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1 Corporate Strategies Operations Report - September 2018 Corporate Strategies Operations Report September 2018

Corporate Strategies Operations Report · Corporate Strategies Operations Report - September 2018 4 Learning and development Council hosted 43 work experience students across a range

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Page 1: Corporate Strategies Operations Report · Corporate Strategies Operations Report - September 2018 4 Learning and development Council hosted 43 work experience students across a range

1

Corporate Strategies Operations Report - September 2018

Corporate Strategies Operations ReportSeptember 2018

Page 2: Corporate Strategies Operations Report · Corporate Strategies Operations Report - September 2018 4 Learning and development Council hosted 43 work experience students across a range

Corporate Strategies Operations Report - September 2018

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CORPORATE STRATEGIES OPERATIONS

REPORTThe directorate

The Corporate Strategies Directorate is a largely an internal service provider to all parts of the organisation.

The directorate comprises Finance, Organisation Development, Rate and Property Services, Information Services, Communications

and the South-West Victorian Livestock Exchange.

Page 3: Corporate Strategies Operations Report · Corporate Strategies Operations Report - September 2018 4 Learning and development Council hosted 43 work experience students across a range

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Corporate Strategies Operations Report - September 2018

OrganisationDevelopmentThe Organisational Development Branch provides the following services:• Human Resources• Learning and Organisation Development• Occupational Health and Safety • Business Systems improvement

The provision of organisation development services incorporates a large range of activity inclusive of industrial relations, workforce planning, recruitment, training and development, performance management, safety systems, worker compensation, and staff wellbeing.

In February 2018 the Business Systems Improvement Unit was established with the purpose of identifying and implementing systems improvement initiatives that enhance organisational capability and efficiency.

These services underpin the organisation and allow it to function effectively and meet necessary legislative requirements.

Human ResourcesCouncil remains one of the city’s major employers. As of June 30, 2018, the number of full-time staff was 391.6, down from 397.5 at the same time last year.

Over 2017-2018 the Human Resources Unit helped recruit 85 new staff members, processed 1307 applications, hired and/or inducted 128 people and finalised 91 employment variations. Over the same period employee departures numbered 143.

Community Development FTE: 180.1 (46%)City Infrastructure FTE: 109 (27.8%)City Growth FTE: 52.8 (13.5%)Corporate Strategies FTE: 44.6 (11.4%)Executive FTE: 5.1 (1.3%)

Where we work - by directorate (total FTE = 391.6) Where we are from

WarrnamboolOtherKoroitBushfield-woodfordPort Fairy

Panmure and SurroundsAllansfordCamperdownKillarney - Tower Hill

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Learning and developmentCouncil hosted 43 work experience students across a range of operations including childcare centres, kindergartens, AquaZone, Local Laws, IT, Flagstaff Hill, Lighthouse Theatre and engineering

A further 34 individuals were provided work placements as part of their vocational or tertiary study requirements in the areas of Childcare, Kindergartens & Parenting & Children’s Services.

This year Council has seven trainees in the Traineeship Program employed in City Growth, Finance, OD/Risk, AquaZone, Parks and Gardens, Visitor Economy and Holiday Parks. Council provides corporate training including:• Leadership Great South Coast – one participant • Child Safe Standards – Mandatory training for all staff

was rolled out across various locations, including Kindergartens and Childcare, Civic Centre & Archie

Graham staff, Recreation and Youth, Lighthouse Theatre, Warrnambool Art Gallery, ARC, AquaZone, School Crossing Supervisors/Local Laws, Depot, Community Care Workers and Holiday Parks

• Local Government Listen, Learn & Lead Gender Equity Program – 30 female staff attended with the aim of developing an insight into overcoming gender equity barriers including the development or enhancement of gender equity actions and identifying opportunities for sector-wide actions where combining efforts will lead to a greater impact. Induction Program

• 128 new staff participated in Council’s Corporate Induction program.

A cost-saving initiative has included a shared services approach to the delivery of training across the Warrnambool, Moyne, Glenelg and Southern Grampians municipalities.

