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GLOBAL FLYING HOSPITALS IS THE NEW PARADIGM FOR HUMANITARIAN MEDICAL CARE.
FUND-RAISING PROSPECTUS 2015
T: +853 62896268 E: [email protected] FOR ALL OTHER INFORMATION: WWW.GFH-ASIA.ORG
LIFE’S BEAUTIFUL... SHARE IT!
NEILL NEWTON CEO & Founder
Creating the world’s foremost medical aviation fleet
INTERESTING FACTSAn overview of our ailing planet see page 2
KEY PEOPLEMeet the team and some of ourmajor partners and sponsors see page 4
CSR SOLUTIONLear why your firm willprofit from sponsoring GFHsee page 6
HOW YOU CAN HELPFleet, establishment, sponsoring a medical misson and moresee page 10
GLOBAL FLYING HOSPITALS (MACAU) ASSOCIATION
GFH is the humanitarian medical organization. Its focus is on providing advanced medical care to suffering people in developing countries and training of healthcare workers.
This vision is creating the world’s medi-cal aviation fleet and a tour-de-force of humanitarian medical care. With growth, GFH will become a resource for hu-manitarian charities and various medi-cal groups, to expand their effectiveness. They’ll be supplied with state-of-the-art equipment and resources to provide life-changing surgical and preventive medical
treatment to our ailing world.
Global Flying Hospitals (GFH) was first incorporated in the USA in 2001. With the establishment of Global Flying Hospi-tals (Ma-cau) Association, the Board aims to envelope Macau SAR as the Head Of-fice and geographic world hub, due to its ‘bull’s-eye’ location to many surrounding countries.Our ailing world is facing serious chal-lenges, from population explosion to global warming, natural disasters to man-made catastrophes as war and terror. Global Flying Hospitals seeks to provide a solution for those suffering people af-fected by many of our most pressing needs. Operating from Macau SAR makes sheer sense. The Macau Government al-lows for the operation of humanitarian
aircraft with reduced or no fees and the closeness to Hong Kong International airport makes for easier travel for our medical volunteers.We invite you to join GFH. As a sponsor, supporter or simply a cheerleader. You’ll be more than welcome!
Our world is undergoing vast and rapid change. Pop-ulation levels have reached 7 Billion. Every 12 years adds a further Billion. Reg-ular natural disasters are causing loss of life or injury. Healthcare, preventative medicine and life-changing surgery is non-existent or inadequate in many devel-oping countries.
Global warming is causing glacial melting, so by 2035 one Billion people under the Himalayan watershed will be deprived of wa-ter. Fierce competition for dwindling resources, globalization, and the gap between rich and poor is placing every developing country under unprec-edented stress.
Currently, there are over 100 developing countries in need. Approximately one-third, or 2.3 Billion people need as-sistance. This overwhelming number demonstrates the need for GFH. Presently, ac-cess to high-quality health care or adequate hospital facilities for these millions in develop-ing nations needs immediate action and plans.
The United Nations has estab-lished the 2015 Millennium De-velopment Goals, a set of eight goals to end poverty through to providing adequate medical care. So urgent is the need to build a sustainable humanitarian model to solve the world’s mounting problems, that the UN, WHO, DAVOS and many other Founda-tions have increased their efforts to find solutions.
Let us tell you a fewinteresting facts
About Our Planet
China AIDS ProgramIn China, the number of people affected by HIV has been estimated at between 430,000 and 1.5 million. AIDS and HIV are very serious conditions and this area of human suffering needs to be addressed immediately.Global Flying Hospitals is aware of this urgency. And the Board has initiated the China AIDS Program. GFH plans to send medical professionals with ex-pertise in this area to regions most af-fected. And we will search and petition the world’s drug manufacturers for the most affective treatments for patients.
AIDS EDUCATIONGFH will endeavor to provide AIDS edu-cation in schools and universities, with free talks, presentations and instructions, of how young people can guard them-selves from this virus.
WORLD HEALTH ORGANIZATIONGFH will be informing the WHO of this program, and seek their support in provid-ing education, medical professionals and the latest research. Together, with Health Departments, we expect to make a dif-ference in this rise in HIV/AIDS in China.
