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the trends! Beauty & FASHION WORLD The Cosmetic, Perfumery & Make-Up Magazine b e auty www.beautyfashionworld.in Skin! Hairs! Gorgeous Healthy Cosmetics! Natural Welcome to! Herbal REMEDIES! OCTOBER 2015 | COSMOPROF ASIA HK SPECIAL EDITION Style Speak! BE BEAUTIFUL!

Cosmoprof Asia2015 Special Edition

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Page 1: Cosmoprof Asia2015 Special Edition

the

trends!Beauty

& FASHION WORLDThe Cosmetic, Perfumery & Make-Up Magazine

beautywww.beautyfashionworld.in

Skin!

Hairs!

Gorgeous

Healthy

Cosmetics!Natural

Welcome to!

Herbal REMEDIES!

OCTOBER 2015 | COSMOPROF ASIA HK SPECIAL EDITION

StyleSpeak!

BE BEAUTIFUL!

Page 2: Cosmoprof Asia2015 Special Edition

Discover a whole new skin

sensationwww.lasaea.com

Distributors wanteD

www.lasaea.com | [email protected]

Made in Switzerland

Exclusive ingredients from the swiss alps

Globally unique modular system

Scientific

Cosmeceutical

MODULAR LUXURYSKINCARE FORALL SKIN TYPES

Beauty Trading AG | Bernstrasse West 64 CH-5034 Suhr | Switzerland | Tel. +41 62 855 29 19

DO_Lasaea_Hongkong_220x290_151019.indd 1 19.10.15 13:38

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b tyeau& FASHION WORLD

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

www.beautyfashionworld.in

OCTOBER 2015 | COSMOPROF ASIA HK SPECIAL EDITION

Cosmoprof Asia, the largest international beauty trade fair in Asia, will celebrate its 20th anniversary in Hong Kong this November!

Over the last two decades, Cosmoprof Asia has expanded in importance and in size, having grown four times bigger since its inception in 1996.

Spot on Beauty, this strategic launchpad for new products returns following its success in 2014. An area of 3,700 square meters showcases the latest launches in cosmetics, skincare, nail and hair.

Occupying the Convention Hall at the first level of the Hong Kong Convention & Exhibition Centre, Spot On Beauty is easily accessible from the Harbour Road main entrance.

BOUTIQUE Beauty Sampling ShopFollowing the success of last year, the charity initiative Boutique will be back: visitors can handpick a selection of travel-sized product samples sponsored by 20 exhibitors, to be presented in a customised gift box, for a minimum donation of HKD100. All proceeds will go to The Women’s Foundation.

Boutique is located inside the Spot on Beauty area, at Convention Hall.

More Trends to DiscoverInside Spot on Beauty, a new thematic zone called "Discover Trends" is introduced this year. Focusing on emerging market’s segments, Discover Trends area will host a selected group of beauty suppliers presenting innovative men’s beauty products, natural and organic products and baby care products.

Welcome to Cosmoprof Asia Hong Kong

Page 4: Cosmoprof Asia2015 Special Edition

YOUR PARTNERFOR PROFESSIONAL BEAUTICIANS

MALU WILZBeauté

FIND OUT MORE:www.maluwilz.de · www.american-nails.com

Visit us at COSMOPROF ASIA HONG KONG 11 - 13 November · Booth 1E - L3C

MADE IN GERMANY

LIMITEDEDITION

MALU WILZ Beauté is a German skin care and color cosmetics brand. It offers professional high-quality products to support and regenerate the skin from the inside and an exclusive, long-lasting decorative line to underline your beauty on the outside. MALU WILZ Beauté is the brand of choice for beauty professi-onals and make up artists around the world.

Get to know the MALU WILZ Beauté products and find the best skin care program for a beautiful and healthy complexion. From products with highly-effective hyaluronic acid, which deeply moisturize the skin, to regeneration cream and an elixir with particles of pure gold – you can find the perfect match for your needs.

The color cosmetics line by MALU WILZ Beauté offers the perfect balance between timeless beauty accessories and an always up to date color palette, inspired by the fashion metropolises of the world. Extremely long-lasting, with optimal skin tolerance and easy application - experience quality made in Germany!

AMERICAN NAILS, one of the first providers of professional sculpted-nail pro-ducts in Germany, has more than 30 years of experience.

This solid expertise is reflected in every AMERICAN NAILS product. All of our products are constantly being reworked and further developed. The highest quality standards form the basis for easy-to-use products that are very long-las-ting. There is only one product we couldn’t improve on: our 1- PHASE GEL, a favorite among nail designers. Whether you are a professional or a beginner, this gel is suitable for everyone.

Our range only includes the products you really need for ultra-professional work. With a clearly organized, price-conscious range, we focus on the products that you use in your studio every day. All customer requests can be fulfilled quickly and easily, because your time is valuable. An on-trend color palette helps you offer your customers the variety they want to see from your studio.

Our extensive training programs help you access the exciting world of nail design through our basic seminars. Workshops and further education seminars help you deepen your technical knowledge, focus on a specialization, and expand your treatment offerings in a lucrative way.

As part of the well-kown german ARTDECO Cosmetic Group,

MALU WILZ Beauté and AMERICAN NAILS guarantees you long-term success at the highest level.

Beauty & Fashion World | Cosmoprof Asia HK 2015 | 4

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YOUR PARTNERFOR PROFESSIONAL BEAUTICIANS

FIND OUT MORE:www.maluwilz.de · www.american-nails.com

Visit us at COSMOPROF ASIA HONG KONG 11 - 13 November · Booth 1E - L3C

COLOR COSMETICS SKIN CARE NAIL ART

MADE IN GERMANY

YOUR PARTNERFOR PROFESSIONAL BEAUTICIANS

FIND OUT MORE:www.maluwilz.de · www.american-nails.com

Visit us at COSMOPROF ASIA HONG KONG 11 - 13 November · Booth 1E - L3C

COLOR COSMETICS SKIN CARE NAIL ART

MADE IN GERMANY

YOUR PARTNERFOR PROFESSIONAL BEAUTICIANS

FIND OUT MORE:www.maluwilz.de · www.american-nails.com

Visit us at COSMOPROF ASIA HONG KONG 11 - 13 November · Booth 1E - L3C

COLOR COSMETICS SKIN CARE NAIL ART

MADE IN GERMANY

Page 6: Cosmoprof Asia2015 Special Edition

CELEBRATING

OF SUCCESS1996 - 2015

YEARS

Page 7: Cosmoprof Asia2015 Special Edition

Beauty & Fashion World | Cosmoprof Asia HK 2015 | 4

R

Makes doing nails so much easier.

Animal cruelty free. Made in the U.S.A.

@minimanimoonails#messnomore Mini Mani Moo /minimanimooominimanimoo.com

Page 8: Cosmoprof Asia2015 Special Edition

Acca Kappa, a historic brandof excellence that excels increating professional

brushes, now presents a wide rangeof disentangle styling brushes forwet hair. The classic range ofdisentangle brushes from AccaKappa form an essential part of yourhair styling kit. Featuring an ergo-nomically designed handle in kotibéwood with superior finishing, thebrushes work on wet hair todetangle and provide shine. Theheat resistant nylon pins with resinball tips or with natural bristlesreinforced with nylon work perfectlyon the hair without damaging themin their delicate state.The large quantity of resilient andsoft nylon pins allow for disentan-gling of hair, without snagging orbreakage. Purposely designed forbrushing wet hair before styling, thebrushes also add volume to blow-dry finishes.

Availability:Available in two different styles.Length 22cmPrice: Rs. 1275 onwards

Acca Kappa Styling Brushes areavailable through regular distributionchannel or Headstart International [email protected]

About Acca KappaAcca Kappa is the trade name usedby H. Krüll & C. since 1869 for theproduction of its renowned qualitybrushes. The Acca Kappa Profes-sional collection is a completecollection of hairbrushes, combsand make-up brushes. Exclusivelymade in Italy, Acca Kappa is

Acca Kappa presents Styling Brushes

Disentangleswet hairbeforestyling

designed to meet the needs of professional hairstylists. Its selection ofmaterials, attention to detail and ongoing research, in collaboration with theworld’s top hairdressing salons are the cornerstones of its businessphilosophy. The use of first-rate materials combined with workmanshiptechniques passed down through the ages guarantees the quality of AccaKappa Professional brushes. Professional Acca Kappa brushes are dividedinto several series of products, each designed to meet the different needsof hairdressers.

8 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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Radiance & health

for my skin

2 PATENTS + 7 EXCLUSIVE MARINE COMPLEXES

Cosmétique Marine | 1962

Page 10: Cosmoprof Asia2015 Special Edition

United Brands is proud to introduce its latest innovation for stimulatinglash growth. It is a double-ended eyeliner with two-chamber system.

On the one end the black formula, enriched with MILLACIN extract, fortifies thelash follicles and helps to achieve natural longer eyelashes.

