Made Easy. And Fun.Creating Buyer Persona

Getting To Know

You

WannaHave MoreFun?

Chick?Who IS This

Playing.

Never. Stop.

Conversation At A TimeOne

Know. Like. Trust

My Story:Passions, PersonalityExpertise, Core Values

Clients’ StoryGoals & dreams, Fears & frustrationsSense of UrgencyCore Values

Market StoryTrendsRegulation

SweetSpot

Buyer Persona

Ideal Client

Agency Owner

Alyssa

Trail AlertRabbit

TRAPMindSet

the

The IngredientsLet’s Get Cooking

Demographics

Psychographics

Sociographics

Technographics

Ingredients

Let’s Get Our Hands Dirty

Gender & Age-range

Relation & Kids?

Location & Language

Education & Occupation

Revenue / Income

Name

Female, 30-40 yr

College +

Freelance creative

3-5 yrs in business

50-100K Revenue

1 -2 VA’s

Emily Establisher

When using your

product / service,

what is this ideal client

trying to accomplish?

Psychographics 1

I need so see the

big picture of my

ideal business and

a road map to get

there

Emily Establisher

What is most

frustrating about where

your ideal client is now.

Psychographics 2

I am overwhelmed:

Trying to keep up with

client work

Struggling to keep scope

creep at bay.

Chasing payments!

Emily Establisher

Why does (s)he want

to accomplish this?

Why is (s)he

frustrated?

Psychographics 3

Why does (s)he want

to accomplish this?

Why is (s)he

frustrated now?

Psychographics 3Because…..

To makesure Iwon’t…..

Ideally, I…..

After all, I…..

So that I can…..

I really don’twant to…..

I’m stuckwith…..

I am at theverge of…..

Because…..

To makesure Iwon’t…..

Ideally, I…..

After all, I…..

So that I can…..

I really don’twant to…..

I’m stuckwith…..

I am at theverge of…..

Emily EstablisherSo that I find a better

life-work balance

I am at the verge of

burn out

Ideally, I’d work 25-30

hours a week

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InboundMarketingBliss.com

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@YvetteSonneveld

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