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C+R DESIGN PORTFOLIOCollaborative Productions of Chetna Richards + Ryan Bailey
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As designers, we feel that we are given the ability to create, mold, and/or
polish the ideas of our clients into more meaninful, memorable systems of
visual communication. This is a responsibility that we cherish, and we seek
to embolden both the projects that we take on as well as the relationships
we keep with our clients. We seek to understand your ambitions and goals
as if they were our own, and using our expertise in visual communication,
we dedicate ourselves to the task of reaching those goals.
Power Chord Academy
2220 Canton Lofts
Share the Health
Hasbro Toys
Lexicon Pharmaceuticals
Obscura Digital
Nordstrom’s
Empire Bakery Co.
India Alba
Three Canyons
Trezrbox
Urban Forest
India Alba
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TA BLE OF CONTENT S
OUR MISSIONAn Introduction to C+R Design
For aspiring teenage musicians of the rock n’ roll breed, Power Chord Academy is
the premier summer camp for honing skills and mastering their craft. In a week’s
time, the future Jimi Hendrixes and Bob Dylans play in a band, record a CD single,
make a music video, play concerts, and meet pro musicians.
POWER CHORD ACADEMYMusic Camp Materials
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2220 connects history with the future. Starting with the steel sash
windows and exposed brick walls, Canton offers a new vision of urban
living for the future. The loft spaces can be easily subdivided in multiple
ways to fit the individuals style or taste.
2220 CANTON LOFTSNewsletter and Informational Brochure
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2220 CANTON HAS EVERYTHING YOU LOOK FOR IN A HOME
With up to 2,500 square feet of living space, each loft is one
giant room to divide as you choose. Limitless possibilities are yours
with wall to wall personality in a uniquely shaped environment with
nothing but enviable wide-open spaces.
a. 2000-2200 sq.ft. on the second floor.
b. 2000-3500 sq ft on the pent house. Plus added feature of the
pent house track.
2220 INTERIORS
2220 CANTON HAS EVERYTHING YOU LOOK FOR IN A HOME
With up to 2,500 square feet of living space, each loft is one
giant room to divide as you choose. Limitless possibilities are
yours with wall to wall personality in a uniquely shaped environ-
ment with nothing but enviable wide-open spaces.
Each condominium provides the ultimate in spacious living. A
different way of life, the lofts at 2220 Canton offer a prodigious
lifestyle to that of everyday suburban life. Located right in
the heart of Dallas.
2220 FLOOR PLANS
Style:
Loft
Mls:
11026136
Living Room:
21 X 16
Dining Room:
17 X 16
Kitchen:
8 X 8
Floors:
Concrete
Exterior:
Bricks
Garage:
1 Car
Roof:
Built-up
COME ENJOY THE STATE-OF-THE -ART CANTON ANEMNITIES
Enjoy the convenience of the jogging trail, which winds around
the outskirts of the rooftop. The rooftop at 2220 Canton is unlike
any other in Dallas. Come and reap the benefits 2220 Canton has
to offer. The lofts at 2220 Canton make it possible for many to
live only minutes from the workplace. Thats town living!
Gym hours : Weekdays: 4.30AM-1AM Weekend: 24HRS
Personal training available upon request.
2220ANEMNITIES
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Project (RED) provides aid to African communities affected by AIDS and HIV
through partnerships with mainstream products, media, and advertisement.
Share the Health was created as a means to draw attention to the facts about the
AIDS population in Africa and the cause and scope of Project (RED).
SHARE THE HEALTHCause Awareness Poster
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& wINNER OF THE COVETED RALPH MEMORIAL AwARD AT CREATIVE SUMMIT 23
& PUBLISHED IN THE GRAPHIS NEw TALENT DESIGN ANNUAL 2009
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These simple classic toys bring a child’s imagination to life. The vector
images present children using the toys in inventive ways, which is then
juxtaposed with vintage labels. This juxtaposition ties classic to modern.
