Cost Control Presentation

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    THE ROLE OF

    HUMAN RESOURCE

    DEPARTMENT INORGANISATIONAL COST

    CONTROL AND REDUCTION

    By Dr Aaron Koo

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    All businesses are experiencing increasing

    competitiveness as a result of one or a

    combination of the following factors:

    1)scarcity of resources,

    2)sophisticated customer needs,

    3)technological advancements,

    4)social and economic factors.

    Business competition

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    To be competitive, a business has to build its

    competitive advantage or core competency . . . .

    and sustain it as well!

    Business competition

    Sustainable competitive advantage depends on

    the company size in the targeted market, on

    superior access to resources or customers, and

    on restricted options of competitors.

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    - is an environment characterised by intense and rapid

    competitive moves, in which competitors must movequickly to build advantages and erode the advantages of

    their rivals.

    - Instead of creating sustainable advantages, strategists in

    hypercompetitive environments should focus on

    developing a series of temporary advantages. The

    rationale behind it is that there is no sustainable

    advantage competitors will move quickly to break andreplace the competitive advantage.

    - Eg Microsoft, American Airlines (early stage)

    *DAveni,Hyper Competitive Rivalries, 1995]

    Hypercompetition

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    Competitive Advantages

    Lower Cost Differentiation

    Broad Cost DifferentiationTarget Leadership

    Competitive

    Scope

    Narrow Focus

    Target

    Types of competitive advantages (Porter)

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    IT IS NOT A PROGRAMME!!!

    Not an ad-hoc approach during economic

    downturn!

    It is a way of life to stay competitive and to stay

    alive!

    Planned long term approach and address in

    strategic planning

    Cost Control & Reduction

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    It is the prevention of waste within the existing

    environment.

    It is the procedure whereby actual results are

    compared against the standards so that waste can be

    measured and where appropriate action can betaken to correct the activity.

    It is the process of regulating the action so as to keep

    the elements of cost within the set parameters.

    This process is exercised by setting the norms,

    targets based on past actual.

    It is the process of utilizing the available resources

    economically.

    Cost Control

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    Cost Reduction

    This involves the examination of the purposes forwhich costs are incurred and, by a variety of means

    eliminates or reduces the reasons for spending.

    The existing standards are closely examined at the

    broad and detailed levels with a view to

    improvement.

    It seeks ways to achieve a given result through

    improved design, better methods, and newcoordinated set of contingent actions to achieve the

    dual objective of reducing overall costs without

    corresponding loss of efficiency.

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    Importance of Cost Control

    & Cost Reduction

    Strengthen the competitive muscle by cutting away

    fats

    Better utilization of resources

    To prepare for meeting a future competitive position

    Reasonable price for the customers

    Firm standing in domestic and export markets.

    Improved methods of production and use of latest

    manufacturing techniques which have the effect of

    rising productivity and minimizing cost.

    9

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    Cont

    By a continuous search for improvement creates

    proper climate for the increase efficiency.

    Improves the image of company for long-term

    benefits. Improve the rate of return on investment.

    10

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    Cost Control v/s Cost ReductionCost Control Cost Reduction

    1. It is the competitive analysis of actual

    results with established norms.

    This process finds out the substitute by

    finding new ways or methods.

    2. The variances are appraised and

    reported and necessary course of action

    will be taken to revise norms, standards

    etc.

    The necessary steps are taken for further

    modification in the method.

    3. It starts from established cost standards

    and attempts to keep the cost of operations

    of a process in line with those standards.

    It challenges the standards forth-with and

    attempts to reduce cost on continuous

    basis.

    4. The emphasis is on the present and past

    behavior of costs.

    The emphasis is partly on the present costs

    and largely on future costs.

    5. It attempts to achieve the best possible

    results at the least cost under given

    conditions.

    Under this no conditions are considered to

    be permanent where a change will secure a

    lowest cost figure.

    6. Cost control is a preventive function. Cost reduction is a corrective function.

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    Cost Control Process

    Steps involved in designing process of cost controlsystem:

    Establishing norms: To exercise cost control it isessential to establish norms, targets or parameters

    which may serve as yardsticks to achieve the

    ultimate objective. These standards, norms or targets

    may be set on the basis of research, study or pastactual.

    12

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    Cont..

    Appraisal: The actual results are compared with theset norms to ascertain the degree of utilization of

    men, machines and materials. The deviations are

    analyzed so as to arrive at the causes which are

    controllable and uncontrollable.

    Corrective measures: The variances are reviewed

    and remedial measures or revision of targets, norms,standards etc., as required are taken.

    13

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    Cost Reduction Process

    The achievement of real and permanent reduction in

    the unit cost of goods manufactured or services

    rendered without impairing their suitability for the

    use intended. Reduction in the cost of product must be brought

    about by the elimination of wasteful and

    unnecessary resources employed in its design,

    manufacture, sale and distribution.