This led to the development of an online training portal www.counciltraining.com.au which went live in March 2018. Warrnambool City Council drove this initiative which aims to generate greater value from council learning and development budgets by sharing access to planned training programs. Training accessible through the website includes First Aid, leadership and inductions to Local Government.

Work arrangementsFull time Part time Casual

Headcount (total 731) FTE (total 391.6)

Gender MixHeadcount FTE

Male Female

Average age and length of service (years)Average age Average length of service

Female

Male

WCC

46.2

42.4

43.6

7.7

7.0

9.2

216

279

236

213

156

22.1

234 163.8 497 227.8

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Corporate Strategies Operations Report - September 2018

The Business Improvement Unit has worked on a number of initiatives including:• Implementation of the Pulse Corporate Performance

Management and Reporting system;• Process automation including Smart Forms, Building

and Infrastructure Permits and Project Management Framework;

• Implementation of Kindergarten enrolment and Childcare Management solutions; and

• improved Staff rostering systems.

MAV ProgressTransition to the MAV workers’ compensation self-insurance scheme continues to progress.

The three year process is broken into eight procedure development and implementation groups with four in each of the first and second year. The third year is dedicated to refining the previous two years policy and procedure implementation.

Each procedure group contains a series of require “actions” which are used to map the submission process. The graph to the right displays WCC progress (Note. the green area reflects group one):

WorkCover Standard Claims

WCC has successfully submitted the all of the required group one documentation and has had it deemed conformant by the July deadline stipulated by MAV’s agent JLT. The focus is now on developing and implementing group two policies and procedure by the September deadline. Group two’s requirements include:• OHS Contractor Management Procedure• OHS Planning Procedure • OHS Risk & Change Management Procedure • OHS Training Procedure

Standard WorkCover Claims for 2017/2018Financial Year

Parks and gardens (2)Roads and drainage (1)Home care and personal care (1)Home maintenance and Meals on Wheels (1)

Action status

Completed (15.7%)Not Started (77.4%)

In progress (5%)Ongoing Implementation (1.9%)

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Revenue, Property and Customer Service Revenue Services encompasses collection of Council revenue, particularly rates and charges including the Fire Services Levy.

• 16,500 rateable assessments. • 484 non-rateable assessments.• Issues 64,096 rate and instalment notices.• Collect $31m million rate income.• 98.6% rate collection.

The City Assist Unit plays an integral role in the dissemi-nation of information on behalf of all Council departments and branches. Working on the ‘One Stop Shop Principle’, the team aims to have most queries satisfied at this first contact.

Property Management encompasses collection of property valuations and maintaining a strategically focussed property

management system. Leasing and licensing of all tenancies of Council – currently 135 – are administered.

Council continues to encouraged customers to pay ac-counts electronically rather than over the counter.

While Council still provides an over the counter service for customers who prefer to manage their accounts face-to-face, a range of options are provided in order for people to pay Council bills, including BPay, direct debit and via Council’s website.

These payment methods recognise that more people prefer to manage bills electronically and at a time of their choos-ing. These options also provide a cost-saving to Council.

The move away from over-the-counter payments continues to grow (26,093 in 2015-2016, 20,888 in 2016-2017 down to 17,288 in 2017-2018) has saved considerable staff time in accepting and processing payments.

The promotion of receiving rate notices electronically achieves a more environmentally friendly delivery method and savings on postage for Council.

Payment Method

Activity April 18 May 18 June 18 2017/18 Total 2016/17 Total

Commonwealth Bank BPay

5,003 9,003 4,273 65,133 60,907

Australia Post 1,238 3,654 1,387 23,431 25,068Internet (commenced 1/1/2016)

242 324 242 2,512 2,636

Counter 1,564 1,957 1,222 17,288 20,888Direct Debit 9 11 15 1077 949

eNotice Registration

Notice Type (No Registered) April 18 May 18 June 18 2017/18 Total 2016/17 Total

eNotice(Electronic)

23 112 19 2591 1427

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Corporate Strategies Operations Report - September 2018

City AssistThe City Assist Unit is Council’s customer service team and operates at the Civic Centre front counter.

