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Innovation Success Check

Is your new product second to none? Offer: August 2018

www.interconnectionconsulting.com

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Integrating Users to Boost Your Innovations’ Chance of Success

Quelle: The Standish Group, Chaos Report 2015

The majority of projects, products, and services fail at some point during the development phase or, at the very latest, once they reach the market because they don‘t create added value for the customer

Only 11% of all innovation projects are successful. For large-scale innovation projects only 3% are.

You make a mint with improvements not with inventions Henry Ford

Advantages

P.2

1) Recognize the trends of your target markets

2) Put your customers at the center of your focus

3) Test the marketability of your future products prior to development

4) Concentrate on promising ideas

5) Preserve company resources

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Look at your future product from your customers‘ viewpoint Objective

Pressure to innovate

Limited resources

Limited knowledge of current trends, market developments

Coordination of internal innovation overly complex

No success on the market

Starting Point

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Market knowledge

Understand customer value

Generate ideas successfully

Asssess your innovations during the concept stage

Focus on essentials

Need for Optimization

Relevant market information

Create points of contact with the customer

Customers generate relevant ideas

Assess your innovations during the concept

stage

Focus on promising innovations

Success with the Innovation Check

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Customers decide if your innovation is good or not - getting them on board is the success factor

Advantages

P.4 P.4

Brainstorming & Research Development & Implementation

Market

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What are we offering you?

Market knowledge We provide you with relevant market knowledge. This includes current and future developments of the overall market by region and segment, as well as the market positions of your competitors.

Integration of experts

We invite experts to the table to talk about future trends and to sharpen your focus.

Integration of users During various phases of the process, we integrate your current and future customers in order to judge your product as to its marketability and to generate new product ideas.

Advantages

P.5

Audit

We analyze your culture and history of innovation in terms of your strategy and current innovation pipeline. This will help make your current innovation potential transparent.

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Concentrate on Your Strengths

S.6

Market knowledge

Audit

Where does your company currently stand?

Do your innovation culture and your company strategy coincide with each other?

We analyze your current innovation pipeline

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Only if you know the market will you understand what it needs in the future

S.7 .7

Market knowledge

Market Knowledge

Market know-how is important

Comprehend more than just the current market situation. Historical developments and forecasts are also decisive for gaining ground-breaking future prospects

Observe the development of:

The overall market, including individual regions and segments

The market of the competition

The user market, including user demands

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Gain Insight with Outside Opinions

S.8 P.8

Integrating experts

Integrating Experts

Observations from an objective, external perspective

Additional expertise

Knowledge of future trends, business environments, limits

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Success Implies Added Value for Your Customers

S.9 P.9

Integrating customers

Integrating Customers

Knowledge of customer needs and desires

New ideas

Assessment and direct feedback

Added value for customers

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What role can your customers play, and how can you include them?

Generating ideas

(Co-)development of products, concepts

Etc. (e.g., testing prototypes, finished products)

(Co-)developer

Evaluator

Supplier of ideas

Evaluating ideas, concepts, etc.

Tester

Function

Role

Systematic Involvment

Workshops

Open innovation

Open-source concepts

Q&A

Workshops

Creative workshops

Group discussions

Usability labs

Observations

Field trials/tests

Quelle: Lettl, C. 2004: Die Rolle von Anwendern bei hochgradigen Innovationen, S. 49

Co-Creation

P.10

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Scoring Model for Identifying Your Most Promising Innovations

The Scoring Model as a form of value benefit analysis supports your decision making during the innovation process. Based on this point system, your innovations will be rated in workshops according to their value.