One Billion 2035 2.3
Billion 2015
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GFH believes that life is beautiful ... but not for a huge part of our planet’s inhabitants. We must help now and share with those suffering people.
The Solution...... a Medical Aviation Fleet
Global Flying Hospitals is creating a small fleet of medical aircraft to provide health care and training in developing countries. This fleet-building is the emerging resource to greatly ex pand global medical care to reach and treat tens of thousands more children and families each year.
Our ailing world is beset by both failed health-care systems, and a plethora of natural disasters. GFH’s medical aviation fleet will provide solutions.When natural disasters strike, GFH will be mission-ready, and able to land aircraft at the closest airport to the disaster, or in unprepared landing zones (ULZ’s) with the rugged and versa-tile Hercules C130. Training and development is crucial in order to extend the ca pabilities of health-care workers in developing countries. Such training expands the medical provision and cov-erage. GFH can provide this training in 21st high-tech mobile hospitals and via Tele-medicine training, linked to alliance medi-cal colleges and hospitals.GFH aircraft can quickly move medical professionals into a
region, thence allow them to function in modern hos-pitals and clinics, rather than working in inadequate, degraded facilities that is common in developiing countries.
THE WORLD’S LOGISTICS RESOURCEGFH is building this fleet of
specialized aircraft to fortify the aforementioned charities, be-cause they need the tools, infra structure and equipment. Many have large data-bases of volunteer medical professionals, yet at the village, town or regional level, the medical facilities or equipment is often poor or even none existent. With GFH resources, they can plan better, enlarge their missions and gen-erate greater coverage of medical provision to people on a global scale.
THE FLEET• Hercules C130 Cargo aircraft transporting roll-off, mobile hospitals, field clinics and medical equipment;• Pilatus PC12 aircraft for micro-insertion of medical profes-sionals to remote areas and patient evacuation;• GFH’s Modular emergency shelters and field clinics trans-ported on Hercules.
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Meet some
Key People
EDWIN NICHOLASAviation Advisory Board
Former Senior Manager of Royal Brunei Airlines for 15 years. He’s a Member of the Chartered Institute of Transport and Logistics (MILT), Chartered Institute of Purchasing and Supply (MCIPS), and the Malaysian Materials Institute of Purchas-ing Management (MMMIPM). Edwin is experienced in heavy aviation operations and aircraft maintenance and has been appointed COO Aviation for GFH and Chairman of GFH Aviation Board.
A.YEOW-FOURNIERAviation Advisory Board
Agnes is the Founder and Managing Di-rector of ESSOR Aerospace. She has over 20 years of Asia-Pacific business management experience in aviation and high-tech industries, and over 15 in the Space Industry. Agnes has been responsi-ble for business management services for multi-Billion dollar, multinational Corpo-rations in the Space/Satellite Industry in Malaysia and Singapore. She is a leader in International Trade and Culture.
CRAIG WYLIEAviation Advisory Board
He stands at the forefront in experience, expertise and heavy aircraft know-how, which gives the content-rich background that allow GFH to refurbish, operate and service all future aircraft with confidence and in the development of the fleet. He’s a highly qualified Licensed Aircraft Main-tenance Engineer with 30 years experi-ence. Craig also has responsibility for Training and Professional Development of Engineers and MOFs in global regions.
LEGAL MACAU LAWYERS Pro Bono Support
Since 2009
SOFITEL LUXURY HOTELS Alliance Partner
Since 2011
MGM MACAU Printing Support
Since 2012
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NEILL NEWTONChairman & Founder
Neill Newton’s vision for GFH stems from empathy to help peo-ple worldwide and a strong inter-est in aviation. In founding GFH, Neill recognized the dire need for medical care in the world so was determined to build an organiza-tion that provides worldwide hu-manitarian medical aid. He thought that a medical aviation fleet com-prising high-tech surgical ‘flying hospitals’ would be the solution. For 20 years, Neill was promoted as the Master of Business Differen-tiation, presenting his message to over 11,000 people in 5 countries. His profound book, Uniqueness is a Red Striped Zebra is an interna-tional best seller. He relinquished his career to launch GFH.
