DIRESH DODANDUWAUSER EXPERIENCE (UX/CX/PRODUCT/SERVICE) DESIGNER & CONSULTANT

PROFESSIONAL SUMMARY

A proactive, solution driven and innovative UX/UI Specialist, UX Researcher & Product/Service Designer with 20+ years of professional experience with international exposure. Provided digital solutions and worked in large multi-national blue chip, cutting edge IT companies, Digital Agencies, Governments, Semi-Governments, Start-ups and Non-Profit organisations.

• Create solutions through user research and requirements gathering (workshops and UX research methodologies, etc).• Develop iterative user flows and interface designs and translate those into beautiful high-fidelity designs and prototypes for

Web and Mobile platforms using latest UX tools and technologies (Adobe XD, Sketch, Axure, InVision, Xamarin, HTML/CSS/JS).• Well experienced in designing for Web, Mobile Apps (iOS, Android) efficiently and intelligently.• A Design Think Practitioner with commercial awareness and knowledge of business practices and proficient in agile, lean and

waterfall methodologies. • A self-starter who collaborates with designers, engineers, product owners, business stakeholders and marketing teams.• Able to clearly and effectively communicate design concepts, processes and solutions to stakeholders, Design and Tech Teams. • Scrum Master & Team Lead (JIRA). Have demonstrated high level leadership, stakeholder management, communication,

presentation, analytical and influencing skills. Proven capability to work in concurrent projects/highly competitive industries, geographically dispersed multi-disciplinary project teams, vendors and deliver complex and high risk projects under pressure.

• With key project achievements that exemplify commercial acumen, ability to apply best practices, change management practices: have delivered innovative high risk strategic and operational solutions and projects.

• Design user interfaces and information architecture. , I.e. site-maps, wire frames, flow charts, process flows, work-flows, personas, user journeys, screen mock ups, storyboards, mood boards, etc.

• Produce user requirements specifications and design specifications and style guides.• Design from low-definition to high-definition artifacts including sketching, wire framing, interactive

prototyping, and visual design.• Develop proof-of-concepts and prototypes of easy-to-navigate user interfaces (UIs) that consists of web

pages with graphics, icons, and color schemes that are visually appealing. • Effectively communicate and develop research findings, conceptual ideas, detailed design, and design

rationale and goals both verbally and visually.

USER EXPERIENCE (UX) & CUSTOMER EXPERIENCE (CX) DESIGN

• Hands-on experience with the product design process, from problem definition through to detailed UI and visual design.

• Creating user-centered design processes, usability heuristics, and evidence-based practices to design UI for Web and Mobile platforms.

• Excellent user-centered design thinking and implementing trending solutions to new and existing functionality/processes.

• Collaborating with a multi-disciplinary teams to define problems, generate solutions, and formulate recommendations that will be communicated to stakeholders and customers.

• Facilitating discussions around the work and its iterations, including exploratory and collaborative working sessions with team members and stakeholders.

• A solid understanding of user-centered design and testing methodologies. • Building reusable Interface components and pattern libraries to ensure a seamless, intuitive experience for

end users. Venturing into new ideas and concepts.

PRODUCT DESIGN & SERVICE DESIGN

PROFILE

CREATING BEAUTIFUL EXPERIENCES & SOLUTIONS FOR MOBILE & WEB PLATFORMS

CALL: 0444 516 374

EMAIL: direshd@gmail.com

WIRE FRAMES

PERSONAS

PROTOTYPE

WORK FLOWS

DESIGN(RESPONSIVE)

• End to end management of all User Research activities including planning, design, recruitment, execution and analysis/reporting/recommendations.

• Conducting and leading participatory and iterative design activities, variety of research techniques including contextual discovery, in-depth interviews, questionnaires, focus groups, concept and prototype testing, observational studies, usability testing, surveys, other forms of requirements discovery and web analytics.

• Provide thought leadership on what techniques should be used and what questions need to be asked to achieve business objectives.

