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NewspaperCopy SheetClient: Degree Deodorant

Product: Clinical Shower CleanMedia: Toronto Star newspaperAd Size: ¼ page: 5.208” x 10.312” Colour: Black and WhiteFact/Benefit: 24hour protectionTarget Audience: Women 25-30 who are interested in a light, fresh, cleansmelling deodorant, and that has all day protection.Heading: Just Incase today is a long one.Sub-head: n/aBody Copy: (75 words)Dear Brides,It’s time for the longest, most stressful day ever! Today your bridesmaids are going to be late, your vows aren’t memorized, and between the in laws and your own parents you’re going to be ready to elope.You’re going to walk down the isle like a champ even though your make-up will run with all the tears you’re about to unleash, but remember you aren’t going to even break a sweat.Love,Degree.Product Name:Degree Clinical Shower Clean

Magazine Copy SheetClient: Degree Deodorant

Product: Clinical Shower CleanMedia: MagazineAd Size: ½ page: 6.75” x 4.6”Colour: Full colourFact/Benefit: Protection from odor

Target Audience: Women 18 + who are interested in a light,fresh,clean smelling deodorant, which protects them from sweatand odor.

Heading: He said the first thing he noticed was my smile.Sub-head: Thanks Degree.

Body Copy: (74 words)

Yes we are together, but it totally wasn’t like this in the beginning. I was running late after work it was the longest day ever, and there he was with his amazing bod and not to mention his beautiful blue eyes. I was totally sweating buckets, but he didn’t notice thanks to Degree clinical protection deodorant. He looked down at me and said how contagious my smile was!

Thanks for having my back Degree.

Product Name:Degree Clinical Shower Clean

Campaign Idea: Homegrown

Fact: Apples distributed by Foodland Ontario are all harvested and grown soley in Ontario.

This campaign idea focused on the fact that apples from Foodland Ontario are homegrown in Ontario only. It will outline benefits of eating and buying fruits(specificallyapples) produced at home, and will encourage consumersto purchase foods produced and grown in Ontario

Campaign

New Product