Course Catalogue Master Programmes Incoming ... - skema.edu · The SKEMA International Office will contact students on the payment procedure once the nomination period is complete

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Course Catalogue

Master Programmes

Incoming Exchange Students

Sophia Antipolis Campus

Fall 2018

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Dear Exchange Students,

Welcome to SKEMA Business School !

Here are a few key instructions on how to consult properly the Sophia Antipolis Course Catalogue Fall 2018.

Please read these instructions carefully:

1) On Sophia Antipolis campus only, students can choose courses from within one specialization or across a range of specializations (if the timetables permit). Students will be contacted over the summer to make their course choices online.

2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the student’s

responsibility to ensure he/she has the required academic background to successfully follow the courses.

3) Special Note for Strategic Event Management & Tourism Management: Certain courses within this program

have extra fees. Fees are linked to an overall license fee for the specific course. Fee details are clearly indicated

in the course catalogue. Students choosing these specific courses will be required to pay the required fees

before receiving their acceptance letter. The SKEMA International Office will contact students on the payment

procedure once the nomination period is complete (June).

4) Special Note for Financial Markets & Investments: This program is extremely selective. There is a zero-absence

policy for the courses within this specialization.

5) Courses within the catalogue are subject to slight changes.

6) There is a maximum number of seats available per course.

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Table of Contents

FALL ............................................................................................................................................................ 6

PGE - M1 ................................................................................................................................................................6

CORPORATE FINANCE ....................................................................................................................................................................... 6

ECONOMICS ...................................................................................................................................................................................... 6

Elective 1 CODING ............................................................................................................................................................................. 7

Elective 2 EXCEL ................................................................................................................................................................................ 7

ENTREPRENEURSHIP & INNOVATION ............................................................................................................................................... 8

ENTREPRENEURSHIP PROJECT .......................................................................................................................................................... 8

GKET SEMINAR .................................................................................................................................................................................. 9

GEOPOLITICS……………………………………………………………………………………………………………………………………………………………………………..22

GLOBAL ECONOMIC ISSUES ............................................................................................................................................................ 10

GLOBAL LEADERSHIP ....................................................................................................................................................................... 10

MANAGEMENT 1 : MANAGERS & HUMAN RESOURCES ................................................................................................................. 11

MARKETING ..................................................................................................................................................................................... 11

Prerequisite FINANCE ...................................................................................................................................................................... 12

Prerequisite MARKETING ................................................................................................................................................................ 12

MSc - Business Consulting and Digital Transformation ........................................................................................... 13

BUSINESS PROCESSES MANAGEMENT ............................................................................................................................................ 13

DIGITAL BUSINESS STRATEGIES ....................................................................................................................................................... 13

STRATEGY AND ORGANIZATION CONSULTING IN SME'S ................................................................................................................ 14

MSc - Corporate Financial Management ................................................................................................................ 15

Capital Budgeting ............................................................................................................................................................................ 15

Capital Structure and Dividend Policy ............................................................................................................................................. 15

Corporate Valuation Methods ........................................................................................................................................................ 16

Financial Markets and Banking Activities ........................................................................................................................................ 17

Financial Reporting and Analysis ..................................................................................................................................................... 19

Governance and Operational Risk Management ............................................................................................................................ 19

Treasury Management .................................................................................................................................................................... 20

MSc - Digital Business, Data Analysis and Management ......................................................................................... 20

AI Management ............................................................................................................................................................................... 20

Data Technology Management ....................................................................................................................................................... 21

Data Visualization ............................................................................................................................................................................ 21

Digital business and innovation ...................................................................................................................................................... 22

Digital marketing ............................................................................................................................................................................. 23

Identifying And Managing Business Opportunities ......................................................................................................................... 23

Managerial Economics .................................................................................................................................................................... 24

Statistics .......................................................................................................................................................................................... 25

MSc - Digital Marketing ........................................................................................................................................ 25

ADVANCED STRATEGY IN A DIGITAL WORLD .................................................................................................................................. 25

DIGITAL MARKETING AND ADVERTISING STRATEGY....................................................................................................................... 26

DIGITAL PROJECT CONSULTING I ..................................................................................................................................................... 27

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E-COMMERCE, E-CRM, SOCIAL NETWORK & COMMUNITY MANAGEMENT .................................................................................. 28

GOOGLE ADWORDS CERTIFICATION ............................................................................................................................................... 29

MANAGING ACCROSS BORDERS AND CULTURES............................................................................................................................ 29

ON-LINE COMMUNICATION & WEB-SITE CONCEPTION ................................................................................................................. 30

PROJECT MANAGEMENT AND INNOVATION .................................................................................................................................. 31

WEB DESIGN TOOLS AND TECHNICS ............................................................................................................................................... 32

MSc - Entrepreneurship and Innovation ................................................................................................................ 32

ECO-SYSTEM OF INNOVATION ........................................................................................................................................................ 32

EFFECTUAL STRATEGIC MARKETING ............................................................................................................................................... 33

FINANCE FOR NEW VENTURE MANAGEMENT ................................................................................................................................ 34

IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES ............................................................................................................ 35

INNOVATION AND NEW PRODUCT DEVELOPMENT USING DESIGN THINKING .............................................................................. 35

NEW VENTURE AND BUSINESS PLAN .............................................................................................................................................. 36

SUSTAINABLE INNOVATION FROM A BUSINESS PERSPECTIVE ....................................................................................................... 37

MSc - Financial Markets and Investments (VERY SELECTIVE/ZERO-ABSENCE POLICY) .............................................. 38

DERIVATIVES VALUATION & STRATEGIES ........................................................................................................................................ 38

FIXED INCOME 1: PRICING & VALUATION ....................................................................................................................................... 38

TACKLING COUNTRY RISK CHALLENGES IN THE AGE OF GLOBALIZATION ...................................................................................... 39

MSc - International Marketing and Business Development Sophia ......................................................................... 40

CREATIVE MARKETING (ELECTIVE) .................................................................................................................................................. 40

DEVELOPING NEW BUSINESS FROM IDEA TO MARKET .................................................................................................................. 40

E-commerce .................................................................................................................................................................................... 41

FINANCE FOR MARKETING AND BUSINESS DEVELOPMENT (ELECTIVE) ......................................................................................... 42

INTERNATIONAL BUSINESS DEVELOPMENT .................................................................................................................................... 42

MARKETING RESEARCH ................................................................................................................................................................... 43

PERFECT PTICH………………………………………………………………………………………………………………………………………………………………………….73

STRATEGIC BRAND MANAGEMENT ................................................................................................................................................. 45

TRENDS AND INNOVATION IN LUXURY MARKETS .......................................................................................................................... 45

MSc - Luxury and Fashion Management ................................................................................................................ 46

DESIGN AND INNOVATION .............................................................................................................................................................. 46

FASHION AND BRAND MANAGEMENT ........................................................................................................................................... 47

GLOBAL LUXURY & FASHION ........................................................................................................................................................... 48

INTEGRATED LUXURY AND FASHION COMMUNICATION ............................................................................................................... 48

INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS ........................................................................... 49

REGULATORY ISSUES IN THE LUXURY INDUSTRY ............................................................................................................................ 50

RETAIL AND LUXURY ANALYTICS IN CURENT CONTEXT .................................................................................................................. 50

STATE OF THE ART IN FASHION AND LUXURY ................................................................................................................................. 51

MSc - Strategic Event Management and Tourism Management ............................................................................. 51

Contemporary Business Strategy - the Global Nature of Tourism & Events ................................................................................... 51

Contemporary Business Strategy in Events and Tourism : Case Studies and Site Inspections ....................................................... 52

Excel for Business ............................................................................................................................................................................ 53

Financial Decision Making in Events and Tourism .......................................................................................................................... 54

Gaining Insights Through Numbers ................................................................................................................................................. 54

Hotel Business Models .................................................................................................................................................................... 55

International Economic Policy for Tourism & Events ...................................................................................................................... 56

International Management Accounting and Control in Tourism .................................................................................................... 56

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Scenario Planning in Tourism & Events ........................................................................................................................................... 57

Talent Management in Events & Tourism ....................................................................................................................................... 57

Team Management ......................................................................................................................................................................... 58

The PCO Business ............................................................................................................................................................................ 59

The Sharing Economy in Tourism & Events ..................................................................................................................................... 60

Time Management .......................................................................................................................................................................... 61

Tourism Destination Management and Marketing ......................................................................................................................... 61

Visitor Behaviour ............................................................................................................................................................................. 62

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FALL

PGE - M1

CORPORATE FINANCE

Course Code PGE.FINM1.FICOR.0503

ECTS Credits 4

Course Leader GROSLAMBERT Bertrand

Contact Hours 30

Department Dept. Accounting and Finance

Programme PGE - M1 ABM France

Prerequisites None

Course Description Our objective is to bring students to develop a rigorous analytical framework of the major

investment and financing decisions. In particular, we will shed lights on the interest rates and

the investment valuation. We will focus on different ways of financing between equity, debt.

Then, we present the relationship between risk, return and the cost of financing.

