COVER - iRiseassets.irise.com/files/pdf/visualize/Visualize 2013...What better way to wrap up Visualize than to gather as a community, share thoughts, and engage with iRise to discuss

COVER

The iRise “UnSession”

What better way to wrap up Visualize than to gather as a community, share thoughts, and engage with iRise to discuss any lingering questions you may have? Last year’s standing-room only session is back and will be led by iRise Support and others. Our casual “UnSession” will focus on topics or questions that attendees have voiced to iRise or tweeted to us during Visualize. Plan on rich conversations with a lot of interactivity and we may even hop online to do some demos if needed. You bring your questions and knowledge; we’ll provide snacks and drinks!

To submit your questions or topics for the UnSession, visit our registration desk or tweet @iriseteam using #Visualize2013.

Wednesday, October 2nd4:30pm - 5:30pm

We want to welcome our customers, partners, and prospects to another exciting Visualize conference. Always designed to inspire, we’ve enlisted industry pros and visionaries to share experiences to help you generate ideas to take your business initiatives with visualization to the next level.

Welcome to Visualize 2013: Innovate At The Speed of Conversation

More than that, it’s a chance to bring the iRise community together and exchange ideas about using visualization to transform and innovate. From developing a Visualization Center of Excellence to keeping up with the changing mobile landscape, you’ll get to hear real world examples from our customers.

The theme for this year’s conference is how visualization allows you to “Innovate at the Speed of Conversation” and is designed to offer something for everyone. From hands-on workshops, to onsite certification, content for new users and more advanced practitioners and case studies from our customers, our goal is to maximize the time you spend with us.

We’d like to also thank you personally for your commitment to iRise and reaffirm our commitment to you. iRise will continue to match that dedication by developing innovative products to meet the ever-evolving market needs and support you with the highest level of service.

Enjoy your time with us at Visualize 2013!

Emmet B. Keeffe IIICEO and Co-Founder, iRise

Maurice MartinPresident and Co-Founder, iRise

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OUR SPONSORS

Capgemini is a global Management and IT Consulting Company. It has championed a distinctive way of working through a Collaborative Business Experience ™. Capgemini’s processes, methods, tools and alliances are all used to make informed and objective choices on solutions that are tailored to meet clients’ needs. Working hand-in-hand with clients to create and deliver business and technology solutions that fit their needs, CapGemini helps drive the results clients want.

Headquartered in Walldorf, Germany, SAP AG is the world’s leading provider of enterprise applications. SAP delivers products and services that help accelerate business innovation for its more than 183,000 customers in more than 130 countries. SAP works closely with iRise to sell SAP Application Visualization by iRise, a powerful visualization software that enables SAP customers to design and test-drive applications before a single line of code is written, reducing development costs and eliminating rework. This dynamic product is available worldwide to all SAP customers, and supported by SAP.

GlobalUST ®

UST Global® (www.ust-global.com) provides information technology and business process outsourcing (BPO) services for Global 1000 enterprises. It delivers business value through a combination of process excellence, quality frameworks, and service delivery innovation. Its client-centric Global Engagement Model (GEM) ensures 24/7 delivery of services through onshore, nearshore, and offshore centers. It offers consulting, tech build, application development and maintenance, infrastructure, QA and testing, e-commerce, business intelligence, data management, social media solutions, and BPO services. It serves clients in the health care, insurance, retail, financial services, manufacturing, media, utility, and energy industries. Headquartered in Aliso Viejo, California, UST Global and its offices in the United States, United Kingdom, India, Malaysia, Philippines, and Mexico foster global innovation.

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FLOOR PLAN

OCEAN GARDENTuesday Reception

SEABREEZE TERRACEMonday & WednesdayReceptions

PALM TERRACEMeals

OCEAN BALLROOM 1RegistrationGeneral Session

OCEAN 2A, 2B, 2C(SECOND LEVEL)

BELLEKEY BISCAYNE

(LOWER LEVEL)Pre-Conference

Workshops & Breakout Sessions

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Day 1 Monday, September 30th

AGENDA AT-A-GLANCE

10:00AM – 12:00PM

1:00PM – 3:00PM

5:00PM – 7:00PM

Welcome Reception - Sponsored by SAP SEABREEZE TERRACE

iRise Certified Modeler Exam

Lunch

1:00PM – 5:00PM

12:00PM – 1:00PM

iRise Certified Expert Exam

Co-Innovation with iRise

iRise Mobile: Beginners

iRise Asset Libraries for Code Generation

3:00PM – 5:00PM

iBloc Expo Live

iRise Mobile: Advanced

Registration

9:00AM – 5:00PM

Monitoring Definition Center & Project Activity

PALM TERRACE

OCEAN BALLROOM 1 FOYER

KEY BISCAYNE

KEY BISCAYNE

OCEAN 2A

OCEAN 2B

BELLE

OCEAN 2A

OCEAN 2B

BELLE

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Day 2 Tuesday, October 1st

8:45AM – 10:45AM

12:00PM – 2:00PM

5:30PM – 7:00PM

Cocktail Reception - Sponsored by UST Global

• Welcome to Visualize 2013:

11:00AM – 11:50AM

• iRise Product Update - Bryan Lipson, Pete Indelicato, & Mellisa Mueller, iRise

Lunch

Registration

7:30AM – 5:00PM

2:00PM – 4:10PM

Breakout Sessions

4:30PM – 5:30PM

• The Business of Innovation - Terry Jones, Travelocity & Kayak.com

11:50AM – 12:00PM

Break

4:10PM – 4:30PM

10:45AM – 11:00AM

Break

Innovate at the Speed of Conversation - Emmet B. Keeffe III, iRise

• iRise Visualization Center of Excellence - Emmet B. Keeffe III, iRise

• Establishing an iRise Center of ExcellencePaul Holland, National Grid | Manfred Kuerschner, UnileverIrina Gutman, MetLife | Anna Dihné, ADPModerated by Emmet B. Keeffe III, iRise

Breakout Sessions

AGENDA AT-A-GLANCE

• Wrap-Up General Session - Emmet B. Keeffe III, iRise

PALM TERRACE

OCEAN GARDEN

OCEAN BALLROOM 1


OCEAN 2A, 2B, 2C

OCEAN 2A, 2B, 2C

Breakfast PALM TERRACE

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Day 3 Wednesday, October 2nd

9:00AM – 10:45AM

12:00PM – 2:00PM

5:30PM – 7:00PM

Closing Night Reception

• Welcome Remarks - Emmet B. Keeffe III, iRise

Break

11:00AM – 11:45AM

10:45AM – 11:00AM

Lunch

7:30AM – 2:00PM

2:00PM – 4:10PM

Breakout Sessions

10:00PM – ?

4:30PM – 5:30PM

The “UnSession”

After-Hours Party

• Driving Innovation at the Enterprise Through User Experience

• UST Global Case Study - Tony Velleca, UST Global

11:45AM – 12:00PM

• Closing Remarks - Emmet B. Keeffe III, iRise

AGENDA AT-A-GLANCE

Jose Coronado, Transformation & Innovation Leader

Break

4:10PM – 4:30PM

• IT Leadership 2.0Bryan MacDonald, The Digital Board

PALM TERRACE

SEABREEZE TERRACE

OCEAN 2A, 2B, 2C

OCEAN BALLROOM 1

OCEAN 2A

Location to be revealed!

Registration OCEAN BALLROOM 1 FOYERBreakfast PALM TERRACE

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10:00AM – 12:00PM

Benefit from an iRise-led exam prep session before taking the iRise Certified Modeler exam. For people who don’t pass the exam on-site, an exam debrief will be offered immediately afterwards, and a second attempt will be allowed within 30 days of the workshop. Attendees also receive a coaching report after the workshop.

Monday, September 30, 2013

Pre-Conference Workshops

iRise Certified Modeler ExamInstructor: Stephen Wilhite, iRise

Registration

9:00AM – 5:00PM

1:00PM – 5:00PM

Benefit from an iRise-led exam prep session before taking the iRise Certified Expert exam in this advanced class. The two-hour practical exam is geared for highly experienced iRise modelers. Successful completion will place you in the top tier of iRise Certified professionals. The exam will be graded off-site, and results will be provided within one week of the workshop.

iRise Certified Expert ExamInstructor: Stephen Wilhite, iRise

DAY 1

Location: Key Biscayne (Lower Level)

Location: Key Biscayne (Lower Level)


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1:00PM – 3:00PM

Co-innovate with iRise on a hand-picked set of research topics/features. Use your imagination to help us come up with some inventive solutions to user needs. We’ll supply materials; you just bring an open mind!

Co-Innovation Session Speakers: Melissa Mueller, Pete Indelicato, and Bryan Lipson, iRise

iRise Mobile: Beginners

Looking to take advantage of CodeGen to generate attractive user interface code quickly? Join this hands-on session to learn how to use new, upcoming iRise asset libraries that have been created specifically for iRise CodeGen. Use these libraries to build simulations that mimic popular front end frameworks including Bootstrap, jQuery Mobile, PrimeFaces, ICEfaces — and then generate functional code from your simulation using the iRise CodeGen product.

iRise Asset Libraries for Code GenerationSpeakers: Mike Hughes and Kostas Morfis, iRise


Pre-Conference Workshops

Speakers: Kirsten Stevens and Norman Garrett, iRise

Pre-requisite: Own laptop with iRise 8.12 and higher installed. Please download the free iRise Mobile App from iTunes to view sims on iPhone/iPad.

New to iRise? This workshop is designed for beginners that want to quickly ramp up and begin creating mobile visualizations. This hands-on session will focus on iOS and Android devices. Leverage content collections and iRise best practices to quickly simulate mobile applications. Experience the power of iRise coupled with mobile functionality like click and drag scrolling and rich touch interactions. Workshop size is kept small so that you can have hands-on instruction when reviewing your simulations in a browser through an emulated mobile device or directly on your phone or tablet!

Pre-requisite: Own laptop with iRise 8.12 and higher installed.