BOB MADDERNAdvisory Board
GFH has been joined in 2014 by new, highly experienced people in humani-tarian, aviation and marketing. Bob Madden is one. A licensed engineer with many years of military and civil-ian aviation experience, ranging, from sophisticated workshops to operat-ing in extreme conditions in danger-ous countries. Bob’s immense joy is in working with Hercules C130 and other type aircraft. He is sourcing, in-specting and assisting GFH in aircraft acquisitions.
ADAM NEWTONChief Operations Officer
He is an accomplished helicopter pilot, hold-ing a United States FAA license, with a large part of his flight experience in pipeline in-spection and aerial photography through-out the Delta in the states of Tennessee, Arkansas and Mississippi. He has served in the Royal Australian Navy. Adam’s hand’s-on experience and approach allows him to oversee and work with the GFH team to reach the goals in the strategic plan laid out by the Board. He has played a key role in the establishment of the Asia Head Office in Macau SAR.
SEVA AIR Regional Partner
Since 2012
MACAO CHINA INTERNATIONAL DIGITAL CINEMA FESTIVAL
Alliance Partner
COTAI STRIP RESORTS MACAU Bronze Sponsor
Since 2013
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DOING GOOD CAN ACTUALLY TRANSLATE INTO DOING WELL.
Your Sponsorship and CSR SolutionHere are two reasons why your firm
will profit from sponsoring GFH
YOUR FIRM WILL BREAK FREE FROM THE CROWD
Never before has competition for brand placement and pro-motion been so tough. It’s expensive and every moment of the day your competitors are stealing away customers and clients that should be yours. Yet never before has an opportunity pre-sented itself that can help you break free of the crowd, get noticed and grow your business.Join Global Flying Hospitals in an alliance sponsorship and:
• Tap new demographics in the wide humanitarian world.• Be featured in GFH’s new full-color magazine, to be dis-
tributed at hub airports, starting with Macau and its 8 million passengers, then Hong Kong and beyond.
• Be featured on all GFH marketing collateral.• Boost Your CSR and Make You Firm the Customer’s Pre-
ferred Choice• Gaining effective marketing exposure is crucial. Yet imag-
ine the impact your message will have when potential customers see your brand as the one supporting humani-tarian medical care. Your Corporate Social Responsibility (CSR) will receive a robust boost and place your firm ahead of competitors, because it will be recognized as the one that cares, and making it your customer’s pre ferred choice.
EARLY BIRD – AND A WORLD-FIRSTAs GFH progresses in building the Logistics Resource, we can offer you positions on our marketing collateral, through to participation in fund-raising and promotional events. However, if your firm embraces GFH now, by being an early-bird part-ner, supporter or friend; you’ll be guaranteed a position on the largest flying billboards in the world; the fuselage of the Hercules.
YOU’LL CREATE A HALO AFFECT FOR YOUR FIRM
Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
Sean Blair and Alexander Chernev, 2012 [12-103]
REPORT SUMMARYThe idea that companies can do well by doing good has for years drawn the attention of managers and researchers. Despite a sub-stantial amount of academic research and market data, little is known about the returns on social goodwill investments. Most prior research has assumed that a company’s socially responsible activities are likely to influence the overall image of the company without necessarily changing consumers’ beliefs of how the com-pany’s products perform. In this report, Sean Blair and Alexander Chernev provide evidence that a firm’s pro-social activities can have a significant impact not only on consumers’ goodwill toward the firm’s brand, but also on their beliefs about the firm’s products. They test their predictions in a series of four empirical studies.
FINDINGSFour experiments were conducted, here’s one of their findings:Their First Experiment demonstrates that a product is perceived to perform better when it is made by a socially responsible firm. Participants who were told that a winery donates a portion of its revenues to charity rated the same wine as tasting better than did participants who were not informed of this. They also find that this effect is a function of expertise, such that social goodwill is more likely to influence product perceptions (taste ratings) for nonexperts than for experts.
MANAGERIAL IMPLICATIONSThese results show that investing in socially responsible causes not only creates goodwill toward the company but also bolsters consumer perceptions of the performance of company products, meaning that doing good can actually translate into doing well.
Sean Blair is a Ph.D. candidate, and Alexander Chernev is Associate Professor of Marketing, Kellogg School of Management, Northwestern University.