This eyeliner side contains a special formula which takes care of your lashesduring the day. By night, one can continue the treatment by applying thetransparent active serum.

• Volume enhancer• Helps to achieve maximum length• Easy to apply• Clinically tested

“You don't have to choose anymore between wearing your makeup or usinglash grow treatments. Get your dream lashes without artificial extension!”

United Brands -Innovative Cosmetics from GermanyUnited Brands Marketing GmbH (United Brands), is a family-owned PRIVATE

LABEL/OEM GERMAN MANUFACTURER. Over 27 years of experience andknow-how are behind its wide range of products - liquid liner pens, such asliquid Eyeliner pens, Eyebrow pens, Lipliner pens, Lip Stain pens and manymore.

The company stands for high quality, innovation and boldness. Quite predict-ably this is appreciated by its partners. As a result, especially during the lastyears, United Brands went through a period of intensive growth. In 2011, its

production space and capacity have been increased by acquiring a newfactory space and custom-made cosmetic machines, which offer latest tech-nology in filling, assembling and printing.

In 2015, an additional building (600 m²) was constructed to allow the expan-sion of the already 1,750 m² existing production facility. With the increasingnumber of motivated and hard-working employees, United Brands is growingexponentially and has established itself as a reliable partner in the cosmeticindustry.

United Brands has officially announced its newest Eyelinercollection, which combines “black shiny texture, unique shapes and strong

definition“. The collection features three newly developed felt tips, each withincredibly eye-catching shape. All of them allow unique application possibili-ties, perfect flow and color distribution. The extremely black formula that comesalong is smudge-proof, lasts over 8 hours and has a shiny finish.

The aim of this new collection is to bring the standard Liquid Eyeliner to a higherlevel. As makeup demands are changing faster than ever, beauty brands that areone step ahead will manage to stay on top and enjoy their success. Beforeintroducing all novelties to the world, United Brands introduces them to itsmost loyal clients. In this way, the makeup brands have the possibility toflagship these trends, which is only one of the many perks of working withUBM.

“You will never get tired of trying new styles with our exclusive new tips andformula, designed to spice up your eyeliner game”

NOT YOUR COMMONBLACK EYELINER

MIRACULOUS LASHGROWTH EYELINERNight & Day

Existing Production facility CUBE 01 / SECOND Production facility

10 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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WORLD NOVELTIES 2015United Brands designed new unique applicators

to meet the next season’s make up trends.Our 100% MADE IN GERMANY quality, added

to our unlimited possibilities of packaging and color, will make your line like no other.

Come to us with your vision and we will turn it into reality!

PRIVATE LABEL / OEM COSMETIC PEN MANUFACTURERCOLOGNE • GERMANY | WWW.U-B-M.COM

Page 12: Cosmoprof Asia2015 Special Edition

www.tana-cosmetics.de | [email protected]

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These cold pressed juices are aquick fix for your post festivecleansing

The festival of Diwali reminds us of aseason of joy, splendor, happinessand most importantly endlesscelebration and decadent delica-cies. It’s the time of the year whenfriends and families get together andcelebrate the festival of lights. In themidst of rejoicing Diwali, we oftentend to binge on sweets and friedfoods that are high on calories,making it common for people tofeel guilty once the festive highwears off.

MyGreens, cold pressed juices give

Detox yourself post Diwali with theMyGreens Cleanse Package

you the opportunity to detoxyourself with their special cleanseprograms. Cleansing your body witha right mix of nutrient full fruit,vegetable and superfood juiceshelps your body recover andbounce back with energy.

The cleanse program is designed bysome of country’s best nutritionists,to gently purify your body and helpflush toxins out. Cleanse is a predesigned program, where the mealsare replaced by a juice diet for 1 to3 days. The package has 3 types ofcleanses - beginners, intermediateand advanced and can be orderedat www.mygreens.com. Making itthe most convenient way to reboot

yourself, MyGreens will deliver thejuices at your doorstep without anydelivery cost. The prices start fromINR 1300 up to INR 4200 dependingupon the duration and types ofcleanse.

Founded by two life-long friendsAnurag Mishra and Rohan Gupta,towards theirjoint passionfor health andfitness, thesejuices aremore than justdeliciouslycrafted,natural, rawjuices full of

vitality. MyGreeens Cold Pressedjuices provide significant amountnutrition, minerals and enzymes. Asthere is no heating or oxidationinvolved in extracting, the nutrientvalue stays intact and also keeps theflavours closest to their naturalforms.

14 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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To create fashionwith shades ofbrownEssence, Europe’s no.1 colour cosmetic brand,launches a Chocolate inspired Essence AllAboutChocolates Eyeshadow palette.Getgorgeous eyes and create varied looks for anyoccasion.It contains six wearable shades thatincludes two shimmery highlighters – twolightbrown and two brown shades. All colours in thepalette, blend well and have a silky, smooth texturecontaining shimmer, matt and metallic effects.

With the addition of this new eyeshadow to itskitty, Essence cosmetics now have a wide range of

Essence All About Chocolateseyeshadow palette

over four vibrant eyeshadowpalettes. So stock up the all newpalettes that has something vibrant inall its shades!

Also available:All About Candies EyeshadowAll About Nude EyeshadowAll About Paradise EyeshadowAll About Sunrise Eyeshadow

Priced at Rs. 399 each, thesepalettes are available through selectretail outlets across India orHeadstart International [email protected] essenceEurope’s no.1 cosmetic brand gives

one an easy access to greatproducts that inspire one to expressoneself with style, confidence andfun! They say NO to animal testingand YES to quality, with pricesaffordable enough to try a new lookwhenever one wants. With a fullrange of breakthrough beautyproducts and the season’s hottestcolors and formulas, girls can lookgreat and feel great too!

16 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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A weightless treatment for oil freevolume and shine

KEVIN.MURPHY, the global leader inhair care known for its fashionforward hair care products, brings toyou ANTI.GRAVITY treatment. Thisrange will give the hair weightlessvolume with an oil free shine.KEVIN.MURPHY ANTI.GRAVITY andKEVIN.MURPHY ANTI.GRAVITY.SPRAYis a non-greasy formula thatreinforces body and gives a smoothtexture to all hair types with a long-lasting hold to hairdos!

ANTI.GRAVITY lotion is an oil freevolumnizer and texturizer that addsthickness to the hair instantly. Thismultipurpose treatment productleaves no residue on the hair, anddoesn’t make the hair greasy.ANTI.GRAVITY helps hold hair stylefor long, whether they are curled orblown out. It also removes flyawayswhile adding strength. An excellenttexturizer, infused with honeyextracts and Lavender Water, addsbody to the tresses and avoidslimpness, while sealing in moisture. Italso softens hair, adds flexibility andbalances the oil content on scalp.

ANTI.GRAVITY.SPRAY is a non-aerosol weightless spray that addsvolume and reinforces shine on themanes. Infused with organicLavender Hydrosol, it helps toachieve body and a long-lastinghold. This ultra-light spray is for allhair types and offers extreme heatprotection. If one needs to createsleek volume with amplified shine,spray it on damp hair before styling.

KEVIN.MURPHY ANTI.GRAVITY treatment, with its style holding propertiescreates looks that truly defies gravity!

PriceANTI.GRAVITY Rs. 2,975/ for 150mlANTI.GRAVITY.SPRAY Rs. 2,975/ for 150mlAvailability:

KEVIN.MURPHY products are available in India through distribution channel orHeadstart International at [email protected].

Keep your hair high withKEVIN.MURPHY ANTI.GRAVIT

20 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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Ladies, its that time of the yearwhen you need to cheer!Adorn the new you as FACES

Cosmetics brings the mostbreathtaking launch of the season,FACES Ultime Pro Lip Crayons. Poutyour way in statement shades withthese creamy luxe lip crayons thatadds just the right amount of zing toyour look. Featuring timeless matteshades with addicting color andintense hydration, FACES Ultime ProLip Crayons are your perfect makeupcompanion.

FACES Ultime Pro lip Crayon mayremind you of the crayons we grewup playing with, but this innovationof smooth lip color in crayon formhelps you dress up your lips in aflash of a second even without amirror! And guess what, the fundoubles with the latest technologyin crayon format that works both asa lip pencil and a lipstick.Another one of the many firsts fromFACES is the Starry matte finishfocusing on subtle glam for thatextra luxe. A first in India, starry mattefinish smoothly glazes your lips witha touch of glitter, and is sure tobecome your obsession.

From beautiful nudes to striking reds,to shades of pinks and corals,there’s a shade for everyone.Available in two different finishes,FACES Ultime Pro Lip Crayon comesin four super hot shades of starrymatte with light shimmer inspiredfrom the runway makeup, and sixsizzling shades of matte with vibranthues inspired from the internationalfashion trends. These flattering lipcolors that exude ultimate femininestrength are sure to turn heads.

