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    How does Moody's Assign CorporateRatings?

    DAVID STAPLES, MANAGING DIRECTOR, EMEA CORPORATESSOUMMO MUKHERJEE, VP SENIOR ANALYST EMEA CORPORATES

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    2South African Corporate Ratings

    Overview of Corporate FinanceAnalysis1

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    3South African Corporate Ratings

    Key rating drivers

    Business Risk Profile Product diversification

    Geographic diversification

    Customer base and supplier exposure

    Control on costs and revenues drivers

    Exposure to volatile markets

    Industry analysis Key trend in the industry

    Macroeconomic scenarios

    Competitive position and market share trend

    Political and regulatory environment

    Cyclical vs. stable demand

    Strategy and Management

    Growth prospective and assumptions

    Financial policy and targets

    Shareholders returns

    Management team experience

    Corporate governance

    Financial Risk and Liquidity

    Historic and forecasted ratios analysis

    Peer group comparison

    Liquidity profile and debt maturities

    Structural consideration

    Off-balance sheet liabilities and adjustments

    Rating

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    4South African Corporate Ratings

    Meaning of rating

    Rating

    Issuer rating

    For Investment Grade

    Normally in line with debtinstruments ratings

    Baseline CreditAssessment (BCA)

    Used for GovernmentRelated issuers

    One of the 4 core inputsalong with Support,Dependence and rating ofsupporting entity

    Corporate Family Rating(CFR)

    For Sub-IG

    Normally in line withProbability of Default

    Ratings (PDR) Used as a base for

    notching of differentclasses of debt

    Expected loss

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    5South African Corporate Ratings

    Aiding tools

    Industry rating methodology

    Overall assessment

    Industry analysis

    Analyst expertise

    Industry outlook

    Financials

    Adjusted Financial ratios (MFM)

    Liquidity Risk Assessment Peer group

    Notching of debt instruments

    Loss Given Default

    Assessment of Management quality

    Track record and ability to execute

    Corporate Governance assessment

    Government Related Issuer Methodology

    Mix of qualitative and quantitative skills to judge soft and

    hard data

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    7South African Corporate Ratings

    Global Scale National Scale- Long Term Rating National Scale- Short Term Rating

    Aaa Aaa.za P-1.za

    Aa2 Aaa.za P-1.za

    Aa3 Aa1.za P-1.za

    A1 Aa1.za/Aa2.za P-1.za

    A3 Aa2.za/Aa3.za P-1.za

    Baa1 Aa3.za/A1.za P-1.za/P-2.za

    Baa2 A1.za/A2.za P-1.za/P-2.za

    Baa3 A2.za/A3.za P-1.za/P-2.za

    Ba1 A3.za/Baa1.za P-1.za/P-2.za

    Ba2 Baa1.za/Baa2.za P-2.za/P-3.za

    Ba3 Baa2.za/Baa3.za P-2.za/P-3.za

    B1 Ba1.za/Ba2.za NP.za

    B2 Ba2.za/Ba3.za NP.za

    B3 Ba3.za/B1.za NP.za

    Caa1 B2.za/B3.za/Caa1.za NP.za

    Caa2 Caa1.za/Caa2.za NP.za

    Caa3 Caa3.za NP.za

    Ca Ca.za NP.za

    Moodys South Africa national scale mapping

    Independent opinion

    National comparability

    Issuer and Issuance ratings

    Not globally comparable

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    8South African Corporate Ratings

    Financial Ratios and KeyAdjustments2

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    9South African Corporate Ratings

    Reasons for adjusting accounts

    Improve comparability

    US GAAP accounts IFRS accounts Convergence programme still has some way to go

    Also, different treatments are permitted under IFRS for the same transactions in certainareas

    Accountants couldnt agree on a single method

    Better reflect underlying economic reality

    We need a full and accurate picture of financial performance and position

    Implies accounts are deficient in certain respects

    Three biggest problem areas: Lease accounting

    Pensions accounting

    No global standard for the same transactions in certain areas (i.e. Treatment of R&Dcosts)

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    10South African Corporate Ratings

    Summary of adjustments typically made by Moodys

    Off balance sheet leases are capitalised

    Pension deficit is added to the debt

    Product development costs are written off

    Securitization proceeds are treated as financing when risk not fully transferred

    Hybrid securities are reclassified according to a basket to reflect Moodys view of

    their debt-like vs equity-like characteristics

    Interest capitalised is reversed

    One-off items are stripped out

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    11South African Corporate Ratings

    What is Debt?

    Not as simple as it may seem, so we make Adjustments!