This research was supported by MSI Research Grant 4-1731.
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Co-Branding and Promotions
GFH’s Corporate Sponsorship Program
Sponsorship Levels
Global Flying Hospitals has opportunities to have your brand promoted on GFH merchandise. Sun umbrellas, mugs, clothing, cuff links, ties, brooches etc. These can all feature your brand. Jointadvertising programs, promotions and initiatives can be undertaken for a winwin result. We shall be pleased to work together to achieve the exposure you require.
Never before has the opportunity been available to promote your firm and ser-vices to such a wide, new demographics.
1. Tap new ‘global’ demographics outside the normally available range2. Exponentially multiply your Corporate Social Responsibility (CSR)3. Position your firm so customers see it as their ‘preferred’ choice4. Gain a new innovative marketing platform that is unequaled5. Partner in this vital charity; helping suffering people worldwide 6. Expand your exposure in numerous regions, as GFH grows.7. Have a real and measurable edge over your competitors8. Develop potent cobranding, alliances and special promotions
Never before has the opportunity been available to promote your firm and services to such a wide, new demographics. The uniqueness is in the support of a humanitarian medical charity ... yet one that is capturing the world’s attention. And for the future, when Global Flying Hospitals has its fleet fully realized, your firm will also have the opportunity to utilize the world’s largest flying billboards, the fuselage of GFH’s aircraft ... and to utilize a unique and robust marketing platform.
The uniqueness is in the support of a hu-manitarian medical charity yet one that is capturing the world’s attention. Now, you can utilize an innovative and aggres-sive marketing platform.More people from different industries, regions, interests and profiles will learn of your brand and products. GFH has supporters, or followers, from CEOs to self-employed, law to medicine, aviation to services. Over 200 different indus-tries. Our marketing program will help you cast your net further and wider than ever before and position your firm as their first choice.
BRONZESPONSOR
GOLDSPONSOR
PLATINUM SPONSOR
SILVERSPONSOR
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This sponsorship entitles you to very special recognition for your dedicated support of Global Flying Hospitals and its vi-sion in providing medical care and training healthcare workers in developing countries.
GFH will feature your firm as Alliance Partner by:
• Awarding your firm as a Platinum Sponsor with a specially produced Plaque.
• Arrange for a sponsorship signing ceremony between the Chairman of GFH and Senior Management of your firm, members from each entity and VIP guests, in a full media con-ference.
• Feature your firm’s brand in GFH’s websites as Platinum Sponsor, with links to your firm’s site.
• Feature your firm’s brand in GFH’s marketing collateral, with the wording: Platinum Sponsor.
• Promote your firm’s brand in GFH’s Social Media platform.• Feature your firm’s support and brand in GFH eNewsletters.• Feature your firm’s brand and as Platinum Sponsor on GFH’s
media and events backdrops.• Feature articles on GFH’s websites and within presentation
folders, promoting your firm to GFH’s partners, supporters and sponsors. Copy-writing undertaken by GFH staff, with approval from your management, before publication.
• Feature your firm in every issue of GFH’s upcoming maga-zine. Your firm has two-full pages, being advertisement and feature article.
• Promote your firm within GFH articles that appear in in-ternational magazines. (i.e. medical, aviation, business and hu-manitarian journals etc.)
• With your firm’s marketing team, engineer innovative pro-motions and special events to gain exposure.
• Issue Press Releases to the web and traditional media outlets, in announcing this sponsorship.
• Issue Press Releases locally and globally whenever your firm and GFH engineer fresh news stories or launch new initia-tives.
• Invite senior managers to join GFH as guests at VIP dinners or events.
Other opportunities or modifications to this sponsorship package can be negotiated. One year term with options to renew.
Alliance Sponsorship Fee: $100,000 USDor equivalent in-kind arrangement.
This sponsorship entitles you to very special recognition for your dedicated support of Global Flying Hospitals and its vi-sion in providing medical care and training healthcare workers in developing countries.
GFH will feature your firm as Gold Sponsor by:
• Awarding your firm as an Gold Sponsor with a specially pro-duced Gold Aircraft model.