In addition, the velvety texture ofFACES Ultime Pro Lip Crayon helpsthe crayon glides effortlessly on thelips for a rich, creamy look in justone stroke. This lush, long lastinglipstick also gives you completecoverage for smooth and supplelips, while being super comfortableon lips. A waterproof formulation,FACES Ultime Pro Lip Crayon is alsodermatologically tested and parabenfree, and hence complete safe onyour lips.

What's more is that its long lastingstay ensures you do not have to domultiple touch-ups! Go bold as theirresistible FACES Ultime Pro lipCrayons is now here! What’s betteris that we give you your very ownsharpner worth Rs.125 absolutelyfree. So, glam your way and redefinesmoothness – of course we aretalking about your lips!

Price: Rs. 799

Available in 10 shades:FACES ULTIME PRO STARRY MATTE LIPCRAYON- ObsessionFACES ULTIME PRO STARRY MATTE LIPCRAYON- Hot WiredFACES ULTIME PRO STARRY MATTE LIPCRAYON- Sugar CoatedFACES ULTIME PRO STARRY MATTE LIPCRAYON- Lasting KissFACES ULTIME PRO MATTE LIPCRAYON- Really RustFACES ULTIME PRO MATTE LIPCRAYON- Peach MeFACES ULTIME PRO MATTE LIPCRAYON- Wrapped UpFACES ULTIME PRO MATTE LIPCRAYON- Irresistible PinkFACES ULTIME PRO MATTE LIPCRAYON- Smokin' Hot

FACES ULTIME PRO MATTELIP CRAYON- MidnightRose

About FACES CANADA

FACES Cosmetics, with aproud Canadian heritagespanning 40 years, offersan exclusive line ofmakeup, skincareproducts and make-upaccessories offering over300 stunning products inIndia. Headquartered inToronto, Canada sincebeing established in 1974,FACES now has a steadilygrowing internationalpresence.

With a reputation for on-trend beauty and premiumproducts, FACES offersunparalleled variety in itsproducts at attractive pricepoints. The brand isknown for its uniqueproduct innovations andformulations. Combininginternational cosmetictechnology with acomprehensive under-standing of the needs ofan Indian woman, FACEScontinuously innovates tooffer a wide range of highperformance and world

FACES Cosmetics redefines smoothnesswith the new Ultime Pro Lip Crayon

class cosmetics. FACESCosmetics stores acrossthe globe celebrate vanitythrough internationallyacclaimed makeup,skincare and beautyaccessory products withexciting promotions, freemake-overs, trend-spotting, beauty adviceand a lot more at thestore.

FACES has already beenmaking a splash acrossmost major cities in India,with 24 exclusive beautystores in major metros andTier I cities.

The bang-on-trend, FACEScolor cosmetics are alsoavailable in over 450cosmetic retail stores andin select modern tradeoutlets of Shopper’sStop, Lifestyle and New U.FACES cosmetics can alsobe bought online througha number of e-commerceportals suchasflipkart.com, nykaa.com,purplle.com, andshoppersstop.com.

For more information logon to:www.faces-india.com

22 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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Want to get that perfect radiance onyour face? What you eat actuallyleaves an impact on your skin.

Hectic schedules might leave you with thatdull face that lacks luster. But don’t worry, readon to know what you should eat for that clear,healthy and glowing skin.

Blueberries: Yes, eating a cup full ofblueberries can provide benefits like a glowingskin, healthy and shiny hair and it is even goodfor your eyes.

Spinach: Spinach is good for skin as it is usefulto clear up acne. It contains various nutrientsand vitamins like vitamin A, C, E, and K that aregood for your skin.

Tomatoes: Tomatoes basically have an anti-ageing affect on our body as they containantioxidant lycopene which is easily absorbedby our body thereby leaving you with a

Top 10 foods for gorgeous skin and hair

healthy skin and hair.Salmon: Salmon is a rich source of Omega-3 fattyacids that protect the skin from sun exposurethereby providing radiance and glow to the skin.

Walnuts: Walnuts contain Omega-3 fatty acids, thathelp in strengthening of skin cells thereby lockingthe moisture and leaving you with a glowinghealthy skin. Gorging upon a handful of walnutscan also help in reducing wrinkles and fine lines.

Yoghurt: Yoghurt is a natural source of probioticand excellent food for your face as it is effective intreating acne, eczema, dandruff and otherproblems to some extent.

Green Tea: Green tea as we all know contains agood amount of antioxidants which when getsabsorbed in the body, leaves you with thathealthy glow.

Red Meat: Red meat is a storehouse of zinc and

proteins and can therefore help in the treatmentof acne.

Green beans: They are a rich source of siliconwhich help in better growth of hair and healthynails.

Kiwis: Kiwis are a rich source of Vitamin C whichhelp main a firm skin thereby keeping wrinkles atbay, This wonder fruit to contains antioxidants thatkeeps the skin healthy.

f o o d & h e a l t h

24 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to

life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of

blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your

colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

Page 26: Cosmoprof Asia2015 Special Edition

The 3 Mesh Foamer fromQuadpack Group usesApollo’s patented technol-

ogy, designed with differentmeshes, to produce a greatervolume of rich, luxurious foam thatspreads easily onto the skin.

The new high-tech pump empow-ers the user to transform liquidformulas at a single press.

The foamer has been constructedwith three fine meshes. The liquidformula is forced through each ofthese in order to obtain smallerbubbles.

“The resulting foam is thereforevelvety soft rather than soapy, aswell as more voluminous. Inaddition, the richness of the foam

Quadpack launches a new 3 MeshFoamer

lasts longer before turning back toliquid,” claims the comany

As with all Apollo pumps, all metalparts are removed from the productpath, for greater formula integrity.

“The 3 Mesh Foamer is ideal forliquid and semi-liquid formulas thatneed a finer, richer foam quality thanthat offered by ordinary foamers.These might include facial cleansers,self-tanning foam or high-end hairmousse.” Available with 150ml and200ml bottles in HDPE or PET, thefoamer can be decorated usingcolour-matching, silk-screening, hot-stamping or metallisation. Aluminiumcollars or matt mould caps can alsobe added to produce a pack that isboth attractive and high perfor-mance.

26 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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Don’t go on a diet . . . successfulslimming is more likely to be achievedby subtle changes in your eating habits

and lifestyle. Changes that you can live withand come to enjoy.

Eat slowly and you’ll eat less . . . put your knifeand fork down between mouthfuls, sip waterwith your meals and take smaller bites. It takesa while for your body to recognise that it’shad enough food - the slower you can eat,the less you’ll want. Don’t feel like you have to‘clean your plate’ especially when you’reeating restaurant-sized portions.

Don’t ban any foods . . . from your slimmingplan – especially things you like. Enjoy a smallportion from time to time. Banning foods is asure-fire way to make you crave them.

Visualise how you’re going to look . . . whenyou reach your slimming goal. What will yoube doing? How will you feel? What clotheswill be in your wardrobe?

Never give up . . . on a goal because of thetime it’s going to take to get there – the timewill pass anyway.

Keep a food diary . . . preferably caloriecounted. It will enable you to identify whichfoods/drinks you need to have a bit less of;times/circumstances when you’re likely toover-eat, and whether you’re getting a varieddiet with enough fruit and veg.

Don’t go shopping . . . when you’re hungry –if you buy it, you’ll most likely end up eating it.Most of us hate throwing food away.

Be nice to yourself . . . if you have a bad day,don’t beat yourself up. Congratulate yourselfon how many good days you’ve had andrealise that one bad day isn’t going to spoil itall.

Get some exercise . . .successful slimmerstend to make exercise part of their plan. Itdoesn’t have to be hard – even 20-30 minutesof fairly brisk walking a day will pay dividends.Add two weekly sessions of resistancetraining (which helps you burn more calorieseven whilst you're asleep) and you’ll belooking great that much quicker. Every littlehelps – look for opportunities to be moreactive in your daily life.

Reward yourself . . . give yourself a treat foreach pound and stone you lose. New clothesmake a great incentive when you’re slimming –you could put £x per pound lost into a secretstash!

Top 10 Slimming Tips

f i t n e s s | c a r e

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As the world leader in aesthetic medical devicesmarket, LPG Systems never stopped surprisingCosmoprof Asia attendees with innovative

technologies and ideas. Read this interview if you wantto know more…

For those who don’t know LPG, can you tell usyour story and which beauty market sectors itserves?

Almost 30 years ago, LPG launched the first natural, non-aggressive and non-invasive solution to help us all live inharmony with our bodies. Our patented technologies forconnective tissue treatment continue to evolve andsurprise us with their positive effects on both health andbeauty. This is how we start.

Today LPG serves many actors of the beauty market, ofcourse beauty salons, spas, perfumeries, and hair salons,but also medical aesthetics practices.

What do you think are some of most interestingaspects of the particular beauty sector you servetoday?

What are the challenges?

The beauty market, where competition between all the

AT COSMOPROF ASIA

LPG Systems Launches New Endermologie®Cellular Regeneration Treatment

actors is ruthless, now faces a newchallenge. Customers, with less timeon their hands, are now seekingeffective, fast, on the go and “noappointment needed” treatments.LPG technology enables centers toprovide customers with 100%natural high value added slimmingand anti-aging treatments, in totalrespect of their skin.