    On Balance Sheet Debt, i.e. Borrowings We tend to focus on gross debt (i.e. excluding cash) but give some credit for

    cash balances in excess of working cash

    BUT ALSO

    Leases

    Pension obligations

    Different rules for different GAAPs

    Some other off-balance sheet obligations

    Environmental

    Legal

    Put Options

    Guarantees

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    12South African Corporate Ratings

    Which ratios do we focus on and why?

    Operating Performance and Profitability Business model sustainability

    Margins earnings divided by sales

    Returns earnings divided by something

    Leverage Financial structure sustainability

    Debt to EBITDA (largely used but with some limitations)

    Cash flow divided by debt

    Interest Coverage Capability to sustain ongoing payments

    Cash flow or earnings divided by Interest

    Capitalisation

    Debt divided by Capital (Debt plus Equity)

    Debt divided by Equity

    All ratios are adjusted according to our methodology

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    13South African Corporate Ratings

    Leverage - Which Ratios do we Look at?

    Debt to EBITDA

    EBITDA is not a good proxy for Cash

    Largely used in financial documentation

    Cash Flows to Debt Cash Flow from Operations (CFO) = Funds From operation +/- Working

    Capital Changes

    Retained Cash Flow (RCF) = FFO (before working capital) Dividends

    Free Cash Flow (FCF) = CFO Dividends Capex

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    14South African Corporate Ratings

    How We Assess a CompanysLiquidity Profile3

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    15South African Corporate Ratings

    Liquidity A critical factor in recent crisis

    Liquidity is crucial in todays environment

    Difference between life and death

    Liquidity crisis can emerge very quickly

    Market liquidity

    2001/2003 and 2007/2008 crisis

    Re-pricing of risk may be costly even fatal for most leveraged issuers

    Consequences on mostly cyclical issuers

    Default increases lead to lack of confidence in the markets

    Issuers performance

    Covenant breach

    Issuer specific rather than sector

    Moodys uses LRA as a gauge for liquidity strength

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    16South African Corporate Ratings

    What is important to survive a liquidity crisis

    Degree of preparation by management

    Robust Contingency Plan

    Degree of nimbleness in crisis management

    Conviction by lenders that entity is viable

    Proven business model

    Soundness of operations

    Capacity to control cash-burn

    Manageable level of leverage

    And ability to raise cash

    Committed bank facilities that can be drawn

    Cushion under covenants

    Valuable assets that can be pledged/sold

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    17South African Corporate Ratings

    The LRA - Liquidity Risk Assessment

    Internal External Assets / Back Door

    Liquid assets

    Cash, marketable

    securities, accounts

    receivable

    Repatriation

    Tax implications

    Convertibility

    Cash From Operations

    Committed bank

    facilities

    Availability

    Quality (facility

    attributes: MAC,

    covenants, maturity

    date, triggers)

    Quantity

    Trade credit

    Unencumbered assets

    Divestitures

    Product lines

    Divisions

    Sources

    Uses

    Operations, Working capital, Capital expenditures, Debt payments (P&I), Dividends,

    Share repurchases, Contingencies

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    18South African Corporate Ratings

    Example of a Methodology: GlobalPackaged Goods Industry4

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    19South African Corporate Ratings

    Global Packaged Goods Industry Methodology Grid

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    20South African Corporate Ratings

    1. Scale and Diversification

    Size matters as a driver of scale, lower fixed costs,marketing strength, diversification

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    21South African Corporate Ratings

    2. Franchise Strength and Growth Potential

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    22South African Corporate Ratings

    3. Distribution Environment and Pricing Flexibility

    - For packaged goods companies exposure to private

    labels is a negative in particular on some European

    markets where private labels represent significant

    market shares

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    23South African Corporate Ratings

    4. Cost Efficiency and Profitability

    Operating margin is an indicator of efficiency,

    profitability, competitive position

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    24South African Corporate Ratings

    4. Financial Strategy and Credit Metrics

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    25South African Corporate Ratings

    4. Financial Strategy and Credit Metrics (Contd)

    Credit metrics measure the capacity of operations to generatesufficient cash to repay debt.

    Our packaged goods methodology suggests a 40% weighting

    for Credit metrics in the rating (45% including assessment of

    financial policy)

    Weak factors are often overweighted in the methodologies or

    by rating committees

    Ratings based on prospective credit metrics more thanhistorical ones

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    26South African Corporate Ratings

    Grid-Indicated Ratings as of July 2009

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    27South African Corporate Ratings

    Grid-Indicated Ratings as of July 2009 (contd)

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    28South African Corporate Ratings

    Grid summarizes main factors but is not the rating

    Grid outcome is the weighted average of the various qualitative and quantitative

    factors determined by the methodology

    Rating committees may determine that some measures are mitigated by qualitative

    factors

    Other factors are not captured by the grid: liquidity, management quality, corporate

    strategy, corporate governance, legal environment

    in particular ratings may be shaded due to local operating conditions: ratings in

    emerging markets are generally lower than calculated weighted average of the grid

    The grid is published as a reflection of historical performance but ratings are primarily

    forward-looking

    Ratings aims at stability through the cycle

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    29South African Corporate Ratings

    Notching Framework:

    How do we arrive at our guidelinesfor notching?

