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Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic Sciences, Wenatchee Presentation at the WA Chapter of American Society of Farm Managers & Rural Appraisers Leavenworth May 5, 2011

Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

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Page 1: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Cost of Establishing a Fruit

Orchard and National Fruit Market Trends

R. Karina Gallardo

WSU-Tree Fruit Research and Extension Center, School of Economic Sciences, Wenatchee

Presentation at the WA Chapter of American Society of Farm Managers & Rural Appraisers

Leavenworth May 5, 2011

Page 2: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Cost of Establishing a Fruit Orchard

Page 3: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Content

1. Budget Process

2. Where to find these studies?

3. Assumptions made

4. Study components

5. Summary of findings

6. Use of budgets

Page 4: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Budget Process

• Convene a group of growers–The budgets are not a survey–Representation of location, size of operations, and

experience

Page 5: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Budget Process (2)

• Determine the production scenario – Puts everyone on the same page when it comes to our assumptions

Page 6: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Budget Process (3)

• Costs depend on the assumptions

• Numbers are a reflection of expected costs under a strict set of assumptions

Page 7: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Where is it?

http://extecon.wsu.edu/

Page 8: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Cost Estimates of Establishing andProducing Gala apples are available in both

Excel and PDF

http://extecon.wsu.edu/pages/Enterprise_Budgets

Page 9: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Assumptions for Gala Study

• Gala on 9 series Dwarf rootstock

• Block size: 40 acres

• Orchard size: 160 acres

• Irrigation system Overhead and under tree drip

sprinklers Public irrigation district

• Architecture Two dimensional system (planar

canopy), randomly trained w/18-in radius from tree center

In-row space: 4 feet Between row: 10 feet

• Life of planting: 15 years

• Density: 1,089 trees per acre

Page 10: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Data on Costs during a Full Production Year for a 40-Acre Gala Block

 Cost per Unit ($)

Units per Acre

Cost per Acre ($)

Number of Acres

Total Cost Per Acre ($)

Total Cost for Block ($)

Chemicals & Fertilizer*[1] 900.00 40 900.00 36,000.00

Irrigation Water* & Electricity [2] 100.00 40 100.00 4,000.00

Pruning (dormant)

labor cost per tree 0.55 1,089 598.95 40 598.95 23,958.00

Green Fruit Thinning

labor cost per tree 0.60 1,089 653.40 40 653.40 26,136.00

General Farm Labor [3] 500.00 40 500.00 20,000.00

Machinery Repair, Fuel & Lube 325.00 40 325.00 13,000.00

Irrigation & Pump Repair 70.00 40 70.00 2,800.00Wind Machine & Alarm System Repair

40.00 40 40.00 1,600.00

Pond Maintenance 50.00 40 50.00 2,000.00

Beehives 45.00 2 90.00 40 90.00 3,600.00

Harvest Costs (per bin)

picking (multiple picks) 23.00 50 1,150.00 40 1,700.00 68,000.00

checkers & tractor drivers 5.00 50 250.00

hauling [4] 6.00 50 300.00

Crop Insurance 86.52 40 86.52 3,460.80

Land and property taxes 75.00 40 75.00 3,000.00

Insurance (all farm) 50.00 40 50.00 2,000.00

Management salaries     400.00 40 400.00 16,000.00

Page 11: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Summary of Costs By Categories – Gala Apples ($/acre)

$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000

Year 1

Year 2

Year 3

Year 4

Years 5-20

Establishment Orchard ActivitiesHarvest Activities Maintenance and RepairsOther Variable Costs (overhead, interest) DepreciationInterest Other Fixed Costs (taxes, insurance)

Fixed Costs

Page 12: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Estimated Net Returns per Acre at Various Prices and Yield - Gala  Price ($/bin)

Yield (bins/acre)

200 225 250 275 300

35 -3,193 -2,318 -1,443 -568 306

40 -2,381 -1,381 -381 618 1,618

45 -1,569 -444 680 1,805 2,930

50 -757 492 1,742 2,992 4,242

55 55 1,430 2,805 4,180 5,555

60 867 2,367 3,867 5,367 6,867

[1] Includes amortized establishment costs.[2] Assumes pack-out of 20 packs/bin (all grades) and 925 lb/bin 

Page 13: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Cost Estimates of Establishing andProducing Sweetheart Cherries are available in both

Excel and PDF

http://extecon.wsu.edu/pages/Enterprise_Budgets

Page 14: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Assumptions for Sweet Cherry Study

• Sweetheart on Mazzard rootstock

• Block size: 10 acres

• Orchard size: 150 acres

• Irrigation system Overhead and under tree drip sprinklers Public irrigation district

• Architecture Two dimensional system (planar

canopy), randomly trained w/18-in radius from tree center

In-row space: 10 feet Between row: 16 feet

• Life of planting: 25 years

• Density: 272 trees per acre

Page 15: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Summary of Costs Sweetheart Cherries by Categories ($/acre) Fixed Costs

Page 16: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Estimated Net Returns per Acre at Various Prices and Yield – Sweetheart Cherries  Price ($/ton)

Yield (tons/acre)

800 1,600 2,400 3,200 4,000

2 -6,379 -4,779 -3,179 -1,579 21

4 -6,060 -2,860 340 3,540 6,740

6 -5,742 -942 3,858 8,658 13,458

8 -5,424 976 7,376 13,776 20,176

10 -5,106 2,894 10,894 18,894 26,894

12 -4,788 4,812 14,412 24,012 33,612

[1] Includes amortized establishment costs. 

