CorporateStyleGuide

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Our brand strategy is a reflection of who we are; therefore, we strive for consistency,

efficiency and positive impact when promoting our brand.

For this reason, we have developed style guidelines that provide a planned approach

for the use of our brand. Please make sure you read this thoroughly and don’t hesitate

to contact our Design Team if you have any questions.

Brand Strategy

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Logo SpecificationIt is important that our logo is consistent reason for which we need your collaboration with the following:

Never redraw or alter the logo in any way.

Do not use busy or colorful backgrounds. Our logo should be placed on solid color backgrounds.

Only use authorized artwork at all times.

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Allowed Backgrounds

The logo should not be placed over noisy or busy images or photographs. If need be,

the image would have to be retouched or edited, in order to keep the Holstein logo

clearly visible and untouched. Simple backgrounds work best.

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Permitted use of Logo

The Holstein logo cannot be separated into parts. It is a whole and has to remain so.

Please refrain from manipulating and altering the proportions or composition of the logo.

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Color Use of Logo

Color logo over white background:

Color logo over black background:

The logo should be in its original form, using our primary colors:• Black (Pantone Process Black) • Solid Yellow (Pantone 116C)

The logo should be reversed out using:• White• Solid Yellow (Pantone 116C)

116C

116C

Process Black

White

Pantone 116C Pantone Process Black

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Black and White Logo

White logo on a black background

Black logo on a white background

Only when the use of color is unavailable, please use:

Pantone Process Black 50% Pantone Process Black

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Clear Space Around Logo

• Maintain a clear space around the logo of at least 1cm on each side.• Never allow images or typography to overlap with the logo.

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Smallest Size

The logo cannot be reproduced smaller that 2.54cm wide.

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Supplier Artwork

Non-electrical Electrical

Our artwork cannot be altered in any way, if you notice any errors on the artwork provided

to you by our design team, please bring it up immediately. We expect you to revise the

artwork and confirm everything is correct before you send us the final confirmation.

All of our non-electrical items must have the following:• Color gift box (unless otherwise agreed)• Shipping mark• Polybag or bubble bag warning label (if your product is wrapped in bags)

All of our electrical items must have the following:• Color gift box (unless otherwise agreed)• Shipping Mark• Polybag or bubble bag warning label (if your product is wrapped in bags)• Plug warning label• Instruction manual• Rating label• Silkscreen (please refer to the silkscreen specifications)• UL certification mark (if this applies to the item)

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NOMBRE DEL PRODUCTO

NAME OF PRODUCT

Beneficio 1Beneficio 2Beneficio 3

Artículo -NUMERO-

ITEM NUMBER ARTICULO NUMERO

NOMBRE DEL PRODUCTO

120V ~60HZ 600W

Photo of Product Photo of Product

Benefit 1Benefit 2Benefit 3

Item -Number-

PRODUCT NAME

Color Box Sample

Benefits of the productLogo in white over black

Logo centered over Pantone 116CProduct line

Name of the product

Outline of the product in white over black

Photo of the productItem number

Electrical specificationsArticle number

ENGLISH SIDE SPANISH SIDE

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PRODUCT NAMEPRODUCT #

NOMBRE DEL PRODUCTO# PRODUCTO

# PRODUCTO PRODUCT #

PUERTO DE DESTINO: HECHO EN CHINAC/NO: 1 OF XXX

ARTICULO NO: DESCRIPCION: CANT/CTN: PB: KGS PN: KGSMEDIDAS: CMS

ITEM NO: DESCRIPTION: QTY/CTN: GW: KGSNW: KGSMEAS: CMS

PORT OF DESTINATION: MADE IN CHINAC/NO: 1 OF XXX

este lado arriba mantener seco frágil recicla la caja this side up keep dry fragile please recycle box

Black outline of the product

Black Holstein logoProduct Name

Product Number

FRAGILE in CAPS and redFRÁGIL in CAPS and red

FRÁGIL in CAPS and red

Item numberPort of destination in CAPS (City, Country)

Made in ChinaItem number

Name of the ProductQuantity per box (in UNITS)

Brute Weight (in KGS)Net Weight (in KGS)

Measurement of box (in CMS)

this side upkeep dry

fragileplease recycle box

ENGLISH SIDESPANISH SIDE

Shipping Mark Sample

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Rating Label Sample

LICUADORA 2 EN 1 • 2 IN 1 BLENDER�HH-HB99T120V - 60HZ - 300W

For household use only • Solo para uso domésticoDo not inmerse in water • No sumergir en agua

Holstein logoHOLSTEIN HOUSEWARES

Name of the Product | First in Spanish, second in EnglishItem number

Electrical Specifications (Volts ~Hertz Watts)For household use only • Solo para uso doméstico

Do not inmerse in water • No sumergir en agua

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Plug Warning Label Sample

Front Side of Label Back Side of Label

Este producto tiene un enchufe polarizado (una pata es más ancha que la otra) para reducir el riesgo de descarga eléctrica. Calza en

un tomacorriente polarizado en una sola dirección. Si no calza completamente en el tomacorriente, invierta el enchufe. Si aún no calza, póngase en contacto con un electricista calificado. Nunca use con un cable de extensión a menos que calce perfectamente.