    Notching Framework:

    How do we arrive at our guidelinesfor notching?

    5

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    30South African Corporate Ratings

    What is Notching?

    Notching refers to the relative ratings assigned to different obligations of an economic unit.

    Relative seniority and security of corporate obligations

    We refer to two Moodys Special Comments:

    Notching for Differences in Priority of Claims and Integration of the PreferredStock Rating Scale, November 2000

    Summary Guidance for Notching Secured Bonds, Subordinated Bonds, andPreferred Stocks of Corporate Issuers, September 2001

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    31South African Corporate Ratings

    Notching Guidelines

    Senior Secureddebt should be rated one-notch higher than unsecured debt.

    Secured bank loansmay merit a rating two or more notches above senior unsecured debt.

    Subordinated debtshould be rated one-notch lower than senior unsecured debt.

    No distinction between Senior and Junior Sub Debt.

    Wider notching differentials for issuers that carry corporate family rating (CFR) or seniorunsecured ratings of Ba3 or lower.

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    32South African Corporate Ratings

    CFG Notching Framework:

    LGD Ratings

    6

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    33South African Corporate Ratings

    Goal of LGD Framework & Model

    Studies show that Family LGD rates are extremely difficult to forecast (Carey &

    Gordy 2004)

    Standard fundamental analysis provides little guidance for separating PD from

    E[LGD]

    A leverage ratio might offer information about both

    However, some factors may help explain Family LGD

    Industry, credit cycle/macroeconomic conditions, covenant considerations, and capital structure

    LGD Framework is designed to provide robust estimates of family-wide and

    obligation-specific recovery rates

    LGD Model blends the expected liability structure at default with a model of

    uncertainty to produce LGD estimates

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    34South African Corporate Ratings

    Using the Model: Estimate Liabilities at Default Resolution

    Make adjustments to reported liabilities

    Assume bank loans will be fully drawn

    Evaluate adequacy of expected collateral coverage

    Incorporate expected issuance and retirement of debt

    Analyze non-debt obligations (trade credit, tort claims, pension obligations, etc.)

    Establish priority of claim

    Senior obligations will be paid in full before junior obligations receive anything

    (absolute priority)

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    35South African Corporate Ratings

    Introduce Uncertainty An Example

    Suppose a firm has $50 million in secured debt, $50 million in unsecured debt,

    and $50 million in anticipated enterprise value at resolution

    The expected family recovery rate (as well as the Family LGD Rate) is 50%

    Without uncertainty, the recovery rate on secured debt would be 100% (LGD = 0%)and that for unsecured debt would be 0% (LGD = 100%)

    With uncertainty (using a distribution with a mean of 50% and a standard deviation

    of 20%), the expected recovery for secured debt will be 86% (LGD = 14%) and forunsecured debt, 14% (LGD = 86%)

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    36South African Corporate Ratings

    0%

    2%

    4%

    6%

    8%10%

    12%

    14%

    5%

    15%

    25%

    35%

    45%

    55%

    65%

    75%

    85%

    95%

    Family Recovery Rate

    Probability

    Behind the Scenes (1)

    A Family Recovery Rate of 15% implies:

    The secured debt recovers 30% ($15 mill./$50 mill.)

    The unsecured debt recovers 0% ($0/$50 mill.)

    This state will occur with a probability of 2.93%

    2.93%

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    37South African Corporate Ratings

    0%

    2%

    4%

    6%

    8%10%

    12%

    14%

    5%

    15%

    25%

    35%

    45%

    55%

    65%

    75%

    85%

    95%

    Family Recovery Rate

    Probability

    Behind the Scenes (2)

    A Family Recovery Rate of 50% implies:

    The secured debt recovers 100% ($50 mill./$50 mill.)

    The unsecured debt recovers 0% ($0/$50 mill.)

    This state will occur with a probability of 9.57%

    9.57%

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    38South African Corporate Ratings

    0%

    2%

    4%

    6%

    8%10%

    12%

    14%

    5%

    15%

    25%

    35%

    45%

    55%

    65%

    75%

    85%

    95%

    Family Recovery Rate

    Probability

    Behind the Scenes (3)

    A Family Recovery Rate of 75% implies:

    The secured debt recovers 100% ($50 mill./$50 mill.)

