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Regardless of your job or industry, as technology becomes increasingly important across the globe, so too has it begun to make it's mark in the bar and beverage world.Bars, bartenders, spirit makers, and cocktail enthusiasts are using the unique opportunities social media provides to leverage their business. As personal blogs, coupled with applications like Facebook and Twitter enjoy a huge surge in popularity among the world, so too has their growth surged within the cocktail community. The success of the next generation of cocktail legends may well rest on how well new technologies are embraced and used as a complement to their tenure behind the bar.
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Social Media
CREATING COCKTAIL LEGENDS
Presented by: Nick Nemeth – Friday, July 23, 2010
“An efficient bartender's first aim should be to please his customers, paying
particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained…
…In this way he will not fail to acquire popularity and success."
- Jerry Thomas, 1862
Hey @SouthwestAir! I've landed in Burbank. Don't worry: wall of the plane was opened & I was airlifted out while Richard Simmons supervised.10:18 PM Feb 13th from Echofon Retweeted by 100+ people
Hey @SouthwestAir! I've landed in Burbank. Don't worry: wall of the plane was opened & I was airlifted out while Richard Simmons supervised.10:18 PM Feb 13th from Echofon
Retweeted by 100+ people
Hello Twitterverse! We r now LIVE tweeting from the International Space Station -- the 1st live tweet from Space! :) More soon, send your ?s2:13 AM Jan 22nd from web Retweeted by 100+ people
Flew over Port_Au_Prince of Haiti this afternoon. Our thoughts and prayers to Haiti people, from ISS.12:45 PM Jan 24th from TwitPic Retweeted by 100+ people
Your Life in 140 Characters (Or Less)
• Micro-Blogging and Post Frequency
• Changing the way we create and consume
• Social responsibility & poor guest experiences
What about the Bartenders?
5,300+ Bartenders (past and present) registered on Facebook
2,400+ Active on TwitterOf those, 21 reference “social media” as one of their specialties
1,400 Twitter users include the word “cocktail” in their biography
More than 4,700 “How to” Cocktail Videos on YouTube
Milk & Honey: 529 Checkins, PDT: 983
Checking In With Your Bartender
Checking In With Your Bartender
• Mayor SpecialsUnlocked only by the Mayor of your venue.
• Check-in Specials Unlocked when a user checks in to your venue a certain number of times.
•Frequency-based SpecialsUnlocked every X check-ins.
• Wildcard SpecialsAlways unlocked, but your staff has to verify some extra conditions before awarding the Special.
Checking In With Your Bartender
Goes Viral
State of the Cocktail BlogosphereARTOFDRINK.COM
Why blog about spirits and cocktails?
Can you make money doing it?
The G’Vine Gin Connoisseur Program 2010
@GVINEGCP
Mystery Brewing Company: A Non-Traditional Approach to Artisanal Ales
The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA
• Create content worth sharing.
The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA
• Engage and Involve Your Audience.
The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA
• Be Consistent. Create and share regularly.
State of the Cocktail BlogosphereBAR BLOGGING BY THE NUMBERS
300+ Posts, Averaging 1 Post / Week
1200+ Posts, Averaging 6 Posts / Week
550+ Posts, Averaging 3 Posts / Week
The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA
• Be Yourself. Build Your Own Brand.
The Social Bartender’s Success5 TIPS TO SUCESSFULLY LEVERAGE OPPORTUNITIES WITHIN SOCIAL MEDIA
• Become an Authority.
The Social Bartender’s SuccessWHERE DO WE GO FROM HERE
As the industry grows, where are we headed with social media? What should you look out
for?
Social Media
CREATING COCKTAIL LEGENDS
Presented by: Nick Nemeth – Friday, July 23, 2010