Page 17: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Cost Estimates of Establishing andProducing

Anjou Pears WILL SOON be available

Page 18: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Assumptions for Anjou Study

• 12-year old pear orchard

• Orchard size: 40 acres

• Irrigation system Micro sprinkler on tubing on

every row and 14-ft spacing in the tree row

Public irrigation district

• Architecture In-row space: 7 feet Between row: 15 feet

• Operating period: 20 years

• Density: 350 trees per acre; 25% of the planted trees are pollenizer trees (Bartlett)

Page 19: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Break-even Return per Bin to Cover Production Cost – Anjou Pears

    Cost per AcreBreak-even Return per

Bin1. Total Variable Costs $5,344.24 $167.012.  

Total Cash Costs[1] = Total Variable Costs + Land and Property Taxes + Insurance + Fees and Dues

$6,175.24

 

$192.98 

3. Total Cash Costs + Depreciation of Irrigation System, Machinery, Equipment and Building

$6,650.24 $207.82

4. 

Total Cost = Total Cash Costs + Depreciation + Interest[2] + Management Cost

$9,684.13

 

$302.63 

[1] If there are other cash costs on an individual's orchard, these costs must be identified and included in the cash cost break-even return calculation.  

[2] Interest costs include some actual cash interest payments. 

Page 20: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Estimated Net Returns per Acre at Various Prices and Yield - Anjou

  Price ($/bin)

Yield (bins/acre)

200 225 250 275 300

20 -5,111.05 -4,611.05 -4,111.05 -3,611.05 -3,111.05

32 -3,284.13 -2,484.13 -1,684.13 -884.13 -84.13

40 -2,066.18 -1,066.18 -66.18 933.82 1,933.82

50 -543.75 706.25 1,956.25 3,206.25 4,456.25

60 978.68 2,478.68 3,978.68 5,478.68 6,978.68

[1] Assumes 1,100 lb/bin.

Page 21: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

REMEMBER: Use of These Budgets• Growers

– Starting point for comparison and creation of own budgets

• Policy makers– Educational tool for

understanding the different cost centers in tree fruit production

• Lenders and investors – Illustration on operating loans

and projected costs and returns

• Other researchers – Financial feasibility of new

technologies

Page 22: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

National Fruit Market Trends

Page 23: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

U.S. Domestic Per Capita Consumption

1987-89 1997-99 2007-090

5

10

15

20

25

20.6

18.53

16.23

Source: USDA, cited by Desmond O’Rourke 2010

Lbs/person

Years

Page 24: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

U.S. Consumer Trends

•Stagnant per capita consumption of major fruits: apples, oranges and bananas.Other fruits such as berries, table grapes and sweet cherries are gaining.

•Wider Consumer interest in super fruits, tropical fruits (like pineapples, mangos and papayas) and exotic fruits (like durians, ugly fruit, berries, etc.)

Source: Adapted from Desmond O’Rourke, 2010

Page 25: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Competition from Manufactured Snack Foods and Beverages

ITEM 1997 2008 Change

Value of Shipments ($billion) ($billion) (percent)

Snack Foods (baked goods, cookies, crackers, nuts, ice cream, yogurt, chocolate and confectionery, etc.)

65.8 95.5 + 45.1

Snack Beverages (coffee, tea, soft drinks, bottled water, beer, wine, brandy, etc.)

61.2 82.0 + 34.0

Major Fruits (Apples, Oranges and Bananas)

7.6 10.5 + 38.1

GRAND TOTAL, selected snacks 134.7 188.1 + 39.7

Source: Desmond O’Rourke, 2010

Page 26: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Source: USDA FAS, Outlook of the US Apple Industry

Page 27: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

New Varieties

• New varieties to be released by breeding programs in Washington State, New York, Minnesota, Belgium, Holland, Germany, Italy, Australia, New Zealand, South Africa, and so on.

• Traditionally breeding programs have focused on “supply side” characteristics, and not too much on demand side characteristics.

Source: Adapted from Desmond O’Rourke, 2010

Page 28: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

RosBREED: Enabling Marker Assisted Breeding In Rosaceae

Socio-Economic Goals

RosBREED

¨ The Socio-Economics Team will identify valuable breeding trait targets

¨ Based on knowledge of what industry sectors and consumers value to inform breeding decisions

¨ Accelerate and increase efficiency of cultivar development and adoption.

¨ New cultivars will have targeted appeal, be more quickly accepted, and have enhanced commercial impact.

Page 29: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

RosBREED

What trait is my next breeding

target?

We like disease resistant apple

trees!

We like firm tart cherries that pit well!

RosBREED’s Socio-Economics Team will determine trait values

Breeder survey 2010 Producer survey Fall 2010/Winter

2011

Market Intermediary survey Fall 2010

Household data analysis

2010Consumer survey 2012

I like tasty strawberries!

Page 30: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Export Markets

Little growth expected in domestic markets because:

Slow growth expected in U.S. population.

Per capita consumption of fresh apples is stagnant.

With rising incomes, consumer tend to choose competing fruits and snacks.

Source: Adapted from Desmond O’Rourke, 2010

Page 31: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Growth in Fresh Apple Imports, Key Regions, 1996-98 to 2006-08

Southeast Asia

Western Asia Eastern Asia Mexico Southern Asia0

100000

200000

300000

400000

500000

600000

293956 296112

238106

96170

17187

541415

481535

280124

204212162798

1996-98 2006-08

Source: Adapted from Desmond O’Rourke, 2010

Page 32: Cost of Establishing a Fruit Orchard and National Fruit Market Trends R. Karina Gallardo WSU-Tree Fruit Research and Extension Center, School of Economic

Thank You

R. Karina Gallardo

Washington State University Tree Fruit Research and Extension Center,

School of Economic Sciences

1100 N. Western Ave. Wenatchee, WA

E-mail: [email protected]: (509) 663–8181 x 261