Course Guide BA(Hons) Marketing Management Wolverhampton

Wolverhampton Business SchoolBA(Hons) Marketing ManagementCourse Guide

2018-19September

About this guide

This is your course guide. It provides the basic but fundamental information about your course of study. Thisguide is yours for the duration of the course, we don’t re-issue it annually and if any information containedwithin were to change then we will write to you to explain so.

In particular, if any important aspects relating to your modules were to change then we will inform you inaccordance with the Code of Practice for the Management of Changes to Modules and Courses. The teachingand support teams which you will get to know over time will refer to this guide – it will be useful to you andwe advise you to make good use of it throughout your studies.

The Course Guide should be read in conjunction with the more general sources of information which relate toall students at the University. The Student Handbook is a very detailed reference point for all issues relating toyour studies which aren’t specific to just your particular course. You might also want to refer to the StudentCharter; the University’s Policies and Regulations and the University Assessment Handbook documents whichwill provide you with all of the information that we think you will need for your period of study here.

If you need additional information, or you simply want to discuss elements of any of these documents or otheraspects of your course, find that there is something you need to know, please contact your Faculty StudentServices:

Faculty Student Services

We can help with the administration and organisation of your time at University – from enrolment andmodule registration, tuition fee enquiries, attendance support, course management and lifecycle queries,extenuating circumstances, leave of absence, transfers and changes, assignment submission, SAMsappointments, assessment and result queries, right through to Graduation.

You can also come and talk to us for impartial advice and support if things are starting to go wrong and you’renot sure who else to talk to. The main thing to remember is that you are not alone. We see large numbers ofstudents over the course of a year on a variety of issues, so please don’t be afraid to approach us.

We are here to ensure that your transition into Higher Education is as smooth as possible. Normal officeopening hours are Monday-Friday 08:45-17:00.

You can contact us through the e:vision help desk, by phone or in person or by e-mail:

Faculty of SocialSciences

The Lord Paul Swraj Building MU 202 (01902) 321789(01902) 321515

[email protected]

Help and Advice is alsoavailable from StudentSupport & Wellbeing…

Contact us at the Alan TuringBuilding MI 001 for all enquiries andreferrals… Services operate at allcampuses by appointment.

(01902) 321074(01902) 321070

[email protected]@wlv.ac.uk

Welcome from the Course Leader

On behalf of the teaching and support teams from BA(Hons) Marketing Management course, I would like toextend to you a very warm welcome to the University of Wolverhampton, and in particular your campus.

My name is Elizabeth Heyworth-Thomas and I am the course leader for your BA(Hons) MarketingManagement course and alongside your personal tutor, will be your main point of contact over the duration ofyour studies. My contact details are below – please don’t hesitate to get in touch if you need any support orguidance.

The successes which you will achieve whilst at the University are based upon a partnership between theexpertise and support from the staff here and the effort you put into learning. We welcome students who are

eager to think for themselves, to take control of their own learning and who are ready to get involved indeveloping the skills required in a highly competitive job market. Make the most of the wide range ofopportunities available to you.

Studying at University can be difficult, and for many of you the transition into University life will bechallenging. However we will support you throughout your course, particularly whilst you develop into anindependent learner over the course of your first year with us.

We believe it is important that you are encouraged to make your own contribution to the effective operationand development of your chosen course. We hope that you might consider acting as a Course Representativeduring some of your time with us to help the University continue to improve your experience.

I would like to wish you every success with your studies. We look forward to working with you and hope thatyou enjoy your time with us.

Elizabeth Heyworth-Thomas

Course Management and Staff Involvement

RoleRole NameName SpecialismSpecialism eMaileMail Tel. Ext.Tel. Ext. RoomRoom

Head of Department Dr Peter Robinson [email protected] 3893 MN009

Course Leader Dr Elizabeth Heyworth-Thomas [email protected] 3938 MN010

Educational Aims of the Course

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledgeand understanding of business and how marketing theories and their strategic applications to organisationsoperating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects ofmarketing principles essential to the work of marketing professionals including: marketing planning andstrategy, digital marketing techniques, consumer behaviour, advertising, communication with customers,pricing, distribution, selling techniques, building relationships with stakeholders and researching markets.Throughout the course students will learn practical skills, including IT, numerical and communication skills,much of this will be underpinned by real life examples.