HASBRO TOYSVintage Toy Packaging and Website
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Lexicon Pharmaceuticals is a biopharmaceutical company focused on treatments
for human diseases. Their research is primarily focused on solutions for loss of
cognition, as in Alzheimer’s Disease. Per the release of acognition-enhancing
tablet, this annual report focuses on life before and after Alzheimer’s.
LExICON PHARMACEUTICALS2007 Annual Report
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Obscura Digital is a part-creative studio and part-technology lab that designs,
creates, and implements immersive and interactive solutions for high-profile
advertising. With its proprietary technology, any and all surfaces — such as
skyscrapers, cars, buildings — become canvases for projecting images.
OBSCURA DIGITALTrade Show Banners
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The concept highlights a new technology Nordstrom introduced called
Silverscreen. Silverscreen is a music video featuring their merchandise. The
annual is based on a song by KT Tunstall called “Suddenly I See,” which
talks about how a woman is empowered by everything she sees.
NORDSTROM’S2009 Annual Report
A N N U A L R E P O R T 2 0 0 9
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Nordstrom has been given their word. “In the face of Federated May merger and
the 1,000-store chain it creates, Nordsrtom has gone increasingly the other way
,more towards the personal shopping and the customizing of the experience,” said
Partricia Johnson. “It is very astute, they have recognized that bigger isn’t better,
and instead giving customers control over how they access the merchandise. The
company, though, is growing by emphasizing freshness and newness of fashion,
beyond the customer service that is the hallmark.”
SHE LIKES TO LEAVE YOU HANGING ON HERword
Nordstroms has chosen to grow both methodically and organically over the years, eschewing the growth-for-growth’s sake acquisitions of other fashion companies.
Featuring:
Maxstudio
Empire bakery is an artisan bakery making European style natural breads
for retail and wholesale use, located in Dallas, Texas.
EMPIRE BAKERY CO.Logo, Collateral, and Order Form
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SARA VAUGHN
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India Alba School of Music explores the possibilities of combining two
very diverse musical cultures; Indian and Scottish. India Alba celebrates
the richness of each culture’s unique voice, sound, and nature. India
Alba is a catalyst in promoting globalization by harboring musical
fusions.
INDIA ALBAInformational Brochure
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OFFICIAL SELECTION FOR THE
5TH ANNUAL DSVC NATIONAL STUDENT SHOw
& PUBLISHED IN CMYK MAGAZINE’S
CALL FOR ASPIRING CREATIVES #44
OFFICIAL SELECTION FOR THE THE
4TH ANNUAL DSVC NATIONAL STUDENT SHOw
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In the lush landscape of Patagonia, Arizona
lies the green-thinking community called
Three Canyons. Through various innovations,
initiatives, and environmentally-minded people,
Three Canyons seeks to give back to land as
much as they take from it, revitalizing the land
while leading a green lifestyle.
THREE CANYONSIdentity Mark
Per the use of its innovative system that provides
students and teachers with an easy way to store
artwork and projects online, Trezrbox seeks to
produce new ways of establishing connections
and forever saving cherished work.
TREZRBOxIdentity Mark
Amid the chaos of bustling urban sprawl, Urban
Forest is a environmental group that seeks to
provide city-dwellers with a relaxing escape
by enriching parks and natural landscapes with
beautiful scenery. Urban Forest seeks to unite
the urban and natural world while keeping each
mindful of the other.
URBAN FORESTIdentity Mark
India Alba School of Music explores the
possibilities of combining two very diverse
musical cultures; Indian and Scottish. India Alba
celebrates the richness of each culture’s unique
voice, sound, and nature. India Alba is a catalyst
in promoting globalization by harboring musical
fusions.
INDIA ALBAIdentity Mark
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THANK YOU!For taking the time to look at our work
CHETNA RICHARDS
design director
214 502 8704
+
RYAN BAILEY
design director
214 502 1019
