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Corporate ProfileOctober 24, 2011


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Contents

Legacy of the Leaf

Industry Overview

Our Business Model & Architecture

Global Operations

Challenges We Face

Why Us?


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Vision & Values

Our Vision

Leading the cement industry through Quality, Creativity &

business values thereby exceeding customer expectations all

the time

Our Values

Trust amongst our business partners

Passion for creativity

Integrity

Corporate Social Responsibility


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Legacy of the Leaf

Maple Leaf Cement was founded in 1956 as a joint collaborationbetween West Pakistan Industrial Corporation and Government ofCanada.

The MapleLeaf was inherited from Canada and given a green colour

from Pakistan.

Our identity since then, the Green Leaf symbolizes integrity, strengthand a commitment towards building a prosperous future.

Today, with a production capacity of 14,000 tons/day, we stand as thelargest single unit Cement Manufacturer in Pakistan.

Our production plant is powered by cutting edge technology that helpsus dominate local & international markets.


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The Group

Maple Leaf is a part of the Kohinoor Group of Companies which is arenowned business empire in Pakistan.

Kohinoor Textiles encompass a complete textile solution with spinning,

weaving, dyeing and stitching of fabric into local and exportablematerial.

Maple Leaf has a team of over 1,200 professional and highly skilledworkers that make us what we are today.


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Maple Leaf Trail Blaze

Established as a Joint Venture between West Pakistan Industrial Development

Corporation (WPIDC) & Government of Canada

1956 Incorporated as Maple Leaf Cement Factory with a capacity of 300,000 tons

clinker per annum

1960

Privatized and transferred to Kohinoor Group forming Kohinoor Maple Leaf Group

(KMLG)

1992

Company was listed on all three Stock Exchanges of Pakistan

1994

Dry process plant capacity increased from 3,300 tpd to 4,000 tpd through

debottlenecking and up-gradation2005

The Company undertook another expansion of 7,200 tpd grey clinker capacity

2007 Production of Oil Well Cement was initiated making Maple Leaf the only company

that makes all cement brands in Pakistan.

2008

Waste Heat Recovery project completed worth PKR 3 billion to recycle heat in

compliance with ISO standards & become competitive

2011


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Industry Analysis

151,397

117,197

153,703

133,477

163,698

202,047

173,359

210,428

200,583

213,469221,791

-

50,000

100,000

150,000

200,000

250,000

Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10

Maple Leaf

Industry : 20%

Maple : 35%


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Our Business Model

Our business model is based on,

A straightforward Supply Chain

Knitted by our businesspartners

Managed by a world class human resource

Procurement

Suppliers -25

Production

Workers

1,200 Dispatch

Transporters -

Distribution

Distributors - 9Retailing

Dealers - 125

Customers

B2B, B2C

Users -

Millions


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Our Business Model

We believe in creating win-win scenarios with

organizations. We call them businesspartners

We believe in developing an intellectually honest human

capital. AtMaple, its always a team effort

We believe in investing in technology & systems. Letus set new

benchmarks for consistency & speed

We believe in exceeding customer satisfaction. ThinkCustomerDelight

We are aggressive. We aim to be market leaders wherever

present


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Our Production plant is powered by FLS Smidth technology from

Denmark. FLS Smidth is the global leader in development of high tech

cement manufacturing equipment.

We haver two production lines at the same facility that ensure

continuous production of cement 24/7 330 days a year producing anddelivering freshly manufactured cement.

Presence of naturally enriched mountains ensure to unmatched quality

with OPC strengths reaching upto 10,000 PSI.

We are certified locally and internationally,

1. ISO 9001- Quality Management System standards

2. American Petroleum Institute (API)

3. United Kingdom Accreditation Service (UKAS)

Production Architecture


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CEMENT TEST RESULTS

QUALITY CONTROL DEPTT.Product Portfolio - OPC

0

500

1000

1500

2000

2500

3000

3500

4000

Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11

OPC Blaine Maple Leaf Cement

Actual

Requirement


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CEMENT TEST RESULTS

QUALITY CONTROL DEPTT.Product Portfolio - SRC

0

500

1000

1500

20002500

3000

3500

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Sulphate Resistant Cement Blaine Maple LeafCement

Actual

Requirement

Linear (Actual)


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CEMENT TEST RESULTS

QUALITY CONTROL DEPTT.

2000

2400

2800

3200

3600

4000

4400

4800

Jan,10 Feb,10 Mar,10 Apr,10 May,10 J un,10

Blaine(cm2/gm)

Months

LOW ALKALI CEMENT

Blaine

Product Portfolio - LAC


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CEMENT TEST RESULTS

QUALITY CONTROL DEPTT.Product Portfolio - WPC

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11

White Blaine Maple Leaf Cement

Actual

Requirement


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Projects

Neelam Jhelum Dam

Chashman Nuclear Plant

Allama Iqbal Int Airport, Lahore

Multan Airport

Pakistan Air force Air bases

GHQ Projects


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Global Snapshot

Maple LeafCement

Export

History

Exportingsince

2006

Preferred

brand in mostAfricanIslands

Cargodelivered

via land

routes and

sea

Certifications

from more

than 5 qualityboards globally

Over 6.2millions tons

deliveredsince

2006


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Global Footprint


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Maple Leaf Export January May 2011

- 20,000 40,000 60,000 80,000 100,000 120,000 140,000

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Export w.r.t. Tonnage


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Why Us?

Naturally Enriched

Our plant at Daud Khel is bestowed with the finest quality of

limestone, clay & sand available in Pakistan, which forms the

cornerstone of our uninterrupted supply of raw material and hence,

production.

Meeting Commitments

The only company with 24/7 power generation, logistics, and

warehousing that enables us to exceed customer expectations.

Product Basket We are the only plant that meets all types of cement requirements.

Passion for Quality

At Maple Leaf, we have instilled a culture that fosters quality by

measuring it across our supply chain.


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Corporate Responsibility

We support the free of charge cardiac complex at

the Ganga Ram hospital.

We host the oldest art gallery to promote the Lahoriculture.

We support numerous schools and institutions tohelp promote education and eradicate problems.


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Lets build the world together

Way Forward

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