What makes your company’sproducts and services unique?Because we work hard to back ourclaims, the effectiveness of LPGtechnology is proven by 130scientific studies. Furthermore, ourtreatment heads are patented withthe “Motorized Pulsating Flaps”patent for the face and the“Independent Motorized Rollers” forthe body. All this makes our “Madein France” technology unique.

Are there any particular newtechnologies, or ideas onshowcasing at Cosmoprof Asia2015?

07.Endermologie-HDWe will ofcourse be presenting our fullproduct range at Cosmoprof Asia2015.

However, we will be focusing onour latest technical innovation, NewEndermologie® Cellular Regenera-tion Treatment. It proposes anecological approach to anti-aging in3 acts with proven and visible resultsin only 1 session of 1h15:- Detoxify the cellular environment- Wake-up the youth cells

- Boost the skin’s ecosystemThe protocol includes face, neckand hands treatments and iscompleted by the New Anti-AgingRenewal Serum. We invite all industrypeople to visit our stand 3E-J2A atCosmoprof Asia to experience thepower of this new treatment andlearn more!

What are the next steps ofcompany development?

Extensive research and develop-ment is currently underway toensure LPG’s technologicalleadership.

We already have an unparalleledworldwide recognition for cares intreatment rooms and we are nowlooking for new opportunities. Weare developing aesthetic serviceswithout cabin constraint! We willprovide a turnkey beauty conceptfor pharmacies, hair salons,perfumeries… Rest assured the bestis still to come!

30 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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Hair is probably a woman'smost important feature.Signs of thinning hair can

take the sail out of almost anywoman's day.

It may seem vain to pay so muchattention to hair, but signs ofthinning hair are really the first signalsof such conditions as hormonalimbalance, vitamin deficiency,excessive stress or poor nutrition, allsymptoms of declining healthstatus.

Paying attention to hair can revealdeveloping conditions before theyget out of control. When you haverestored your hair to a full head ofvibrant healthy strands, chances arethe rest of your body will alsoexhibit vibrant health.

Nutritional deficiencies may besignaled by thinning hair

Your hair loss may be caused byvitamin D deficiency. Studies showthat a large segment of the Americanpopulation is deficient in thisessential nutrient, with hair lossbeing one of the primary symptomsof this deficiency. The vitamin Dreceptor (VDR) is expressed innumerous cells and tissues of thebody, including the skin. Studies ofmice and humans lacking thesefunctional receptors havedemonstrated that absence of theVDR leads to the development ofalopecia, a fancy word for hair loss.Hair loss may be an early warningthat you are at risk of other maladieslinked to a deficiency of vitamin D.The list includes diabetes, high

blood pressure, stroke, heartdisease, depression, multiplesclerosis, gum disease, seasonalinfluenza and tuberculosis.Lack of exposure to the sun almostguarantees vitamin D deficiency.Researchers have mapped the U.S.and found that the farther north aperson lives, the more likely she is tohave vitamin D deficiency. If accessto the sun is not an option,supplementing vitamin D with codliver oil, or capsules of D3 will help.It is now suggested that womenreceive a minimum of 2,000 units ofvitamin D per day. Many cuttingedge practioners advocate 10,000units per day, the amount obtainedfrom a day wearing a bathing suit inthe summer sun.

Omega 3 fatty acids affect the

healthyhairs? YOU HAVE??

biological process of vitamin D. Theyare responsible for producingcholesterol and at the same time forremoving its excess, as well as formost other bodily functions. Inorder to manufacture vitamin D, thebody needs cholesterol.

If the diet does not contain enoughessential fatty acids, the body can'tproduce its own vitamin D. Inaddition to containing usable vitaminD, cod liver oil also provides omega3 fatty acids.

Hair loss may also be the result ofdeficiencies of the amino acidlysine, copper, and zinc. However, ifyour diet is comprised of a wideselection of whole foods includingdaily servings of fresh vegetablesand fruits, this may not be the cause

32 | Cosmoprof Asia HK 2015 | Beauty & Fashion Worldcontinued on p.34

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Page 34: Cosmoprof Asia2015 Special Edition

of your hair loss, especially if you aregetting enough protein. Hair standsare composed of protein, but if thediet is short on it, the wisdom of thebody will divert its use from makinghair to sustaining more necessarybodily functions. Taking a wholefood supplement such as beepollen, spirulina or chlorella will helpwith getting and assimilating neededamounts of the full spectrum ofnutrients.

Thinning hair may reflecthormonal imbalance

A woman's hormones can begin todecline and lose balance as early asthe 30's. One of the most shockingexamples of this imbalance is hairgrowth appearing on the upper lipor chin, or a coarsening of hair onthe rest of the body while the hairon the head thins.

This is most likely the result ofexcessive dihydrotestosterone(DHT) conversion. Althoughestrogen is the primary hormone ofwomen, they also producetestosterone and other androgenssuch as DHEA. As the body ageswomen may begin to convert theseandrogens to DHT just as men do.Women with a history of polycysticovarian syndrome tend to havehigher levels of testosterone andDHT than other women, and may bemore susceptible to this excessiveconversion. To find out if hormonalimbalance is causing hair loss, fullrange hormone testing can bedone. Physicians who administerbio-identical hormones can providethis testing, as well as physicianswho specialize in anti-agingmedicine. If this is not an option,there are reliable laboratoriesavailable online that receivespecimens of saliva by mail andprovide complete hormone testingresults.

Supplements of saw palmettoprevent the excessive conversion ofandrogens to DHT. It is an herb thatcomes from the flowers of a

beautiful palm tree known as sawpalmetto or sabal palm.

A dosage of one 160 mg. capsuledaily should effectively block thisconversion and get the hair back onhead and off the face. Saw palmettohas been demonstrated to be safefor prolonged use. If hormonetesting is not an option, another wayto find out if excessive DHTconversion is causing hair loss is totake a saw palmetto supplement fora period of three months. If hair lossstops where you don't want it andstarts where you do want it, yourquestion will be answered.

Excessive levels of hormonalconversion to DHT are highlyassociated with prostateabnormalities in men and may be acause of prostate cancer. Sawpalmetto has been documented toincrease prostate health. The healtheffects of this conversion in womenare not yet fully documented, yetcommon sense suggests thatreducing excessive levels of DHT inwomen may be helpful in assuringbreast and ovarian health.

Declining levels of thyroid hormonecan also spark hair loss. It'sestimated that forty percent ofAmerican women are suffering fromsignificant hair loss related to lowthyroid hormones, with redheadsparticularly at risk. The hormonesproduced by the thyroid areresponsible for metabolism, the sumof all the physical and chemicalprocesses. The thyroid hormonescontrol the efficiency and speed atwhich cells work. Every cell in thebody including the hair depends onproper thyroid function fordevelopment. If thyroid productionis insufficient, hair growth will slowand hair will eventually thin.

Other symptoms of decliningthyroid function are dry skin,sensitivity to hot and cold,unexplained weight gain, missingouter third of eyebrows,constipation, brittle nails, high or low

blood pressure, susceptibility to infections, muscle weakness,osteoporosis, joint or muscle pain, cystic breasts or ovaries, chronicsinusitis, slow heart rate, TMJ syndrome, dental problems, headache, andincreased cholesterol levels. This list reveals how critical proper thyroidfunction is to well being.

The good new is that low thyroid can easily be corrected by supplementingthe body with bio-identical thyroid hormones. Armour thyroid is the naturalform of thyroid hormone.

Too much stress can cause hair to thin

Hair loss may be the first indication that your stress level is taking a toll onyour body. Stress is nothing less than epidemic today, and this high levelcan actually cause hair loss along with many more serious health problems.Excessive physical or emotional stress associated with illness, injury, andtrauma may cause the hair to stop growing and enter a period of dormancywhich is followed two or three months later by the hair falling out. Whenphysical or emotional equilibrium is regained, hair will again begin to grow,usually about 6 to 9 months later.

34 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

Page 35: Cosmoprof Asia2015 Special Edition
Page 36: Cosmoprof Asia2015 Special Edition

Discover a whole new skin sensation. LASAËA represents an exclusiveline of uniquely effective Swiss-made luxury skincare products backedby science, longstanding industry experience and Swiss know-how.Made in SwitzerlandScientificGlobally unique modular systemExclusive ingredients from the swiss alps

LASAËA - SWISS SCIENCE CAREMODULAR LUXURY SKINCARE FOR ALL SKIN TYPES

MADE IN SWITZERLANDFrom the ingredients, research, anddevelopment to the design,production, and packaging, nothingless than Swiss quality goes intocreating LASAËA skincare products.The proof: your radiant, healthy

complexion.