    14

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    Sequence of Steps in Cost Reduction

    Process

    1. Analysis

    2. Examination -

    a) Vital activitiesb) Secondary activities

    3. Developing solutions

    4. Selecting a Solution

    5. Obtaining Agreement

    15

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    Cost Reduction

    Cost can be reducedthrough

    Reduction (prod time, waiting, inventory)

    Elimination (waste, bottle necks, barriers)

    Modification (system, design)

    Innovation (Re-engineering, methods of

    producing, equipment, tooling)

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    Identifying Areas for Cost Control &

    Reduction

    1) Understanding cost concepts and behaviour

    2) Analyse individual cost items systematicallyusing value chain

    3) Identify areas to target for cost control orcost reduction

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    Costs Concepts

    Controllable vs non-controllable costs

    Avoidable vs unavoidable costs

    Discretionary costs - costs resulting from strategic and

    tactical decisions of managers and has no directrelationship between the level of spending on an

    activity and active production levels

    Sunk costs - costs of resources that have already been

    committed

    Opportunity costs - the costs of foregoing the next best

    alternative course of action

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    Variable Cost Graph

    Cost

    Volume

    Costs Behaviour

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    Fixed Cost Graph

    Cost

    Volume

    Fixed Cost

    Relevant Range

    Costs Behaviour (Contd)

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    Mixed Cost Graph

    Cost

    Volume

    Cost

    Volume

    Costs Behaviour (Contd)

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    Identifying Areas for Cost Control

    or Cost Reduction

    If avoidable, to reduce. If unavoidable, to control

    Assign cost control or reduction activities to those

    individuals who have direct control over them

    Minimise discretionary costs, and forget about sunk

    costs

    Weigh and focus on opportunity cost

    Generally, variable costs are easier to reduce than fixed

    costs. Therefore, reduce variable costs and control

    fixed costs

    P V l Ch i

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    Porters Value Chain

    PRIMARY

    ACTIVITIES

    Infrastructure

    HumanResource

    Management

    Technology

    Development

    Procurement

    Logistics Operations Marketing/

    Sales

    Service

    SUPPORTACTIVITIES

    Cost control through comparing actual to standard

    Cost reduction through reduction, elimination, modification or innovation

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    Product improvement (value analysis and re-

    engineering) especially at design stage (design for

    manufacturing) Product standardisation and rationalisation

    Cost of quality and quality improvements

    Process improvement and do it right the first time

    approach Use of technology to improve processes or reduce

    labour usages

    Financial and working capital management to

    minimize cost of borrowings

    Some Techniques and Areas for

    Cost Control & Reduction

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    1. Freeze in hiring .

    2. Personal awareness to cost cutting.3. No bonuses or pay hikes.

    4. Night home drops and pick ups are charged.

    5. Reducing off-shore trainings.

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    1. Reducing work hours for trainees.

    2. Delay in freshers joining the company.

    3. Paycut of 5%.

    4. Annual shutdown of a week extended to a

    fortnight

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    1. Shutting down older fabrication units.

    2. Freeze in hiring.

    3. Reduced travel expenses, using video chats & voice

    chats as alternatives.

    4. Reducing/reusing inventory.

    5. Increasing personal awareness.

    6. Avoiding discretionary expenditures.

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    1. Introduction of new cost effective technology.

    2. Process re-aligning.3. Re-engineering of product.

    4. Restructuring of workforce.

    5. Rationalising input costs.

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    Precautions in Implementing Cost

    Control and Reduction

    Cost control and reduction must be appropriate and

    reasonable to the organization.

    Their introduction and implementation must beplanned soundly.

    Resistance by employees to control and reduce costs.

    Usually because the nature and purpose have not

    been properly explained to them, and they feelthreatened by the change.

    29

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    Cont

    The success in one area is not severely hindering or

    damaging other aspects of the business or that

    success in one area is not being eroded by failure in

    another area.

    The cost control and reduction measures should not

    have any undesirable effects on external parties e.g.,

    suppliers of raw material, buyers of finished productsetc.

    30

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    the most important resource of any nation

    must be the talents, skills, creativity and the will

    of its people . . . . . Our people is our ultimate

    resource. Without a doubt, in the 1990s andbeyond, Malaysia must give the fullest emphasis

    possible to the development of this ultimate

    resource.