• Facilitate Focus group sessions to deep dive into customer needs and gather conceptual feedback on new product innovations.

• Effectively communicate user research findings to the team, wider organisation and clients/partners via detailed or lean reports and presentations.

• Identify meaningful insights through website analytics (Qualitative & Quantitative).• Evangelising benefits of customer research/customer obsession throughout the organisation.• Implement processes/procedures to support expansion of UX Research team over time.• Competitor analysis.

UX RESEARCH

• Develop proof-of-concepts and prototypes of easy-to-navigate user interfaces (UIs) for Mobile (iOS, Android, WP) and Web with graphics, icons, and color schemes that are visually appealing.

• Ability to quickly understand complex requirements and convert them into simple design solutions and code. • Excellent understanding of HTML, CSS, JS, Responsive Design techniques and compatibility issues across

browsers and mobile platforms.

UI DESIGN & DEVELOPMENT

SOME OF THE CLIENTS, DIGITAL AGENCIES & PRODUCTS/PROJECTS

• FinTech - Banking and Financial• Telecommunication• Automotive• Insurance• Medical & Healthcare• Publishing & e-Documentation

• Retail• Design• Publishing & e-Documentation• Rental• Customer Relationship Management

(CRM)

• FMCG• Advertising & Digital Media• Government & Semi Government• Education• Apparel Sector• IT & ISV

INDUSTRY/DOMAIN KNOWLEDGE & EXPOSURE

SORTINGSURVEYS

INTERVIEWS OBSERVATIONS

USABILITYANALYTICS

CODING

DESIGN

AUG 2018 - CURRENT

Baseplan Software - UX/UI Product Designer & ResearcherCreating UI/UX for Mobile & Web Apps for Rental Management Software. Scrum Master & Team Lead.

JAN 2015 - JUL 2018

Charis Tek Consultancy - UX/UI Designer & ResearcherCreating UI/UX, UX Research for following products and companies.• BUPA (Australia & New Zealand) / Datacom (Care home

Management Apps).• Camelot Trust (Client on-boarding and Management App)• Zespri (Kiwifruit counting and forecasting App)• Akal Global (Building a global corporate hub)• Emovyz, MillionSpaces Cloud Products

FEB 2011 - DEC 2014

Silicon Avenue - Senior UX/UI & Product Designer Cloud-based project, job, stock management systems Cloud Digital Products:• TidyWork• TidyStock

Apr 2006- Jan 2011Soteria Consultancy - UX/UI Designer & UX Researcher Providing UI/UX solutions, UX research, product development through digital agencies. Some of the companies/products:• Adidas • American Express• Ford• British Telecom• UK Government• Barclays Bank• Vodafone• IBM• Times UK (News International)

AUG 1998 - MAR 2006

Virtusa Inc - UX/UI Architect & Team LeadProviding UI/UX solutions, UX research, product development for corporates, startups including Blue-Chip companies.

CAREER SUMMARY

Bachelor of Science (Computer Science).

EDUCATIONAL QUALIFICATIONS

• Chartered IT Professional – BCS, The Chartered Institute for IT.

• Member - British Human-Computer Interaction Group (HCI).

PROFESSIONAL MEMBERSHIPS

Assetminder an ingenious fleet maintenance and workshop management solution won the Prestigious Innovation Award (which I was the UI/UX Designer) at Ireland’s Fleet Transport Awards 2017 held in Dublin, Ireland.

AWARDS

SKILLS & EXPERIENCE DISTRIBUTION

User Experience Design (UX)

Product Design

Customer Experience Design (CX)

UX Research

UI Design & Development (Graphics, HTML/CSS)

UI Development (JS)

Business Analysis (BA)

Information Architecture

• Adobe XD, InVision, Sketch, Axure, Balsamiq, Visio, etc.

• Adobe Creative Suite applications.

(Photoshop, Illustrator, Dreamweaver, InDesign).

