CRC Work Group Messaging SubcommitteeJuly 16, 2009, 2:30

Present: Anjee Davis, Ginie Daguies, Gailya Walter

Follow up and Action Steps

Campaign focus testing Survey –color copies distributed, return completed surveys to Anjee by Aug 15

Tool kit materials will be informed by survey resultsFactual approach materials to be recommended for DHEC SCOPE SC locations

Up Your Butt shock approach materials for Shop Talk, ACS funded activities

Both may be used in Campaign targeted State Health Plan/Health Partners being developed by Midlands Advertising Association

Evaluation Impact of billboard campaigns- numbers, placement, audience reachedAnjee to follow up with John Hardee and Suzanne Sanders to get details for reports (SCCA final report how $ spent)

Coaches against Cancer follow up with coaches to engage in silent auction and CRC Ball next spring.--Copies of Free Times ads to give to participating coaches

Next meeting Aug 20 at 2:30 pm at Discovery Center, Greene St location Rm 221

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