• Arrange for a sponsorship signing ceremony between the Chairman of GFH and Senior Management of your firm, along with GFH’s law firm, other members from each entity and VIP guests, in a full media conference.
• Feature your firm’s brand in GFH’s websites with links to your firm’s site, under Gold Sponsors.
• Feature your firm’s brand in GFH’s global marketing collat-eral, with the wording: Gold Sponsor.
• Promote your brand in GFH’s Social Media platform and in all eNewsletters.
• Feature your firm’s brand on GFH’s media backdrops and special events signage under Gold Sponsors.
• Feature your firm in articles on said websites and within pre-sentation folders, promoting your firm as Gold Sponsor to GFH’s partners and supporters. Articles to tell the story of “why” GFH supporters will be better-off by making your firm their preferred choice.
• Feature your firm in every issue of GFH’s upcoming maga-zine. Your firm has one full page advertisement and with the term; Gold Sponsor.
• With your firm’s marketing team, engineer innovative pro-motions thence promote on a global media platform, in or-der to gain exposure.
• Issue Press Releases to the web and traditional media outlets globally, in announcing this sponsorship.
Other opportunities or modifications to this sponsorship package can be negotiated. One year term with options to renew.
Gold Sponsorship Fee: $50,000 USDor equivalent in-kind arrangement.
PLATINUM SPONSOR
GOLDSPONSOR
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This sponsorship entitles you to very special recognition for your dedicated support of Global Flying Hospitals and its vision in providing medical care and training healthcare workers in de-veloping countries. Yet is held within your budgetary restraints.
GFH will feature your firm as Silver Sponsor by:
• Awarding your firm as Silver Sponsor of Global Flying Hospi-tals with a special produced Silver Aircraft
• Arranging for a sponsorship signing ceremony between the Chairman of GFH, and the Senior Management of your firm, in a media conference.
• Feature your firm’s brand in GFH’s websites with links to your firm’s site, under Silver Sponsors.
• Feature your firm’s brand in GFH’s ‘global’ marketing collat-eral, with the wording: Silver Sponsor.
• Promote your brand in GFH’s Social Media platform and in all eNewsletters.
• Feature your firm’s brand on GFH’s media or conference/special events signage.
• Feature your firm in articles on said websites and within presentation folders, promoting your firm to GFH’s partners and supporters as Silver Sponsor.
• Feature your firm in every issue of GFH’s upcoming maga-zine. Your firm has one-full page advertisement and with the term: Silver Sponsor.
• Issue Press Releases to the web and traditional media outlets globally, in announcing this sponsorship.
• Further issue Press Releases locally and globally whenever your firm and Global Flying Hospitals engineer fresh news stories or launch new initiatives.
Other opportunities or modifications to this sponsorship package can be negotiated. One year term with options to renew.
Silver Sponsorship Fee: $25,000 USDor equivalent in-kind arrangement.
This sponsorship entitles you to very special recognition for your dedicated support of Global Flying Hospitals. Yet is held within your budgetary restraints.
GFH will feature your firm as Bronze Sponsor by:
• Awarding your firm as Bronze Sponsor with a special pro-duced Wall Certificate
• Arranging for a sponsorship signing ceremony between the Chairman of GFH and the Senior Management of your firm, in a media conference.
• Feature your firm’s brand in GFH’s websites with links to your firm’s site, under Bronze Sponsors.
• Feature your firm’s brand in GFH’s ‘global’ marketing collat-eral, with the wording: Bronze Sponsor.
• Promote your brand in GFH’s Social Media platform and in all eNewsletters.
• Feature your firm’s brand on GFH’s media or conference/special events signage.
• Feature your firm in 500-word article on websites and within presentation folders, promoting your firm to GFH’s partners and supporters as Bronze Sponsor.
• Feature your firm in every issue of GFH’s upcoming maga-zine. Your firm has one half-page advertisement and with the term: Bronze Sponsor.
• Issue Press Releases to the web and traditional media outlets, in announcing this sponsorship.
• Further issue Press Releases locally and globally whenever your firm and Global Flying Hospitals engineer fresh news stories or launch new initiatives.
Other opportunities or modifications to this sponsorship package can be negotiated. One year term with options to renew.
