7/29/2019 Coursework Assessed Assignment_ Essay Questions
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Business CommunicationTutor: Emilia
[email protected]
Coursework assessed assignment: Essays
Answerone of the 13 essay questions below. Give reasons for your
answer andgive any relevant examples from your knowledge and
experience. Include at leasttwo reference sources, using the
Harvard citation and referencing system.The approximate length of
the essay should be 1100 words, including theReference list.
UseArial font size 10, spacing 1.5.The essay will be submitted as a
Word.doc attachment ([email protected]) bythe exam
date in January, and in printed formon the exam day.
1) Compare and contrast two competing brands in the same sector.
Explain whyone is more successful than the other.
2) Discuss the role of auditors in corporate governance, and
explain why theyare important to internal and external
stakeholders.
3) Leaders are more important than their teams. How far do you
agree with thisstatement? Illustrate your answer with suitable
examples.
4) Explain how organisations can use SWOT and PEST(EL) analysis
to inform
strategic decision making.
5) The critical requirement for a companys success is its
ability to establishcompetitive advantage (Grant, 2010). Discuss
the sources of competitiveadvantage.
6) Some consumers are influenced by brands, others are not.
Discuss thereasons for this.
7) Use Porters Five Forces to analyse two companies, each from a
differentbusiness sector, in terms of the influences that they need
to consider when
developing long-term strategy.
8) International marketing involves some basic steps. Discuss
what internationalmarketers need to understand and what decisions
they need to make.
9) Explain how Information Technology facilitates communication
in business.
mailto:[email protected]:[email protected]
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10) While the dynamic force in Globalization 1.0 [1492-1800]
wascountries globalizing and the dynamic force in Globalization 2.0
[1800-2000]was companies globalizing, the dynamic force in
Globalization 3.0 [whichstarted around 2000] the thing that gives
it its unique character isindividuals and small groups globalizing
(Friedman, 2005). In your opinion
and imagination, how will further advancements in technology
changepeoples lives and the business world?
11)Corporate websites are often very complicated and take a lot
of time tocreate. To what extent do you agree or disagree?
12)Explain how technology can help to achieve effective
communication betweendifferent departments within a company.
13) Business firms and other organizations rely on information
systems tocarry out and manage their operations, interact with
their customers and
suppliers, and compete in the marketplace (Encyclopaedia
Britannica).Explain.
