ONLINE BIZ SMARTS

Michael Gray

520-548-1970

http://OnlineBizSmarts.com

Creating Desirable Content

Target Audience

Identify Your Target Audience(LeanCanvas.com) Create an Avatar for your target audience with

name and everything you can find to identify them.

Begin crafting your content to feed their likes and dislikes.

Communicate how your product or company fixes or helps in their greatest problem

Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA

Use Insights to measure how you are doing.

Facebook Edgerank

Content Balance Grid

Your Expertise

ChannelsVariations

Desirable Content

AChannelsVariations

Desirable Content

BChannelsVariations

Desirable Content

CChannelsVariations

Desirable Content

DChannelsVariations

Content Schedule

Universal Content

Cuts across most demographics lines Resonates universally Brings us all back to a common place or time Helps us feel, think & reflect Reminds us we are all human We never get tired of this content We always have time for it We remember it We want to SHARE it with others

21 Types of Content We All

CraveBy

http://www.contentmarketinginstitute.com

Life is Short

Dreams Can Come True

Faith to Believe in Bigger Things

You Matter

Back To Basics

Unexpected Twists

Story Telling Content

Inspires Us To Act

Funny or Makes You Smile

Surprising

Never Give Up

David VS Goliath

Universal Content

Cuts across all demographics lines Brings us all back to a common place or time Helps us feel, think & reflect We never get tired of this content We always have time for it We remember it We want to SHARE it with others

Challenge

Put these desirable content ideas your calendar and test each type of content.

Follow up after with your Facebook Insights