What makes this programme distinctive?

Strong team of dedicated professional Marketing lecturers who have many years of teaching experienceand expertise in the subject.The course places a strong emphasis on employability skills by building skills and confidence employersrequire e.g. IT skills, project management skills.Opportunity to gain the Dual Award scheme of Recognition of Prior Learning (RPL) offered by the CIM.

Course Structure

September (Full-Time)September (Full-Time)

Part time students study alongside full time students. However, they do not study more than 80 credits in eachacademic calendar year.

Year 1Year 1

ModuleModule TitleTitle CreditsCredits PeriodPeriod TypeType

4MK002 Marketing Principles 20 SEM1 Core

4AC012 Finance and Accounting for Managers 20 SEM1 Core

4BU006 Learning for Business Success 20 SEM1 Core

4HR002 Introduction to People at Work 20 SEM2 Core

4MK006 Introduction to Brand Communication 20 SEM2 Core

4MK005 Marketing Performance Management 20 SEM2 Core



Year 2Year 2


5BE001 Entrepreneurial Creativity and Innovation 20 SEM1 Core

5MK006 Marketing Planning 20 SEM1 Core

5LI018 Services Marketing 20 SEM1 Core

5MK011 Customer Acquisition and Retention 20 SEM2 Core

5MK014 Marketing Research Methods 20 SEM2 Core

5MK012 Integrated Marketing Communications 20 SEM2 Core



Year 3Year 3


6MK002 Applied Marketing Strategy 20 SEM1 Core

6MK001 International Marketing 20 SEM1 Core

6BU013 Independent Project 20 SEM2 Core

6MK010 Consumer Behaviour 20 SEM2 Core

6MK007 Managing Corporate Reputation 20 SEM2 Core

For this option group you must choose a minimum of 20 credits and a maximum of 20 creditsFor this option group you must choose a minimum of 20 credits and a maximum of 20 credits

Direct entry (Top Up) students MUST study 6MK008. All other students must study 6MK005.

6MK005 Business to Business Marketing and Key Account Management 20 SEM1

6MK008 Business Research Methods (Marketing) 20 SEM1

Course Learning Outcomes

Learning OutcomeLearning Outcome Contributing ModulesContributing Modules

CertHE Course Learning Outcome 1 CertHE Course Learning Outcome 1 (CHECLO1)(CHECLO1)

Demonstrate knowledge of the underlyingconcepts and principles associated with yourarea(s) of study, and an ability to evaluate andinterpret these within the context of that area ofstudy

4AC012 Finance and Accounting for Managers4BU006 Learning for Business Success4BU006 4HR002 Introduction to People at Work4MK002 Marketing Principles4MK005 Marketing Performance Management4MK006 Introduction to Brand Communication

CertHE Course Learning Outcome 2 CertHE Course Learning Outcome 2 (CHECLO2)(CHECLO2)

Demonstrate an ability to present, evaluate andinterpret qualitative and quantitative data, inorder to develop lines of argument and makesound judgements in accordance with basictheories and concepts of your subject(s) of study.

4AC012 Finance and Accounting for Managers4BU006 Learning for Business Success4BU006 4HR002 Introduction to People at Work4MK002 Marketing Principles4MK005 Marketing Performance Management4MK006 Introduction to Brand Communication

DipHE Course Learning Outcome 1 DipHE Course Learning Outcome 1 (DHECLO1)(DHECLO1)

Demonstrate knowledge and criticalunderstanding of the well-established principlesof your area(s) of study, and of the way in whichthose principles have developed with anunderstanding of the limits of your knowledge,and how this influences analyses andinterpretations based on that knowledge.

5BE001 Entrepreneurial Creativity and Innovation5BU005 Supervised Work Experience5LI018 Services Marketing5MK006 Marketing Planning5MK011 Customer Acquisition and Retention5MK012 Integrated Marketing Communications5MK014 Marketing Research Methods


Demonstrate the ability to apply underlyingconcepts and principles outside the context inwhich they were first studied, including, whereappropriate, the application of those principles inan employment context


DipHE Course Learning Outcome 3 DipHE Course Learning Outcome 3 (DHECLO3)(DHECLO3) 5BE001 Entrepreneurial Creativity and Innovation

Demonstrate knowledge of the main methods ofenquiry in the subject(s) relevant to the namedaward, and ability to evaluate critically theappropriateness of different approaches tosolving problems in the field of study