Course Open to Exchange Students

Belo /Fall;Lille /Fall;Paris /Fall;Raleigh /Fall;Sophia /Fall;Suzhou /Fall

Semester fall

Campus Belo Horizonte;Lille;Paris;Sophia;Suzhou

Evaluation

Final Examination (%)

60

Nature of final exam Quizz

Continuous Assessment (%)

40

Recommended Reading

1) Principles of Corporate Finance, 11/e, Brealey, Myers and Allen, McGrawHill Higher

Education ed. 2) Corporate Finance – Theory and Practice, P. Vernimmen, John Wiley & Sons,

2011, 3rd edition Available freely on Scholarvox by Cyberlibris at

http://mediatheque.skema.edu/index.php?id=408

Websites Http://skema.lms.crossknowledge.com/data/modules/crossknowledge/interfaces/index.php

http://www.vernimmen.com/ http://mediatheque.skema.edu/index.php?id=408

http://knowledge.skema.edu/

ECONOMICS

Course Code NOUVEAU

ECTS Credits 1

Course Leader PANCHOUT Katrina

Contact Hours 9

Department Dept. Stratégy, Entrepreneurship and Economics


Prerequisites -

Course Description


Lille /Fall;Paris /Fall;Sophia /Fall

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Semester fall

Campus Lille;Paris;Sophia

Evaluation


0



0

Recommended Reading

Websites

Elective 1 CODING

Course Code NOUVEAU

ECTS Credits 2


Contact Hours 12

Department Dept. Management of projects, Information Systems and Supply Chains


Prerequisites -

Course Description


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall

Semester fall


Evaluation


0



0

Recommended Reading

Websites

Elective 2 EXCEL

Course Code NOUVEAU

ECTS Credits 2

Course Leader MILLELIRI André

Contact Hours 12



Prerequisites -

Course Description


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Suzhou /Fall;Belo /Spring;Lille /Spring;Paris

/Spring;Sophia /Spring;Suzhou /Spring

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Semester fall;spring


Evaluation


0



0

Recommended Reading

Websites

ENTREPRENEURSHIP & INNOVATION

Course Code NOUVEAU

ECTS Credits 3

Course Leader VIAN Dominique

Contact Hours 21



Prerequisites -

Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

ENTREPRENEURSHIP PROJECT

Course Code NOUVEAU

ECTS Credits 3


Contact Hours 18



Prerequisites -

Course Description



Semester fall


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Evaluation


0



0

Recommended Reading

Websites

GKET SEMINAR

Course Code PGE.FINM1.HRCOR.0323

ECTS Credits 3


Contact Hours 21

Department Dept. Marketing


Prerequisites No prerequisite

Course Description Managing diversity within a professional and cultural environment is a central competence of

management and leadership skills today. The GKET seminar and inclass teaching will help

students identify the issues and challenges inherent in managing both diversity and

multicultural aspects in professional and business environments; inter-generational, cultural,

gender, race, age and disability. It will also provide valuable insights into the importance of

cultural competence in successful leadership and management



Semester fall


Evaluation


50

Nature of final exam Report / Dissertation


50

Recommended Reading

Websites Links provided on the LMS course site

GEOPOLITICS

Course Code NOUVEAU

ECTS Credits 1

Course Leader DESBORDES Rodolphe

Contact Hours 9


10 / 63


Prerequisites

Course Description


Paris /Fall

Semester fall

Campus Lille;Paris;Sophia;

Evaluation


0



0

Recommended Reading

Websites

GLOBAL ECONOMIC ISSUES

Course Code NOUVEAU

ECTS Credits 3

Course Leader DESBORDES Rodolphe

Contact Hours 12



Prerequisites -

Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

GLOBAL LEADERSHIP

Course Code NOUVEAU

ECTS Credits 3

Course Leader HANSON Michael

Contact Hours 18

Department Dept. Management, Law and Organization


Prerequisites -

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Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

MANAGEMENT 1 : MANAGERS & HUMAN RESOURCES

Course Code NOUVEAU

ECTS Credits 4

Course Leader BACHA Eliane

Contact Hours 24

Department Dept. Management, Law and Organization


Prerequisites Sociology

Course Description This course focuses on some principles and practices used in management and organization.

The aim of the course is to equip students with the necessary knowledge to understand

management theories, analyze organizations and help their future organizations in becoming

more efficient. Hence, this course is designed to improve your effectiveness as a future

manager and leader.



Semester fall

Campus Belo Horizonte;Lille;Paris;Raleigh;Sophia;Suzhou

Evaluation


60

Nature of final exam Others


40

Recommended Reading

Websites

MARKETING

Course Code NOUVEAU

ECTS Credits 3


Contact Hours 21

12 / 63



Prerequisites -

Course Description



Semester fall


Evaluation


0



0

Recommended Reading

Websites

Prerequisite FINANCE

Course Code PGE.FINM1.FICOR.0512

ECTS Credits 2


Contact Hours 12



Prerequisites -

Course Description -


Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring



Evaluation


0



0

Recommended Reading

Websites

Prerequisite MARKETING

Course Code PGE.FINM1.MKCOR.0408

ECTS Credits 2

Course Leader PRESS Melea

Contact Hours 12



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Prerequisites -



Belo /Fall;Lille /Fall;Paris /Fall;Sophia /Fall;Belo /Spring;Lille /Spring;Paris /Spring;Sophia /Spring



Evaluation


0



0

Recommended Reading

Websites

MSc - Business Consulting and Digital Transformation

BUSINESS PROCESSES MANAGEMENT

Course Code MSC.BCIM2.ISCOR.0006

ECTS Credits 3

Course Leader MERMINOD Valéry

Contact Hours 18


Programme MSc - Business Consulting and Digital Transformation

Prerequisites Course : Digital Business strategy

Course Description The objective is to learn how to conduct a Business Process Management project while

presenting a methodology articulated around modeling, monitoring, implementation and

management. This course is articulated around a case study


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : Management of Information Systems, Laudon &

Laudon, Prenctice Hall Lectures Recommandées / Recommanded readings :

Websites

DIGITAL BUSINESS STRATEGIES

Course Code MSC.BCIM2.ISCOR.0007

ECTS Credits 2

14 / 63

Course Leader ROSZAK Sabrina

Contact Hours 12



Prerequisites IT Basic knowledge - Strategy basic knowledge

Course Description Understand how IT can become a business key success factor if aligned with company global

strategy


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Kenneth C. Laudon and Jane Price Laudon,

"Management Information Systems, Managing the Digital Firm,11th edition" , 2010, Pearson

Education Inc. Lectures Recommandées / Recommanded readings :

Websites www.gartner.com http://cisr.mit.edu/ Consulting firms websites : PWC, EY, ACCENTURE,...

STRATEGY AND ORGANIZATION CONSULTING IN SME'S

Course Code MSC.BCIM2.STCOR.0024

ECTS Credits 3

Course Leader CHEREAU Philippe

Contact Hours 24



Prerequisites Essentials of strategic management

Course Description This course is dedicated to transferring methods and tools of Executive Consulting in the field

of strategy and organization management in SMEs. Methods are based on a robust

understanding of strategic and organizational management theories transposed into

consulting and change management best practices adapted to Small and Medium businesses.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Lectures Recommandées / Recommanded

readings : Le Conseil Stratégique pour l'Entreprise - Chereau & Meschi - PEARSON, 2014

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Websites

MSc - Corporate Financial Management

Capital Budgeting

Course Code MSC.CFMM2.FICOR.0140

ECTS Credits 4

Course Leader LAI Wan Ni

Contact Hours 24


Programme MSc - Corporate Financial Management

Prerequisites Master 1 (refer to Master 1 Programme courses)

Course Description The main objective of this course is to teach students how to make effective capital budgeting

decisions as financial managers. Focusing on asset valuation, this course emphasis on the

evaluation of cash flows that is fundamental to the capital budgeting decision. Starting with a

general introduction to the framework of corporate finance, students will learn (i) methods to

evaluate projects and investment rules, (ii) skills to analyze risk and return of various projects,

and finally (iii) the different ways of raising capital in a corporation.


Belo /Fall;Paris /Fall;Sophia /Fall

Semester fall


Evaluation


60

Nature of final exam Quizz;Others


40

Recommended Reading


readings :

Websites

Capital Structure and Dividend Policy


ECTS Credits 4


Contact Hours 24



Prerequisites Basics on Financial Markets

Course Description The main objective of this course is to teach students the fundamentals of capital structure in

a company and how to make effective dividend policies as financial managers. Focusing on the

nature of debt and equity, this course emphasis on the effects of financing the company

through debt and equity. Starting with a general introduction to the framework of debt and

16 / 63

equity valuation, students will learn (i) importance of capital structure and limits to the use of

debt, (ii) the cost of capital in a leveraged firm, and finally (iii) the principles of setting dividend

policy in a company.



Semester fall


Evaluation


70

Nature of final exam Quizz;Report / Dissertation


30

Recommended Reading


readings :

Websites

Corporate Valuation Methods


ECTS Credits 3

Course Leader CHIKH Sabrina

Contact Hours 18



Prerequisites Financial statement analysis

International Accounting

Course Description This course aims at providing the needed tools to assess the value of corporates. It will help to

deal with M&A and corporate restructuring and with the courses of the track "fund raising and

innovating investments".



Semester fall

Campus Belo Horizonte;Paris;Sophia

Evaluation


60

Nature of final exam Case study


40

Recommended Reading

Websites

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Financial Markets and Banking Activities


ECTS Credits 3

Course Leader SAIDANE Dhafer

Contact Hours 18



Prerequisites Principles of micro-economics

Course Description The main objective of this course is to teach students how to be effective global financial

managers. With the rapid globalization of the world economy, all finance is becoming

“international”. The managers of a firm have to understand that their decisions will be

increasingly influenced by international financial environment. Starting with a general

introduction to the framework of international finance, students will learn (i) knowledge of

international financial market activities, (ii) how different exchange rate systems work and (iii)

understand the relation between exchange rate, interest rate and purchasing power parity.

• The course’s key objective is to provide students with a personalized

academic environment to obtain a solid understanding of Financial Markets and Banking

Activities

• The Financial Markets and Banking Activities course aims at

analyzing and assessing the Globalized Banking Strategies. It is opened to no-specialists and

gives a clear understanding between international banking forces, the global economy,

regulation and financial instability in globalized economy.

• The FMBA course will assess the impact of financial deregulation as

well as structural reforms upon the banking business models.

• The target students might want to work in the financial department

of corporates, to join Investments Banks or international financial institutions, or to hold

responsibility positions in a company working with international banks. Accordingly, these

students need a deeper understanding of international banking issues.

The Universal Banking Strategy based on Economies of Scale and Economies of Scope (Retail

banking, Investment banking, Asset Management and Securities). From Bank Based to Market

Based financial system ? The "One Stop Shop" Banking Strategy, New business, new banking

income, Change in the structure of Net Banking Income, more non interest resources (financial

income)and less interest resources (financial income), more market activity (Trading Room :

Structured and Derived financial products, speculation...Front, Middle and Back-Office).

The Universal Banking Strategy based on Economies of Scale and Economies of Scope (Retail

banking, Investment banking, Asset Management and Securities). From Bank Based to Market

Based financial system ? The "One Stop Shop" Banking Strategy, New business, new banking

income, Change in the structure of Net Banking Income, more non interest resources (financial

income)and less interest resources (financial income), more market activity (Trading Room :

Structured and Derived financial products, speculation...Front, Middle and Back-Office).

