Embed Size (px)
Citation preview
Cover Angebot
we show you the way
www.interconnectionconsulting.com
IC Market Tracking Outdoor Sun Protection
in Europe Top 7
Awnings
Roller Shutters
Outdoor Venetian Blinds
© Interconnection p.2
Benefits
Overview of the development of the total market and the individual segments.
Market forecasts for all product segments and regions for the upcoming three years, based on our econometric models.
Awareness of market position and development during the last two years, in comparison with major competitors and with respect to:
• Total market
• Countries and regions
• Product groups and segments
• Distribution channels
Information about the most important factors of influence
Graphic presentation of the results facilitates the development of your own strategies.
Your Benefits at a Glance
© Interconnection p.3
Market Structure
Market by…
Outdoor Sun Protection: Products and Segments
Awnings
For each segment, the market development and forecasts for the next three years are available in the study + competition analysis for the last 2 years (as specified above)
per
Cross Arm Pergola (tensed) ZIP-Screen Wintergarten
AUT GER ITA CH Benelux (Awnings)
FRA ESP
Fixed
Others Motorized Competition Total Quantity/Value
Outdoor Venetian Blinds
Roller Shutters per
per
Materials Motorization Assembled vs. Profiles
Materials Motorized
Competition Total Quantity/Value
Competition Total Quantity/Value
Poland (Shutters & Blinds)
© Interconnection p.4
Materials
Picture 1
Picture 2
Picture 3
Picture 4
Picture 5
Turnover is stated in Mio. Euro. Values are always Net-Turnovers (No List-Prices), discounts included.
The sold quantity is stated in units (1 unit =1,3m*1,3m =1,69 m²) as defined by the German Association of window and façade producers. The quantities sold by companies that use other units (square meters, windows in units) are converted into the defined standards. Therefore there could be discrepancies between secondary sources (e.g. Internet) and the quantities stated in the study.
Not included: Textile Roller Shutters
Others
Aluminium
PVC
Roller Shutters with lath made of other materials (Wood, Steel, etc.)
Roller Shutters and Venetian Blinds with lath made of Aluminium
Roller Shutters and Venetian Blinds with lath made of PVC (Plastic)
Definition and Demarcation: Rolller Shutters/Outdoor Venetian Blinds
© Interconnection p.5
Definitions
Product Groups Turnover is stated in Mio Euro. Values are always Net-Turnovers (No List-Prices), discounts included
Pergola (folding/tensed)
Cross Arm Awnings
Others
Wintergarten
Fixed Awnings
ZIP Screens
Cross arms are pushing the fabric away from the fabric roll. Optionally a cassette can protect the closed awning from weather influences.
Two stationary rails are guiding the fabric, even over edges if desired. The fabric is only one piece and can be blended.
The fabric runs down vertically on two rails as window coverings. They are also named as ZIP-screens.
It includes all types of vertical systems for window or facade coverings, as, in particular, drop arm systems where two mounted drop arms are pushing the awning away from the building. It also includes the markisolette type.
The awning ends on a stand (Pergola) made out of aluminum or wood serving as a sturdy protection against wind and weather.
Textile coverage for wintergarten/conservatories, either above or under glass.
Definition and Demarcation: Textile Sun Awnings
© Interconnection p.6
MANUFACTURERS Finished shutters
End Users
MANUFACTURERS Profiles
Window Producers
Trader
Methodology
Installators
Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM)
Sales are segmented by the first distribution partner.
Interviews with distributors and specialised traders act as a cross-check of the data. In addition, investigations of listings and average prices are carried out.
The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return.
What Do We Measure in Our Reports?
© Interconnection p.7
Methodology Description Structure of Survey Methodology
Qualitative Research
Manufacturer
Expert Interviews
Trader
Trader
•Company Databases •Balance Sheets, Banks •etc.
Database
Total Market Forecast Market Share
Sell-In Data
Experts
Delphi-Method
Cross-Check of Data
Market Influencing Indicators
Market Development
Forecast Model
Base of Primary Research by Manufacturers & Experts
© Interconnection p.8
Data of Manufacturers Aligned with Market Calculations
Approach Sell-In Approach Sell-Out
TOP D
OW
N
Hersteller
TOP 10
All Others
∑ Total Market
Market Shares
Experts
Cross-Check
Buyer
Trader
Manufacturer
∑ Total Market
Manufacturer
Distributor Demander
Methodology Description Structure of Survey Methodology
© Interconnection p.9
IC Cockpit-Solution Online Tool with Interactive Dashboards Presenting the Data
IC Cockpit • Complex correlations are visualized in the
form of geo-, tree maps, bars etc. A picture says more than 1000 words
• Use interactive dashboards for quick implementation of the data, for potential estimations, for sales control, for success measurement etc.
Interactive Dashboards
• Market data are available wherever you have internet access
• You can also export the data as .jpg, .csv or .pdf file
Easy online accesability
Softwre license costs are EUR 600,- in case of purchase of one country report. Software license costs are included when more than one country report are purchased.
© Interconnection p.10
Single Country € 2.950,-
€ 7.500,-
Subscription*
Prices & Conditions
Investment Plan for Your Market Research
IC Market Tracking® Outdoor Sun Protection in Europe
* Flexible Subscription: 25% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
Price includes an interactive PDF Document. All prices shown exclude sales tax.
3 Countries
7 Countries € 12.390,-
Single Issue
Interconnection Provides Data for Corporate Decisions About Interconnection
© Interconnection S.11
Interconnection
Expand Your Horizon
International Focus
Industry Competence
Methodology Know-How
Consulting – Strategy-Workshops
Problem Solving Competence
We know the efficient tools to solve your problems/questions
Offices in Vienna, Bratislava, Lviv and Buenos Aires
Industry competence due to longtime experience and regularly conducted studies
Variety of tools for different questions and market characteristics
We support you deriving strategies and actions from the research results
Market Intelligence
Our Market-Intelligence Tools
© Interconnection S.12
Market Analysis
Market Volume and Trends Competition Analysis
Customer Insights
Focus Groups Buying Motives
Customer Benefits
Management Information System
Business Intelligence Tools Dashboards
Distribution Analysis
Channel Maps Distribution-Matrix Margins
Brand Insight
Brand Awareness Brand Scorecards Brand Affinity
Mystery Shopping Price Forecast
Price Databases Sales Evaluation
Market-Intelligence
Tools
Price Simulation
Price Sales Function Pricing Simulation Tool
Optimum Pricing
Price Types
Customer Segmentation Price Awareness Buying Behavior
Market Entry
New Markets/Segments Scoring-Model
Customer Experience
Relevance / Satisfaction Customer Loyalty Net Promoter Score
© Interconnection p.13
Interconnection Consulting
Vienna • Bratislava • Lviv • Buenos Aires • Oberstdorf
www.interconnectionconsulting.com
If there are any questions please
do not hesitate to contact us!
Interconnection Consulting
Getreidemarkt 1, A-1060 Wien
Dr. Stefano Armandi– Market Analyst
Tel: +43 1 5854623 -54
Fax: +43 1 5854623 -30
Dr. Frederik Lehner – Managing Director
Tel: +43 1 5854623 -11
Fax: +43 1 5854623 -30 [email protected]
we show you the way
Contact