As Council’s “one-stop-shop”, City Assist aims to maximise service delivery at one location. The following tables reflect the variety of customer contacts to City Assist, along with the team’s performance and responsiveness.

April 2018Animal Registration renewalsWCC flu vaccinationsParking meter enquiries

May 2018Kinder enquiries about Open Day & enrolmentsRates 4th Qtr instalmentParking meter inquiries

June 2018Kindergarten Open Day & enrolment enquiriesRate Reminders for 4th InstalmentParking meter enquiries

YTD1/07/2017 30/6/2018

YTD1/07/2016 30/6/2017

4th QTR1/4/2018-30/6/2018

4th QTR1/04/017 – 30/6/2017

Total customer con-tacts for City Assist Unit

94,988 97,566 24,345 24,939

Enquiries resolved at the first point of con-tact %

62% 65% 64% 65%

Total Customer Contact Summary

YTD1/07/2017 30/6/2018

YTD1/07/2016 30/6/2017

4th QTR1/4/2018-30/6/2018

4th QTR1/04/017 – 30/6/2017

Total telephone calls answered in City As-sist Unit

56,188 55,061 14,738 13,653

Average phone calls answered per day 228 223 250 228

Average waiting time before speaking to a customer service officer (Seconds)

25 sec 20 sec 25 sec 20 sec

Percentage of calls answered within 20 seconds

61% 64% 57% 51%

Percentage Calls resolved at the first point of contact

43% 44% 46% 43%

Telephone Contact Summary

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YTD1/07/2017 30/6/2018

YTD1/07/2016 30/6/2017

4th QTR1/4/2018-30/6/2018

4th QTR1/04/017 – 30/6/2017

Total in-person con-tacts in City Assist Unit

37,807 41,715 9,310 11,026

Payments made at front counter 17,288 20,646 4,743 5,544

Percentage Enquiries resolved at the first point of contact

93% 95% 93% 95%

Face to Face Contact Summary

Website Customers continue to visit Council’s website to gather information on Council services. Requests to Council for information and/or services can also be made online.

YTD1/07/2017 30/6/2018

YTD1/07/2016 30/6/2017

4th QTR1/4/2018-30/6/2018

4th QTR1/04/017 – 30/6/2017

Customer Requests submitted online 196 164 15 42

Total Visits to the Website 270,028 230,049 70,064 53,231

Repeat Visitors 119,686 93,333 31,235 23,136New Visitors 150,387 136,716 38,829 30,095Live Support 379 344 100 67

Web Site Contacts – Summary

Customer Request Management SystemThe customer request system records, tracks and monitors requests from both internal and external customers.

Customer Requests - Summary

YTD1/07/2017 30/6/2018

YTD1/07/2016 30/6/2017

4th QTR1/4/2018-30/6/2018

4th QTR1/04/017 – 30/6/2017

Total Customer Re-quests logged 14,405 15,968 3,481 3,846

Most requested sub-ject (excluding phone messages) for exter-nal customers

Parking Parking Animals Parking

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Corporate Strategies Operations Report - September 2018

FinanceThe Finance Branch prepares annual budgets, monthly financial reports, the four-year Strategic Resource Plan and long-term financial planning.

The branch also processes invoices, manages investments, ensures compliance with the rate cap and prepares the annual submission to the Grants Commission.

Actuals Actuals Actuals2017/18 2016/17 2015/16

Total payments $62.468m $54.727m $55.241mTotal number of nvoices 19,051 19,796 21,101Total number of purchase card transactions

6,199 4,562 2,853

% usage of purchase card transactions

25% 19% 12%

No. of automated invoices 709 75 0No. of active suppliers 2,438 3,664 4,227No. of duppliers paid 1,745 1,782 1,874No. of suppliers used only once

678 669 663

No. of invoices below $100 4,775 5,560 5,755No. of suppliers for top 20 per cent of expenditure

3 5 7

The chart below indicates the days spent collectively by finance staff processing invoices.The efficiencies have been achieved through automated invoicing, strategic consolidation of procurement and the increased use of purchase cards for low value transactions.