The Wholesale Banking Business Model : Investment Banking, Corporate Finance, Global

Investment Banking, Equity Capital Markets, M&A Consulting Services, audit, consulting,

financial advisory, risk management, Creation of customized products such as bonds,

securitisations, syndicated loans and structured rating services and advice on debt markets,

equity-linked products (convertible bonds) and equity issues. International comparison: The «

Big four » or "Bulged bracket" US (Goldman Sachs, Morgan Stanley, Merrill Lynch, Lehman

Brothers), in Europe: The « Big three » (Crédit Suisse Group, Deutsche Bank Group et UBS

Group)…



18 / 63

Semester fall


Evaluation


50



50

Recommended Reading

Academic and scientific papers Allen F. et A.M. Santomero, 2001, What do financial

intermediaries do?, Journal of Banking and Finance, 25, 271-294. Battacharya S., Thakor A.V.,

1993, « Contemporary Banking Theory », Journal of Financial Intermediation, 3. Geoffron P. et

Saïdane D. (1996) "Du réseau aux réseaux : concurrence et surcapacités dans l'industrie

bancaire", Revue d'Economie Industrielle, pp. 81-95, n° 78, 4e trimestre. Geoffron P. et Saïdane

D. (1999), "La concurrence bancaire spatiale : enseignements et nouvelles perspectives",

rédaction du Chapitre 8, dans Emploi, localisation et économie spatiale, Economica in M. Catin,

J-Y Lesueur et Y Zenou, 1999, pp. 193-216. La Porta, Lopez-de-Silanes, Shleifer et Vishny

(1997), « Legal Determinants of External Finance », Journal of Finance, 52(3). Lewis M. K., 1992,

« Modern Banking in Theory and Practice », Revue économique, n°2, Mars. Saidane D. (2010),

"How to Identify the Best Target in the M&A Banking Operations? Case of Cross-Border

Strategies in Europe by Line of Activity", Review of Quantitative Finance and Accounting.

Saidane D. (2010), " Banking transparency: a good idea but difficult to implement", Bankers

Markets & Investors. Saidane D; and Grandin P. 2010), « What are the main causes of Bank

Merger and Acquisition? » Bankers Markets & Investors, n°104, January-February 2010.

Academic Books Allen F., D. Gale, (2000), Comparing Financial Systems, MIT Press, Cambridge,

Massachusetts. Bain K., Howells P. (2005),The Economics of Money, Banking and Finance: A

European Text, Financial Times Prentice Hall, 2005. Mishkin F. (2010), The Economics of Money,

Banking, and Financial Markets, Business School Edition Saidane D. (forthcoming 2011), La

finance durable, Editions de la Revue Banque, with P. GRANDIN. Saidane D. (2009 and 2011),

La finance islamique à l’heure de la mondialisation, preface of Arnaud de BRESSON, Editions

de la Revue Banque. Saidane D. (2007), L’industrie bancaire mondiale, preface of Daniel

LEBEGUE, Editions de la Revue Banque. Saidane D. (2006), La nouvelle banque : métiers et

stratégies bancaires, preface of Christian de BOISSIEU, Editions de la Revue Banque, second

edition 2009. Saidane D. (2006), Les banques, acteurs de la globalisation financière, La

documentation française. Reports Annual Report of the Bank for International Settlements

(BIS) Annual Report of the European Central Bank (ECB) Bank for International Settlements, «

Report on Consolidation in The Financial Sector ». Group of Ten, 2001. Banking Annual Reports

(see banks Website). European Central Bank, « Structural Analysis of the EU Banking Sector »,

BCE.

Websites Website Fédération Bancaire Française : http://www.fbf.fr/ Banque de France :

http://www.banque-france.fr/ European Central Bank: http://www.ecb.int/ China Banking

Regulatory Commission : http: //www.cbrc.gov.cn Bank for International Settlements:

http://www.bis.org/ ePaynews : http://www.epaynews.com/statistics/bankstats.html

Datamonitor : http://www.datamonitor.com International Data Corporation (IDC) :

http://www.idc.com/ Federal Deposit Insurance Corporation : http://www.fdic.gov The Bond

Market Association : http://www.bondmarkets.com Federal Reserve System,

http://www.federalreserve.gov Forbes, Global 2000 Leading Compagnie,

http://www.forbes.com

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Financial Reporting and Analysis


ECTS Credits 3


Contact Hours 18



Prerequisites Accounting fundamentals

Course Description The objective of this course is twofold:

- Participants will be introduced to European accounting standards and financial statement

presentations, including differences between American, British, and continental European

financial statement design and logic.

- Providing a complete overview of financial analysis. The goal is to train participants to

analyze corporate economic reality from published accounting reports and to take strategic

positions on the basis of such reports.



Semester fall


Evaluation


70

Nature of final exam Case study;Report / Dissertation


30

Recommended Reading


readings :

Websites

Governance and Operational Risk Management


ECTS Credits 3


Contact Hours 18



Prerequisites Principles of Finance and Strategic Management.

Course Description The course describes the operational risks that the companies have to deal with.It also

provides a deep approach the organization of a modern corporation and ethics matter in

Business. Corporate governance is discussed from different perspectives. An overview of

international practice is also provided.



Semester fall

Campus Belo Horizonte;Paris;Sophia

20 / 63

Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings: (...). Lectures Recommandées / Recommanded

readings: (...).

Websites

Treasury Management


ECTS Credits 3


Contact Hours 18



Prerequisites None

Course Description The main objective of this course is to introduce students to the different financial instruments

used for treasury management in a company. It prepares students to make treasury

management decisions as financial managers. Focusing on the financial markets, this course

introduces the various financial instruments and the mechanism of financial markets. Starting

with a general introduction to the finaicial markets, students will learn (i) how each market

functions, (ii) the specifics of various financial instruments, and finally (iii) the foundations of

investment management.



Semester fall


Evaluation


100



0

Recommended Reading

Websites

MSc - Digital Business, Data Analysis and Management

AI Management

Course Code NOUVEAU

ECTS Credits 2

Course Leader BABUTSIDZE Zakaria

Contact Hours 12

21 / 63


Programme MSc - Digital Business, Data Analysis and Management

Prerequisites None.

Course Description This short course covers the most pertinent topics in the management of artificial intelligence

technology.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


0



0

Recommended Reading

Websites

Data Technology Management

Course Code NOUVEAU

ECTS Credits 3


Contact Hours 18



Prerequisites None.

Course Description The course covers the strategic aspects of the data technology management. An important

accent is placed on the modern-day abundance of data and its preparation for the fast

decision-making.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


0



0

Recommended Reading

Websites

Data Visualization

Course Code MSC.DBUM2.STCOR.0016

22 / 63

ECTS Credits 2


Contact Hours 12



Prerequisites No prerequisites

Course Description This is a self-contained course on data visualization using Tableau software.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


70



30

Recommended Reading

Websites

Digital business and innovation


ECTS Credits 5


Contact Hours 30



Prerequisites No requirements

Course Description Advance of the information technologies and consequent digitalization of the many aspects of

economic life has game-changing consequences for modern-day busnesses. This is particularly

obvious in terms of innovation where vast amount of data is becoming available to firms that

can intelligently exploit and design better products and processes. At the same time

digitalization reduces the costs of prototyping and personalization that makes industry more

open to newcomers dramatically increases rate of innovation.

The course discusses challenges and opportunities introduced by digitalization on the

examples of successful as well as unsuccessful business practices from wide range of

industries.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50


23 / 63


50

Recommended Reading

"Wired for Innovation" by Erik Brynjolfsson and Adan Saunders "Dogfight: How Apple and

Google went to war and started a revolution" by Fred Vogeistein "Information rules" by Carl

Shapiro and Hal Varian "The longer long tail" by Chris Anderson

Websites

Digital marketing

Course Code MSC.DBUM2.MKCOR.0001

ECTS Credits 4


Contact Hours 24



Prerequisites Basic understanding of the fundamental principles of marketing

Course Description The course aims to give students an overview of design and functionality requirements driving

corporate or organisation websites and to illustrate the use of the internet for information,

promotion, distribution, engagement and sales purposes.

Particular attention will be paid to the social and mobile web and social media marketing

strategies.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Howe, J. (2009), Crowdsourcing, Three Rivers Press Qualman, E. (2011), Socialnomics, John

Wiley & Sons Skeldon, P. (2011), M Commerce, Crimson Publishing Sterne, J; (2010), Social

Media Metrics, John Wiley & Sons

Websites Http://www.brandchannel.com/home/ http://mashable.com

http://www.cbsnews.com/moneywatch/technology/ http://techcrunch.com/

http://blogs.gartner.com/ http://www.tnooz.com/news/talking-travel-tech-blog/

Identifying And Managing Business Opportunities

Course Code MSC.EISM2.STCOR.0002

ECTS Credits 4

Course Leader CIRILLO Bruno

Contact Hours 24

24 / 63



Prerequisites Interested exchange students should send their CV to the course leader for the consideration

of joining the course.

Course Description What do business opportunities look like? How do firms discover and exploit these

opportunities to create value and sustain competitive advantage? Entrepreneurship is the art

of recognition and exploitation of opportunities. Discovering business opportunities requires

that individuals not only possess knowledge, but that they also have the cognitive abilities that

allow them to value and exploit knowledge within teams. The course is organised in interactive

sessions aimed at helping the student develop analytical and critical reasoning skills with a

strong emphasis toward practice. It aims at providing students with the cognitive process to

identify and leverage business opportunities within organisations.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50

Nature of final exam Presentation;Report / Dissertation


50

Recommended Reading

Websites

Managerial Economics


ECTS Credits 5

Course Leader GIUSTIZIERO Gianluigi

Contact Hours 30



Prerequisites Solid background in college-level calculus, and college-level economics.

Course Description An examination of how individuals and businesses interact in a market economy. Emphasis is

placed on consumer behavior, price and output decisions of firms, the economic efficiency of

the resulting allocation of society’s resources, and the gains from international trade and

impact of trade barriers.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


35


25 / 63


65

Recommended Reading

Managerial Economics and Business Strategy by MICHAEL R. BAYE

https://dspak1819.files.wordpress.com/2013/10/managerial-economics-and-business-

strategy-7th-edition2.pdf

Websites

Statistics


ECTS Credits 4


Contact Hours 24



Prerequisites None, but a good base in math is a plus.

Course Description The goal of this course is to provide a solid foundation in probability and statistics for business

students and other social scientists. We will focus on practical applications relevant for

business student and we will provide basic preparation for econometric course. Topics include

basic elements of probability and sampling theory, statistical estimation and introductory

econometrics, and hypothesis testing.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


65



35

Recommended Reading

To be chosen between -Introductory Statistics. Thomas Wonnacott & Ronald Wonnacott. -

The Practice of Statistics for Business and Economics. David S. Moore, George P. McCabe,

Layth Alwan.

Websites

MSc - Digital Marketing

ADVANCED STRATEGY IN A DIGITAL WORLD

Course Code MSC.DMAM2.STCOR.0001

ECTS Credits 3

Course Leader SCOTTO Philippe - EXT

Contact Hours 18


26 / 63

Programme MSc - Digital Marketing

Prerequisites none

Course Description - The purpose is to give students a brief overview of the new business models and their usage

in the supply chains of the modern age.