• Xamarin (UI), HTML 5, CSS 3, JS (Libraries), Bootstrap.

• JIRA, Agille Framewiorks. CMS (Umbraco, Wordpress Joomla).

• Microsoft Technologies, ReactJS (UI).

• Zeplin, Avocode.

TOOL & TECHNOLOGY COMPETENCY

PLEASE SEE CASE STUDIES BELOW

• Horizontal Emoji Burst Feature Displayed on a Graphical User Interface• Novel Graphical User Interface for Media Players to Display Time

Synchronized Viewer Sentiment.

UX / UI DESIGN PATENTS

WELL EXPERIENCED IN UX/CX/UI, PRODUCT & SERVICE DESIGN

UX RESEARCH & SERVICE DESIGN

USER RESEARCH METHODOLOGY & MODELLING • Ethnographic / Field Studies• User Interviews & Diary Studies• Focus groups/Workshops• Surveys , Questionnaires• Benchmarking & Competitive Analysis• Expert Review & Comparative Analysis• IA/Navigation Analysis, : Card Sorting, Tree Testing,

Click Testing Label and Hierarchy• Organisational Impact Analysis• Service Design Blue Prints• Experience Views & Hotspots Views• Google Heart Modeling• Business Model Canvas & Value Propostion Canvas• Root Cause Analysis & Risk Radars• Eye Tracking - Heat maps, Gaze patterns• A/B and multi variate testing• User Journey Mapping• Personas• Desirability studies• UX Tear-downs & Design Reviews

USABILITY TESTING• Plan - Conduct - Record - Analyse• Scope, Sample, Recruiting, Tasks, Tools

ANALYTICS & REPORTING • ROI & KPI, Scorecards and metrics• Analytics: Online, Apps, etc.

UX DESIGN & PRODUCT DESIGN

INFORMATION ARCHITECTURE• Structure types: Hierarchy, linear, and web• Organization schemes: Topic, task, format,

audience, alphabet, time, geographical,attributes, tags, popularity

• Label names:Specific vs. Concise• Search & Findability• Logic: Taxonomy and meta-data,• Content inventories and categories• Site maps, Mental models and user scenarios• Taxonomies

PROCESS FLOWS & WORK FLOWS• User Journeys & Touch Points• Omni Channel Journeys

NAVIGATION DESIGN • Menu Systems• Site maps• Breadcrumbs• Process navigation• Pagination• Footers• Related links

WIREFRAMING & PROTOTYPING• Paper prototyping (Low-Fidelity)• Click-able (High-Fidelity - HTML/CSS,JS)• Emotional Design & Ideation

UI & INTERACTION DESIGN

VISUAL DESIGN• Color and texture trends• Asymmetrical and split layouts• Illustration styles• Animation and moving elements on a page

• Style Guides & Branding• Specifications• UI Elements

- Carousels, Accordions, Galleries, Heroes,Video, Audio, Filmstrips, Tag Clouds,

• Responsive Design• Menu Systems

- Hamburger, Floating, Off-canvas

MOBILE & SMART DEVICE • Platform• Device sizes• Content, layouts and page priorities• Behaviors• Navigation and search• Form design• UI Elements & placement• Gestures and multi-touch

HIGH-FIDELITY PROTOTYPING• Click-able (High-Fidelity HTML/CSS,JS)• Front-end code• User Testing

UX / CX / UI Design

Product Design & Service Design

UX Research

* Please note: some information herein is renamed due to privacy.

* Thank you for preserving the confidentiality of all artefacts.

* All logos, trademarks, product names are the property of their respective owner.

CASE STUDIESThese are only a few examples of my work and

if needed, more detailed project examples could

be provided.

RENTAL MOBILITY APP

CHALLENGE

The project involved in converting a legacy desktop application to a mobile App. The biggest challenge was to fit-in many fields that was available in the desktop UI screens (which enjoys a generous screen real estate). Furthermore, the user flows were very cumbersome and had many steps which means, many clicks to get to a functional page or do even a simple task.