Location: Ocean 2A (Second Floor)

Location: Ocean 2B (Second Floor)

Location: Belle (Lower Level)

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3:00PM – 5:00PM


iBloc Expo LiveSpeakers: Eric Romanik, id8 and Franklyn Carr, iRiseLocation: Ocean 2A (Second Floor)

See new iBlocs from our Partner, id8, and refresh your arsenal of iBlocs with iRise as we review the best of the best iBlocs in a two-hour Expo. New iBlocs include: On Scroll, Auto Scroll, Table Tools, Spinner, and Style Checker. In addition we will feature popular iBlocs such as Add Style, Liquid Layout Enable/Disable, Set Value, Navigate on Enter, and others.

iRise Mobile: AdvancedSpeakers: Kirsten Stevens and Norman Garrett, iRiseLocation: Ocean 2B (Second Floor)

Ready to take your mobile sim skills to the next level? Join this fast-paced workshop where our instructors will push your skills and show you the best tips and tricks to enhance your mobile visualizations. Add mobile transitions and dynamic content and leverage iBlocs to achieve realistic interactions and rich functionality. Experience even more of the power of iRise coupled with mobile functionality with your own hands when reviewing your simulations in a browser through an emulated mobile device or directly on your phone or tablet!

Pre-requisite: Own laptop with iRise 8.12 and higher installed. Please download the free iRise Mobile App from iTunes to view sims on iPhone/iPad.

Monitoring Definition Center and Project ActivitySpeakers: Michael Hughes and Pete Indelicato, iRise and Chad Hahn, Square One SolutionsLocation: Belle (Lower Level) - limited to 20 attendees

This hands-on workshop for program managers, project managers and iRise Studio users will teach you how to find answers and insights around Definition Center and project activity. In the first hour, you will learn how to reveal information about requirements stability, stakeholder engagement, project risk through various new dashboards and reporting capabilities. This part of the session will be “hands-on” so attendees should have Microsoft Excel and a non-IE browser (Chrome or Firefox) installed, preferably on a Windows OS. In the second hour, we will go into ideation mode and collaboratively discuss additional ideas on analyzing Definition Center activity. Prizes will be awarded to pop-quiz winners!

Pre-requisite: Own laptop with Microsoft Excel and a non-IE browser (Chrome of Firefox recommended) installed, preferably on a Windows OS.

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8:45AM – 9:00AM

Tuesday, October 1, 2013General Session

Welcome to Visualize 2013 :

Emmet B. Keeffe III, CEO and Co-Founder, iRise

9:00AM – 9:45AM

The business of innovation explores the fundamentals of innovation -- how to generate great ideas, how to ‘fail fast’, how to kill projects without killing people, how to experiment and ‘do more with less’. Terry provides real world examples drawn from his experience at Travelocity.com, the boards of seven startups and his consulting work with companies large and small. Many speakers talk about the future. Terry gives the step-by-step plans to create it!

The Business of InnovationTerry Jones, Founder, Travelocity & Chairman of the Board, Kayak.com

9:45AM – 10:05AM

Innovation at the Speed of Conversation

Emmet B. Keeffe III, CEO and Co-Founder, iRiseiRise Visualization Center of Excellence

10:05AM – 10:45AM

Paul Holland, National Grid | Manfred Kuerschner, UnileverEstablishing an iRise Center of Excellence

Irina Gutman MetLife | Anna Dihné, ADP

A key to maximizing iRise within the enterprise is in the establishment of a Visualization Center of Excellence. Over the next hour, you’ll learn how the iRise Visualization CoE allows companies to apply the same level of expertise and standards to every simulation regardless of project scope or location. This insightful panel discussion, led by our esteemed customers, will discuss best practices, CoE models for consideration, real examples of the successes, benefits and lessons learned. This engaging discussion will be moderated by our CEO Emmet B. Keeffe III.

Moderator: Emmet B. Keeffe III

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Tuesday, October 1, 2013

11:00AM – 11:50AM

iRise Product UpdateSpeakers: Bryan Lipson, Director of Product Definition, Pete Indelicato, Sr. Product Manager, and Melissa Mueller, Sr. Product Designer, iRise

Only Visualize attendees will be privy to our newest updates! Be the first to see and hear about the next generation of the iRise Platform as our product team shows you engaging new capabilities coming soon and exciting features slated for 2014.

2:00PM – 3:00PM

Breakout Sessions

Visualization and the SDLC: “A Day in the Life”Speakers: Norman Garrett and Michael Hughes, iRise

The value of an iRise simulation extends far beyond providing a visual prototype for your requirements. During this interactive session, we will step into a number of common project roles to explore the benefits that can be realized with the iRise Enterprise Visualization platform. Collaborating with stakeholders, automating document creation, generating code, integrating with downstream tools, analyzing iRise usage — see the many different ways that visualizing requirements can streamline how you build software. As a bonus, you will see how an iRise custom report is being used by PG&E to reduce the time spent creating specification documents.


