Creating an awesome opt in offer / Lead Magnet | WebGrrl.TV

Creating An Awesome Opt-In OfferAttracting Your Ideal Client & Building Your List!

Jill Lampi Digital Marketing: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Opt-in offers, aka “Lead Magnets” are the first stage of your “sales funnel” online. Done correctly, they pave the path straight to your core programs!

http://jilllampi.com

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

FREE training workshops to help you:

- Generate Traffic- Capture New Leads- Convert Leads To

Buyers- Keep those buyers

happy & referring their friends!

Got friends who might benefit? Let them know!

http://WebGrrl.TV/


Thank you for joining me!

Come back again every Tues: http://WebGrrl.TV

If you find this presentation valuable, please share word about it on your favorite Social Media & entrepreneurial hangout spots!

Social Media | Facebook Groups | LinkedIn GroupsDiscussion Forums | Your Blog :)



This training workshop is about

Creating An AWESOME Opt-In Offer



This material can be applied to ANY industry.

It’s an excellent way to grow your email list.

It’s an excellent way to START to grow your email list!



Why This Webinar Is Different

The three keys to this training…

1.2.3.





1. Speed2.3.





1. Speed2. Process3.





1. Speed2. Process3. Focus



Why does this matter?



Human Psychology+

The psychology of how savvy marketers get the attention of their target market and then systematically and predictably turn them from prospects into customers at just the right pace



Why These 3 Things Matter

1. People Are Busy (speed)2.3.




1. People Are Busy (speed)2. People Are Busy (process)3.




1. People Are Busy (speed)2. People Are Busy (process)3. People Are Busy and YOU Are Busy (focus)




1. People Are Busy (speed)2. People Are Busy (process)3. People Are Busy and YOU Are Busy (focus)



Now I know we haven’t talked about what an Opt-In Offer even IS yet, but I’m curious…

Do you already have a Lead Magnet on your site?



Now I know we haven’t talked about what an Opt-In Offer even IS yet, but I’m curious…

Does anyone have MULTIPLELead Magnets on your site?



By the end of this webinar…You’ll have learned:

● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME

… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.



Take Action Right Away!This webinar training contains information you can apply IMMEDIATELY.

Whether you’re building towards launch…… or are already mid-launch… or even if you don’t have a launch planned.



Alright, STOP!

I’ve got some gifts for you!

Limited availability, only for webinar attendees.



Gift #1: Free Strategy Session

If your lead Magnet isn’t hitting the mark & you’re not satisfied with the signups you get, let me work with you to share your flair :)

http://calendly.com/jill-lampi



Gift #2: Lead Magnet Swipe FileGet a Swipe File of the Lead Magnet examples I gathered for this webinar, plus ones that didn’t make the short list but are still awesome.

To get the swipe file, reply to any of the webinar reminder email and let me know what your biggest takeaway from this webinar was.



Don’t Worry...

I’ll repeat that information at the end of the webinar so you don’t have to write it down.



Alright, let’s get going!



Since you’re attending this webinar, you’re obviously serious about bringing your business to the next level, so you’ll want to pay close attention.



Close off those distracting things, close the door, put your phone aside…. :)



Introduction

Hello! My name is Jill Lampi, and I’ve been an Internet (and karate) nerd since 1991.

That’s right, 1991.



Back then, to the general public the Internet was mainly an educational tool

Surfing the web using text-based browser, Lynx



I got onto the Internet during University.

There were four modems in TOTAL for off-campus folk to dial into.

There were NO graphical browsers, and only ASCII art.



Commercialization Of The Internet

It didn’t take long for commercialization to begin.

ISPs (Internet Service Providers) allowed the public to access the ‘net, and along with access, we got email & web hosting space.



Working Online: This Kid’s DreamThe day I got my first job at one of those ISPs in 1996 was a real turning point in my life.

Before that I was a Medical Transcriptionist, working in a quiet office, doing the same thing day in and day out.

My years as Tech Support & Sysadmin exposed me to some of the ODDEST computer glitches & let every beta test web-based software be my playground!