With the advent of big data, artificial intelligence and new consumer needs and expectations,

the supply chains of tomorrow will have to change, adapt and be reinvented.

- Influence of big data on inventory positioning at e-commerce companies

- Big data from the Internet of Things: how it influences efficiency and new business models

- Influence of the weather on sales, sales forecasts and inventories

- New technologies applied to the store: face recognition, product suggestions and consumer

profiling


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Charles B. Keating, Paul Kauffmann, David Dryer, (2001) "A framework for systemic analysis of

complex issues", Journal of Management Development, Vol. 20 Issue: 9, pp.772-784,

https://doi.org/10.1108/02621710110405479

Websites http://crea.org/pdf.php

DIGITAL MARKETING AND ADVERTISING STRATEGY

Course Code MSC.WMIM2.MKCOR.0105

ECTS Credits 5

Course Leader WALAS Muriel

Contact Hours 30



Prerequisites Fundamentals in Marketing and Strategy

Course Description The student is expected to understand the challenges of web-marketing and digital marketing

and to practice methods for successful human and technical project management. He will also

be able to:

- understand the trends, opportunities and challenges of digital, e-marketing and mobile

marketing. How to optimize a campaign according to KPI. Students will get a synthesis and

overview of digital marketing and action plan:

- Manage affiliation,

- Understand the challenges of SEO

- Master Web-writing and e-mailing conception and management, Webanalytics, Tracking and

ROI

- Have a clear view on how to create a digital strategy and an action plan.

27 / 63


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


30



70

Recommended Reading

Lectures obligatoires / Required readings : Lectures Recommandées / Recommanded readings

: Emailing : Le marketing direct multicanal (Y Claeyssen) The Elements of User Experience:

User-Centered Design for the Web and Beyond16 décembre 2010 de Jesse James Garrett The

Principles of Beautiful Web Design 3e27 juin 2014 de Jason Beaird

Websites Webanalytics: http://www.converteo.com/blog/ http://www.conversion-rate-

experts.com/blog/ http://www.webdesignerdepot.com/

DIGITAL PROJECT CONSULTING I

Course Code MSC.DMAM2.MKCOR.0005

ECTS Credits 5


Contact Hours 30



Prerequisites Basic of web tools, Marketing and Strategy

Course Description At the end of this course, students will be able to apply all concepts, methods and tools

studied in the Digital Marketing and the Project Management courses.

Then, it’s the same principal as for the other consulting course: Project Consulting (see below).

The difference is that it concerns all web-marketing areas: web-marketing, mobile marketing,

social network and community management.

Teachers-consultants audit the implementation of lectures on the student project company.

At the very beginning of the academic year, companies propose projects. Students choose

their project and company, create their team and realize during the full year the project of

their company. To do this, they have to apply the knowledge, tools and methods learnt. Their

professors and coaches check their analysis and realization. The team improves their project

and finally present the results to their company during 4 meetings planned in their schedule.

At the end of the semester they present in team the formal review of their projects to all their

professors and company managers. It’s a great event corresponding to their final exam.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


60

28 / 63



40

Recommended Reading

Lectures obligatoires / Required readings : Le Business Benchmark Upper Intermediate

Business Vantage Student's Book (Cambridge English) Paperback – by Guy Brook-Hart

Business Benchmark Upper Intermediate Business Vantage Class Audio CDs (2) (Cambridge

English) Audio CD – by Guy Brook-Hart

Websites Extranet of the project. Students have to manage it and to download the current and validated

documents (deliverables) of their project. They also manage the rights for their SKEMA and

company coaches.

E-COMMERCE, E-CRM, SOCIAL NETWORK & COMMUNITY MANAGEMENT


ECTS Credits 3

Course Leader POINSON Victor - EXT

Contact Hours 18



Prerequisites Basic of web tools

Fundamentals in Marketing and Strategy

Course Description This course is managed into two parts. The E-commerce part equips the student with the

fundamentals to understand the challenges of e-commerce and e-CRM and to practice

methods for successful human and technical project management.

As for the social management part, its goal is to teach fundamentals on social networks and

how to become a community manager.

So overall, the course as a whole presents the best and worse practices and answers to the

following questions:

- What is a social network?

- Typology of the SN?

- What is communication with a social network?

- What is viral marketing?

- What is Social Media Strategy?

- How to do an audit?

- Google Suggest

- How to monitor online reputation? What are the monitoring principles?


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


30



70

29 / 63

Recommended Reading

Kenneth C. Laudon, E-Commerce 2011 (7th Edition) (Pearson Custom Business Resources)

Jason R. Rich, Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's

Click Starts) Dave Chaffey, E-Business and E-Commerce Management: Strategy,

Implementation and Practice (4th Edition) Aliza Sherman Risdahl, Streetwise eCommerce:

Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar! (Adams

Streetwise Series) Thomas M McFadyen, eCommerce Best Practices - How to market, sell, and

service customers with internet technologies

Websites Audrey Fleury: http://blog.sysomos.com/ Caddereputation.over-blog.com/ Brandereputation.fr

GOOGLE ADWORDS CERTIFICATION


ECTS Credits 2


Contact Hours 12



Prerequisites basics of Webmarketing and Communication (Advertisement)

max 24 students

Course Description At the end of this course, students will be enabled to create, set-up and manage Google

Advertising Tools.

This course is also focused on set-up and management of advertising on the Google Display

Network


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100



0

Recommended Reading

Lectures Recommandées / Recommanded readings : In English: “Web analytics an hour a day“

by Avinash Kaushik Study Guide :

https://support.google.com/partners/answer/6123881?hl=en&ref_topic=6123873&visit_id=1-

636322289799576996-3019720236&rd=1

Websites Http://adwords.blogspot.com/ and Prerecorded videos :

https://www.youtube.com/playlist?list=PLcqDi9Fp3MgRgdXvP2BPkiYSeKyKBmDDV

MANAGING ACROSS BORDERS AND CULTURES

Course Code MSC.WMIM2.HRCOR.0020

ECTS Credits 1

Course Leader SCOTTO Philippe - EXT

Contact Hours 6

30 / 63



Prerequisites No

Course Description Understand, in a changing world, the vital need to adapt organizations to the context and how

to manage and lead it.

Understand the challenges of changes, virtual and international team management with

practical focus on conflict and meeting management.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


30



70

Recommended Reading


readings : Lamia Moussaoui: The 100 Golden Rules of Management by Richard Templar

Websites Lamia Moussaoui: Harvard Business Review, The Financial Times, McKinsey Quarterly

ON-LINE COMMUNICATION & WEB-SITE CONCEPTION


ECTS Credits 3

Course Leader Frederic BOSSARD

Contact Hours 18



Prerequisites Online tutorials

Course Description To manage web projects and emailing campaigns


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100



0

Recommended Reading

Mike Castro de Maria: Build Your Own Website The Right Way Using HTML & CSS, 3rd Edition

- Ian Lloyd Sitepoint - ISBN-13: 978-0987090850 David Mounou: Le marketing client

multicanal - 3ème édition - Prospection, fidélisation et reconquête du client Yan Claeyssen

31 / 63

Websites Wordpress.org, w3c.org, caniuse.com Web design: http://www.csszengarden.com/ http://css-

tricks.com/

PROJECT MANAGEMENT AND INNOVATION

Course Code MSC.WMIM2.PMCOR.0039

ECTS Credits 5


Contact Hours 30



Prerequisites Fundamentals in management

Course Description Today, projects are an integral part of a company’s life; nearly all the tasks and work are

organized into projects. Moreover, if a company isn’t managed by projects, it will not be able

to develop and might even risk going bankrupt. These projects are generally strategic with

rigorous constraints in requirements, budget, planning and resources. Furthermore, all

company activities (marketing, communication, sales, etc.), will be set up by internet

technologies. This project management course has three main aims:

1.to teach project management skills (how to define, to drive and to deploy such projects)

2.to prepare students to manage relevant new technologies according to the project

3.and to efficiently work in teams, manage stakeholders, conduct meetings effectively and

manage crises if necessary .

This training focuses on projects proposed by real companies. Each project is led by four to

seven students coached by lecturers and company managers.

All lectures and workshops are applied to these projects throughout the academic year.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


30



70

Recommended Reading


: PMBOK Effective Project Management, International Edition (with Microsoft® Project 2010)

5e James P. Clements, West Virginia University - Jack Gido, Pennsylvania State University -

528pp - Published by South Western, ©2012 - ISBN-13: 978-1-111-82405-1 -© 2012 The

project Management Toolkit Tom Kendrick 2010

Websites http://edu.cengage.co.uk/catalogue/product.aspx?isbn=1111824053 (echapter)

http://www.projectreview.net/home.asp http://www.makeuseof.com/tag/10-tips-for-

preparing-a-professional-presentation/ pmi.org ; prince2.com; afnor.org ; afaqap.org ; oseo.fr

www.ibm.com/enterpriseofthefuture creation of case study with the Msc and the companies

(regarding the projects) http://www.ccmp.ccip.fr ; http://www.ecch.com

32 / 63

WEB DESIGN TOOLS AND TECHNICS


ECTS Credits 2


Contact Hours 12



Prerequisites For Students in exchange : Necessary background on computer use and a basic knowledge of

HTML and CSS

For MSc DM Students : sessions 5 and 6 of On-line communication & web site management

course

Course Description To manages web projects, and create visual drafts, contents, base html codes.

The future web projects managers need to use market's professional tools.

These courses will cover bitmap (Photoshop) and vector (Illustrator) content creation and

management, plus HTML and CSS basics.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100



0

Recommended Reading


: Learn Visual Communication Using Adobe Photoshop CC (Anglais) Broché 22 décembre

2015 de Rob Schwartz (Auteur) Build Your Own Website The Right Way Using HTML & CSS,

3rd Edition - Ian Lloyd Sitepoint - ISBN-13: 978-0987090850

Websites Infographic : http://www.adobe.com/designcenter-archive/video_workshop/?id=vid0001

http://layersmagazine.com/ http://trainmephotoshop.com Web development :

http://www.w3schools.com/html/default.asp http://www.w3schools.com/css/default.asp

http://www.w3schools.com/php/default.asp http://www.w3schools.com/sql/default.asp Web

design: http://www.csszengarden.com/ http://css-tricks.com/

MSc - Entrepreneurship and Innovation

ECO-SYSTEM OF INNOVATION


ECTS Credits 3

Course Leader DIBIAGGIO Ludovic

Contact Hours 18


Programme MSc - Entrepreneurship and Innovation

Prerequisites None

33 / 63

Course Description Innovation is like an iceberg and a tropical forest. It is like an iceberg because what you see

above the surface is just a small part of the reality. It is like a tropical forest because, like a

biological ecosystem, variety of elements is necessary for life to develop. The course is

organized to discover what is under the surface of innovation and the multiplicity of actors

necessary to develop rich innovation environments, and to make innovation happen through

entrepreneurship.