SOLUTION - TASKS & METHODOLOGY

• Articulating Product Design strategy.• UX Research. • Developing simple work flows.• Enhanced User Experience Strategy.• Creating UI/UX wire frames, mock-ups, mood

boards, and style guides and specifications.• UI Design• Interactive Prototyping.

BENEFITS & RESULTS

• Significantly reduced the steps involved in getting tasks done.• Well-designed user flows that in-turn benefited great functionality and

performance of the App. • Clever usage of UI elements that works well in smaller screens thus

creating a sleek and enhanced user experience.

SOME OF THE WIRE FRAMES& PROCESS FLOWS

RENTAL MOBILITY APP

DIGITAL DATA MINING

PRODUCT BRIEF

An Online App that scrapes/mines specific data which in-tern produces analytics and insights. This data and insight, enormously contributes in planning, forecasting and decision-making.

CHALLENGE

• The existing product was clunky to use with poor performance.

• Very high load times because of weak information architecture and data presentation. Poor UX and aesthetics.

BENEFITS & RESULTS

• Significant increase of usability and performance of the product.

• Clever UX design empowered the user interaction so much easier and efficient.

• The App was well received by the industry professionals as one of the best.

SOLUTION - TASKS & METHODOLOGY

• UX Research & Information Architecture. • UX/CX Design.• High-fidelity Prototyping. • UI Engineering & Cloud solution (AWS).

MAMMOTH ONLINE

CHALLENGE

The project involved redesigning client’s outdated website and refresh the brand outlook. The goal was to redesign their Online presence with the latest UX practices and novelty ideas. This includes fresh, clean UIs as per current trends thus keeping up with their sustainable choice brand strategy.

SOLUTION - TASKS & METHODOLOGY

• Conducting UX research and Client meetings. • Articulating Design strategy. • Developing User Experience Strategy.• Creating UI/UX wire frames, mock-ups, mood

boards, and style guides and specifications.• Prototyping.

BENEFITS & RESULTS

• Significant reduction of delivery time lines as a result of engaging best UX practices.

• End users were able to find information faster and carryout tasks efficiently.

• The project exceeded client’s expectations.

STYLE GUIDES

GUIDES & RESPONSIVE LAYOUTS

DESKTOP

TABLET

MOBILE

MAMMOTH ONLINE

SOME OF THE WIRE FRAMES

MAMMOTH ONLINE

BANKING & FINANCIAL APPS

INFORMATION ARCHITECTURE & STRUCTURAL MAPS

SKETCHES & IDEATION

PERSONAS

WORKSHOPS & FOCUS GROUPS

BRAINSTORMING/WHITEBOARD SESSIONS, OBSERVATIONS, INTERVIEWS, ETC

QUESTIONNAIRES & SURVEYS

DASHBOARDS & APPLICATIONS

MOBILE APPS

EMAIL CAMPAIGNS

& SURVEYS

DESKTOP/TABLET

MOBILE

PHYSICAL EVIDENCE

CUSTOMERJOURNEY

FRONTSTAGE

BACKSTAGEACTIONS

SUPPORTPROCESSES

LINE OF INTERACTION

LINE OF VISIBILITY

LINE OF INTERNAL INTERACTION

Staff visits Transport NSW Website (Home)

Transport NSWWebsite (Home)

Customer selects the preferred train lines

Customer receives notifications

Notifications CenterNotifications on

Email/Phone

System navigates NSWWebsite (Home)

Saves new user with preferences to Database

System sends notifications

CUSTOMER

STAFF

STAFF

Customer walks to a Transport Counter

Transport NSWCounter

Staff greets and listen to request

Staff visits Transport NSW Website

Staff enters Customer’s email/mobile details

Customer updates notification prefs.