In 2007, I Started Private Consulting

Helping people learn how to use the Internet, including websites, blogs and SEO, for their marketing.

But in 2012 after struggling to sell services that seemed like “money sinks”, I actually went back and got a J.O.B.!



Just 2-3 Years Ago...When I would talk to people about their businesses online, I found it DIFFICULT to get excited.

I LOVED the Internet myself but for YEARS had the same struggles about marketing a business online… Maybe these are familiar:



Sure, everyone needs a website for their business or they’ll be invisible compared to their competitors.



Sure, everyone needs to get set up with Social Media & start blogging for the same reason.



And sure, it MAKES SENSE to build an email list, and to keep in contact with your customers and prospects.



But the same questions would always come back time and again...



“How do I get people to sign up to my list?”

“How do I get them to buy my stuff?”



I found myself struggling to answer those questions,

and it really BOTHERED me.



At the time, the answer to question #1 was to entice visitors with the promise of a “newsletter”, or of “tips and tricks” that would be mailed out periodically.


“Download My Newsletter”


It Felt Empty.



Bridging The Gap

And even when they DID have a decent email list with people signing up regularly, I found myself struggling to help them bridge the gap between a curious visitor and a paying customer.



Thankfully, the Marketing World seems to have shifted FAVORABLY in the past two years.

By the time I started back into private consulting in Nov 2014, the landscape had changed!



People were coming to me with the same problems, but thanks to the shift in the marketplace, the answers are now coming to me differently!



Here Are The Two Main Problems

1. 2.




1. Not Making Enough Sales2.




1. Not Making Enough Sales2. They’re Overwhelmed By Technolgy & Theory



Let’s dig deeper into #1: Not Enough Sales



What People Struggle With...1. How to GET & HOLD the attention of their target

market long enough for a connection to be made

2.

3.





2. How to NURTURE them towards the larger purchases without “hurrying” them or “ignoring” them

3.





2. How to NURTURE them towards the larger purchases without “hurrying” them or “ignoring” them

3. How to (ethically) maximize income from each customer without being “pushy” or “salesy”.



This webinar focuses on

Issue #1: Not Enough SalesTopic #1: Attracting Attention & Making A

Connection



Done Right...

This webinar’s strategy is the first and IMPORTANT step towards increasing sales, but for the most part there is NOT always a clear & direct line from the opt-in offer to sales of your products and services.



Done Right...

Occasionally this webinar’s strategy may result in a fast sale, but most of the time it will lead to a meandering journey with each prospect that eventually leads to a sale...



But it MAY NOT, EVER!





Feeling Overwhelmed?

And of course, if #2 is your primary challenge, and you’re feeling overwhelmed with all of the theory and technology to put your business processes into action...



This webinar will both HELP you and HINDER you.



HELP: Because the more you attend training like this, the more clarity you’ll get

HINDER: Because the more you attend training like this, the more ideas you’ll be given to think about!



Alright, let’s get down to it, shall we?



What Is An Opt-In Offer(AKA “Lead Magnet”)?



Essentially, they’re an “ethical bribe”.

It’s like we’re saying to our prospect:

“I’ll give you this THING and you give me your email address & permission to mail you again in the future, okay?”



In Short...An Opt-In Offer or Lead Magnet is designed to exchange value.

Enticing website visitors to sign up to your email marketing list in exchange for some kind of product, coupon or information they value.



Because there are such a variety of offers out there to model after,

I think it’s important to point out some good ones and some bad ones, so I’ll be doing that later on.



We’ll also review the key elements for making an opt-in offer that is both enticing for the visitor to download AND extremely vluable when they DO download it, so there’s no feeling of being “ripped off” or “duped” in the exchange.



Important Note:

We’re going for a

Quality Opt-Innot a

Complicated Opt-In



Why Do We Need Opt-In Offers, Anyway?



There are two main reasons:

1. The Important Legal Blah-blah-blah2. The Compelling Psychological Stuff



The Legal StuffShort and long:I am not a lawyer - consult one. My understanding:

- If a prospect emails you inquiries, it’s OK to reply back and share your products & services without opt-in.