Ecosystems of innovation are nowadays essential to understand and to act into the innovation

and entrepreneurial world. Different ecosystems co-exist: National Systems of Innovation,

Local System of innovation, Platform of innovation. The seminar will be an opportunity for the

participants to enter into this ecosystems of Innovation world not only from the start-up

perspective, but also from the existing company one.

It will be also a unique opportunity to discover Sophia Antipolis as an example of a local

system of innovation, and to meet local key players.


Sophia /Fall;Suzhou /Fall

Semester fall

Campus Sophia;Suzhou

Evaluation


50



50

Recommended Reading


readings : - Chesbrough Henry (2006) Open Innovation, the New Imperative for Creating and

Profiting from Technology, Harvard Business School Press. - Chong-Moon L, Miller W.F., Gong

Hancock M., Rowen H. S., (2000) The Silicon Valley Edge: A Habitat for Innovation and

Entrepreneurship , Stanford Business Books. - Isaak R. (2008). "From collective learning to

Silicon Valley replication: The limits to synergistic entrepreneurship in Sophia Antipolis."

Research in International Business and Finance(doi:10.1016/j.ribaf.2008.03.006). - Rantanen K.

Bernasconi M. (2009). "International Comparison of Entrepreneurial Sub-Cultures within

Cultures: Effect of Territory on Entrepreneurial Strategies for Fundraising." International Journal

of Business 14(4) 309-320. - Senor D., Israel, The startup nation, Twelve, 2009.

Websites Global Entrepreneurship monitor :http://www.gemconsortium.org/ Accenture Tech Vision:

https://www.accenture.com/us-en/insight-disruptive-technology-trends-2017 Top global

innovators: http://top100innovators.stateofinnovation.com/ The origin of the Silicon Valley:

https://medium.com/backchannel/why-silicon-valley-will-continue-to-rule-c0cbb441e22f

Silicon Valley index: http://www.jointventure.org/publications/silicon-valley-index The Global

start-up ecosystem ranking : https://startup-ecosystem.compass.co/ser2015/ European

innovation scoreboard: http://ec.europa.eu/growth/industry/innovation/facts-

figures/scoreboards_fr

EFFECTUAL STRATEGIC MARKETING


ECTS Credits 3

Course Leader VIAN Dominique

Contact Hours 18

34 / 63



Prerequisites An interest in challenging traditional strategic marketing

Course Description The course introduces the concept of effectuation (exercising control without predicting the

future) and applies it to strategic marketing.

This new paradigm allows students to consider ISMA360® as a method for innovation.

ISMA360® SKEMA Business School – Author Dominique Vian.



Semester fall


Evaluation


100



0

Recommended Reading

Lectures obligatoires / Required readings : Effectual Entrepreneurship ( 2011) Routledge,

authors Read, Sarasvathy, Dew, Witbank, Ohisson Lectures Recommandées / Recommanded

readings : Vian D. (2013), ISMA360, la boussole de l'entrepreneur innovateur Ed. de boeck,

collection le management en pratique

http://superieur.deboeck.com/titres/130088_2/isma360.html

Websites effectuation.org

FINANCE FOR NEW VENTURE MANAGEMENT

Course Code MSC.EISM2.FIELE.0123

ECTS Credits 3


Contact Hours 18



Prerequisites basics in accounting and finance

Course Description The course is dedicated to transfer the essentials of finance and accounting tools for

supporting decisions about the effective launching and management of the operations of a

new venture.



Semester fall


Evaluation


100


35 / 63


100

Recommended Reading

Lectures obligatoires / Required readings : Vernimmen Corportate finance, 3rd Edition

Lectures Recommandées / Recommanded readings : Will be communicated during the

tutorials.

Websites Will be communicated during the tutorials.

IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES


ECTS Credits 4

Course Leader CIRILLO Bruno

Contact Hours 24



Prerequisites Interested exchange students should send their CV to the course leader for the consideration

of joining the course.

Course Description What do business opportunities look like? How do firms discover and exploit these

opportunities to create value and sustain competitive advantage?

Entrepreneurship is the art of recognition and exploitation of opportunities. Entrepreneurship

is valuable within existing organizations as well as in the establishment of new ventures.

Discovering business opportunities requires that individuals not only possess knowledge, but

that they also have the cognitive abilities that allow them to value and exploit that knowledge

within teams.

By combining in-class experiments, debates, practitioners testimonials and an innovation

contest, the course aims at providing students with the cognitive process to identify and

leverage business opportunities within organizations.



Semester fall


Evaluation


50



50

Recommended Reading

Websites

INNOVATION AND NEW PRODUCT DEVELOPMENT USING DESIGN THINKING

Course Code MSC.EISM2.MKCOR.0111

ECTS Credits 3

Course Leader SERVEL Nicolas

Contact Hours 21


36 / 63


Prerequisites Marketing Strategy

Course Description New product development is the process of creating a new product (good or service) to be

sold by a business to its customers. It is the efficient and effective generation and

development of ideas through a process that leads to new products. In a systematic approach,

product development consists of conceptualizing and evaluating ideas and turning them into

tangible products. This process applies to goods and services.

From an entrepreneurial perspective, the issue of product development is to liaise the

identification of an opportunity and the marketing of a tangible product. Using design

thinking and user innovation approach, the course will focus on this opportunity-product fit

and prepare students to understand the process and the steps through which technology-

based or market-based opportunities are transformed into marketable offerings. Sustainable

development dimensions will be focused on during the course.

The course will give students an overview of the relationship between strategic marketing and

the creation of innovation within an organization. In this course, students will learn 1) the

stages in developing an innovation; 2) develop sustainable innovation strategies on how to

create value in a world of finite resources;



Semester fall


Evaluation


100



0

Recommended Reading

Lectures Recommandées / Recommanded readings : Christensen, C. (2003), The innovator’s

dilemma, Harper Business; Sempels & Hoffmann (2013), Sustainable Innovation Strategy,

London: Palgrave-Macmillan;Hoffmann & Coste (2013), Global Luxury Trends, London:

Palgrave Macmillan; Holt (2004), How Brands Become Icons, HBP; Midgley, D. (2009), The

Innovation Manual, Wiley; Christensen, C. (2003), The innovator’s dilemma, Harper Business;

Websites

NEW VENTURE AND BUSINESS PLAN


ECTS Credits 4


Contact Hours 27



Prerequisites none

Course Description This course will take the student from innovative idea creation to early start-up activities and

acquisition of the first clients for a new business. Central to this process is the iterative creation

37 / 63

and fine tuning of a business plan, development of understanding the uses of the business

plan for management of key activities and for attracting outside investors.



Semester fall


Evaluation


50



50

Recommended Reading


readings : Osterwalder, A., Pigneur, Y. (2010). Business Model Generation, Wiley Chereau, P.,

Meschi, P.X. (2017), Strategic consulting - PALGRAVE

Websites

SUSTAINABLE INNOVATION FROM A BUSINESS PERSPECTIVE


ECTS Credits 3


Contact Hours 18



Prerequisites none

Course Description You will develop a true understanding of the new rules of the world in which you will evolve

and develop by showing you the potential business opportunities that SD offers especially

through innovation, mostly looking through the environmental lens, and be able to apply the

principles of sustainable development to your thinking processes.



Semester fall


Evaluation


100

Nature of final exam Case study;Presentation


0

Recommended Reading


readings :

Websites

38 / 63

MSc - Financial Markets and Investments VERY SELECTIVE. ZERO-ABSENCE POLICY FOR THESE COURSES

DERIVATIVES VALUATION & STRATEGIES

Course Code MSC.FMIM2.FICOR.0035

ECTS Credits 4

Course Leader AMYUNI Tarek

Contact Hours 24


Programme MSc - Financial Markets and Investments

Prerequisites Intro to stochastic calculation; Applied VBA; SQL Programming

Course Description This course is an introduction to derivative security markets. The goal of the course is to

develop a core set of principles that

will help us make sense of the diverse ways derivatives are used in practice. These principles

are developed through a series

of real-world examples with an emphasis on simultaneously developing intuition and

familiarity with a broad spectrum of

markets and institutions. The valuation and use (e.g., hedging and speculation) of forwards,

futures, swaps, and options will be

a focal point of the course. Core concepts covered include valuation of forwards and futures,

binomial pricing of options, the

Black-Scholes option pricing formula, dynamic delta-hedging, and swap pricing. At the end of

the course, we expect the

student to be able to understand the concept of derivatives and know how to use the

instruments as a part of their practical

work.


Paris /Fall;Sophia /Fall

Semester fall

Campus Paris;Sophia

Evaluation


60



40

Recommended Reading

Options, Futures and Other Derivatives. John Hull.

Websites

FIXED INCOME 1: PRICING & VALUATION


ECTS Credits 2

Course Leader AMYUNI Tarek

Contact Hours 12



Prerequisites Intro to stochastic calculation; Applied VBA; SQL Programming

39 / 63

Course Description Knowing theories and formulas to help you better analyze, value, and manage fixed income

instruments and their derivatives in today’s evolving marketplace. This thoroughly revised

eighth edition includes detailed discussions of:



Semester fall

Campus Paris;Sophia

Evaluation


0



0

Recommended Reading

Fixed Income Mathematics, 4E: Analytical & Statistical Techniques by Frank J. Fabozzi or The

Handbook of Fixed Income Securities, Eighth Edition (Anglais) Relié – de Frank J. Fabozzi

Websites http://www.ft.com

TACKLING COUNTRY RISK CHALLENGES IN THE AGE OF GLOBALIZATION


ECTS Credits 3

Course Leader BOUCHET Michel-Henry

Contact Hours 18



Prerequisites Nothing specific

Course Description Offers a comprehensive discussion of the specific mechanisms that apply to country and

international financial risk assessment.

- Discusses various techniques associated with global investment strategy.

- Presents and analyses the various sources of country risk.

- Provides an in depth coverage of information sources and country risk service providers.

- Gives some focus on international financial risk

- Includes practical examples and case studies.