5BU005 Supervised Work Experience5LI018 Services Marketing5MK006 Marketing Planning5MK011 Customer Acquisition and Retention5MK012 Integrated Marketing Communications5MK014 Marketing Research Methods


Use a range of established techniques to initiateand undertake critical analysis of information,and to propose solutions to problems arising fromthat analysis


Ordinary Degree Course Learning Outcome 1Ordinary Degree Course Learning Outcome 1(ORDCLO1)(ORDCLO1)

Develop and apply research, writing, numerical,digital and personal skills within a businesscontext

6BU013 Independent Project6MK001 International Marketing6MK002 Applied Marketing Strategy6MK005 Business to Business Marketing and Key Account Management6MK007 Managing Corporate Reputation6MK008 Business Research Methods (Marketing)6MK010 Consumer Behaviour


Apply relevant transferable skills to a career inbusiness and management (for example,managing projects, communication, working inteams, research and appropriate technologiesand critically reflect on the effectiveness of theirown skills and knowledge in such application.



Examine contemporary and strategic issuesthrough the application of relevant analyticalconcepts, models and theories.



Evaluate and demonstrate an informedunderstanding of ethical responsibilitiescontributing to their professional values and theirrole in organisations and society in the 21stcentury.



Critically appraise relevant knowledge andunderstanding of organisations, the externalenvironment in which they operate andmarketing management theory when assessingand solving problems in different businessscenarios.

6MK007 Managing Corporate Reputation6MK010 Consumer Behaviour

Honours Degree Course Learning Outcome 1Honours Degree Course Learning Outcome 1(DEGCLO1)(DEGCLO1)

Develop and apply research, writing, numerical,digital and personal skills within a businesscontext

6BU001 Researching Business and Management Issues6BU013 Independent Project6MK001 International Marketing6MK002 Applied Marketing Strategy6MK005 Business to Business Marketing and Key Account Management6MK007 Managing Corporate Reputation6MK008 Business Research Methods (Marketing)6MK010 Consumer Behaviour

Honours Degree Course Learning Outcome 2Honours Degree Course Learning Outcome 2 6BU001 Researching Business and Management Issues

(DEGCLO2)(DEGCLO2)

Develop skills of independent learning, analysis,synthesis and critical thinking through theapplication of marketing management conceptsand principles and the related underpinningtheories appropriate to a wide range of businessorganisations and situations.



Apply relevant transferable skills to a career inmarketing management (for example, managingprojects, communication, working in teams,research and appropriate technologies andcritically reflect on the effectiveness of their ownskills and knowledge).



Examine contemporary and strategic marketingissues through the application of relevantanalytical concepts, models and theories.



Evaluate and demonstrate an informedunderstanding of ethical responsibilitiescontributing to their professional values and theirrole in organisations and society in the 21stcentury.

6MK007 Managing Corporate Reputation6MK010 Consumer Behaviour


Critically appraise relevant knowledge andunderstanding of organisations, the externalenvironment in which they operate andmanagement theory when assessing and solvingproblems in different business scenarios.


PSRB

MK010H01UV (Full-time)

Professional Accreditation Body:Chartered Institute of Marketing (CIM)

Accrediting Body:Chartered Institute of Marketing (CIM)

Accreditation Statement:Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications throughthe Graduate Gateway.

ApprovedApproved StartStart Expected EndExpected End RenewalRenewal

01/Sep/2011 01/Sep/2011 31/Dec/2017 31/Dec/2017

MK010H31UV (Part-time)

Professional Accreditation Body:Chartered Institute of Marketing (CIM)

Accrediting Body:Chartered Institute of Marketing (CIM)

Accreditation Statement:Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications throughthe Graduate Gateway.

ApprovedApproved StartStart Expected EndExpected End RenewalRenewal

01/Sep/2011 01/Sep/2011 31/Dec/2017 31/Dec/2017

Employability in the Curriculum

Students who successfully complete the course are expected to enhance their job prospects and strengthentheir employment opportunities. The course is designed to prepare students for career opportunities in avariety of marketing-related areas including product & brand management, account management, salespromotion, marketing research, advertising, interactive marketing and customer relationships withinmanufacturing, retailing and service sectors.