Bronze Sponsorship Fee: $10,000 USD
or equivalent in-kind arrangement.
SILVERSPONSOR
BRONZESPONSOR
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Asian Region Head Office Macau USD 240,000
(Hong Kong and Singapore fundraising centers planned for year 2 and 3)
TOTAL USD 240,000
GFH SEEKS SUPPORT WITH:
1. Granting or renting office premises at a symbolic cost
2. Supporting premises’ costs (office supplies, and utilities)
3. Equipment as computers, phones, furniture, printers.
4. Professionals’ salaries and costs for one year.
ADMINISTRATION ESTABLISHMENT
Mobile Surgical Roll-Off Hospital USD 1,600,000
Equipment USD 1,400,000 Surgical equipment, diagnostic, lighting, plumbing, scrubs, full surgical theatres etc. Medical equipment manufacturers donating many internal items
Others USD 1,000,000 GFH needs to be operationally independent and self-reliant when providing medical missions. Outside processing tents, administration tents, generators, lighting computers etc.
TOTAL USD 4,000,000
AUXILIARY EQUIPMENT
Budget(2015 – 2018)
BASIC fleet acquisition and one year operations
Acquisition Refurbishment Operations Total
Hercules C130 USD 8,000,000 USD 1,000,000 USD 3,000,000 USD 12,000,000
Hercules C130 USD 6,000,000 USD 1,000,000 USD 3,000,000 USD 10,000,000
PILATUS
PC 12 USD 2,000,000 USD 1,000,000 USD 300,000 USD 3,300,000
PC 12 NG USD 4,000,000 ----- USD 200,000 USD 4,200,000
Corporate Transport
Embraer 600 USD 6,000,000 ----- USD 1,000,000 USD 7,000,000
AIRCRAFT TOTALS STAGE 1 USD 36,500,000
AIRCRAFT ACQUISTION (Basis of Fleet for year 1,2 and 3)
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GFH MEDICAL FIELD CLINICS Modular, ecofriendly, fast build and secure. These can be acquired by charities, governments or commercial enterprises and are ideal for clinics, or housing in natural disasters. GFH has planned to manufacture in the Macau-Zhuhai region and ship wherever needed.
Other ways you can help GFH
1. Allow us to have a Donation Box on your premises.2. Help us raise funds to ensure the GFH is accessible
to all children in need.3. Help organize our events.
Sponsor a Medical MissionSPONSOR A MEDICAL MISSIONGlobal Flying Hospitals operates Hercules aircraft ferrying mobile surgical hospitals. The acquisition
cost of a heavy cargo aircraft, and the build cost of the hospital, is a minimum of $10 million USD, depending on the age of the aircraft. With this in mind, we seek many people as yourself, to help break these costs down into bite-size amounts. So, just $240 will help provide a surgery for a child suffering from cleft palate and lip.Contribute toward a surgery USD 120Provide surgery to 1 child USD 240Provide surgery to 2 children USD 480
HELP SPONSOR MEDICAL MISSIONS It also costs serious money to operate aircraft, with fuel costs alone being a sizeable part. However; your generous gift will help transport the hospitals and
volunteer teams to regions to provide absolutely FREE surger-ies, medical care and vital training for in-country doctors.Sponsor a Medical Mission USD 15,000Share of a mission USD 5,000
SPECIAL SURGERY FUNDGFH is building a Special Surgery Fund. This is for the next natural disaster, infectious disease outbreak
or an event that calls for an immediate and rapid response. Will you help build this fund with your generous gift?Special Surgery Fund USD 120Special Surgery Fund USD 75Special Surgery Fund USD 50
SUPPLY OUR HOSPITALS AND CLINICSMaintaining GFH aircraft and building new roll-off surgical hospitals also costs money. Yet what is crucial is to ferry full-stocked surgical hospitals to
the places in greatest need. You can help GFH acquire all the medical equipment needed to fully stock each hospital and clinic. From a simple tongue depressor to advanced surgical equipment. And by so doing, a 21st Century hospital can be placed into a remote setting and treat hundreds of suffering people.Contribute towards basic medical equipment USD 50Contribute towards advanced medical equipment USD 250Contribute towards specialised medical equipment USD 25
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