Simulate at the Speed of ConversationSpeakers: Chai Riphenburg, Kirsten Stevens, and Suellen Garr, iRise

Witness, first hand, how to move your project from concept to a high-fidelity deliverable by taking advantage of effective communication, and leveraging iRise to put the stakeholder in the captain’s chair and the modeler in the driver’s seat. This one-hour demonstration will showcase how stakeholders and modelers can accelerate the decision making process; from concept to a high-fidelity deliverable as we Simulate at the Speed of Conversation.


11:50AM – 12:00PM

Emmet B. Keeffe III, CEO and Co-Founder, iRiseWrap-Up General Session

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2:00PM – 3:00PM

MetLife: iRise - Global Roll-out & AdoptionSpeaker: Irina Gutman, Director in Transformation & Effectiveness Team, Global Technology & Operations, MetLife

Success of a third-party, large-scale platform roll out and adoption depends on a number of critical factors. MetLife undertook the challenge of rolling out iRise technology across its global enterprise. Hear firsthand from MetLife on how their team discovered the formula for success and what they experienced. The session will cover:

• Key Success Factors for Adoption• Adoption Roadmap • Methodology Integration• Communication and Awareness• Training and Project On-boarding• Lessons Learned

Breakout Sessions

Location: Ocean 2C (Second Floor)

3:10PM – 4:10PM

H-E-B: Accelerating the SDLC with iRise Connect for

Speakers: Cindy Trevino, Sr. Systems Delivery Analyst, H-E-B and Kostas Morfis, iRise

H-E-B, with over 350 grocery/pharmacy stores in Texas and Mexico, will share how they successfully deployed iRise Connect with the robust requirement management and testing capabilities of HPQC. Cindy and Kostas will share the business problems that needed to be solved, discuss the solution, and review the successful results including improved processes and efficiency improvements.


HP Quality Center (HPQC)

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3:10PM – 4:10PM

Responsive Design With iRise: Designing Mobile Apps

Speakers: Pete Indelicato, iRise and Eric Romanik, id8

The growing number of display devices is leading the design and development community to focus on designs that adapt to screen size to provide the optimal viewing experience, from small smartphones to large desktop displays. In this session, you will learn how to create responsive simulations that effectively communicate responsive design requirements with stakeholders and engineers.


for a Multi-Device World

Establishing a Center of Excellence for User ExperienceSpeaker: Ted Perez, Director Business Analysis, CNA

This presentation will take participants along a path in developing a User Experience Center of Excellence (CoE) model within their organization. The materials presented will be a case study of CNA’s approach to stakeholder involvement, including establishing and actively supporting a User Experience Center of Excellence and the key deliverables to supporting business case development.

Key learning objectives:

• Key elements and high-level roadmap recommendations for rationalizing and establishing a User Experience practice.

• Critical success factors and key challenges to look for when planning for the establishment of a User Experience CoE.

• How CNA integrated Solution Providers into the CoE.

• Leveraging iRise expertise during feedback and review.

Location: Ocean 2C (Second Floor)

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4:30PM – 5:30PM

From VISION to CONCEPT to REALITYSpeaker: Robert Vellinga, Rapid Design & Visualization (RDV) Practice Lead – North America, CapgeminiLocation: Ocean 2A (Second Floor)

iRise and key partner Capgemini are creating a joint solution that leverages Capgemini’s Rapid Design and Visualization (RDV) methodology to accelerate ROI for the iRise platform and to drive innovation for clients. RDV’s primary and proactive agenda is to create the best customer experience for clients and the best user experience for their users. Innovative and User Experience Design is central to all engagements. Robert will be sharing real-life case studies including a success story with client Coca-Cola and discuss where RDV has had great success and notable impact.

ADP: UX Best Practices - From Sketching to High-Fidelity DesignSpeaker: Anna Dihné, Lead UX Designer, ADP

Anna Dihné, Lead UX Designer, will discuss how ADP leverages iRise in their User Experience practice. From developing personas to utilizing reusable assets to quickly create high-fidelity, standard-compliant designs; hear how ADP utilizes iRise at each stage of the UX process.

• Personas• User Stories and Scenarios• Sketching and the iRise Sketch library• Usability Testing• High Fidelity Design• Reusable Assets• iRise CodeGen


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9:00AM – 9:15AM

Wednesday, October 2, 2013General Session

Welcome Emmet B. Keeffe III, CEO and Co-Founder, iRise

9:15AM – 10:00AM

UST Global Case StudySpeaker: Tony Velleca, Chief Information Officer, UST Global

10:00AM – 10:45AM

Whether you are in Technology, Logistics, Finance or Consumer Products, your organization faces the real challenge to continuously deliver new and innovative products to the market place and your customers expect the best user experience. At their core, organizations that engage with customers, explore and discover their needs and visualize and validate their product ideas increase their chances of conquering the market place. In his presentation, Jose will share lessons learned through case studies of companies that succeeded in driving innovation and others where innovation failed. Executives want to engrain innovation into their organization’s DNA and Practitioners want to lead the charge and contribute in an impactful manner. Let’s make it happen!