The course has been designed to obtain maximum exemptions from the Chartered Institute of Marketing(CIM). On successful completion of the BA (Hons) Marketing Management course graduates will be able to getexemption from the CIM Professional Certificate in Marketing and the CIM Professional Diploma in Marketingand with the relevant work experience can progress onto the CIM Professional Postgraduate Diploma inMarketing or study our MSc Marketing Management course. The wide range of relevant skills gained by theend of the course would provide students with opportunities to progress into various marketing managementpositions

Teaching, Learning and Assessment

Knowledge and Understanding

Reading – both core and supplementary reading from books, journals and electronic sources and keepingabreast of current affairs and business news.Case Study Analysis – looking at the application of theory and practice, to identify problems andrecommend solutions.Group Discussions – on identified themes to draw out and share personal experiences and learningamongst the wider group through various digitised forums.Student Presentations/Student led Seminars are to encourage creativity and develop own understandingsof taking roles and leading others.Problem-based learning approaches to enhance students’ knowledge in an enterprising way.Lectures and Workshops.Group and Individual Tutorials.

Subject-specific

Undertaking research for projects/dissertation and class exercisesCase study analysisAssessment preparation and feedbackGroup discussion and role-playing

Assessment Methods

The course’s modules employ variety of assessment methods, including report writing, time-constrainedassignments, presentations, in-class tests, portfolios, essays, and dissertation. Procedures for submission andfeedback will be made available for all assessment and communicated to students electronically via the VLE.In brief, indicative assessment could include:

• Writing reports and essays to show breadth and depth of understanding.• Case study analysis.• Making presentations, both individual and group.• Creating digital advertising materials.• Multi-choice tests.• Dissertations / Projects.• Timed constrained assignments.• Portfolios and learning log/journals • Assessed group activity (including peer appraisal). • Role-play assessments.

Teamwork is a key employability skill and is at the heart of effective management and organisationalfunctioning. It is also a powerful learning strategy that is used throughout these courses. Where the moduleassessment method involves group work it is normal practice to award all members of a group an identicalgrade. The difficulty with this approach is that it can lead to unfairness and "free-riding" students takingadvantage of others. Extensive research has been conducted locally and several alternative methods ofarriving at individual grades for group work have been successfully trialed. Where a module involves assessedgroup work the module leader will review these methods and determine the approach for arriving atindividual grades. This will be articulated to students in the detailed assessment briefing.

The overarching aim at each level is:

Level 4: Students will gain team-work experience from group presentations and group reports, and self-workexperience from individual tests. Development of independent study skills.

Level 5: Formative and summative assessments are designed to develop the student’s ability in terms ofenterprising of knowledge and providing tactical solutions at the operational level.

Level 6: Formative and summative assessments are designed to develop the student’s ability in terms ofthinking strategically and making strategic marketing decisions.

Reference Points

QAA Qualification DescriptorsQAA Subject Benchmarks for Business and Management Chartered Institute of Marketing (CIM) Professional Qualification Syllabi – Professional Certificate inMarketing and Professional Diploma in MarketingEquality Act 2010

Academic Regulations Exemptions

None

Support with your studies

University Learning Centres are the key source of academic information for students providing access to:

Physical library resources (books, journal, DVDs etc.)Study areas to allow students to study in the environment that suits them best: Social areas, quiet andsilent areas.A wide range of online information sources, including eBooks, e-journals and subject databasesAcademic skills support via the Skills for Learning programmeStudents on campus can attend workshops or ask for one-to-one help on a range of skills such asacademic writing and referencing.Dedicated Subject Pages to enable you to explore key online information sources that are recommendedfor their studies.Physical access to local libraries both in UK and overseas via SCONUL and WorldCat agreements

We also strongly advise you to download to “MyWLV” student app. MyWLV is a single point of personalisedaccess to the variety of systems the University offers. This includes pulling through relevant information (e.g.deadlines, timetables) and linking to underlying systems.

Leave of Absence:

The University allows breaks in learning of up to two years and there is a process for applying for a leave ofabsence, which can be accessed through your e:Vision account. Initially you will need to apply for the leave ofabsence, which could be for medical, parental or personal reasons. A short-term absence, such as annual leave,must not be recorded as a break. The course leader will consider, and where appropriate agree, the leave ofabsence application. A return date will be identified and agreed for a suitable point in the programme.Additional course fees may be incurred as a result of a leave of absence and you are advised to discuss thiswith the Faculty Student Services team prior to application.

