Janet Murray’s

CREATE A SIMPLE LEAD MAGNET (IN 30 MINUTES OR LESS)

In MODULE 1 I showed you how to come up with an idea for a lead magnet you can use to encourage people to sign up for your email list.

In this module, I want to show you how to create a simple lead magnet - in 30 minutes or less.As I shared with you in MODULE 1:

AN EFFECTIVE LEAD MAGNET SHOULD DO THESE FOUR THINGS:

1. SOLVE A SPECIFIC PROBLEM FOR A SPECIFIC TYPE OF CUSTOMER

2. GIVE THEM A QUICK WIN

3. CREATE A TRANSFORMATION

4. LEAD THEM TOWARDS A SPECIFIC PRODUCT/SERVICE YOU WANT TO SELL

The easiest kind of lead magnet to create is a ‘how to’ lead magnet. This is where you take a very specif-ic problem and show your prospective customer how to solve it in a small number of steps.

I’ve created a template you can use to help you do this (I’ll link to it below) but before you get stuck in, here is my best piece advice for creating an effective lead magnet:

When you’re creating a lead magnet (or any piece of content) it’s tempting to start with the solution. But you can’t sell a solution without first addressing the problem. So THAT’s where you need to start…

So if you're a coach specialising in self-care...don't create a lead magnet on self-care. Create a lead magnet that addresses a SPECIFIC PROBLEM for a SPECIFIC TYPE OF CUSTOMER that *relates* to self care.

For example:

Ten ways to get a good night’s sleep with a newborn (yes it’s really possible!)

Eight things you can do today to beat the baby blues

Five fifteen minute workouts you can do while your baby is sleeping

DO THIS ONE THING

Using the template provided, create a ‘how to’ lead magnet (a one page pdf).

If you’re just getting started I’d hold off on hiring a designer until you’ve tested out your lead magnet. You can use a free design tool like Canva and/or Picmonkey to make your lead magnet look more attractive. If design’s really not your thing, I’d recommend using a site like Fiverr to find a designer who will make your lead magnet look pretty but won’t charge the earth.

My big tip for creating lead magnets is don’t overthink it. Just get it done and get it out there. You can always make improvements later. Taking imperfect action trumps doing nothing at all - every time.

ALREADY HAVE A LEAD MAGNET?

Already got a lead magnet? You can either use this challenge to create a new lead magnet that’s much more specific (I find most lead magnets I see are too broad). Try extending it over five or ten days formaximum engagement (my 10 day PR challenge converts really well because it’s a series of quick wins).

If you have any questions, drop into the Facebook group. We’ve set up a dedicated thread for discussion on this challenge.

Bye for now

HOW TO CREATE A HIGH-CONVERTINGLEAD MAGNET COURSE

TWOTWO

CREATE A SIMPLE LEAD MAGNET (IN 30 MINUTES OR LESS)

In MODULE 1 I showed you how to come up with an idea for a lead magnet you can use to encourage people to sign up for your email list.

Today I want to show you how to create a simple lead magnet - in 30 minutes or less.As I shared with you in MODULE 1:

AN EFFECTIVE LEAD MAGNET SHOULD DO THESE FOUR THINGS:

1. SOLVE A SPECIFIC PROBLEM FOR A SPECIFIC TYPE OF CUSTOMER

2. GIVE THEM A QUICK WIN

3. CREATE A TRANSFORMATION

4. LEAD THEM TOWARDS A SPECIFIC PRODUCT/SERVICE YOU WANT TO SELL

The easiest kind of lead magnet to create is a ‘how to’ lead magnet. This is where you take a very specif-ic problem and show your prospective customer how to solve it in a small number of steps.

I’ve created a template you can use to help you do this (I’ll link to it below) but before you get stuck in, here is my best piece advice for creating an effective lead magnet:

When you’re creating a lead magnet (or any piece of content) it’s tempting to start with the solution. Butyou can’t sell a solution without first addressing the problem. So THAT’s where you need to start…

So if you're a coach specialising in self-care...don't create a lead magnet on self-care. Create a lead magnet that addresses a SPECIFIC PROBLEM for a SPECIFIC TYPE OF CUSTOMER that *relates* to self care.

For example:

Ten ways to get a good night’s sleep with a newborn (yes it’s really possible!)

Eight things you can do today to beat the baby blues

Five fifteen minute workouts you can do while your baby is sleeping

Janet Murray’s

DO THIS ONE THING

Using the template provided, create a ‘how to’ lead magnet (a one page pdf).

If you’re just getting started I’d hold off on hiring a designer until you’ve tested out your lead magnet. You can use a free design tool like Canva and/or Picmonkey to make your lead magnet look more attractive. If design’s really not your thing, I’d recommend using a site like Fiverr to find a designer who will make your lead magnet look pretty but won’t charge the earth.

My big tip for creating lead magnets is don’t overthink it. Just get it done and get it out there. You can always make improvements later. Taking imperfect action trumps doing nothing at all - every time.

ALREADY HAVE A LEAD MAGNET?

Already got a lead magnet? You can either use this challenge to create a new lead magnet that’s much more specific (I find most lead magnets I see are too broad). Try extending it over five or ten days for maximum engagement (my 10 day PR challenge converts really well because it’s a series of quick wins).

If you have any questions, drop into the Facebook group. We’ve set up a dedicated thread for discussion on this challenge.

Bye for now

☛

CREATE A SIMPLE LEAD MAGNET (IN 30 MINUTES OR LESS)

TWO

HOW TO CREATE A HIGH-CONVERTINGLEAD MAGNET COURSE