From Great Ideas to Successful Products - Driving Innovation

Speaker: Jose Coronado, Transformation & Innovation Leaderat the Enterprise Through User Experience

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Wednesday, October 2, 2013

Breakout Sessions

2:00PM – 3:00PM

UPS: Integrating Visualizations into the Requirements

Speaker: Pedro Alvarez, Business Analysis Practice Lead, UPS

UPS’s IT organization has successfully developed and implemented an enterprise-wide Requirements Development and Management (RDM) process that incorporates visualizations as an integral part of its software development methodology, including Agile, where teams utilize visualizations as the primary requirements definition method. Through the use of iRise, UPS models user interfaces during a project’s Feasibility and Analysis phases to give stakeholders an early view at how a solution will meet their needs.


Development and Management Process

Pedro Alvarez, UPS’s Business Analysis Practice Lead, will discuss how positioning visualizations as an enterprise standard in software development drives requirements excellence and project success.

11:00AM – 11:45AM

The world is changing at light speed: technology advancement is changing traditional economic models, business paradigms and consumer behavior. So what does this mean for the relationship between the business and the IT function? Whatever the business challenge is, getting the right IT leadership profile is essential to creating a synchronized relationship between the business strategy and the technology that underpins this. At The Digital Board, our mission is to help business leaders get access to outstanding technology leaders. Bryan will share the story of the foundation behind The Digital Board and key learnings of what the downstream impact is on the IT function. He will also explore the role and leadership competencies of today’s CIO and the impact this new profile has on the broader IT organization.

IT Leadership 2.0Bryan MacDonald, Founder, The Digital Board

11:45AM – 12:00PM

Closing RemarksEmmet B. Keeffe III, CEO and Co-Founder, iRise

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In this two-hour, hands-on session, learn how to use the new Style Checker capability to define and encourage the use of UI standards like text styles, border colors, and masters. Not only does the Style Checker help you find standards violations earlier, it also makes good design more approachable to inexperienced UI designers. This will be a hands-on, collaborative session where attendees will learn how to use the Style Checker and give us feedback and guidance on how to make it better. Anyone working with a UI/UX COE or creating high visual fidelity simulations subject to UI standards should attend.

(there will be a short break during this session)

Using the Style Checker for UI Standards ComplianceSpeakers: Pete Indelicato, iRise and Eric Romanik, id8

Pre-requisite: Own laptop with iRise 8.12 and higher installed. A limited number of laptops will also be available.


Wednesday, October 2, 2013

2:00PM – 4:10PM

It’s time for BA and UX to get personal! Ever wonder how other organizations incorporate iRise with these two groups? Where does the BA end and UX begin? How has iRise changed the relationship between this power couple? You won’t want to miss this lively panel made up of equal parts BA and UX. These engaging users will share their experiences on how BA/UX collaboration works at their company.

The Dating Game: BA + UXDoug Brown, VP-Sr. UX Designer, JPMC | Adrienne Zarn, Human Centered Designer, Emerson Network Power | Carrie Lamoreaux, Business Analyst, Haworth | Mike Zdancewicz, Sr. Business Applications Analyst, FedEx

Location: Ocean 2C (Second Floor)Moderator: Franklyn Carr, iRise

(special two-hour session)

2:00PM – 3:00PM

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4:30PM – 5:30PM

The “UnSession”Location: Ocean 2A (Second Floor)

What better way to wrap up Visualize than to gather as a community, share thoughts, and engage with iRise to discuss any lingering questions you may have? Last year’s standing-room only session is back and will be led by iRise Support and others. Our casual “UnSession” will focus on topics or questions that attendees have voiced to iRise or tweeted to us during Visualize. Plan on rich conversations with a lot of interactivity and we may even hop online to do some demos if needed. You bring your questions and knowledge; we’ll provide snacks and drinks!

3:10PM – 4:10PM

The New Mobile ParadigmSpeaker: Adolf Allesch, Former Global Mobility Leader / Chief Innovation Architect, Enterprise Apps, IBM GBSLocation: Ocean 2A (Second Floor)Driving innovation is on everyone’s mind but how do you start? How exactly do you think out of the box? Whether you are functional or technical, this session provides you with insights to spur innovation in any business environment using proven techniques from a Global Systems Integrator. Adolf Allesch, who has served in various Global SAP Executive and Consulting Practice Leader Roles at IBM, Capgemini, Ernst & Young, Deloitte Consulting and EDS, will review how to define when and where to leverage visualization during mobile discovery, design, development and deployment. Drawing from former clients and engagements, Adolf will also share case studies from companies such as Ace Hardware, Coke Bottling, Altria, and Starwood.