Nunca altere el enchufe.

IMPORTANTES INSTRUCCIONES DE SEGURIDAD

5CM TALL

8 CM WIDE2 CM

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Polybag Text

If polybag is smaller than 12 cm wide and 7cm tall, print text in an area of 8.5 x 4.5cm.

If polybag is bigger, print text in an area of 15 x 7.9cm.

Text to be printed

WARNING: To avoid danger of suffocation, keep this bag away from babies and children. Do not use in

cribs, beds, carriages or playpens. This bag is NOT a toy. Discard this bag and other packaging materi-

als immediately after removing the product. Do not re-use this bag.

MISE EN GARDE: Pour éviter tout risqué de suffocation, tenir ce sac hors de la portée des bébés et

des enfants. Ne pas utiliser dans le berceaux, les lits, les carrosses ou les parcs. Ce sac n’est PAS un

jouet. Jeter ce sac et tout autre matériau d’emballage immédiatement après avoir enleve les produits.

Ne pas re-utiliser ce sac.

ADVERTENCIA: Para evitar riesgo de sofocación, mantenga esta bolsa fuera del alcance de los bebes

y los niños. No la use en cunas, camas, corrales, ni parques infantiles. Esta bolsa NO es un juguete. Tire

la bolsa junto con los otros materiales de empaque a la basura inmediatamente después de remover

el producto. No re-use esta bolsa.

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Instruction Manual SampleInside of Manual

IMPORTANTES MEDIDAS DE SEGURIDADINSTRUCCIONES DE USO

LIMPIEZA Y MANTENIMIENTO

ESPECIFICACIONES

CUANDO ESTÉN UTILIZANDO ARTEFACTOS ELÉCTRICOS,DEBEN SEGUIRSE CIERTAS PRECAUCIONES BÁSICAS DEBIDO A PELIGRO

DE INCENDIO, CHOQUE ELÉCTRICO Y/O DE LESIONES PERSONALES, ENTRE LAS QUE INCLUYEN LAS SIGUIENTES:

GUARDE ESTAS INSTRUCCIONES

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolor-emque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil moles-tiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

Et harum quidem rerum facilis est et expedita distinctio.

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae.

Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolor-emque laudantium.

Totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Antes de utilizar el artefacto, verifique que la tensión de la red doméstica corresponda con la indicada en el artefacto.

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1

4

4

2

2

5

5

3

3

6

7

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2 3 4www.holsteinhousewares.com www.holsteinhousewares.com www.holsteinhousewares.com

POTENCIA xxV ~xxHZ xxxW

IMPORTANTES MEDIDAS DE SEGURIDAD INSTRUCCIONES DE USO Maintaining your product text

Intro paragraph Instructions on use LIMPIEZA Y MANTENIMIENTO

Security Measures Page Number 3

Page Number 4

Volts ~Hertz Watts

Page number 2 www.holsteinhousewares.com

www.holsteinhousewares.com

ESPECIFICACIONES

GUARDE ESTAS INSTRUCCIONESwww.holsteinhousewares.com

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Instruction Manual SampleOutside of Manual

WARNING SYMBOL

Name of the product

WARNING paragraph

Holstein logo in grayscale

Names of parts of the product Holstein contact information

Grayscale picture of product

Item number

Outline of the products and components Holstein logo in grayscale

Instruction manual note

COMPONENTESPage number 5

www.holsteinhousewares.com

ADVERTENCIA

ADVERTENCIA

FAVOR LEA MANUAL DE USUARIOS ANTES DE OPERAR EL ARTEFACTO

CHOQUE ELÉCTRICO

PARA REDUCIR EL RIESGO

DE CHOQUE ELÉCTRICO,

NUNCA SUMERJA LA BASE,

EL CABLE O EL ENCHUFE

EN AGUA O EN NINGUN

OTRO LIQUIDO.

11375 NW 34th ST, Miami, FL 33178 / T. 305.715.0366 / F. 305.716.6885www.holsteinhousewares.com

Modelo: XX-XXISU

5 www.holsteinhousewares.com

NOMBRE PRODUCTO

Tapa de plástico con orificio

Jarra

Cuchillas

Anillo de Plástico

Base del motor

Panel de Control de 5 velocidades + pulso

COMPONENTES

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Silkscreen Sample

Holstein logo should be printed in Pantone 877C on every appliance and product. The

logo cannot be distorted in any way that alters it’s proportion. It should always be print-

ed on the product at a size of 4cm wide (40mm) x 1.6cm tall (16mm).

Pantone 877C

16mm

40mm

Example of how it should look

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The UL logo and certification MUST be included in the rating label and at the bottom of

the color gift box, next to the barcode. If your item is UL certified, the item number must

remain exactly the same as per the registration.

It should look like the following image.

UL logo

UL Certification Mark Text

120 V ~60HZ 300W

11375 NW 34th St, Miami, FL 33178 t. 305.715.0366 | f. 305.716.6885

www.holsteinhousewares.com