%

Cost per Panel £145

Cost of Campaign £507,500

TV advertising –four weeks campaign

Distribution of £4000000 among 20 TV stationsfor 30 sec and 15 sec commercialsplus £ 100000 production cost

Online advertising -8 weeks campaign

200 sites at avg £ 500 for £100000

Promotional activities

Occasional free issue distribution throughoutlets visited by individual target groups.Planned group visits by selected readers ofdraw contest to TV and Radio studiosdraw contest to TV and Radio studiosParticipation in film festivals

Budget : £ 1500000

TV Advertisement Story Board

About 7 pm. Andrew is listening to the radiothat plays music of the 60’s.James, the neighbour, enters.-Hello, Andrews. You listening to the radio? Ithought you usually watch TV at this hour.-There is nothing interesting to see on TV now,but the radio has a nice music programme.but the radio has a nice music programme.Radio Spectrum said it.

-I agree, it sounds nostalgic. By the wayI came to ask you about planting my tomatoes.I trust your knowledge on gardening.-Listen James, incidentally there is a “How-to”programme at 8.30 tonight on channel QTV,exactly on the subject of summer vegetablesplanting. Radio Spectrum said it.planting. Radio Spectrum said it.

Andrew’s wife enters the room.-Oh, hello James.Turning to her husband-Who did you say is the famous French fashion designer that will be interviewed live on 3TV tonight?-It was to be Pier Aigle but he had an accident and he will be replaced by Toni Cipolla, anequally famous Italian fashion designer.and he will be replaced by Toni Cipolla, anequally famous Italian fashion designer.Radio Spectrum online said it in an alert e-mail.

James is amazed.-What is this Radio Spectrum? How does itknow about all these?-It is no secret. Radio Spectrum is the new TV listing magazine that knows how to communicate on the topics that interestpeople using the radio or TV.

Buy Radio Spectrum today.Your selective guide to allradio and TV information that meetsyour taste and lifestyle.Radio Spectrum, the magazine thatis in constant flow with online updates. In economic crisis it offers you the affordable luxury of knowledge satisfaction.

(voice)

the affordable luxury of knowledge satisfaction.Buy Radio Spectrum every week.

Custom made for youCustom made for you