Reduction in time spent processing invoices430420410400390380370360350

2015/16Processing Days

2016/17Reduction in

invoicing

2016/17Automated Invoicing

2017/18Reduction in

invoicing

2017/18Automated Invoicing

2017/18Processing Days

422

26

15

14

365

2

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The chart below shows the decrease in the number of invoices processed for transactions of less than $100 in value. Staff have moved towards strategic consolidation of procurement and to using purchase cards for low value transactions.

% of total invoices processed60$

50%

40%

30%

20%

10%

0%Less than $100

2015/162016/172017/18

Between $100and $1,000

Between $1,000and $5,000

Between $5,000and $15,000

Between $15,000and $75,000

Over $75,000

The payroll

Payroll Actuals 2017/18 Actuals 2016/17 Actuals 2015/16Number of Employees Paid during the Financial Year 775 798 768

Value of Employee Payroll Transactions $28.558m $29.533m $27.225m

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Corporate Strategies Operations Report - September 2018

Information Services BranchThe Information Services Branch comprises the Information management Unit, which ensures Council records are captured and managed to record Council business, comply with legislative and regulatory obligations, aid efficiency and are disposed of according to the Public Records Office of Victoria disposal schedule; and the Information Technology Unit, which provides IT tools to enable Council staff to have access to the information they require to efficiently perform their functions, enable the community to access information and services via the Internet and secure Council’s information assets from accidental or malicious access, modification or destruction.

IT InfrastructureSites on corporate network 25Desk phones 393Standard (non-smart) phones 30Windows tablets 15iPads 178iPhones 181Android smartphones 15PCs and laptops 383Virtual servers 74Physical servers 13

WiFi has been installed at the Art Gallery while Guest WiFi has been installed at AquaZone and Surfside Holiday Park.The NBN rollout prompted a review of telephone services.

Some services have been cancelled being surplus to requirements while other services have been converted to NBN. A program of work is under way to convert all childcare and kindergarten phones services into Council’s corporate network. These sites were connected to the corporate network in the previous 12 months.

Council does more and more business via the internet. The internet connection has recently been updated to a 200/200mb unlimited data connection.

Protection of Council IT assets from cyber-attack is kept up to date;• All servers, PCs and laptops must have Windows

operating system patches applied in a timely manner – at least quarterly

• All firewall, switch and storage devices must have firmware patches applied in a timely manner – at least quarterly

• Disaster recovery fail over procedures are exercised as a part of the update process

• Firewall was recently replaced with new generation technology

Council relies heavily on microwave radio links to connect to “remote’ sites. The main microwave link is from the Civic Centre to the Liebig Street Water Tower. Because this link is vital, it is duplicated from the Archie Graham Community Centre to the Liebig Street Water Tower. This duplicate link was recently upgraded.

Network Monitoring has recently been upgraded.Council has in the past always used Apple iPhones and iPads from mobile work. This has been advantageous from a fleet management point of view. More recently it has been necessary to introduce Android devices to support specialised application in Local Laws and Home And Community Care. Council the MobiIeIron tool to manage mobile devices. This tool has had to be reconfigured for the Android devices.

Council IT staff were involved in the procurement and installation of a new laser projector for the main Flagstaff Hill sound and light show.

Council, like the rest of the community is swept up in the roll out of the NBN. Council has approximately 70 affected telephone services. Each service will be reviewed;• Is it still required• Should it be migrated to NBN• Should it be brought onto the Council network, saving

line rental each month and providing greater • Disaster Recovery flexibility

Council routinely rolls over PCs and laptops to keep the hardware current. Council is now rolling out new equipment with Windows 10 and Office 2016. A small number of Dell 2-in-one laptop/table devices are being trialled.Council IT Staff recently completed comprehensive documentation of Data Centre Disaster Recovery procedures.

