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Creating Visibility & Credibility Through Social Media
Creating a personal brand and establishing online networks
Geri L. Dreiling, EsqLegal Media Matters
Presentation Overview
• Why is social media important?
• How is social media leveraged?
• What are the most common platforms?
Why is social media important?
A survey by job recruitment platform Jobvite found that 92% of companies surveyed use social media during this past year
Why is social media important?
A CNN article notes:
Some companies, especially those in the tech world, are going even further, saying they're no longer interested at all in an applicant's tried-and-true laundry list of jobs, education, awards and activities. Hiring managers often can gain a better sense of a person's judgment, personality and communication skills by perusing their Twitter feeds or Tumblr posts, they say.
“Are social media making the resume obsolete?”
CNN, July 11, 2012
Why is social media important?
A WSJ article observes:
When a management consultant leads a large LinkedIn group, he builds a valuable source of referrals and recruitment prospects; when a lawyer tweets the latest legal news, she positions her firm as the go-to experts in that field.
“Your Employee Is an Online Celebrity. Now What Do You Do?”
Wall Street Journal, Oct. 29, 2012
How can social media be leveraged?
• As an introduction through the creation of a profile
• Networking by adding connections or followers
• Engagement through groups, retweets or comments
• Showcasing expertise by acting as a resource.
Begin with the end in mind….
LinkedIn Connections
• Colleagues and former co-workers
• Experts and others who have hired you in the past
• Experts you have hired
• Former classmates, friends, neighbors
• Browse suggested connections occasionally
LinkedIn Engagement
Share an Update
LinkedIn Engagement
Join a Group
LinkedIn Endorsements
Who should you follow on Twitter?
• LinkedIn contacts who have Twitter accounts.
• Clients who have Twitter accounts. You may be able to identify them by their email signature block. (As an aside, you may also want to add your Twitter account to your signature block)
• People who are mentioned during Follow Friday (#ff).
• Bar associations and trade groups: @MoBarCLE @NALPOrg
• People identified in lists of friends and competitors
• St. Louisans on Twitter. You can search “stl” in search bar.Use the “Who to Follow” option in Twitter.
How Should You Write a Tweet?
• Use your tweets to share information and build relationships; minimize broadcasts. 80/20 rule
• Set up Google Alerts for content ideas
• Use # hashtags. (hashtags.org)
• Participate in Follow Friday
• Shorten your links (bit.ly)
• Twitter Cheat Sheet: 25 Polite Icebreakers for Corporate Communicators. http://www.commpro.biz/corporate-social-media-zone/twitter-cheat-sheet-25-polite-icebreakers-for-corporate-communicators/
How do you get likes?
• Send invitations to friends, Twitter followers, LinkedIn contacts
• Add a “like us on Facebook” button on your website
• Contests or giveaways
What should you post?
• Videos
• Photographs from recent events
• Honors and awards
• Links to helpful articles
• Links to recent articles written by your firm or about your firm
Google Plus
Why should you create a profile?
• Creating a profile can boost your search engine rankings
• More likely your name will appear when your contacts enter search terms for your area of expertise.
• Allows you to create a Google Author profile so that your name and face appear along the left of search engine results. Searchers may also ask to see more articles by the author.
Learn More
• Mashable.com
• Larry Chase’s Web Digest for Marketers: www.wdfm.com
• Searchengineland.com
• CommPro.biz – Register for Daily News Updates
• Bulldog Reporter’s Daily Dog: Bulldogreporter.com/daily-dog
Connect
• www.linkedin.com/in/geridreiling
• @legalmediamtrs
• @lawyertechrvw – tweets by Geri Dreiling and Enrique Serrano
• Google Plus – listed as Geri Dreiling
• Facebook – Legal Media Matters
Creating Visibility & Credibility Through Social Media
Creating a personal brand and establishing online networks
Geri L. Dreiling, EsqLegal Media Matters
