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Training Program
Created by : GRACE ID: C62174
Introduction
The company has decided to train all head’s departments in an effective communication, negotiation and selling skills for send any one on selling missions.
Four Steps of TrainingPrepare
Present
Practice
Put to work
Selling TechniquesThe 7 keys -
Develop product knowledgeIdentify sales prospectsSelf-manage sales activitiesPresent a sales solutionManage buyer resistanceSecure prospect commitmentSupport post-sales activities
Prepare yourself for sellingGood knowledge about the products and
servicesUp sellingAvoid using slang termsSell benefits and configure value-added
solutionsGive customers variety of products and
services.Building long-term relationship
Presentation strategiesOral presentationDiscussionsQuestioningUsing virsual aids in support
Presentation techniquesCOMPLETELY understand their needs Advanced language patterns Body language techniquesto capture and hold the attention of the
customer.
Communication StylesAssertive CommunicationAggressive Communication Passive Communication Passive-Aggressive Communication
To get the informationbrainstorm with communication staff, talk to other departments, interview the chief staff executive, interview the board, talk to communication committee members, survey the membership, host focus groups, and query nonmembers.
Objectives of Communicationcorporate identity materials, including
letterhead, logo, and envelopessurveyscertificates and awardsannual reportssignagespeechesinvoices.
Communication PlanningCommunicating research Planning for communication Preparing your communication plan
How to Develop a Communications Plan
give your day-to-day work a focus, provide you with a sense of order and
control, help get the chief staff executive and staff to
support your program, protect you against last-minute, seat-of-the-
pants demands from staff and members, and prevent you from feeling overwhelmed,
offering instead peace of mind.
How to receive feedback ?Questioning Maintaining eye contactDiscussionWatching for body signalsAvoiding destructive criticism
Evaluation techniquesWritten feedbackObserve to the audienceMonitored in a quality
Review effectivenessImplement techniques to review the
effectiveness of your presentationDiscuss reactions to the presentation from
the participantsUtilize the feedback gained from the
audience to make changes and improve
THANK YOU