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Software applicationsCouncil IT staff have worked with the Business Improvement Team and the Finance team to develop an automated file transfer system with the Commonwealth Bank for such things as Pays, Debtor Payments, Credit Card Statements etc. This automated facility improves efficiency as well as security and auditability. The facility will be extended to electronic transfer with other external parties.

Council IT staff have developed a web based application for use by Flagstaff Hill Staff to manage assets, recording relevant information about assets where it is easily located as well as tracking issues and defects and sending notifications to management.

Council IT Staff have worked with the Assets Team, field worker and mechanics to developed a web base application (Trassetto) which reads data from Council’s corporate asset system Conquest and allows;1. Field workers to track asset defects, fix and then

update data in conquest in real time.2. Field workers to track tree maintenance job defects, fix

and then update data in conquest in real time.3. Mechanics to service fleet and plant and log results

in conquest in real time. Service failure create new actions in conquest

The new pay-by-plate parking system has been integrated into Council’s corporate systems for infringement processing and processing into the finance system.Web browsing at Council offices is managed and monitored by a tool, Zscaler.

• During the month of June there were a total of 8.7 million internet transactions

• Zscaler blocked 27,014 as being potentially harmful• Advanced threats blocked included:

• 2 instances of spyware • 17 cross-site scripting (Cross-site scripting (XSS)

is a type of computer security vulnerability typically found in web applications. XSS enables attackers to inject client-side scripts into web pages viewed by other users. A cross-site scripting vulnerability may be used by attackers to bypass access controls)

• 29 viruses• 3 instances of phishing (techniques to divulge

private or secure information) The Zscaler tool also blocks:• Time-wasting sites – not related to work• Resource-wasting sites – video, games, etc• Gambling and pornographic sites

Emails Council staff have a combined total of 670 email addresses.

In the 30 days to July 09 there were:• 165,700 emails received• 86,300 stopped by reputation• 7,087 spam emails detected• 484,400 emails were sent• 1 virus was detected

Records Council staff now use the Tech One Electronic Content Management (ECM) system for the storage of documents.

Over the past year about 200 staff have been trained in this new system.

Before ECM was made available to all staff in September last year, 2,900,420 documents were moved from the old electronics storage system to ECM.

Up to July 9 this year a further 506,520 historical documents were added while 49, 801 new documents have been registered directly to ECM since it became “live”.As of July 9 the total number of electronic files in ECM is 3,406,940

About 3000 boxes of archived paper records were moved from an Albert Street warehouse to new facility at Scott Street depot.

In 2017 the Communications and Visitor Economy branches redeveloped the Surfside Holiday Park website which resulted in more online traffic and website users finding information they were seeking more efficiently.

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Corporate Strategies Operations Report - September 2018

Communications BranchThe Communications Branch exists to help inform the community about Council activities and initiatives, to provide internal communication support, help Council’s advocacy efforts and assist in the delivery of key planning documents including the Council Plan and Annual Report.

Websites

The Communications Branch continues to maintain more than 15 websites including the main Council website and sites for AquaZone, the CBD renewal, community engagement, Connect Warrnambool, Fun4Kids, the WAG, Lighthouse Theatre, Surfside Holiday Park and Your Say Warrnambool.

Council websites use the Drupal content management

system and plans are under way to migrate websites to the next generation of Drupal.

The main Council website, warrnambool.vic.gov.au, continues to attract the greatest number of users and sessions. The number of sessions in the six months to June 30, 2018, was 150,454. The number of the corresponding period in 2017 was 123,932.

Among the most popular pages on the website is the employment page which recorded 15,821 views in the first six months of 2018, compared to 14,959 views over the same period last year. The popularity of the page suggests a significant number of people are interested in working at Warrnambool City Council.

Also popular was the whale watching page which in the first six months of 2018 recorded 13,082 views compared to 2,171 for the same period the previous year.

