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Cream o’ Galloway + Rainton Farm. 3 businesses on mixed livestock farm Farm Ice Cream Manufacture Tourism. Ice Cream Manufacturing. Strong locally Fierce competition nationally Heavy discounting in multiples Distributers vulnerable Very tight margins. Customers Multiples27% - PowerPoint PPT Presentation
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Cream o’ Galloway + Rainton Farm
• 3 businesses on mixed livestock farm
• Farm
• Ice Cream Manufacture
• Tourism
Diversification –a Panacea?
Cream o’ Galloway
Ice Cream Manufacturing
•Strong locally•Fierce competition nationally•Heavy discounting in multiples•Distributers vulnerable•Very tight margins
Diversification –a Panacea?
Cream o’ Galloway
Customers
Multiples 27%D&G Independents38%Farm Shop 10%
Other Independents 25%
Diversification –a Panacea?
Cream o’ Galloway
Visitor Attraction
Diversification –a Panacea?
Cream o’ Galloway
Diversification –a Panacea?
Cream o’ Galloway
Diversification –a Panacea?
Cream o’ Galloway
Diversification –a Panacea?
Cream o’ Galloway
Diversification –a Panacea?
Cream o’ GallowayTourism
Family Groups70,000 visitors per year
Visitor AttractionIce Cream Parlour
Burger BarnAdventure Playground
Garden WalksNature Trails
Guided Walks & TalksBike Trails
Pedal Kart Tracks
Diversification –a Panacea?
Cream o’ Galloway
Common Agricultural Policy
• Climate Change• Energy Security• Biodiversity Loss• Food Security• Water Scarcity• Animal Welfare• Human Health• Rural depopulation
• Sustainable Food Systems
Addressing the Challenges
a fairer, greener and more sustainable cap post-2013
biodiversity and environmental protection
Co-financing
green growth
Co-financing
food security and fair trade
direct support
area-based payments
EU budget
Flexibility for member States
sustainabilitty
Climate change top-ups
EU budget
agriculture across europe
Areas with natural handicaps
Co-financing
safety nets
EU budget
Common Agricultural Policy