- Any promotional messages need your prospects and clients to both opt in AND confirm their opt in before you can promote to them (MailChimp etc)

- Reasonable follow-up & reminders ie: from EasyWebinar system is OK

Yes, CanSpam 2014 laws affect you even if you’re not Canadian.



The Psychological Stuff

While laws and threats motivate us, there are other things that compel us.

I think this part is more important.(obviously it’s more compelling ;) )



This “Internet” Thing

● Has a LOT of information on it●



This “Internet” Thing

● Has a LOT of information on it● Has a LOT of products and services on it



Attracting New Clients

● In the age of a Skeptical Audience● ●




● In the age of a Skeptical Audience● How to shift AWAY from “publishing”●




● In the age of a Skeptical Audience● How to shift AWAY from “publishing”● How to move TOWARDS “engagement,

teaching & demonstration”



The Overall “Why”Can be summed up in two words:




TRUST




TRUSTand

CREDIBILITYJill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting


Let’s talk about

TRUST & CREDIBILITY



Let’s talk about

TRUST



How About

CREDIBILITY



Three Types of Credibility

1.2.3.




1. What You Say About YOURSELF2.3.




1. What You Say About YOURSELF2. What OTHERS Say About You3.




1. What You Say About YOURSELF2. What OTHERS Say About You3. What You DEMONSTRATE



The ‘Litmus Test’ of a good Opt-In offer is about #3 - the DEMONSTRATION of expertise and credibility.



If you can look at your opt-in offer and say to yourself

“YES, that demonstrates an important part of my skills and abilities and values just fine!”

Then you’re on the right track.



The Anatomy Of A Lead MagnetLet’s take a high-level view of the Lead Magnet itself and discuss the imortant points that make it truly AWESOME

… instead of just mediocre.

Because there are some truly mediocre offers out there, and I know you don’t want yours to be one of them.



Stay Tuned...

Afterwards, I’m going to take you through a sample of Lead Magnets I’ve found online so you can see specific examples in action.

An Awesome Lead Magnet1.2.3.4.5.6.7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2.3.4.5.6.7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3.4.5.6.7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4.5.6.7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5.6.7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5. Language speaks to the results of the offer6.7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5. Language speaks to the results of the offer6. Focuses on ONE big promise7.



An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5. Language speaks to the results of the offer6. Focuses on ONE big promise7. Is connected to your core offer



From the high level, Let’s look at some different TYPES of Opt-In offers you could make.



There’s 5 More Types...

Want the full list of 10 types of Easy Lead Magnets for any niche? Download it here:

http://JillLampi.com





Now let’s look at some examples I’ve gathered from around the web...




























The Next Steps

Now you’ve learned some powerful strategies for putting together an Awesome Opt-In Offer and I’ll bet you’ve got questions about how to get it all going!



Thank you for joining me!

Come back again every Tues: http://WebGrrl.TV

If you found this presentation valuable, please share word about it on your favorite Social Media & entrepreneurial hangout spots!

Social Media | Facebook Groups | LinkedIn GroupsDiscussion Forums | Your Blog :)

Tag me so I can see it and thank you!

I’d Like To Offer Some Help...Is your Lead Magnet not quite “hitting the mark”?

Looking for advice on how to continue the campaign until it turns into a sale?

Book a complimentary 30min strategy call TODAY & let’s talk!

You’ll leave with greater clarity & knowing your next prioritiesPLUS I’ll give share info about tools you can use to make things easier!

Reserve your spot today!

calendly.com/jill-lampiJill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting


Don’t Forget Free Gift #2!Lead Magnet Swipe File

I’ve scrounged and gathered examples of Lead Magnets from around the ‘net and would like to share the list with you!

Offer only valid for webinar attendees, and only for the next 24h - so get in touch with me today for the document!

To get the PDF: Send an email by replying to any of the webinar reminders. Tell me your biggest takeaway from the webinar and I’ll send it right away!



Business

Creating an awesome opt in offer / Lead Magnet | WebGrrl.TV