Course Specific Support

There are a number of levels of support available for learning.

Each student will be allocated a personal tutor. Personal tutors maintain regular communication (virtualand/or face-to-face) with each of their designated tutees. Follow up meetings are arranged with students whoare not making satisfactory progress or who are at risk of withdrawal. Personal tutors assist students in theirpersonal and academic development, planning and progression, as well as offering students advice andguidance to help them to liaise with other staff and support facilities in their school and the University,including study skills support.

The course leader will monitor the academic and experiential quality of the course through Award Boards,focus groups and other channels. The course leader also supports and directs students proactively on thecourse, both collectively and individually, and responds to inquiries and requests from students with regard tothe academic programme of study.

The Faculty Enabling Tutor liaises with the Student Enabling Centre (SEC) regarding provision for specificdisabled students & disseminates information from the SEC on the needs of specific disabled students. TheFaculty Enabling Tutors also monitor requests for, and provision of, specific examination and assessmentarrangements, publicise ‘surgery’ arrangements and make available time to meet with individual disabledstudents to enable them to discuss their own school-specific disability issues where necessary. The tutortakes a pro-active role in monitoring the welfare and academic progress of disabled students within theschool.

In-class assessments are arranged by the module tutor, who will, where appropriate, ensure that anyarrangements made for students requiring special consideration are checked by the University StudentEnabling Centre to ensure fairness and equality, and that the provisions of the University Equal Opportunitiespolicy are met. These arrangements will apply to those students who have identified special learningrequirements.

Members of the Learning Centres are invited to speak to students about accessing printed and electronicresources and provide support for research. LIS also provide a number of electronic resources including

podcasts, which can support distance learners in these areas. The ‘skills for learning’ skills support facilitycan be accessed electronically via www.wlv.ac.uk/lib/skills

Contact Hours

In higher education, the term ‘contact hours’ is used very broadly, to refer to the amount of time that youspend learning in contact with teaching or associated staff, when studying for a particular course.

This time provides you with the support in developing your subject knowledge and skills, and opportunitiesto develop and reflect on your own, independent learning. Contact time can take a wide variety of formsdepending on your subject, as well as where and how you are studying. Some of the most common examplesare:

lecturesseminarstutorialsproject supervisionsdemonstrationspractical classes and workshopssupervised time in a studio/workshopfieldworkexternal visitswork-based learning (including placements)scheduled virtual interaction with tutor such as on line, skype, telephone

In UK higher education, you as the student take primary responsibility for your own learning. In this context,contact time with teaching and associated staff is there to help shape and guide your studies. It may be usedto introduce new ideas and equip you with certain knowledge or skills, demonstrate practical skills for you topractise independently, offer guidance on project work, or to provide personalised feedback.

Alongside contact time, private or independent study is therefore very significant. This is the time that youspend learning without direct supervision from, or contact with, a member of staff. It might includebackground reading, preparation for seminars or tutorials, follow-up work, wider practice, the completion ofassignments, revision, and so on.

50 Day Engagement:

You will be withdrawn from the University if you fail to engage with the academic requirements of yourcourse of study, within 50 days of the course start date, following repeated and reasonable attempts by theUniversity to contact you.

Course Specific Health and Safety Issues

No specific health and safety issues have been recorded for this provision, but should this change your CourseLeader will make you aware of this and provide relevant guidance as appropriate.

Course Fact File

http://www.wlv.ac.uk/lib/skills

Hierarchy of Awards:Hierarchy of Awards: Bachelor of Arts with Honours Marketing Management Bachelor of Arts Marketing Management Diploma of Higher Education Marketing Management Certificate of Higher Education Combined Studies University Statement of Credit University Statement of Credit

Course Codes:Course Codes: MK010H01UV Full-time 3 YearsMK010H31UV Part-time 6 Years

Awarding Body / Institution:Awarding Body / Institution: University of Wolverhampton

School / Institute:School / Institute: Wolverhampton Business School

Category of Partnership:Category of Partnership: Not delivered in partnership

Location of Delivery:Location of Delivery: University of Wolverhampton

Teaching Institution:Teaching Institution: University of Wolverhampton

Published: 15-Aug-2018 (Auto Published)

Documents

Course Guide BA(Hons) Marketing Management Wolverhampton