Spend an hour with iRise reviewing the best or most popular iBlocs in use! Ideal for attendees that could not make the iBloc Expo Workshop on Monday. Featured iBlocs include:

Best of the Best iBlocs

Location: Ocean 2C (Second Floor)Speaker: Franklyn Carr, iRise

• New to iOS7 Updates• Enable/Disable• Set Value• Liquid Layout• Auto Suggest• DC Sidebar

• Google Maps (multiple pins)• Add Days (iDN)• Navigate on Enter• Jump on Character Limit• BreakPoint - Responsive Design

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FEATURED SPEAKERS

Emmet Keeffe is CEO and Co-Founder of iRise. Under Keeffe’s direction, iRise has become the leading provider of enterprise visualization for business software. Prior to co-founding iRise, Emmet was a top sales producer earning over 15 national sales awards, including being named “National Top Performer” by NetDynamics, Auspex Systems, Diasonics and Minolta.

Emmet is a Strategic Partner at Lotus F1 Team in Formula 1, TRG Aston Martin Racing in the United SportsCar Racing Series and Formula E. For each of these racing teams, Emmet supports the sales organization in their pursuit to bring new sponsors into the world of motorsports. In addition, Emmet is on the Advisory Board of UST Global, a global IT services firm with more than 10,000 consultants. Finally, Emmet is a Founding Board Member of the Corporate Coalition at Peace One Day, an organization focused on institutionalizing an international day of cease fire and non-violence on September 21st of each year.

Emmet B. Keeffe IIICEO and Co-Founder

Terry Jones is well-known as Travelocity’s President and Chief Executive Officer from its founding until May 2002. Previously, Jones held a variety of executive positions at Sabre Inc, ending his 24 year tenure as CIO.

Currently, Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He also serves as Chairman of the Board of Kayak.com, and is on the boards of LuxuryLink, Smart Destinations, and Rearden Commerce. Jones is a venture capitalist with General Catalyst Partners and the Sierra Angels.

Terry JonesFounder, Travelocity.com &

Chairman of the Board

iRise

Kayak.com

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As a Senior Transformation Executive, international speaker and author, Jose leverages his expertise in user experience, leading projects and galvanizing global teams to deliver innovative solutions and drive profitability. With a career that includes senior UX positions with ADP and Hyperion Solutions (division of Oracle), Jose’s accomplishments include leading change management initiatives, design and development of innovative products that have exponentially increased the customer experience.

These successes combined with translating organizational needs into actionable, revenue generating plans led to affiliated organizations being named among “Forbes 100 Worlds’ Most Innovative Companies.”

Jose CoronadoTransformation & Innovation Leader

Tony Velleca is Chief Information Officer of UST Global, responsible for information technology, communications and security services for global operations spanning more than 26 countries. He is also responsible for strategic partnerships with a focus on finding new, innovative technology with potentially disruptive capabilities. Tony was selected by ComputerWorld as one of 2010’s Premier 100 IT Leaders for driving positive change and innovation through technology.

Prior to joining UST Global, Tony was a co-founder and the Chief Technology Officer at huddle247.com, and worked at Boeing and Rolls-Royce, Inc. Tony holds a BS degree in Aerospace Engineering from Georgia Institute of Technology and an MBA (Honors) from University of California, Irvine.

Tony VellecaChief Information OfficerUST Global

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Bryan MacDonald has dedicated over 15 years to understanding the role and leadership characteristics of successful technology executives. His activities span executive recruiting, coaching, assessment as well as board advisory work. Bryan also sits on the Advisory Board of iRise and is an active member of the Corporate Coalition Board for Peace One Day.

Formerly a Regional Managing Partner at Heidrick & Struggles Information Officer practice, he has partnered with a number of the leading Fortune 500 companies, spanning almost every industry vertical from Banking through Consumer Goods, Energy Oil & Gas, Retail and Heathcare.

While still highly active as an executive recruiter and coach, Bryan has launched a new business (The Digital Board) designed to operate as a strategic bridge between the Board and the Executive team. Made up of some of the world’s most admired technology leaders, the role of The Digital Board is to provide boards with an independent set of advisers to help them assess some of the key technology leadership decisions they face.

Bryan MacDonaldFounder

The Digital Board

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CUSTOMER & PARTNER SPEAKERS

For 25 years, Adolf specialized in enabling modern business processes and designing delivery innovation for Big 5 Consulting Firms as consultant, senior manager, partner and practice leader. He has both deep technical and functional expertise in full scope ERP implementations and key methods and tools. His expertise culminates from the past Global SAP Executive and Consulting Practice Leader Roles at IBM, Capgemini, Ernst & Young, Deloitte Consulting and EDS.

Having lead and participated in over 100+ multinational SAP client pursuits, engagements, and delivery of business process innovation, Adolf is now retired from BIG 5 consulting and provides his services as an innovation coach for Client Executives, SI’s, ISV’s as well as a Subject Matter Expert for retained clients seeking competitive design solutioning and implementation support. His focus is on cross industry, digital strategies that enabled through: ERP, UI/Uxp, Mobility, SOA, BPM, Data Mgt, Analytics, Cloud, Enterprise Architecture, Visualization, and Application Mgt.

In addition, Adolf’s area of expertise includes the complete portfolio of SAP/Sybase, SAP NetWeaver, as well as Lifecycle Methods & Tool, and Application / CoE Management.