Semester fall

Campus Paris;Sophia

Evaluation


100

Nature of final exam Quizz;Presentation


0

Recommended Reading

Country Risk Assessment: A Guide to Global Investment Strategy by Michel Henry Bouchet,

Ephraim Clark, Bertrand Groslambert

40 / 63

Websites

MSc - International Marketing and Business Development Sophia

CREATIVE MARKETING (ELECTIVE)

Course Code MSC.IMBM2.MKELE.0065

ECTS Credits 3

Course Leader SPIER Peter

Contact Hours 12


Programme MSc - International Marketing and Business Development Sophia

Prerequisites Marketing

Course Description Discover a media called Specialty Advertising (definition, history from it's birth until today,

comparison with all other major medias). Learn how to build a Specialty Advertising campaign

by using several creative marketing tools.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : - The Counselor ( ASI, USA) - Media file

USA Lectures Recommandées / Recommanded readings : Les cahiers du IEPO: Introduction à

la PPO.

Websites www.guide-pub.com www.counselormag.com www.asicentral.com

DEVELOPING NEW BUSINESS FROM IDEA TO MARKET

Course Code MSC.IMBM2.MKCOR.0055

ECTS Credits 5

Course Leader DEHLING Aurélie

Contact Hours 30



Prerequisites Marketing

Restrictions may apply to numbers, in which case a selection will be made by the course leader

Course Description This course is organized in 2 different parts : Creativity course (15h) and Innovation course

(15h)

INNOVATION (15h):

Innovation is not necessarily about creating new technology. In fact, some of the most iconic

innovation examples of the past few years (the iPhone, Amazon Prime, Uber, AirBnB) all used

existing technology to create superior value through better business model design. In this

41 / 63

class, we will learn about the different types of innovation and how they fit together in an

innovation strategy based on value creation, delivery and communication. After this

conceptual introduction, we will work “hands-on” to develop an innovation project using

Google’s “Sprint” methodology.

CREATIVITY (15h):

As a blogger, a creative copywriter, an engineer, a commercial, a photograph … having ideas is

one of the most important parts of your job.

But often it seems like one of the most difficult and challenging parts of the whole process.

How do you keep ideas flowing?

How do you make sure you get to the very good idea that will make your blog, contribution,

advert, post, résumé or article really stand out from the rest?

How do you create an amount of ideas to choose from?

The course will balance theory and practical application, with use of case studies.

Students will learn how to produce an idea that would be able to stand out from the crowd

and how the implement of an idea can be patented.


Belo /Fall;Lille /Fall;Sophia /Fall

Semester fall


Evaluation


60

Nature of final exam Case study;Presentation;Report / Dissertation;Class participation


40

Recommended Reading

CREATIVITY Paul Arden : it’s not how good you are ; Jack Foster : how to get ideas ; David

Ogilvy : Confessions of an Advertising Man INNOVATION : Required readings : Knapp, J.

(2016) Sprint: How to solve big problems and test new ideas in just five days Recommended

readings : Full reading list on Knowledge web site along with a selection of reports, cases and

articles

Websites

E-commerce


ECTS Credits 3


Contact Hours 18



Prerequisites None

Course Description The course aims to give students an understanding of the basics of e-business strategy,

especially focusing on e-commerce practicalities, but also on the key role of datamining and

marketing.


Sophia /Fall

Semester fall

Campus Sophia

42 / 63

Evaluation


100



0

Recommended Reading

A suggested reading list will be provided before the course

Websites A list of links will be provided before the course

FINANCE FOR MARKETING AND BUSINESS DEVELOPMENT (ELECTIVE)

Course Code MSC.IMBM2.FIELE.0122

ECTS Credits 3


Contact Hours 18



Prerequisites Please note that this course has been created specifically for students in the MSc IMBD who

are also doing the innovation and creativity course and need additional support in finance for

the new business development project. Priority for access will therefore be for these students.

Course Description Finance for Marketing and Business Development applies tools and techniques of corporate

finance to entrepreneurial business development. It closely follows a "life cycle of the firm"

approach in a very accessible manner. The class will explore the theories, knowledge, and

financial tools needed by an entrepreneur in starting, building, and harvesting a successful

business. The course will focus on sound financial management practices, how and where to

obtain the financial capital necessary to run and grow the venture, and how and when to

interact with the financial institutions and regulatory agencies central to financing ventures as

they grow and ultimately look for liquidity for their investors


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


0



100

Recommended Reading


readings : PPTs, Financial Models, articles available on Knowledge

Websites FT.COM + WALL STREET JOURNAL + REUTERS.COM + BLOOMBERG.COM

INTERNATIONAL BUSINESS DEVELOPMENT


ECTS Credits 3


43 / 63

Contact Hours 18



Prerequisites Intermediate marketing

Numbers may have to be limited to maintain a reasonable group size. A selection would then

be made by the course leader

Course Description Developing business internationally presents a number of challenges: differences in

consumers’ habits, tastes, spending patterns, values…; differences in channels; differences in

working habits and standards; differences in the legal, political, administrative environment…

A company has succeeded in one country and context – what is required for it to succeed

elsewhere? Identifying the key success factors and seeking out new markets where the

ecosystem will support the business is often the key to international success. Sensitivity to

local conditions is another. The organizational and managerial challenges are also substantial.

This course will look closely at the business development aspects of internationalisation

through concrete examples and case studies with a range of companies, sectors and countries.



Semester fall


Evaluation


60



40

Recommended Reading

Available on Knowledge platform

Websites Available on Kwowledge platform

MARKETING RESEARCH


ECTS Credits 4

Course Leader DONADIEU Gerard

Contact Hours 24




To keep group size reasonable, some limitation on numbers may be necessary. Selection will

then be made by the course leader

Course Description In the today context where market data can be found everywhere and produced at relatively

low cost, the main objective of the course is to train students to select and manage the data in

a creative but robust and reliable way in order to take the best Marketing decisions and design

the most successful business models for the future. .

Course will be a mix between theory and practical application with considerable use of

examples and case studies.

44 / 63



Semester fall


Evaluation


60

Nature of final exam Quizz;Case study


40

Recommended Reading

Full reading list on Knowledge web site along with a selection of reports, cases and articles

Websites

PERFECT PITCH


ECTS Credits 3


Contact Hours 18


Programme International Marketing and Business Development Sophia

Prerequisites None

Limits may apply to group sizes

Course Description This course is about concise, effective, persuasive communication. In today's business

environment, you have to 'sell' your ideas, grabbing the attention of colleagues and

customers, expressing your ideas briefly, with clarity and impact. In this course, you will learn

how to master such communication even under pressure, how to interest and convince, in

other words, how to 'make a pitch.’


Sophia /Fall

Semester fall

Campus Paris;Sophia;Suzhou

Evaluation


50

Nature of final exam Presentation


50

Recommended Reading

Lectures obligatoires / Required readings :

There is no required reading list.

Lectures Recommandées / Recommanded readings :

Students are encouraged to read any published books on effective speaking, effective selling,

etc., however to treat them with caution. Two possible publications:

- Life's a Pitch, by Philip Delves Broughton

- Small Message: Big Impact, by Terri Sjoden

Websites Nothing required.

45 / 63

STRATEGIC BRAND MANAGEMENT


ECTS Credits 5

Course Leader DEHLING Aurélie

Contact Hours 30




Limits may apply to group sizes

Course Description Few would deny the importance of brands as valuable assets and a potential source of

sustainable competitive advantage. Nestlé bought Rowntree (KitKat, After Eight…) for almost

three times its stock market value and 26 times its earnings. This value is created by the place

occupied by the brands in the minds of customers: brand awareness, image, trust and

reputation - all built up over many years - are the best guarantee of future cash flows. As one

commentator puts it: ‘products are created in the factory. Brands are created in the mind.

Brands provide a short cut for customers when making a purchasing decision, seeking to avoid

risk and obtain value for money. Brands provide a relevant, exciting experience. Brands

connote a certain life style, values or attitude. Brands can become objects of affection:

‘Lovemarks’, even. Buying a brand is an integral part of an individual’s quest for identity and

meaning.

The course will balance theory and practical application, with considerable use of case studies

and student project work.

Students will learn how companies manage ‘brand equity’, clearly a major strategic issue. This

course provides a comprehensive introduction to strategic brand management, covering such

areas as the building of brand equity, brand identity, brand extension, brand portfolios etc. in

national, regional and global markets.



Semester fall


Evaluation


40



60

Recommended Reading


readings : Full reading list on Knowledge web site along with a selection of reports, cases and

articles

Websites Links provided on the Knowledge course site

TRENDS AND INNOVATION IN LUXURY MARKETS


ECTS Credits 3

Course Leader HOFFMANN Jonas

Contact Hours 18


46 / 63



Course Description The MSc IMBD in Sophia allows student to explore innovation in a range of different markets.

These markets are interesting in themselves, but they also provide a range of examples to

better understand how market context and dynamics impact the innovation process. Luxury is

a special kind of market, addressing needs and desires that are not those of the everyday. This

course will examine the codes, trends and dynamics of this market and use case studies drawn

from the lecturer's research and publications to explore how companies compete and

innovate.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Websites

MSc - Luxury and Fashion Management

DESIGN AND INNOVATION

Course Code MSC.LFMM2.MKCOR.0018

ECTS Credits 4

Course Leader COSTE-MANIERE Ivan

Contact Hours 24


Programme MSc - Luxury and Fashion Management

Prerequisites None

Course Description Introduction to Design

Roots and history

Aims, goals and different jobs in design

creatives methodologies

Initiation to Design Management

- Brands strategies Definitions

- Defining and creating and elaborating aBrand Book

- Defining a creatifve concept



Semester fall


Evaluation

47 / 63


100

Nature of final exam Quizz;Presentation;Report / Dissertation


0

Recommended Reading

Lectures obligatoires / Required readings : Claude Levi-Strauss, Anthropologie structurale,

Pocket, 2003 Kotler Philip, Dubois Bernard, Delphine Manceau, Marketing Management,

Pearson Education, 2004 Ferdinand de Saussure, Cours de linguistique générale, editions Payot

1995 Lectures Recommandées / Recommanded readings : Porter Michael, Avantage

concurrentiel, Paris, Dunod, 1999 Cooper Rachel and Mike Press, The Design Agenda,

Chichester, John Wiley & Sons Ltd, 1995 Sun Tzu, L’Art de la guerre, Flammarion, 1999

Websites

FASHION AND BRAND MANAGEMENT


ECTS Credits 4


Contact Hours 24



Prerequisites None

Course Description Managing luxury or fashion brand is not the same as managing a consumer goods one, the

specificities of that brand management are huge and make from the luxury brand

management a specific exercise.