Traffic on www.warrnambool.vic.gov.au350,000

300,000

250,000

200,000

150,000

100,000

50,000

0Sessions

1/1/2017 to 30/6/20171/1/2018 to 30/6/2018

Users Page views

In 2017 the Communications and Visitor Economy branches redeveloped the Surfside Holiday Park website which resulted in more online traffic and website users finding information they were seeking more efficiently.

Sessions Users Page views

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0

1/1/2017 to 30/6/20171/1/2018 to 30/6/2018

Traffic on www.surfsidepark.com.au

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PrintThe Council newsletter, C2C, was rebranded in June to become Promenade. The new name was chosen to celebrate a much-loved feature of Warrnambool and to align with the Council’s theme of growing pride and confidence in the city.

The newsletter continues to provide a more traditional means of communication and is distributed as an insert into a Saturday edition of The Standard at beginning of the month. Along with information on Council projects and activities the community calendar has been used to promote events for community groups, organisations and schools including Warrnambool Community Garden, RSPCA, Women’s Health and Wellbeing Barwon South West, Premier Speedway.

Weekly editions of the city centre renewal newsletter are being produced. The newsletter is available online at cbd.warrnambool.vic.gov.au and links are emailed and sent via SMS to interested stakeholders.

MediaOver the recent months media releases were issued covering a range of Council-related topics and functions

including: the budget, Council Plan, recycling, Food Organics Garden Organics collection, kindergarten open day, railway precinct upgrade, the city’s 100th anniversary, the city centre renewal and Walk to School Day.

The Communications Unit also issues an eNews email to interested residents which includes information on major Council projects along with decisions from Council meetings.

Council receives regular media inquiries from The Standard, Ace Radio, ABC Radio, WIN TV and Channel 9 Western Victoria.

Local ABC Radio and Ace Radio also provide regular broadcast opportunities for the Mayor to answer questions and discuss Council projects.

Graphic design Council’s in-house graphic designer continued to produce work for a range of Council’s branches.

Get the most out of your visitto Warrnambool by heading to

You are invited to the

2017 Miura Delegation Reunion

Details:Venue:

Warrnambool Art Gallery

Time:5:30 onwards

Nibbles and drinks provided

RSVP:[email protected]

5559 4993 by Friday 25, May

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Corporate Strategies Operations Report - September 2018

Wollaston Bridge interpretive signage proposal

Construction of the sign to be simalar to the bridge rails.

Double Panel design Single Panel design

Pannel size: 600 x 900mmOverall gheight of structure: 1000mmOverall width of structure:Single: 1200mmDouble: 2300mm

200mm 200mm

2800

mm

900m

m

40mm

600mm

Main beach access wayfinding signage proposal

Brushed Aluminium compositewith direct print

Timber Post in Cyprus Pine, designed to age into the envoronment

Fibre Reinforced Plastic

Brushed Aluminium composite withsubtracted lettering

40mm Aluminium tubing substraight frame

Signage placed in environment(Not actual position of sign)

Carpark side looking towards ocean Ocean side looking towards carpark

Carpark Ocean

Positioning the sign before the prominade path takes full advantage of the double sided sign. Walking from the carpark you read the emergency information pannel before entering the beach, leaving the map side to be facing the prominade walk wayfinding for pedestrians.The two remaining sides are facing towards oncoming foot traffic to show distances to the next marker.

Main beach access wayfinding signage proposal

LITTLE WINTERFLAGSTAFF HILL

Presents

JUNE 30 - JULY 15, WINTER SCHOOL HOLIDAYS

Spend your school holidays in an enchanting maritimevillage that is alive with kids activities, farm animals,

warm food, fresh air and ocean views.

Community open day at Flagstaff Hill Maritime VillageFree barbecue – cannon firing – music

face painting – history bus tours - time capsule display

Sunday, May 27 - 11am to 3pm

Warrnambool will be the most environmentally sustainable regional city in Australia

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Advertising A number of radio advertisements were aired on local radio to promote initiatives and activities including the 100th anniversary of Warrnambool as a city and reminding pet owners to pick up their pet’s excrement.

Council also continues to run “noticeboard” advertisements every week in The Standard which are drawn up by the in-house graphic designer.