Adolf AlleschCEO & Founder at Emergence Advisors, LLCFormer Global Mobility Leader / ChiefInnovation Architect, Enterprise Apps IBM GBS

Chad Hahn is a Principal and Co-Founder of Square One Solutions, a Santa Monica-based digital agency specializing in creative design and software development for both web and mobile. He has 14 years of experience as a technologist and entrepreneur, working with clients in a wide range of industries including media, retail, finance, and healthcare. After graduating Magna Cum Laude from Trinity University in San Antonio with degrees in finance and computer science, Chad moved to Los Angeles and began a professional services career spanning work with many Fortune 500 companies. But his real passion is for startups. He is active in the LA startup community, incubating companies like Verametric and working with other entrepreneurs to bring their technologies to life. His latest startup provides unique employment opportunities by teaching software testing to people with developmental disabilities.

Chad HahnPresident and Co-Founder

Square One Solutions

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Stuart’s technical career has spanned 30 years and has been split between the private and public sector industries. His career has included: Director of IT services for an international travel company, Professional Services Manager for a network security consulting firm, Manager of City and County IT operations for an IT outsourcing firm. He is currently working for Pacific Gas and Electric (PG&E) in San Francisco, CA as a Senior Business Analyst, helping to upgrade the mobile tools for the Gas and Electric field crews. During his career, he has performed Network Administration, Database Administration, report writing, programming and development, and IT operations management.

Stuart BondSr. Business AnalystPG & E

Doug Brown is a User Experience designer and strategist who graduated with his formal education in User Experience when it was called “Human Factors Psychology for Human Computer Interaction” nearly twenty years ago. Since then he has worked with a number of different companies and consultancies both in UX and developer capacities across a broad swath of industries ranging from entertainment and education to travel and finance. Doug currently works in HR Technology for JPMorgan Chase as a senior UX designer and is also the enterprise product owner for iRise. Doug has recently led the development of a new style guide and set of implementation standards for UX within the HRT organization as well as leading design efforts on high-profile applications for Chase employees.

Doug BrownVP - Sr. UX Designer

JP Morgan Chase

Pedro Alvarez is the Enterprise Business Analysis Practice Lead at UPS. Responsible for the Business Systems Analysis job family at UPS, Pedro has ownership of the Requirements Development and Management (RDM) standards, the UPS BA Competency Training Program, and the support for over 260 business analysts at UPS world-wide. He manages the iRise user community at UPS, as well as the continued adoption of iRise across the enterprise.

Pedro AlvarezBusiness Analysis Practice Lead

UPS

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Irina is MetLife’s leading expert in business analysis with proficiency in requirements management. Early during her career with MetLife, Irina created the business analysis practice standard and methodology. She was also responsible for the automation of the requirements management process using Caliber. To provide onboarding and ongoing support she developed a comprehensive training program and organized the first internal virtual business analyst professional community of practice.

Currently, she is working as part of the Application Development Transformation and Effectiveness team, responsible for a number of process and technology optimization initiatives. She is leading the global roll-out and adoption of iRise across the organization by partnering with IT teams to further enhance their requirements definition through the use of the tool.

Irina GutmanDirector in Transformation & Effectiveness Team

Global Technology & OperationsMetLife

Anna Dihné has been working as a User Experience Designer for ADP since 2006. As part of the User Experience Design team, she partakes in all activities encompassed in the user-centered design process - from developing personas, conducting task analysis, creating iterative designs, to usability testing. Anna is responsible for the adoption of iRise throughout her organization, and has been instrumental in creating a reusable asset library for the ADP UI Standard and providing over 220 users with comprehensive training and mentoring.

Anna grew up in Sweden, but has been living in the US for 10 years. She earned a Bachelor of Science in Informatics from Halmstad University in Sweden, and a Master of Science in Information Systems with emphasis on Human Computer Interaction from Hawaii Pacific University. Anna is a Certified Usability Analyst and a member of the Usability Professionals’ Association.

Anna DihnéLead User Experience DesignerADP

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Manfred Kuerschner is the Head of the Global User Interface Center of Excellence (UI CoE ) within Unilever IT. During his tenure, Manfred gained a broad and deep knowledge across nearly all IT functions. He has seen the impact a better user experience delivers to both users and the organization, which is why he is very passionate about providing the IT organization with the required tools and processes to support iRise adoption.

Manfred’s experience spans over 20 years in IT leadership roles of increasing responsibilities. He has led many successful global teams in several parts of IT. In these roles he has managed and implemented changes within the IT organizational structures and application landscapes, consistently succeeding in increasing the efficiency of IT applications and infrastructure delivery, as well as the optimization of cost. In addition, Manfred has led teams with a particular functional or cross-functional focus, such as information management and European noncore IT applications.

Manfred KuerschnerHead of Global User InterfaceCenter of ExcellenceUnilever

Paul joined the utility company National Grid as a Business Analyst in 2009 following a successful career working in the UK Pub Retail Industry. In 2011 he was appointed to the role of iRise Adoption Manager to support the roll out and adoption of iRise across National Grid UK IS projects. Paul is a strong advocate of Requirement Visualization through iRise and is helping to develop iRise Best Practice leading towards integrating iRise into National Grid’s DNA. Most recently Paul joined the team to deliver the Visualization Hub in the UK, a concept that is using iRise as part of a suite of tools and techniques that will accelerate requirement gathering and enable informed decision-making.