The objective of this course is to aware students to this and to provide them a clear view on

the subjects of brands: from brand equity, strategic brand management process and brand

identity. The lectures will lay a stress on all the specificities of the fashion and luxury worlds

from the products characteristics to consumer behaviour, issues faced in each sectors and all

the macroeconomics trends



Semester fall


Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : The Luxury Srategy: Break the rules of Marketing to

build luxury brands Jean-Noel Kapferer and Vincent Bastien Editions Kogan Luxury Brand

Management -A world of privilege Michel Chevalier et Gérard Mazzalovo Editions Wiley

Lectures Recommandées / Recommanded readings : Luxe & Co Dana Thomas Editions Les

Arènes Strategic Brand Management Kevin Lane Keller Editions Pearsons Luxury

World: Past, present and future of luxury brands Mark Tungate Editions Kogan

Websites

48 / 63

GLOBAL LUXURY & FASHION

Course Code MSC.TRCM2.FICOR.0001

ECTS Credits 3

Course Leader POISSON Jérôme - EXT

Contact Hours 18



Prerequisites -




Semester fall


Evaluation


100



0

Recommended Reading

-

Websites -

INTEGRATED LUXURY AND FASHION COMMUNICATION


ECTS Credits 5


Contact Hours 30



Prerequisites None

Course Description This specialization seeks to give students showing financial or marketing backgrounds the

opportunity to enhance their knowledge in the luxury world, maybe one the fastest moving

ones. The main aim is to acquire the skills enabling students to evolve in the innovation-driven

and polycultural environment of global luxury companies and holdings.



Semester fall


Evaluation


100



0

49 / 63

Recommended Reading

Lectures obligatoires / Required readings : To be given during the lectures Lectures

Recommandées / Recommanded readings :

Websites

INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS


ECTS Credits 4


Contact Hours 24



Prerequisites None

Course Description The International Marketing Strategies for Luxury and Fashion Goods provides students with a

clear understanding of key global business issues and trends surrounding international

marketing strategies for luxury and fashion goods today as well as providing a comprehensive

framework for taking marketing strategy decisions. Specifically, students will learn how to

develop cultural innovations and cultural strategies. Cases studies illustrate the topics above

with a focus in the markets of Europe, US, China and Brazil.



Semester fall


Evaluation


0



100

Recommended Reading

Lectures obligatoires / Required readings : Hoffmann & Coste (2013), Global Luxury Trends,

London: Palgrave-Macmillan. Hoffmann & Coste (2012), Luxury Strategy in Action, London:

Palgrave-Macmillan. Sempels & Hoffmann (2013), Sustainable Innovation Strategy, London:

Palgrave-Macmillan. Holt & Cameron (2010), Cultural Strategy, Oxford: OUP. Lectures

Recommandées / Recommanded readings : Kapferer & Bastien (2008 or 2012), The Luxury

Strategy: Break the Rules of Marketing to Build Luxury Brands, Kogan Page Chevalier &

Mazzalovo (2008), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands,

Wiley Okonkwo, U. (2007), Luxury Fashion Branding: Trends, Tactics, Techniques, Palgrave-

Macmillan Okonkwo, U. (2008), Luxury Online: Styles, Systems, Strategies, Palgrave-Macmillan

Michel Chevalier et Michel Gutsatz (2012), Luxury Retail Management: How the World's Top

Brands Provide Quality Product and Service Support, Wiley Radha Chadha and Paul Husband

(2008), The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury, Nicholas Brealey

Michel Chevalier and Pierre Xiao Lu (2009), Luxury China: Market Opportunities and Potential,

Wiley Pierre Xiao Lu (2008), Elite China: Luxury Consumer Behavior in China, Wiley Manfredi

Ricca et Rebecca Robins (2012), Meta-luxury: Brands and the Culture of Excellence, Wiley

Dana Thomas (2008), Deluxe: How Luxury Lost Its Luster, Penguin Christian Blanckaert, Luxe,

Paris: Cherche-Midi.

Websites

50 / 63

REGULATORY ISSUES IN THE LUXURY INDUSTRY

Course Code MSC.LFMM2.MKELE.0023

ECTS Credits 3

Course Leader DALLOZ Marc

Contact Hours 18



Prerequisites None

Course Description Premiums and promotions are constantly used by all major mail order companies

Licensing is used by all major brands around the world



Semester fall


Evaluation


50



50

Recommended Reading


readings : Indicated by the teacher: www.wipo.org

Websites

RETAIL AND LUXURY ANALYTICS IN CURENT CONTEXT

Course Code nouveau

ECTS Credits 3

Course Leader DEMARIN Federico - EXT

Contact Hours 18



Prerequisites -



Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100



0

Recommended Reading

-

51 / 63

Websites -

STATE OF THE ART IN FASHION AND LUXURY


ECTS Credits 3


Contact Hours 18



Prerequisites None. This course is devoted to students joining the MSc Luxury & Fashion Management as

they are willing to work in the marketing, branding, artistic, international fields, and need an

average background level.

Course Description This specialization seeks to give students showing financial or marketing backgrounds the

opportunity to enhance their knowledges in the luxury world, maybe one the fastest moving

ones. The main aim is to acquire the skills enabeling students to evolve in the innovation-

driven and polycultural environment of global luxury companies and holdings.



Semester fall


Evaluation


100



0

Recommended Reading

Lectures obligatoires / Required readings : Let Them Eat Cake: Marketing Luxury To The

Masses -- As Well As The Classes (janvier 2005) de Pamela N. Danziger Trading Up: Why

Consumers Want New Luxury Goods... And How Companies Create Them (janvier 2005) de

Michael Silverstein, et al -- Relié Lectures Recommandées / Recommanded readings :

Websites

MSc - Strategic Event Management and Tourism Management Special Note for Strategic Event Management & Tourism Management: Certain courses within this program have extra

fees. Fees are linked to an overall license fee for the specific course. Fee details are clearly indicated in the course

catalogue. Students choosing these specific courses will be required to pay the required fees before receiving their

acceptance letter. The SKEMA International Office will contact students on the payment procedure once the nomination

period is complete.

Contemporary Business Strategy - the Global Nature of Tourism & Events

Course Code MSC.SEMM2.MKCOR.0097

ECTS Credits 3

Course Leader WARD-PERKINS David - EXT

Contact Hours 18


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Programme MSc - Strategic Event Management and Tourism Management

Prerequisites No specific prerequisite, except for a solid interest in tourism and events

Course Description The course addresses 6 areas of contemporary business strategy in the globally connected

tourism and event sectors. Areas covered are:

-Why brand development is more than ever central to business strategy

-Event-focused management: the strategic role of events in today’s business

-Project-focused management: why ‘projects’ are replacing ‘programmes’ in innovative

businesses

-New models of HR – e.g. flat or distributed management structures

-Addressing new models of society: changing patterns of consumer behaviour, changing

perceptions of family roles; LGTB; the silver economy; etc.

-Digital strategy: covering big data, etc.

-Social network strategy: e.g. understanding the need to build supportive networks &

communicate to key communities. (This is not a module on SN tools)


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50

Nature of final exam Presentation


50

Recommended Reading

Required reading will be posted on SKEMA's e-learning platform by the lecturer

Websites

Contemporary Business Strategy in Events and Tourism : Case Studies and Site Inspections


ECTS Credits 2

Course Leader KEUP Mady

Contact Hours 12



Prerequisites No specific pre-requisite, only open to SEMTM students as the course involves setting up

multiple site visits to suppliers on the French Riviera and participating as part of the organisers

on the Alpes Maritimes Marathon.

Course Description The course will give an introduction to the principal stakeholders in tourism and business

events and to their business models.

It also aims to encourage an understanding of management issues in leisure and business

tourism.

Students will undertake a series of site inspection visits to French Riviera event and tourism

suppliers and apply their learning to an analysis of these suppliers’ business models


Sophia /Fall

53 / 63

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Required reading will be posted on SKEMA's e-

learning platform by lecturer Lectures Recommandées / Recommended readings : Holloway,

C.J and Humphreys, C., The Business of Tourism, 9th edition , Pearson 2012 Tourism Rogers, T.

and Davidson, R., (2016), Marketing Destinations and Venues for Conferences, Conventions

and Business Events, Routledge, 2nd edition journals to consult regularly at the mediatheque

library: Journal of Travel Research; Espaces; The Cornell Hotel and Restaurant Quarterly;

Tourism Management;L'Echo Touristique

Websites Traveldailynews.com; eyefortravel.com; travelmole.com; tourmag.com; world-tourism.org

pata.org etc-corporate.org http://www.c-mw.net internationalmeetingsreview.com

Excel for Business

Course Code MSC.SEMM2.MKELE.0123

ECTS Credits 1


Contact Hours 6



Prerequisites This course is designed for users that already have a general working knowledge of Excel.

Participation limited at 40 (size of computer room).

Course Description The course will teach students how to use Excel tools within business functions, such as

contact management, including customers, distributors and employees. It will also look at

analysis of demographics and budget building.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100



0

Recommended Reading

Websites

54 / 63

Financial Decision Making in Events and Tourism

Course Code MSC.SEMM2.FICOR.0060

ECTS Credits 3


Contact Hours 18



Prerequisites No specific prerequisites

Course Description This course covers key principles of finance that are necessary to understand in order to carry

out the financial analysis that justifies business decision-making.

Whatever task you would like to see yourself assigned with as a member of a business

organisation, you will always, as a member of a management team, feel the need for

mastering or, at the very least, having a good knowledge of financial tools that allow to

apprehend serenely the decision-making process.

Understanding finance is crucial to anticipating market trends, raising funds for business

projects, or deciding to invest in the most promising companies by analysing their

performance indicators. You can only make decisions if you understand the meaning of these

indicators and know where to find them.

The Financial Decision-making programme will provide you with all the necessary tools to read

and understand financial data usually jealously guarded to protect the knowledge advantage

of a select few such as balance sheets, financial statements, cash flow statements and any

other financial information that can guide you through such process.

NB: This is a joint course between tourism and event students


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50

Nature of final exam Report / Dissertation;Others


50

Recommended Reading


Websites

Gaining Insights Through Numbers


ECTS Credits 3

Course Leader SOSCIA Isabella

Contact Hours 18



Prerequisites Basic knowledge of descriptive statistics and methods for social research.

55 / 63

Course Description Participants are given all practical competences for creating a questionnaire developping an

efficient and rigorous data analysis using SPSS and they have the opportunity of applying the

techniques learned to practical and real research cases related to tourism and events.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100

Nature of final exam Quizz;Report / Dissertation


0

Recommended Reading

Recommended readings: Field, A. (2009). Discovering statistics using SPSS. Sage publications.