MODULARITYPERSONALIZED SKINCARE FORALL SKIN TYPESLASAËA’s modular system allowsyou to customize your skincare

36 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

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treatment. You assemble the perfectskin care regimen that fits your skintype and unique needs – what youachieve is a perfect dialoguebetween your skin and LASAËA.

HIGH-TECHADVANCED, SCIENTIFIC,NATURALLASAËA stands for exclusive, highlyeffective skincare products that aredeveloped according to advancedtechniques and scientific know-how. The combination of high-

quality research, innovativetechnologies, and natural ingredientsdelivers exceptional luxury skincaretreatment.

ACTIVE SUBSTANCESPREMIUM INGREDIENTSDELIVER UNPARALLED RESULTSLASAËA’s skincare lines are enrichedwith exclusive active subtances,such as genuine gold particles,diamond powder or edelweiss.More than mere luxury, these naturalingredients possess beneficial

properties that deliver uniquely effective results you can both see and feel.

ProductsGolden Age - REVERSE THE VISIBLE SIGNS OF AGINGBrightening - BOLSTER THE SKIN BARRIER WITH DIAMOND POWDERSensitive - FOR A DIFFERENCE YOU CAN FEELClear - SKIN IN PERFECT BALANCEEyes & Lips - YOUR SMILE SAYS IT ALLCleansing - GENTLE CLEANSING WITH NATURAL INGREDIENTS

For more information, please contact:

Beauty Trading AG, Bernstrasse West 64, 5034 Suhr, Switzerland,www.lasaea.com [email protected]

Beauty & Fashion World | Cosmoprof Asia HK 2015 | 37

Page 38: Cosmoprof Asia2015 Special Edition

20-YEAR LOyALTy AND COmmITmENT CoSmopRof ASiA’S ExHibitoRS SinCE 1996

bEAutiStYlE intERnAtionAl CoRp. (Taiwan) | bio-tHERApEutiC ComputERS ltd. (hong Kong) | CHEung’S HAiR bEAutY Co., ltd (hong Kong) | dE-ligHt EntERpRiSES ltd. (hong Kong) | duEn HuAng (H.K.) Co., ltd. (hong Kong) | ElCoS Co., ltd (Korea) |JEnnY bEAutY CollEgE (hong Kong) | f.S KoREA induStRiES inC. (Korea) | HwAng Sun EntERpRiSE Co., ltd (Taiwan) | mAY’S CompAnY (hong Kong) | piCCA intERnAtionAl Co., ltd (Taiwan) | SHYA HSin plAStiC woRKS Co., ltd (Taiwan) | tAKARA bElmont CoRpoRAtion (Japan).

COSmOpROF ASIA: nEVER StopS gRowing

1996 2000 2005 2010 2014 1996 2000 2005 2010 2014 1996 2000 2005 2010 2014 1996 2000 2005 2010 2014

ExHibitoRS gRowtH ViSitoRS gRowtH ExHibition AREA gRowtH (GROSS Sqm)

CountRY pAVilionS gRowtH

51314,037

420,000

650

1,085

1,6332,362

26,17214

25,000

38,78614

40,000

45,10418

57,400

60,00022

81,500

Cosmoprof Asia has a comprehensive product selection and is the most international trade show in the region for the beauty industry. I have been supporting the efforts of the organisers in promoting this show for many years and have seen many U.S. exhibitors’ return to the show yearly having benefitted from growing international sales through exhibiting. They are able to identify new distributors and customers at the show, not just from Asia but also from other markets around the world.

U.S. Department of Commerce

CountRY pAVilionS SinCE 1996

Hong Kong is the world’s 8th largest trading economy and the benefits for UK beauty & cosmetic companies exhibiting at Cosmoprof Asia include it’s geographical location as the ‘gateway’ to the Asia Pacific region and offering a springboard into the Chinese market. Cosmoprof Asia has proved highly successful for numerous UK companies who return again and again to the premier beauty exhibition in Asia.

Birmingham Chamber of Commerce

uK

Since the early years, ICEX Spain Trade and Investment has been involved in leading and promoting the Country Pavilion of Spain at Cosmoprof Asia. Nearly 200 different Spanish companies have participated continuously to this show which is a splendid meeting point and an important platform to find new contacts and to promote their business in Asia. Thanks to their perseverance, Spanish companies have become well-known brands in beauty shops and in the best Spas in Asia.

ICEX Spain Trade and Investment

SpAin uSA

Page 39: Cosmoprof Asia2015 Special Edition

6

ERBE® TITAN-EDITIONEdle Optik mit Selbstschärfe-Effekt

Die hochfeste, feinkörnige Titan-Nitrit-Beschichtung der ergonomisch geformten, rostfreien Edelstahl-Sche-re sorgt nicht nur für einen ansprechenden optischen Effekt, sondern auch für eine sehr hohe Verschleißfes-tigkeit! Die Oberfläche der beschichteten Scherenhälf-te ist etwa doppelt so hart wie die der nicht beschich-teten. Dadurch ist die beschichtete Hälfte deutlich widerstandsfähiger und richtet bei jeder Schneidbe-wegung den Schneidgrad der weicheren Hälfte wie-der auf.

Während die gleiche Schere ohne Beschichtung nach ca. 50.000 Schnitten absolut verschlissen ist, schnei-det die speziell beschichtete Schere auch nach weit über 100.000 Schnitten immer noch ohne den gerings-ten Qualitätsverlust.

ECHTE SOLINGER PROFI-QUALITÄT. Geschmacksmusterschutz Nr. 40 2012 005297.3

T I T A N - E D I T I O N

INFORMATIONEN & BILDER DOWNLOADEN / INFORMATION & PICTURE DOWNLOADwww.becker-manicure.de/downloads/presse/ERBE_Titan-Edition.zip

ERBE® TITANIUM EDITIONClassy appearance with self-sharpening effect

The high-strength titanium nitrite coating of the ergo-nomically shaped stainless steel scissors isn’t just an optical highlight but also means outstanding resistan-ce to wear. The coated surface is nearly as double as hard as the uncoated surface, clearly making it more resistant. When cutting the uncoated cutting edge is righted.

Whilst uncoated scissors would be totally worn out af-ter approx. 50,000 cutting operations, these scissors can still be used after more than 100,000 cutting ope-rations without any loss of quality.

PREMIUM QUALITY MADE IN SOLINGENDesign Registration No. 40 2012 005297.3

Intelligenz in Metall

UVP ab 29,95 €

I N T E L L I G E N C E I N M E T A L

www.becker-manicure.de

Page 40: Cosmoprof Asia2015 Special Edition

L O N D O N 2 0 1 5C O M P E T I T I O N

Nailympia

Competition winners

11 Y E A R S

ACRYLIC SCULPTUREDivision 1 1st – Gabriella Matula – Hungary – Pearl Team2nd – Luciana Dardon De Vargas – Spain3rd – Ewelina Fedorowicz – Poland – Indigo Nails

Division 21st – Monique Donders – The Netherlands2nd – Mayumi Hamasaka – Japan – Fantasy Nails International3rd – Anetta Janosi – Hungary – Pearl Team

Division 31st – Madelene Wolf – Sweden – The Dream Team2nd – Eva Darabos – Hungary – The Dream Team3rd – Ekaterina Lutsenko – Ireland

GEL SCULTUREDivision 1 1st – Gabriella Matula – Hungary – Pearl Team2nd – Marcelina Rawka – Poland – Indigo Nails3rd – Anna Tsernova – Estonia

Division 21st – Sara Cordigliani – Italy2nd – Federica Colaci – Italy3rd – Paulina Walaszczyk – Poland – Indigo Nails

Division 31st – Madelene Wolf – Sweden – The Dream Team2nd – Ilaria Santi – Italy 3rd – Micaela Wallgren – Sweden – The Dream Team

ACRYLIC TIP & OVERLAYDivision 1 1st – Gabriella Matula – Hungary – Pearl Team2nd – Alessandra Bisonni – Italy – Rome Nail Academy3rd – Luciana Dardon De Vargas – Spain

Division 21st – Monique Donders – The Netherlands2nd – Anetta Janosi – Hungary – Pearl Team3rd – Filomena Barletta – Italy – Rome Nail Academy

Division 31st – Eva Darabos – Hungary – The Dream Team2nd – Madelene Wolf – Sweden – The Dream Team3rd – Jessica Strom – Sweden

HIGHEST INDIVIDUAL SCORER Daria Artamonova – 750 pts – Russia

WINNER of WINNERS Div 1 – Gabriella Matula – HungaryDiv 2 – Mayumi Hamasaka – Japan

Div 3 – Eva Darabos – Hungary

WINNER of WINNERS ARTDiv 1 – Gelsomina Rega – Italy

Div 2 – Nataliya Hrynakh – PortugalDiv 3 – Hazel Dixon – UK

UK HIGHEST SCORERDiv 1 – Natalia Oszterman

Div 2 – Karolina TrycDiv 3 – Hazel Dixon

TEAM TROPHYDiv 1 – Rome Nail Academy – 1533 ptsDiv 2 – Rome Nail Academy – 1706 pts

