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Blog Posts Magazine/Feature Articles
White Papers/Slideshows
Videos
Press Releases
Social Media Posts
Choose from the following:A. Acquiring LinksB. Grow email listC. SalesD. Customer RetentionE. Brand Building
Choose from the following:A. Revenue amountB. Website visitsC. Social Media engagementD. Page ViewsE. Bounce RateF. Email list growth
How To:Get in front of people who are ready to buy.
Use long tail keywords, blogs about your product, social media about deals.
How To:Start a content marketing strategy, SEO or
PPC. Promote with media buying, start acquiring links or create a PPC campaigns.
How To:You’ll need people from that network. If it’s
Facebook, create a giveaway, contest or something that promotes liking your page.
How To:Restructure your site to play to the visitors
needs as they arise during the visit. Take them down a path that ends in buying.
How To:Is your content about the topic or service
compelling? Does it help the visitor engage with it? Is it gamified? All of these keep people on your site.
How To:Appear on any site relevant to customers who
may buy from you one day. Media buying works, so does appearing in other people’s newsletters.
Social is the new link building.
* From Moz’ 2013 Search Engine Ranking Factors’ Survey and Correlation Data
Principles of good content: Be relevant Be intriguing Be smart Be in the right place Be at the right time