Advertisements promoting the saleyards, supported by Warrnambool stock agents, also appear regularly in the Standard.

Social Media Council is active on social media platforms including Twitter, Facebook, YouTube and Instagram. Council Twitter followers now number 3,820, up from 681 in May 2013.

January 2013

4500

4000

3500

3000

2500

2000

1500

1000

500

0

Council Twitter followers

January 2014 January 2015 January 2016 January 2017 January 2018

Council’s Instagram account now has 5,200 followers, up from (4,659 followers in June 2016

Council’s main Facebook page also recorded steady audience growth over the past year and is currently at 4,331 “likes”. One of the more useful indicators for measuring the effectiveness of social media is engagement - whether people actively respond or react to a social media post.

The graph below indicates the growth in Facebook likes and also the marked increase in engagement, recorded as reactions to posts.

2500

2000

1500

1000

500

02016-17 2017-18

LikesReactions

WCC Facebook

Council also has 186 subscribers to its YouTube channel and Council videos have a combined 355,640 views.

AudioCouncil provides audio recordings of Council’s public meetings and these are made available for streaming or downloading via Council’s main website,www.warrnambool.vic.gov.au

The first Council meeting recording to be made publicly available was the August, 2015 meeting. Up to July 31, 2018, the 46 Council meetings have recorded 1,839 “plays” and 110 downloads.

Engagement Over the past year the Communications Branch has supported community engagement efforts for the Warrnambool 2040 community plan, the Green Warrnambool plan, Council Plan revision, the Budget, community safety along the foreshore, draft Footpath Trading Policy and Procedures, the Warrnambool Events Strategy and the Strategic Framework Plan for Wangoom Road North.

6811629

25273143

36833820

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Corporate Strategies Operations Report - September 2018

Marketing and advocacyCity Centre Business Support Program

The Communications Branch works closely with the Economic Development Branch in the development of business support initiatives for the city centre. An example is the Find the Five promotion which includes the design of posters, tokens, street banners and the production of videos which are promoted online and screened at the Warrnambool Cinema.

The branch also developed the CBDme website which fea-tures video stories of business operators in the City Centre Renewal zone.

So far the branch has produced more than 30 videos as part of the City Centre Renewal Business Support Program including 29 videos featuring individual business operators. Music and voice-overs for the videos were also produced in-house.

Media release promoting Find the Five have been prepared along with articles which have been placed online and in C2C/Promenade.

Advocacy

The branch supported Council’s advocacy efforts with the production of a range of printed materials which detailed the issues and opportunities associated with each of the advocacy projects.

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South-West Victorian Livestock Exchange Cattle numbers sold over 2017-2018 numbered 56,981, down by 18,661on 2016-2017.

Throughput was impacted by new facilities in the region and also by direct selling to processors.

Encouragingly, a number of vendors who had sold through alternative saleyards have returned to Warrnambool.Other factors affecting throughput included: • seasonal conditions; • Saint Patrick’s Day fires; • general market conditions; and, • direct selling.

Stock throughput value of $61.4 million, while lower than in previous years, remains a significant part of the Warrnam-bool region’s economy.

The projected operating surplus of $326,994 was about $110,000 below budget, attributable to the reduced throughput on the previous year.

Dairy sales were strong with 10 held over 2017-2018, three more than the previous financial year.

100,00090,00080,00070,00060,00050,00040,00030,00020,00010,000

02015-16 2016-17

Cattle Numbers

2017-18

$1,600

$1,400

$1,200

$1,000

$800

$600

$400

$200

$02015-16 2016-17 2017-18

Prime cattle $ per head 1,200

1,000

800

600

400

200

02015-16 2016-17 2017-18

Store cattle $ per head

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Corporate Strategies Operations Report - September 2018

2015-16 2016-17 2017-182012-13 2013-14 2014-15

Throughput value $

$50,939,565

$58,390,902

$79,053,683

$100,554,443

$100,007,201 $61,477,431

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Corporate Strategies Operations Report - September 2018

20