Div 3 – The Dream Team – 2021 pts

Highest individual scorer, Daria Artamonova

Winner of Winners, from left to right: Mayumi Hamasaka – Japan, Gabriella

Matula – Hungary, Eva Darabos – Hungary

Page 41: Cosmoprof Asia2015 Special Edition

GEL TIP & OVERLAYDivision 1 1st – Gabriella Matula – Hungary – Pearl Team2nd – Johanna Kindell – Sweden3rd – Marcelina Rawka – Poland – Indigo Nails

Division 21st – Melinda Tamas – Hungary – Pearl Team2nd – Andreea- Simona Ignat – Romania3rd – Sara Cordigliani – Italy

Division 31st – Madelene Wolf – Sweden – The Dream Team2nd – Eva Darabos – Hungary – The Dream Team3rd – Micaela Wallgren – The Dream Team

SALON NAILS Division 1 1st – Johanna Kindell – Sweden 2nd – Tatiana Lysenko – Russia3rd – Marcelina Rawka ç Poland – Indigo Nails

Division 21st – Danuta Blotna – Poland2nd – Paulina Walaszczyk – Poland – Indigo Nails3rd – Jeanette Helen Bohnhorst – Norway

Division 31st – Madelene Wolf – Sweden – The Dream Team2nd – Diana Petkova Spasova – Bulgaria3rd – Magdalena Zuk – Poland – Indigo Nails

SOAK OFF GEL MANICUREDivision 1 1st – Virag Timar – UK – Perfect Nails2nd – Maximilian Barcza – Hungary – CND Hungary3rd – Annamaria Torok – Hungary – CND Hungary

Division 21st – Sara Posani – Italy – Rome Nail Academy2nd – Paulina Walaszczyk – Poland – Indigo Nails3rd – Melinda Tamas – Hungary – Pearl Team

Division 31st – Madelene Wolf – Sweden – The Dream Team2nd – Magdelena Zuk – Poland – Indigo Nails3rd – Sarah Gingell – UK

STILETTO NAILS Division 1 1st – Gabriella Matula – Hungary – Pearl Team2nd – Ewelina Fedorowicz – Poland – Indigo Nails3rd – Marcelina Rawka – Poland – Indigo Nails

Division 21st – Paulina Walaszczyk – Poland – Indigo Nails2nd – Zolkina Liudmyla – Ukraine – Le Chat3rd – Lena Kurach – Poland – Indigo Nails

Division 31st – Eva Darabos – Hungary – The Dream Team2nd – Elisaveta Ermilova – Russia3rd – Viktoria Prihadko – Estonia

FANTASY NAIL ART & COMPLETE LOOKDivision 1 1st – Lidwine Getteman – Belgium 2nd – Gelsomina Rega – Italy – Rome Nail Academy3rd – Ramona Rosat – Italy

Division 21st – Zolkina Liudmyla – Ukraine – Le Chat2nd – Rosanna Settembri – Italy – Rome Nail Academy3rd – Theresa Dickson – UK

Division 31st – Hazel Dixon – UK2nd – Erika Bakos – Hungary 3rd – Daria Artamonova – Russia

REALITY NAIL ARTDivision 1 1st – Gabriella Matula – Hungary – Pearl Team2nd – Gelsomina Rega – Italy – Rome Nail Academy3rd – Metta Francis – UK

Division 21st – Szilvia Egerszegi – Hungary 2nd – Zolkina Liudmyla – Ukraine – Le Chat3rd – Joanna Bandurska – Poland

Division 31st – Hazel Dixon – UK2nd – Erika Bakos – Hungary3rd – Eva Darabos – Hungary – The Dream Team

RUNWAY NAILS Division 1 1st – Gelsomina Rega – Italy – Rome Nail Academy2nd – Liga Tukmane – Latvia 3rd – Alessia Ranghetti – Italy

Division 21st – Paulina Walaszczyk – Poland – Indigo Nails2nd – Zolkina Liudmyla – Ukraine – Le Chat3rd – Sara Posani – Italy – Rome Nail Academy

Division 31st – Hazel Dixon – UK2nd – Dan Parnell – UK3rd – Anamarija Saric – Denmark – The Dream Team

MIXED MEDIA BOXED ARTDivision 1 1st – Samantha Daverin – UK2nd – Fanni Illes – Hungary – Pearl Team3rd – Krisztina Horvath – Hungary – Pearl Team

Division 21st – Nataliya Hrynakh – Portugal 2nd – Melinda Tamas – Hungary – Pearl Team 3rd – Sara Cordigilani – Italy

Division 31st – Daria Artamonova – Russia2nd – Hazel Dixon – UK 3rd – Maria Maszlag – Hungary

L O N D O N 2 0 1 5C O M P E T I T I O N

Nailympia Competition winners

Page 42: Cosmoprof Asia2015 Special Edition

Cosmoprof Asia, the largest in

ternational beauty trade fair in

Asia, will celebrate its 20th

anniversary from 11 to 13 November

2015 at the Hong Kong Convention

and Exhibition Centre. The partner-

ship between UBM Asia Ltd and

BolognaFiere Spa has nurtured a

humble event into what is today the

ultimate annual destination in Asia for

professionals in the beauty industry.

The 2014 edition of Cosmoprof Asia

reaffirmed its dynamism with 2,362

exhibitors from 42 countries and

regions (including 22 national and

group pavilions) over 81,500 square

metres of exhibition space (+7%

compared to 2013). 64% (an

increase of 1.3% compared to

2013) of the 60,000 visitors originate

overseas from 124 countries and

regions.

Cosmoprof Asia is established as

the event for global suppliers and

distributors interested in business

activity in Asia-Pacific -- the fastest-

growing beauty and personal care

market with business transaction of

USD 128 billion in 2013, largely

driven by Japan, China, South Korea,

India and Thailand as well as

emerging markets such as Vietnam

and Indonesia.

MARKET LEADER FOR 20 YEARS Over

the last two decades, the beauty

and personal care industry has

grown from strength to strength,

and is now worth more than USD

454 billion in annual retail sales

according to Euromonitor. During

this time, Cosmoprof Asia has

expanded in importance and in

size, having grown four times bigger

since its inception in 1996.

The show has constantly adapted to

changes in the industry/market and

today reflects the entirety of the

industry, offering visitors unrivalled

access to the latest offerings in

perfumery and cosmetics, natural

and organics, packaging and raw

materials, aesthetics and spa, nail,

hair and accessories, all represented

by major international and Asian

companies. “SPECIAL AREAS AND

NEW INITIATIVES FOR 2015 To

commemorate its 20th anniversary,

Cosmoprof Asia 2015 has numer-

ous special events and activities in

store for global industry profession-

als which will be unveiled in the run-

up to the event. Some of the events

and areas within the show, designed

to deliver the latest and most

updated industry information and

trends, include: Spot on Beauty, this

strategic launchpad for new

products returns following its

success in 2014.

An area of 3,700 square meters

ASIA’S LARGEST INTERNATIONAL BEAUTY TRADE FAIR

Celebrates 20th Anniversaryshowcases the latest launches in cosmetics, skincare, nail and hair. A new

pavilion called “Discover Trends” will house exhibitors representing three

emerging segments of the beauty industry – cosmetics for men, natural and

organic products, as well as baby products.

To enhance interactive learning, a dedicated Trends Forum has been added

to the Spot On Beauty area. Global research companies such as

Euromonitor, Groupe Carlin International, Information et Inspiration and Kline

will reveal the most compelling trends, insights and developments that are

driving innovation in the beauty industry.

There will be sessions focusing on key Asian markets such as China, Japan

and Indonesia, giving updates on market development, compliance and

regulatory issues. Beautystreams will give an overview of 2015/16 global

beauty trends with a light on the booming men’s cosmetic market. After the

success of last year, the charity initiative Boutique will be back: visitors can

hand-pick a selection of travel-sized product samples sponsored by 20

exhibitors, to be presented in a customised gift box, for a small donation. All

proceeds will go to a selected charity.

INTERNATIONAL BUYER PROGRAMME

The International Buyer Programme (9th edition), a key component of the

trade programme designed to give exhibitors and high-profile visitors the

opportunity to meet and engage in pre-scheduled one-on-one meetings.

This creates highly relevant and effective connection between buyers and

sellers before and during the show. The programme this year will provide

exhibiting companies the opportunity to meet buyers from China, India,

Indonesia, Japan, Korea and Turkey. This is just an appetizer of what’s

happening at this year’s Cosmoprof Asia. Updates on special events/

programmes and news on our exhibitors will be available on the fair website

www.cosmoprof-asia.com

42 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

Page 43: Cosmoprof Asia2015 Special Edition
Page 44: Cosmoprof Asia2015 Special Edition

A whiff of lavender oil cantrigger various sensations,and its sweet fragrance

brings to mind rows and rows ofbeautiful blue-violet flowers underthe summer sky. But if you lookbeyond lavender oil's aroma, you'llfind that there's more to it thanmeets the eye – or your sense ofsmell.