Learning with Best Practices

Innovation rating

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Analysis of the Market Environment

Analysis of the market environment: economic factors, demographics, branch-related factors, regional

trends

Example chart

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North-South Gradient Concerning the Purchasing PowerPurchasing Power Index per capita in Europe 2016 General Economy

Source: GFK 2016

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Analysis of Market Drivers

Analysis of the market environment: economic factors, demographics, branch-related factors, regional

trends

Example chart

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5.549

6.366

13.840

16.709

17.901

19.254

21.141

21.879

21.966

22.536

23.699

24.272

27.893

30.248

42.300

63.011

Hungary

Poland

Spain

Italy

Netherlands

France

Great Britain

Germany

Sweden

Austria

Denmark

Iceland

Norway

Luxembourg

Switzerland

Liechtenstein

40,6

46,6

101,2

122,2

130,9

140,8

154,6

160

160,7

164,8

173,3

177,5

204

221,2

309,4

460,9

Hungary

Poland

Spain

Italy

Netherlands

France

Great Britain

Germany

Sweden

Austria

Denmark

Iceland

Norway

Luxembourg

Switzerland

Liechtenstein

Eastern Europe LaggingFar Behind Regarding the Purchasing Power

Source: GFK 2016

Purchasing Power 2016: European purchasing power index, Purchasing Power per inhabitant in €

Purchasing Power per inhabitant in EUREuropean purchasing power index

General Economy

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Positive Development Due to Upswing in Constrution Industry

Germany: Market Development 2015-2020f; Quantity in Units x 1.000, Value in Mio EUR Market Analysis

87,6104,9

121,5141,9

162,3 172,6

1.731,8

2.059,8

2.375,0

2.754,9

3.128,83.302,8

2015 2016 2017e 2018f 2019f 2020f

Millio

nen

12,4%

11,6%

CAGR17-20f

19,8%15,9% 16,8% 14,4%

6,3%

18,9%15,3% 16,0%

13,6%

5,6%

Value in Mio €

Annual Change in %

Units

QuantityValue

Market Development

Example chart

Overview of the entire market development

P.14

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10,0%

9,3%

7,0%

5,2%

4,0%

3,4%

3,1%

2,8%

2,7%

2,6%

Company A

Company B

Company C

Company D

Company E

Company F

Company G

Company H

Company I

Company J

-1,5%

2,8%

-1,1%

-4,3%

-1,8%

6,6%

-1,6%

7,7%

-5,0%

2,8%

10,2%

9,1%

7,1%

5,4%

4,1%

3,2%

3,2%

2,6%

2,9%

2,5%All Others

49,9%All Others

49,9%

Company A on Top, but Loosing Market Shares

Austria: TOP 10 Market Shares 2018 in Value, Change in % Competition Analysis

2018 2017 Change in %

Detailed analysis of the most important market participants, along with their market shares, in the analyzed

regions

Analysis of the Competition

Example chart

P.15

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Innovation 1 und 4 Most Promising Average Estimated Innovation Value, Scale from 1-5; N=15 Innovationsanalyse

4,1

3,5

3,3

2.53

54321

Low Value High Value

3,2

13

Compare Individual Innovations Through Various Criteria Example chart

Ranking of all analyzed innovations through individually defined criteria

P.16

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What else you should know about us…

For over twenty years, Interconnection Consulting has been applying its consulting and research expertise in the area of innovation management

Our consultants all have long-standing experience in innovation management within the fields of international research and industry, and will gladly help you to create a holistic process for increasing your innovation output

Speed is one of our core values: We optimize time to market and focus on customer value and needs by employing the latest methods

Together with our business partners, we will also gladly advise you in the area of grant management

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Advantages

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Your Investment in Viability

Your investment costs:

Our services include consulting sessions and project-oriented market research costs, which vary according to the method and scope of survey.

1 day-long consulting session - Senior Consultant: EUR 1,790 /Junior Consultant: EUR 1,290

We will be pleased to make you an individual offer!

Pricing

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Selected References

„IC is a permanent partner of ours and provides helpful data for decisions.“ Mr. Bernd Blümmers

Director General, Saint-Gobain Solar Systems, Central Europe, Aachen, Germany

References

P.19

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Submit a request

We‘re always glad to answer

any questions you may have!

Interconnection Consulting

Getreidemarkt 1, A-1060 Wien

Mag. Doris Bankosegger – Market Analyst

Tel: +43 1 5854623 -77

Fax: +43 1 5854623 -30

bankosegger@interconnectionconsulting.com

Interconnection Consulting

Vienna • Bratislava • Lviv • Buenos Aires • Oberstdorf

www.interconnectionconsulting.com

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