    Tun Dato Seri Dr Mahathir Mohamad , 28 February

    1991, after unveiling the blueprint for Vision 2020

    The Importance of Human Resource Function

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    HR functions consisted of mainly 3 sections :

    Human resourcing which includes the planning,

    recruitment, selection and termination of human

    resourcesEmployee development which encompasses the

    training, career development, performance

    measurement, compensation and rewards of human

    resourcesEmployee relations which deals with issues like

    discipline, unions, employees welfare and health and

    safety of workplaces

    Human Resource Functions

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    HR costs are related to these 3 functions:Human resourcing

    - cost of hiring (advertisements and recruitments)

    -job fit (cost of wrong person on wrong job, wrong person

    on right job, and right person on wrong job)

    -cost of bad hires (loss of productivity, cost of rejects and

    wastages, cost and time in training and counselling, cost

    of removal and replacement, cost of lost opportunitiesand lost customers, etc)

    -other than cost of hiring (unavoidable, hence to control),

    others are avoidable and can be minimised by using

    psychometric profiling tools!

    Cost of Human Resources

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    Human resourcing (Contd)

    - Many psychometric profiling tools, eg Myers Briggs,

    Thomas International, The Big 5, Unique Profiling etc

    - Be aware of the pitfalls of most tools:

    a) instrument is based on one or two theoreticalconstructs

    b) Putting a number on the typology of personality

    c) Assuming that our behavior pattern is constant

    and is not affected by the environmentd) Classifying human differences using polar traits,

    type nouns and adjectival descriptors

    Cost of Human Resources

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    Human resourcing (Contd)

    e) Assuming that human being is simple and their

    behavioral pattern is recognizable, predictable and

    is consistently persistent across situations and

    over timef) Limit its interpretation of personality to positive

    traits

    g) The report of psychometric instrument is not free

    from human bias- Overall Unique Profiling has an edge over the rest and

    is reasonably objective and accurate. Cost is much

    lower than the rest.

    Cost of Human Resources

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    Employee development

    - Cost and time of identifying performance gaps and

    training needs

    - Time and cost of training

    - Time and cost of designing and implementingperformance appraisal, compensation and rewards of

    human resources

    - All unavoidable, hence can control only

    - May use certain psychometric profiling tool to assistin identifying training and especially individuals

    growth needs

    Human Resource Functions (Contd)

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    Financial perspective

    To succeed financially,

    how should we appear

    to our shareholders?

    Customers perspective Internal businessTo achieve our vision, Vision & processes

    how should we appear Strategy At what business

    To our customers? process must we excel?

    Learning & growth

    To achieve our vision,

    how will we sustain ourability to change and

    improve?

    Balanced Scorecard - Kaplan & Norton

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    Employee relations

    - Cost ofemployees welfare

    - Cost and time of unhealthy employees

    - Cost of safety of workplaces

    - Above costs can be categorised as statutory orvoluntary

    - Statutory requirements: EPF, SOCSO, OSHA, annual

    leave, maternity leave, public holidays etc

    unavoidable and non-controllable- Voluntary: Insurance, medical and hospitalisation

    benefits for employees and families, paid vacation,

    additional annual/maternity leave etc all are

    avoidable and discretionary.

    Human Resource Functions (Contd)

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    Employee relations (Contd)

    - Voluntary benefits

    - Some are expensive eg medical and hospitalisation,

    paid vacation, additional leave etc; whereas some

    are relatively cheaper, eg insurance- Benefits of insurance: Containment of costs via a)

    collective bearing of risks, and b) increase perceived

    value of benefits

    - HR initiative for the employers. It is an employeefriendly gesture which promotes a feeling of

    satisfaction and helps in reducing attrition

    Human Resource Functions (Contd)

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    Employee relations (Contd)

    - Voluntary benefits

    - Types of insurance and their benefits:

    - Many risks can be offset by buying insurance

    Midsize and large employers can buy insurancemore cheaply than can individuals. This makes

    employer-sponsored insurance a preferred

    benefit

    - Group term life insurance is one of the oldestand most widely available employee benefits.

    Most full-time employees of medium/large

    private firms are covered

    Human Resource Functions (Contd)

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    Employee relations (Contd)

    - Voluntary benefits

    - Types of insurance and their benefits:

    - Medical and hospitalisation insurance is a

    preferred benefit due to ever increasing cost ofhealthcare. Most employees and their

    immediate families get basic or major medical

    and/or hospitalisation coverage. Research shown

    that those with these benefit will do regularcheck up more often. Healthy employee means

    productive workforce!

    - But these benefits cease once the employees

    leave the employment!

    Human Resource Functions (Contd)

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    Leveraging on Insurance to Contain Cost

    3 ways HR can help to control and reduce cost

    - Protecting the interests and assets of the company

    with general insurance on assets and fidelity

    insurance on employees

    - Avoiding unpleasant surprise and upsurge of costswith group life, hospitalization and medical

    insurance

    - Keeping cost of employees benefits low by

    increasing the perceived value of benefits withinsurance, to leverage on the group coverage which

    is not available to employees

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    Thank you

    Questions & Answers Session