Lavender (Lavandula angustifolia) hasa sweet, floral aroma that is soothingand refreshing. Its aroma is great forrelaxing and winding down beforebedtime; add to bath or diffuse tocreate a calming and comfortingenvironment. Lavender essential oilcan compliment your favoriteshampoos, lotions and skin careproducts. Because it is the mostversatile of all essential oils, noproducts should be without it.

Lavender oil is known for its anti-inflammatory, anti-fungal, antidepres-sant, antiseptic, antibacterial, and

antimicrobial properties. It also hasantispasmodic, analgesic, detoxify-ing, hypotensive, and sedativeeffects. Lavender oil is one of themost well-known essential oils inaromatherapy.

Wikka has a range of productsenriched with Lavender essential oilincluding- Sun Protect 30+ withGreen Tea Extracts, Body Nourish,Avocado Hand Nourish and HairNourish.

Wikka Sun Protect 30+ withGreen Tea ExtractsWIKKAs Sun Protect SPF 30+ withGreen tea extract synergisticallyenhances sun protection, bydecreasing free radicals in the skincaused by exposure to the sun, andreducing inflammation. Add to that,the benefits of Wheat germ Oil thatis packed with Vitamins and Carrotseed Oil. With anti-inflammatory andsoothing properties of Lavender andGeranium to smooth out fine lines

and wrinkles, you can soak in asmuch sun as you like! Rs. 1200

Wikka Body NourishWIKKAs Chamomile Body Nourishinvigorates the skin with Almond oiland Wheat Germ oil that are richsources of vitamin B6 and folic acid.Vitamin B keeps the skin supple andsmooth. Lavender and ChamomileGerman are known for their relaxingeffects on the body. Take in thefragrance that is not just calming butalso relaxing and balancing –physically and emotionally. It’s timeto purify both the mind and the spiritwith this magical nourish. Rs. 850

Wikka Avocado Hand NourishTreat your hands to WIKKAsAvocado Hand Nourish. High levelsof natural anti-oxidants and essentialfatty acids found within the CocoaButter nuts buttery contents haveproven extremely effective formoisturizing and repairing damagedskin. Lemon has a strong, purifying,

Wikka brings to you the magic ofLavender

citrus scent that is revitalizing anduplifting. Patchouli and Avocado Oilhave a relaxing effect on the skin ofthe well-worn hand. The HandNourish leaves the skin of the handfeeling nurtured and cared for with anever before radiance. Rs. 950

Wikka Hair NourishLustrous hair, glossy mane, shinytresses are here to stay with WIKKAsHair Nourishing Potion. With vitaminsE, D, B1, B2, B6 and A, Almond oiltakes care of your curls and helpsyou to grow strong, healthy hairstrands. Rosemary stimulates densehair growth while keeping the scalphealthy. Wheat germ oil along withTea tree and Lavender reducebreakage and hair fall. This stimulat-ing, refreshing and calming potion issure to nourish your deep rootedbeliefs! Rs. 1150

Availability: Products can bepurchased online at www.wikka.inor from the Wikka Studio- Opp.Metro Pillar no 127,1st Floor,M.G.Road, Ghitorni New Delhi

About WikkaWikka, an exclusive line of beautyand wellness potions was launchedin 2014 by certified aroma therapistRupal Shabnam Tyagi. Crafted in thefoothills of the Himalayas, Wikka’sproducts are based on the age oldpractise of aromatherapy, sensingthe need for products that are notchemically altered or infused withharmful additives. Wikka, with itsexpertise in aromatherapy, hasamalgamated the ancient art andtheir rich family wisdom with themodern virtues of aromatherapy toconstantly evolve and provide themagical effect of these potions inyour contemporary surroundings.Wikka specialises in manufacturingaromatherapy based wellnessproducts, pure therapeutic gradeessential oils and fragrancesolutions. Let your body and facebe a natural reflection of your innerbeauty.

44 | Cosmoprof Asia HK 2015 | Beauty & Fashion World

Page 45: Cosmoprof Asia2015 Special Edition
Page 46: Cosmoprof Asia2015 Special Edition

This year’s Cosmoprof Asia inHong Kong will feature a fullconference programme, with

more than 30 industry executivestaking part in discussions andpresentations that will cover themost relevant and timely topics.

Spot-on-beauty-forumA majorhighlight of the conferenceprogramme is the Spot On BeautyForum focusing on trends and Asianmarkets with speakers fromBeautystreams, Centdegés,Euromonitor, Kine & Company andOrganic Monitor. A few of hottopics include “Cosmetic MarketUpdate – Japan, Korea and China”,“Men’s Grooming in Asia”, “AsianMarket For Natural & OrganicCosmetics” and “Asian Cosmeticsand Additive Attraction forMoisture”.

On Day 2, don’t miss the 8th editionof “Cosmoprof Asia Spa Confer-ence” featuring 15 spa veterans toshare their practical know-how andvision on the spa industry. Keynotepresentation “The Psychology ofSpas & Wellbeing” by JeremyMcCarthy, Group Director of Spa ofMandarin Oriental Hotel Group, willsee how to create spa experiencesthat truly impact human beings.

04.SeminarIf you are looking to enteror expand your business in China

ConferenceProgramme ToFeature MoreThan 30 IndustryExperts

market, you should not miss theforum “Opportunities in China in theAge of Consumption” giving anoverview of the current consumerneeds and emerging distributionchannels for cosmetics in China; aswell as the technical sessionpresented by QTCCC about thelatest registration system for importcosmetics in China.

View the full conference scheduleand book your seats now! http://www.cosmoprof-asia.com/en-us/SPECIAL-EVENTS

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Asia is a growing economicpowerhouse with itsconsumers having rising

spending clout. Indeed, the regionalready comprises almost 30% ofglobal cosmetic sales. Yet, thenatural & organic cosmetics marketremains tiny – accounting for lessthan 6% of international sales.

Amarjit Sahota speaks at CosmoprofAsia

When will this sleeping giantawake, and realise its fullpotential?

More importantly, what are theobstacles to market growth and

When will Asia Meet its NaturalPotential?

how can they be overcome? Theseare some of the questions that willbe addressed in Organic Monitor’sseminar at Cosmoprof Asia.A major obstacle in Asia isgreenwashing, with many cosmeticbrands making false natural &organic claims.

In Europe and North America, manybrands differentiate their productsfrom falsely labelled ones byadopting standards. In Asia,adoption rates are very low. Arecent study by Organic Monitor onthe Asian Market for Natural &Organic Cosmetics showed that lessthan 10% of Asian natural & organiccosmetic brands had adopted

standards. Green symbols andlogos are most evident on Westernproducts in Asia.

Distribution is another big hurdle.Natural & organic cosmetic brandscannot use the same distributionoutlets as they do in North Americaand Europe. Most are successful innatural food shops and organicfood retailers, however few suchchains exist in Asia; those that dospecialise in food products.In spite of the various challenges,Organic Monitor is optimistic aboutfuture growth.

Awareness of health & environmen-tal issues is rising in Asia, with a

growing number of consumersseeking natural and organicproducts. China already has thelargest market for organic foods inthe region. For organic infantformula, it is leading the world. Thequestion is: if or when, can it do thesame for natural & organic cosmet-ics?

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More than 2,300 international exhibitors will enlivenCosmoprof Asia 2015, Asia's largest internationalbeauty industry fair to be held from 11 to 13

November at the Hong Kong Convention and ExhibitionCentre. The event covers all sectors of the beauty industryincluding cosmetics and personal care, nail, hair, naturalhealth, skincare, spa and packaging. Celebrating its 20thanniversary this year, the exhibition will host 22 groups andnational pavilions, including: Australia, Belgium, Brazil,California, Canada, mainland China, France, Germany, HongKong, Israel, Italy, Japan, South Korea, Poland, Singapore,Spain, Switzerland, Taiwan, Thailand, Turkey, the UnitedKingdom and the USA. In particular, Cosmoprof Asia 2015'sFrench focus is noteworthy with the participation of 108exhibitors (39 are first time exhibitors) from France and thelaunch of the French Cosmetic Awards.

Through its 20 year history, Cosmoprof Asia has bridgedFrench companies and international buyers. Participation hasincluded the likes of Laboratoires Ingrid Millet and Evoluderm,and the event has helped launch French products throughoutAsia such as Kadalys' anti-ageing banana-based cosmetic. Onthe occasion of the 20th Anniversary of Cosmoprof Asia, the"French Cosmetic Awards" is created to award French brandsthat demonstrate an innovative and creative approach to theChinese market. A panel of judges will assess participatingFrench cosmetics products on originality, innovation andexcellence in communication strategy. The panelists willcomprise representative from three French companies withestablished presence in Hong Kong - Caudalie, L'Oréal andAnn Jema, as well as retailer Mekim Ltd and Asia Spa &Wellness Ltd, and independent industry experts Ms. JovenMak, the former Associate Publisher/Chief Editor ofCosmoGIRL! (Hong Kong) and Hong Kong celebrity beautyblogger, Ms. Queenie Chan.