Malhotra (2007), Marketing Research, Pearson: chapters 3, 4 and 5.

Websites Reading for the course will be posted on the Ferrières learning platform

Hotel Business Models


ECTS Credits 1


Contact Hours 6



Prerequisites No specific prequisite

Course Description This short course presents the different affiliations available to a hotel:

Chain

Parent Company

Management Company

Owner

Asset Management Company

"Soft Brands"

It briefly introduces the metrics used by the Hotel Industry


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


0



0

Recommended Reading


Websites

56 / 63

International Economic Policy for Tourism & Events


ECTS Credits 3


Contact Hours 18



Prerequisites No specific prerequisites are necessary, except for a strong interest in the business of tourism

and events. Basic knowledge of Microeconomics is helpful.

Course Description The subject is based on recognition that an understanding of financial and economic

considerations underpins sound managerial decision-making in many areas of operation of a

tourism or event firm or organisation. The course will develop the students understanding of a

variety of analytical techniques of financial and economic appraisal, their strengths and

limitations.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


60

Nature of final exam Case study;Presentation


40

Recommended Reading

Lectures Recommandées / Recommended readings : L. Dwyer, P. Forsyth and W. Dwyer (2010)

Tourism Economics and Policy, Channel View Publications, Clevedon, UK Lecturer will post

additional references on website

Websites

International Management Accounting and Control in Tourism


ECTS Credits 2


Contact Hours 12



Prerequisites Students must have completed the Financial Decision Making in Events & Tourism class and is

for tourism track students of SEMTM.

Course Description

The course revisits some basic accounting principles such as financial accounting versus

management accounting, cost management, budgetary control and financial statement

analysis in order to stress their usefulness in tourism and hospitality when dealing with

concepts like pricing, food and beverage control and analysis of departmental profitability.


Sophia /Fall

57 / 63

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading


Websites

Scenario Planning in Tourism & Events


ECTS Credits 1


Contact Hours 6



Prerequisites No specific prerequisite, except for an active interest in tourism and event management

Course Description Senario planning examines what long-term changes (over the next 20 years) might occur in

the tourism and event industries to understand the effect these changes might have. This

method anticipates the future, identifying uncertainties and their consequences. Different

scenarios address potential developments and their expected impact on tourism and event

businesses, institutions and destinations, which can use this information to create policies and

design strategies.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading


Websites

Talent Management in Events & Tourism


ECTS Credits 2


58 / 63

Contact Hours 12



Prerequisites Prerequisites for this class include:

- solid background in principles of event and tourism management planning and its influence

in hiring practices

- understanding of talent management fundamentals associated with recruitment, selection,

training and de

Course Description Students will use their background understanding of event and tourism management towards

the development of strategies to effectively recruit, select, train, develop and retain talent.

The tourism and events sectors are especially prone to challenges of staff retention, training

and morale. Addressing these issues can diminish negative perceptions regarding career

progression and fulfilment. Recruiting and retaining happy and well-trained staff is critical to

the success of customer-focused businesses.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50

Nature of final exam Quizz;Presentation;Class participation


50

Recommended Reading

Shields, J.(2016) Managing Employee Performance & Reward Human Resource Management,

Gary Dessler (2013) Burke, R.J. and Cooper, C.L. (2008) Building More Effective Organizations

Armstrong’s Handbook of Human Resource Managemet Practices (2009) Allen, J. (2009)

Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle

the Unexpected and How to Be a Master of Discretion 1st Edition Handbook of Career Theory,

Arthur, et al. (1989) ** Numerous articles will be given out in class **

Websites SHRM - Society for Human Resource Management ( https://www.shrm.org/ ) CIPD (

https://www.cipd.co.uk/ )

Team Management

Course Code MSC.SEMM2.PMCOR.0058

ECTS Credits 1


Contact Hours 6



Prerequisites Before attending class, students will be required to complete several self-assessments and

personal reflection exercises. These are tasks are designed to examine participants' individual

team and leader behaviors and beliefs. Pre-readings will also be ass

Course Description The event and tourism industries rely heavily on team work in operations and planning. This

course will give an introduction into the creation and continued motivation of highly

productive teams. We will examine numerous real-world event management issues and

59 / 63

determine best practices for creating sustainable high performance in complex and dynamic

business environments.

The course is highly interactive and students are expected to participate in the learning

process. Topics will require team-developed solutions.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


60



40

Recommended Reading

Lectures Recommandées / Recommended readings : • De Janasz, S., Dowd, K. and Schneider,

B. (2006) Interpersonal Skills in Organizations. McGraw-Hill , New York, New York. 258 p. •

Lane, H. W., Distefano, J. and Maznevki, M. (2006) International Management Behavior.

Blackwell Publishing, Malden, Massachusetts. 628 p. • Morgan, G. (2006) Images of

Organization. Sage Publications, Thousand Oaks, London, New Delhi. 504 p. • Jackson, A.

(2005) Recognizing the “I” in Team. Industrial Engineer Journal, March 2005, pp. 38-42. •

Offermann, L. (2004) When Followers Become Toxic. Harvard Business Review: Inside the Mind

of the Leader/January, pp. 54-60. • Barnard, J. (1999) The Empowerment of Problem-solving

teams: Is it an effective management tool? Journal of Applied Management Studies, vol. 8, no.

1, pp. 73-84. • Holpp, L. (1997) Team Planning. Training and Development, April, 1997, pp. 44-

47.

Websites

The PCO Business


ECTS Credits 1


Contact Hours 6



Prerequisites No special prerequisites, except for an interest in international event management.

Course Description Professional Conference Organisers are specialists in managing large business events for

which the event owner (an association, a company or government department) have

contracted the PCO to take responsibility for programme and content development,

marketing, delegate services, sourcing of venue and of accommodation. The course explains

these multiple key activities and revenue streams, as well as introducing the concept of

Association Management.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation

60 / 63


50



50

Recommended Reading


Websites

The Sharing Economy in Tourism & Events


ECTS Credits 2

Course Leader TURE Meltem

Contact Hours 12



Prerequisites Knowledge of basic principles of marketing, specifically:

- conducting basic market research

- analyzing consumer trends and competition

- knowing the basic rules of segmentation, targeting, and positioning strategies

- understanding and designing the M

Course Description This course is designed to critically explore the reflections and implications of sharing

economy in the domains of tourism and event management. Starting with an introduction of

the concept of sharing, the course will stimulate students to consider the various ways

consumers can practice sharing-like activities in different consumption situations – as they

plan or have a vacation, as they travel, during a conference, etc. The students will have the

opportunity to study how sharing strategies/practices can be adopted by marketers in event

and tourism sectors to create more innovative business models. The course will also cover

contemporary debates about how, in addition to opportunities, sharing economy can create

limitations and threats for the businesses in tourism and event management.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


50



50

Recommended Reading

Krush, Michael T., et al. "Positive marketing: A new theoretical prototype of sharing in an

online community." Journal of Business Research 68.12 (2015): 2503-2512. Bardhi, Fleura, and

Giana M. Eckhardt. "Access-based consumption: The case of car sharing." Journal of Consumer

Research 39.4 (2012): 881-898. Scaraboto, Daiane. "Selling, sharing, and everything in

between: The hybrid economies of collaborative networks." Journal of Consumer Research

42.1 (2015): 152-176. Schor, Juliet B., et al. "Paradoxes of openness and distinction in the

sharing economy." Poetics 54 (2016): 66-81.

61 / 63

Websites SEMTM student numbers in the elective are limited to 30.

Time Management


ECTS Credits 1


Contact Hours 6



Prerequisites No specific prerequisites but the number of participants is limited to 25.

Course Description Effective time management is an indispensable skill in the modern business life, especially for

the fast-moving and highly dynamic sectors of event and tourism management. The course

explains some of the theory and practical applications for good time management and

increased productivity. Learners will discover good practice around organising themselves and

their workspace in order to stay on task mentally


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


100



0

Recommended Reading

Required reading will be posted on SKEMA's e-learning platform by the lecturer.

Websites

Tourism Destination Management and Marketing


ECTS Credits 2


Contact Hours 12



Prerequisites This course is for Tourism track students on SEMTM, for exchange students there are no

specific prerequisites except for a strong interest in tourism marketing

Course Description Destinations face a highly competitive environment in both their leisure and business tourism

marketing. Students will investigate how destinations market themselves and will gain an

understanding of the current behavioural and economic trends that affect destinations as well

as an overview of destination branding practices.The course will also cover aspects of

destination management, notably stakeholder liaison.


Sophia /Fall

Semester fall

62 / 63

Campus Sophia

Evaluation


50



50

Recommended Reading

Lectures obligatoires / Required readings : Required reading will be posted on SKEMA's e-

learning platform by the lecturer Lectures Recommandées / Recommended readings :

UNWTO/ETC Handbook on Tourism Destinations Branding

Websites Destinationmarketing.org Europeancitiesmarketing.com

Visitor Behaviour


ECTS Credits 3

Course Leader OUVRY Melanie

Contact Hours 18



Prerequisites This course is only for Tourism Track students.

Course Description As a result of this course, students should be able to describe the key consumer-related

challenges that affect visitor management and marketing and to understand visitor

motivation, satisfaction, and service quality issues. In particular, the course will help to

differentiate buying behaviour differences between leisure and business travelers and to

understand the role of organisational customers, particularly in business travel.


Sophia /Fall

Semester fall

Campus Sophia

Evaluation


40



60

Recommended Reading

Lectures obligatoires / Required readings : •Reisinger (2009). International tourism: Cultures

and behaviors. Oxford: Butterworth Heinemann (some chapters only) •5 academic research

articles •5 professional marketing reports Lectures Recommandées / Recommanded readings :

•Reisinger and Turner (2003). Cross cultural behavior in tourism: Concepts and analysis.

Oxford: Butterworth Heinemann •Pearce (2005). Tourist Behaviour: Themes and Conceptual

Schemes. Clevedon: Channel View. •Swarbrooke, J., Horner, S. (2007). Consumer behavior in

tourism. Oxford : Butterworth H

Websites •Http://www.veilleinfotourisme.fr/ Veille Info Tourisme; a selection of information in French

and in English published by the French Government •http://ertr.tamu.edu e-Review of

Tourism Research Research (eRTR); academic and professional short articles / commentaries

•http://www.travelmole.com/

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Documents

Course Catalogue Master Programmes Incoming ... - skema.edu · The SKEMA International Office will contact students on the payment procedure once the nomination period is complete