Notifications Center(Preferences Form)

System updates user preferences

Update preferencesNotifications on

Phone/Email

Staff seeks advice from Supervisor

Customer conveys the request

SERVICE BLUEPRINT Relationship between different service components (people, props and processes) that are directly tied to touch points throughout the customer journey

PROJECT: TRANSPORT NSW

AWARE INTERESTED CONSIDER ENGAGE/COMMIT

RECOGNISE, CONNECT, RELEVANT

RESEARCH LOOK FOR INFO SPECIFY

REQUEST QUOTE SELECT EVALUATE

ADJUST COMMITNEGOTIATE/AGREE

NEGATIVE EXPERINCEUNHAPPY CUSTOMERS WHO WILL

EVANTUALLY COMPLAIN OR DEFECT

NEUTRAL EXPERINCECUSTOMER’S BASIC

EXPECTATIONS WERE MET

EXPERIENCE VIEW By mapping the positive and negative aspects of a customer experience and interactions, experience breakdowns and opportunities can be identified.

PROJECT: AMERICAN EXPRESS

ORGANISATIONAL IMPACT ANALYSIS

Translating customer journeys into impact on business units or departments enables to identify organisational challenges that must be considered in designing a new service. An Organisational Impact Analysis is used to connect the customer experience to orgnisation feasibility and change.

ONLINE

SUPPORT CENTER

MOBILE

OFFLINE

MARKETING LOW

OPERATIONAL MED

SUPPORT HIGH

AWARE JOIN USE DEVELOP LEAVE

CHA

NN

ELS

BUSI

NES

S IM

PACT

PROJECT: TIDY WORK

BUSINESS CANVAS MODEL

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS

KEY RESOURCES

CUSTOMER RELATIONSHIPS

CHANNELS

COST STRUCTURE REVENUE STREAMS

CUSTOMER SEGMENTS

PROJECT: CAMELOT TRUST

• Corporate governance efficiencies

• Internal process streamlining

• Statutory Financial and compliance reporting Automation

• Automation of company registrations and Corporate secretarial services

• Compliance reporting

• Corporate Accounting

• Payrolls • Convenience &

Usability • Risk reduction• Cost efficiencies

• Automated services• Customer portals• Automated

communciations

• Web• Mobile Apps• Media• Newsletters &

periodicals

• Internal Staff• Startups, SMEs &

Corporates • Corporate services

companies• Offshore companies

• Technology Companies & Software Vendors

• Corporate services companies

• App vendors

• Development • Salaries & Wages• Training• Sales & Marketing• IT Costs (Cloud, etc)

• Subscriptions & Fees• Custom and bespoke feature development • Consulting & Training

• Technolgical Capital• Financial • Grants• IPs and Patents

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.

GOOGLE HEART MODELPROJECT: EMOJOT

GOALS SIGNALS METRICS

HAPPINESSUsers find the app, helpful, fun and easy to use • Responding to survey

• Leaving 5 star rating• Leaving user feedback

• Net promoter score• Customer satisfaction rating• Number of 5 star reviews

ENGAGEUsers enjoy app content and keep engaging with it

• Spending more time in the app • Average session length• Average session frequency• Number of conversions

ADOPTIONNew users see the value in the product or new feature

• Downloading, launching app• Signing up for an account• Using a new feature

• Download rate• Registration rate• Feature adoption rate

RETENTIONUsers keep coming back to the app to complete a key action

• Staying active in the app• Renewing a subscription• Making repeat purchases

• Churn rate• Subscription renewal rate

TASK SUCCESSUsers complete their goal quickly and easily • Finding and viewing content quickly

• Complete tasks efficiently• Search exit rate• Crash rate

Relationship between different service components (people, props and processes) that are directly tied to touch points throughout the customer journey

THANK YOU !LOOKING FORWARD TO WORKING TOGETHER & MAKING YOUR IDEAS WORK...

CALL: 0444 516 374

EMAIL: direshd@gmail.com

CONTACT ME