Cosmoprof Asia 2015 will bring together renowned brandsand companies from the beauty industry such as Italian brandL'Erbolario specialising in natural products for body and skin;the prestigious spa brand Pevonia from the USA; BaByliss Proknown as the world leader in hair care and styling tools; US

French Cosmetic Focus atCosmoprof Asia 2015

20TH ANNIVERSARY OF ASIA'S LARGESTBEAUTY TRADE SHOW TO HOST 108FRENCH EXHIBITORS AND INAUGURATETHE FRENCH COSMETIC AWARDS

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nail polish supplier Keystone; as well as packaging solutions providers suchas B.kolor, Chromavis Fareva, F.S. Korea, HCP and Intercos. A special partyand award ceremony will be held on 11 November to pay tribute to thecornerstone exhibitors and country pavilions which have helped madeCosmoprof Asia such a success.

Other special initiatives will enrich the exhibition programme includingDiscover Trends presenting the most innovative products for men's care,

baby care and natural/organic trends. Market changes and evolutions will beanalysed during the Spot On Beauty Forum and after last year's success, theOrganisers confirmed the return of Boutique -- a designated section withinthe fair where visitors can choose from a selection of travel-size beautyproducts for a donation to The Women's Foundation.

Updates on special events and show features will be available on the fairwebsite www.cosmoprof-asia.com

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1) DON’T do the walking-advertisement bikini thing.Not only does this lady look likes she’s on the job for Corona, she’llinevitably be forced to defend herself against Jersey Shore look-alikes who might mistake her for their favorite beverage. MTVaddicts, attempt this swimsuit look at your own risk!

2) DON’T wear a swimsuit with a zillion and one straps. Sure, we’ve all been tempted by the sexy, strap-ilicious one-pieceswimsuit, but be forewarned: A bathing suit like this one is going toleave you with a maze of trippy tan lines. Try matching those withyour cutest summer dresses.

3) DON’T go for a cover-up that doesn’t, you know, cover you up.

Less isn’t always more. These two lovely ladies have proved thattheory multiple times over. When thinking of what to wear over yourswimsuit, keep in mind the dress code of the nearest restaurant—chances are, if you’re spending a day in the sun, you’ll get themunchies round high noon. (Hint: These two getups mostdefinitely won’t fit in with the universal “No Shirt No Shoes NoService” rule.)

4) DON’T adjust your bathing suit in public (unless you can keep iton the DL).

Straps get untied while tanning, bikini bottoms are woefullyunderprepared for water sports, and the ocean is a nasty monsterwhen it comes to keeping the girls in place—we get it. At the riskof sounding like your grandma (or some Emily Post lifeguard), mightwe suggest popping into the bathroom if you’re having a seriousswimsuit wardrobe malfunction—as X-rated contortions are rarelyflattering.

Honestly, I am not so sure about this one. Sorry but if I am comingout of the water and my Bandeau top is around my waist, I amgoing to do what I need to get it in place as fast as I can. Samegoes with my bottom. The idea of strutting across the beach, walkinto a bathroom then make an adjustment will most likely get mearrested for flashing or public nudity. Don’t think so!

DON’T wear a swimsuit that could double as lure-him-in lingerie.

Some looks are best kept inside the bedroom. While yourboyfriend might be appreciative, leave a little to the imagination bykeeping the lingerie back at the hotel.

Vegas anyone? Hey I’d wear one of these lace bikinis in a heartbeatsitting at the Bellagio pool. I think it depends on the location,situation, and mood I’m in, don’t you?

6) DON’T forget the sunscreen. Really. It’s not worth it.

Ouch! Yes, we’ve all been burnt before, but if you want to keep

The 10 Biggest Swimsuit Don’tsyour skin soft and supple—and wrinkle-free!—you must, must, mustslather on the sunscreen. You don’t want to risk melanoma—or havingto uncomfortably shift in your seat 42 times during dinner later thatevening. Read More http://www.glamour.com/fashion/2011/04/the-10-biggest-swimsuit-donts#ixzz1JLEXmvGu

7) DON’T bring your super-high dancing shoes to the beach.

In a word: impractical. Music-video vixens make it look easy, but there’sno way you can walk on the beach in those high heels. If it’s glitz andglamour you crave, just bedazzle your flips-flops to keep things comfy,chic and sane.

Come on, ever been to South Beach? Platform High Heals are anaccentual part of your Bikini wardrobe walking the Boardwalk. No, notmy style and wonder who ever came up with it, why and what werethey thinking but, South Beach wouldn’t be the same without it! It’s agirls opportunity to show it off like walking the Red Carpet. What elsewould you wear sandals or Flip Flops?

8) DON’T do an itty-bitty bikini bottom on a public beach.As a rule of thumb, the bottom of your bikini should be thicker than thestraps holding it together up top. Regardless of your shape or size, anX-rated swimsuit like this is simply a no-no. (While we’re at it, can weban Speedos for men, too?)

9) DON’T dress up for Halloween, three months early.Tutu-accented skirts, Betty Boop-esque getups and other costumes arebest left in the closet until October rolls around. ‘Nuff said.

10) DON’T buy a too-small swimsuit top.We know better than anyone how frustrating it is to find the perfectswimsuit (have you seen our swimsuit style stories?!), so trust us whenwe say a little extra time in the dressing room or cruising around onlineis totally worth it. Look for a mix ‘n’ match bikini where you can buy thetop and bottom in different sizes—so you can get something that fitsand flatters your cute figure to a T. (And if you’re on the fence about astyle, maybe even bounce up and down a bit to guarantee a flash-freefit, before you take your suit out for a spin.)

f a s h i o n | c a r e

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f a s h i o n | c a r e

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Please tell us briefly yourcompany’s story on how itbegan and which beautymarket sectors it serves?

Co-founded by husband and wifeteam Philippe and Sylvie Hennessy,the inspiration behind Pevonia wasfueled by the European clinical spas,which emphasize on the clinicalview of skincare and usage of naturalingredients to restore skin health.The Hennessys recognized anuntapped market in the US andother parts of the world for serious,truly effective spa quality skincareproducts and in-spa treatments. Thismarked the birth of Pevonia….Pevonia maintains its lead as theprovider of natural products thatdeliver professional results.

What do you think are some ofmost interesting aspects of theparticular beauty sector youserve today? What are thechallenges?

The most interesting aspects of theprofessional skin care sector alsoremain the challenge that motivatesPevonia now for more than 25 years:Expanding the knowledge andunderstanding of all that Pevonia as acomplete professional line has tooffer.

With Pevonia, we make sure skincareprofessionals have everything theyneed to drive their businesses up,securing higher profits and life-timebrand loyalty. The products arepackaged for efficient, cost-effectiveand environmentally friendlytreatments. Pevonia has alwaysoffered comprehensive andcontinual training resources andlibraries of marketing tools. Pevoniaoffers an unsurpassed collection oftreatment-complementary at-home

care products beautifully packagedand presented to entice customersto make more purchases prior toleaving the spa so that they canenjoy and share the lasting experi-ence of visible results of theirtreatments.

What makes your company’sproducts and services unique?

Pevonia offers powerful customizedmulti-cultural skincare solutions thatdeliver superior visible results byuniting the latest in advancedmanufacturing and delivery systemswith award-winning collections forface, body, teens, men and more.Business building high performancein-spa treatments and at-homeregimens enhance any menu andaddress every unique skin concernfor synergistic service and retailsuccess. Pevonia’s customer-centricspa partner alliances yield thehighest level of profit-driven, co-branded success through educa-tional training, customized marketingand many other areas of support.

Are there any particular products,new technologies, or ideas yourcompany is planning on showcasingat Cosmoprof Asia 2015?Phyto-Elite® Stem Cells line, PevoniaMicro-Retinol® line, Lumablanc®,YouthRenew™ Tinted Cream SPF 30PE-PRD-StemLinePhyto-Elite® Stem Cells line

Why you decided to return toCosmoprof Asia since your lastparticipation in 2010? Whatmakes Cosmoprof Asia soattractive?

We needed to establish our marketin Asia, so now we can come backstrong and be very aggressive,

InterviewPevonia International

moving forward and gaining distance from our competition. CosmoprofAsia is one of best professional skincare trade venues in the world. That iswhy we returned.

What are the next steps of company development?

New products, new marketing and education programs, new images andpackaging – all that made Pevonia successful all these years, and all that ittakes for Pevonia to uphold and expand its position among the mostrecognized and respected leaders in the skincare industry.

Adored as the industry’s leading ethically and environmental-friendly skinand spa care brand, Pevonia’s multi-award-winning skincare ranges and spatreatments are empowered with 100% natural ingredients and formulations.Visit their stand 3E-L3B and discover their prestigious offerings in spa andskincare.

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