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MARKETING TO MILLENNIALS MEANSNAVIGATING APPARENT PARADOXES

BRIDGING THE

GENERATION GAP

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THE BATON HAS BEEN PASSEDMillennials are now the largest andmost powerful group of consumersbut their preferences and purchasedrivers are more complex thanthose of previous generations.

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TO WIN MILLENNIALS’ BUSINESS AND CAPITALIZE ON

THEIR RISING PURCHASE POWER, MARKETERS MUST

LEARN TO INTERPRET A WEALTH OF CONFOUNDING DATA

AND NAVIGATE FOUR MAJOR APPARENT PARADOXES.

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1 IN 3 millennials agree it’s worth

sacrificing taste for healthier foodand beverage products.

1 IN 4 millennials say they don’t have time tothink about the sweetening ingredients

in food and beverage products.

PARADOX #1SOME MILLENNIALS APPEAR TO BE HEALTH-CONSCIOUS, WHILE

OTHERS HAVE A CAREFREE ATTITUDE.

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PARADOX #2MILLENNIALS ARE APPARENTLY MOTIVATED BY BOTH NOSTALGIA AND

A DESIRE TO EMBRACE NEW EXPERIENCES.

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of millennials can’t alwaysafford the food and beverage

products they’d like to buy.

of millennials say it’s worth it topay more for food and beverageproducts that are “better for you.”

PARADOX #3THOUGH MILLENNIALS HAVE TIGHTER BUDGETS THAN OLDER GENERATIONS,

THEY SAY THEY’RE WILLING TO PAY MORE FOR PRODUCTS THEY VALUE.

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40%  40% of millennials shoptwo to three timesper week.

of millennials rate quantity/availability in bulk as a veryimportant purchase driver.

PARADOX #4MILLENNIALS SHOP FOR FOOD MORE FREQUENTLY THAN OLDER GENERATIONS

BUT THEY ALSO LOVE TO STOCK UP ON FOOD SOLD IN BULK QUANTITIES.

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MARKETING TO MILLENNIALS MEANS RETHINKINGA LOT OF STANDARD ASSUMPTIONS ABOUT HOW

CONSUMERS SHOP AND WHAT MOTIVATESTHEIR PURCHASE DECISIONS.

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BY TAKING A CLOSER LOOK AT THE DATA, YOU CAN FIND

THE SWEET SPOT OF THESE APPARENT CONTRADICTIONSAND ANSWER SOME OF THE QUESTIONS THEY PRESENT.

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DIG DEEPER 

EXAMINE THE LATEST RESEARCH AND GAIN INSIGHTS INTO THE

COMPLEX AND UNIQUE PREFERENCES OF THESE VITALLY IMPORTANT

CONSUMERS WHEN YOU READ “MILLENNIALS: IT’S COMPLICATED.”

READ THE INTERACTIVE WHITE PAPER NOW >