Paul HollandBusiness Analyst &

iRise UK Adoption ManagerNational Grid

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Eric’s application design and development career spans more than 20 years, multiple industries, and every phase of the SDLC. As 3Com’s first webmaster, he pioneered UI design patterns that have since become standards, and developed the first Internet kiosk for Candlestick Park. While managing a development team for Health Net, Eric adopted a prototype-before-you-build methodology, and in 2002 became iRise’s second customer. Since then, Eric has become the preeminent iRise power user, pushing the limits of the tool to create high fidelity simulations and maximize ROI by using simulations for usability testing, user training, QA script automation, and interactive sales demos.

Eric is the co-founder of id8, an iRise partner specializing in prototype-driven design and development. He continues to push the envelope through iRise’s accelerator products such as CodeGen and the iConnect API, and has developed over 30 iBlocs.

Eric RomanikPartner and Co-Founder

id8

Carrie Lamoreaux is a Business Analyst on Haworth’s Web Development team supporting Sales, Marketing, Engineering and Manufacturing groups. Carrie has been at Haworth for 15 years and has over 20 years experience in the area of eliciting user requirements, process mapping, designing solutions, and managing the final development of these solutions. Carrie plays a unique role working between the creative, technical and the business teams understanding what the user needs and providing direction to visual designers and developers to ensure the defined UX planned solution is executed. Carrie was instrumental in getting Haworth to standardize on using iRise to document functional requirements in the form of visual simulations prior to any development being approved. Carrie has a Bachelor’s degree in Computer Information Systems from Davenport University, Grand Rapids, Michigan and is an iRise Certified Modeler.

Carrie LamoreauxBusiness AnalystHaworth

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Cindy Trevino has been with H-E-B Grocery Company for the past 22 years. She started in Retail Pharmacy Operations where she worked for 15 years, and then made a move to the IT team where she has been ever since. Cindy works on change management, quality assurance, and requirements elicitation and documentation using visualization and iRise. Cindy also spent two years as the Requirements Center of Excellence Lead, defining process and tools used in H-E-B’s development lifecycle and project methodologies.

Cindy TrevinoProject ManagerH-E-B Grocery Company

Ted Perez has over 15 years of Information Technology experience in industries such as publishing, advertising and marketing, consumer products and financial services. He was worked as a business analyst for over 10 years. In the latter half of that time, he has focused primarily in developing and implementing standardized tools and processes within the software delivery cycle for IT organizations.

Ted PerezDirector Business Analysis

CNA Insurance

Robert Vellinga is the North American Lead for the Rapid Design & Visualization practice at Capgemini. He has over 20 years experience creating solutions for his clients that successfully balance of business goals, user needs and technology capabilities. Prototyping and visualization have been at the center of his projects for clients in automotive, pharmaceutical, government, consumer and retail products and more.

Robert VellingaSr. Manager, Rapid Design & Visualization Practice

CapGemini

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Adrienne Zarn is a Human Centered Designer whose responsibilities include iRise Administration, Usability/Human Factors Design and Process Documentation. Adrienne serves as a member of the Human Centered Design team under the umbrella of Product Management at Emerson Network Power’s Avocent Division. Adrienne has worked for Emerson Network Power for about three years and has 13 years of experience in defining and analyzing functional requirements for information systems, focusing on human-computer interaction (HCI) and user experience in Human Resources Management System Web applications. Adrienne also serves as the chief evangelist of using iRise for prototype development and defining functional requirements within the Avocent Division as well as throughout the Emerson corporate community. Adrienne has a master’s degree in political science from American University in Washington, DC and bachelor’s degree in political science and communications from Saint Mary’s College in South Bend, Indiana.

Adrienne ZarnHuman Centered DesignerEmerson Network Power

Mike Zdancewicz is a Sr. Business Applications Analyst, providing iRise modeling, user experience expertise, business analysis and requirements assistance to the Automation group at FedEx Services. Primarily focused on fedex.com applications, Mike works with marketing product managers, usability team members and requirements analysts to create visualizations for usability testing and requirements elicitation. As one the original iRise Enterprise Adoption Team members at FedEx, Mike helped to create the FedEx iRise Center of Excellence and helped to establish iRise usage in the corporate global development process. Mike has helped train over 200 FedEx modelers and still actively assists users at FedEx with technical support.

Mike is an iRise 8 Certified Expert, a Human Factors International Certified Usability Analyst and a B2T Certified Business Analyst. Mike has a B.S. in Electrical Engineering from the University of Memphis and worked in the electronics test industry for many years before joining FedEx in 2007.

Mike ZdancewiczSr. Business Applications Analyst

FedEx

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COVER - iRiseassets.irise.com/files/pdf/visualize/Visualize 2013...What better way to wrap up Visualize than to gather as a community, share thoughts, and engage with iRise to discuss