    The unsecured debt recovers 50% ($25 mill./$50 mill.)

    This state will occur with a probability of 5.45%

    5.45%

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    39South African Corporate Ratings

    Behind the Scenes (4)

    We multiply the payout for every debt class (using absolute priority) under eachstate (family recovery = 0%, 1%, 2%, etc.) by the probability that the state willoccur

    We then sum across all possible states

    The result is an Expected Recovery Rate and therefore Expected LGD foreach debt class

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    40South African Corporate Ratings

    Assigning LGD Ratings

    Obligation-level LGD estimates will be used to assign LGD ratings using 6

    buckets

    LGD1 0% -

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    41South African Corporate Ratings

    Assigning Obligation Ratings

    Obligation-level Expected LGDs are combined with the Corporate Family Rating(CFR) to determine obligation ratings

    A Rating Committee decides the CFR, which implies a Family EL using idealizedloss tables

    The Family EL, combined with the expected Family LGD, determines the FamilyPD

    The obligation EL (= PD*E[LGD]) will be derived from the Family PD and obligationE[LGD], and will imply an obligation bond rating using an idealized loss table

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    43South African Corporate Ratings

    Rating Timetable

    New ratings have been delivered in as little as a few days or weeks following appointment;however the norm for investment grade issuers is around 6-10 weeks from appointment,assuming high quality information flow

    Issuer and advisers often prepare rating information packs with background and importantinformation

    Moodys analysts meet management following receipt of background pack for formalpresentation

    Moodys reviews information and interacts with issuer/adviser to request further informationor clarify points

    Moodys holds rating committee meeting

    Rating disclosed to management on confidential basis

    Rating outcome can be appealed if new information is available

    If rating is accepted for publication, rating is publicly disseminated though press releaseand accompanying research, always with issuers ability to review

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    Dissemination of the Rating Decision

    Issuer is informed immediately following the rating committee. This information is

    confidential and privileged until Moodys makes a public statement Public statement can be in the form of a press release, new issue or new issuer reportor other broad-based electronic media transmission

    Public statement is sent to the issuer in advance of public dissemination to ensureaccuracy and that no confidential information has inadvertently been included

    Following publication of the rating, the analyst is available to investors and other usersof the rating to comment on Moodys rating decision

    Issuer always has right not to accept a new rating and in such cases it is not madepublic by Moodys, but it is not able to be used by the issuer

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    45South African Corporate Ratings

    Monitoring Moodys Ratings: Meeting Schedule andRating Review, Outlook and Action

    After the initial rating decision, ratings are monitored continuously

    Issuers determine whether, and how often, they want to meet with the analyst, butmeeting schedules do not determine the timing of rating reviews. Normally, issuermeetings are conducted on an annual basis.

    Events in the market place may put positive or negative pressure on an issuers rating,ultimately resulting in a rating action for:

    Upgrade

    Downgrade

    Confirmation

    Rating Review and/or a Rating Outlook may precede a Rating Action

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    46South African Corporate Ratings

    Sign & return to Moodys

    a Rating Application Form

    Initial discussion withMoodys

    Schedule date for RatingMeeting

    Submission of backgroundinformation

    Moodys forwards Agenda

    for Rating Meeting

    Rating Meeting

    Subsequent analysis andquestions

    Rating Committee &assignment of Rating

    Weeks

    M T W T F S S

    1

    2 3 4 5 6 7 8

    9 10 11 12 13 14 15

    16 17 18 19 20 21 22

    23 24 25 26 27 28 29

    30

    Month 1 2010

    M T W T F S S

    1 2 3 4 5 6

    7 8 9 10 11 12 13

    14 15 16 17 18 19 20

    21 22 23 24 25 26 27

    28 29 30 31

    Month 2 2010

    M T W T F S S

    1 2 3

    4 5 6 7 8 9 10

    11 12 13 14 15 16 17

    18 19 20 21 22 23 24

    25 26 27 28 29 30

    Month 3 2010

    2

    10th

    1

    3rd

    3

    17th

    4

    24th

    5

    1st

    6

    8th

    7

    15th

    8

    22nd

    9

    29th

    10

    5thDate

    Typical timescale for a rating assignment

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    Soummo MukherjeeVice-President Senior AnalystEMEA Corporates+27 11 217 [email protected]

    David StaplesManaging Director

    EMEA Corporates+971 (4) [email protected]

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    2011 Moodys Investors Service, Inc. and/or its licensors and affiliates (collectively, MOODYS). All rights reserved.

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