Corporate Sponsorship Program

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11 millionpotential customers.

Let us introduce you to

Great Sponsorship Opportunities are waiting in Panama City Beach.

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Who We ArePanama City Beach is the Gulf Coast’s premier, year-round REAL. FUN. BEACH. destination that offers a quality experience for visitors and residents alike. It’s the quintessential, All-American coastal community – home of the “World’s Most Beautiful Beaches” – and a mecca for a wide variety of audiences looking to have fun on their vacation.

Visit Panama City Beach is more than our corporate identity… it’s what millions of people do.

Table of ContentsTourism by the Numbers . . . . . . . . . . 4

Locations & Facilities . . . . . . . . . . . . . . . 7

Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Sponsorship Packages . . . . . . . . . . . . 10

Benefit Descriptions . . . . . . . . . . . . . . 18

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Locations & Facilities

Frank Brown Park Visitor Information CenterAaron Bessant Park

Panama City Beach Conservation Park

Grand Lagoon M. B. Miller Pier & Russell-Fields Pier

St. Andrews State ParkCamp Helen State Park Pier Park

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Events

Winter

New Year’s Eve Beach Ball Drop* An early evening countdown culminates with fireworks and 10,000 beach balls being dropped over the family-friendly crowd. Then, as the seconds tick down to midnight, thousands of revelers watch an 800-pound glowing beach ball descend to signify the start of the New Year. It’s not Times Square… it’s better!

Panama City Beach Mardi Gras and Music Festival This two day festival has been recognized as one of the top seven Mardi Gras celebrations outside of New Orleans. The family-friendly event includes a themed kids’ zone, float tours, Fat Tuesday Street Fair, live music and a parade.

Winter Resident Activities The beach celebrates the annual migration of “snowbirds” with a variety of senior-friendly events. Highlights include a welcome reception, homecoming expo, game nights, film nights and the Senior Prom, where a king and queen are crowned.

Spring

Seabreeze Jazz Festival*Named to the list of “Top 10 Jazz Festivals in the USA” by JazzIZ magazine and nominated as “Best Jazz Festival” at the Oasis Smooth Jazz Awards, this annual event combines the top national smooth jazz artists with a full weekend of fun, sun, great beaches, and good times. The event attracts more than 20,000 fans from the USA, Canada, and Europe.

Spring BreakThe promise of sunshine and warm temperatures is hard to resist for college students and families looking for a break from the cold, gray winter. Thousands make their way to our beach every year for fun in the sun and a chance to recharge for the final sprint to final exams.

Thunder Beach* Known as the most “biker friendly” free rally in the United States, this event is held twice a year. Motorcycle enthusiasts from around the country enjoy scenic rides along the coast, live entertainment and local cuisine.

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Summer

Summer Concert Series* Throughout the summer, visitors and locals gather for live concerts at Aaron Bessant Park’s open air amphitheater. The ever-changing lineup of entertainers offers something to please every musical taste.

Star Spangled Spectacular The beach celebrates Independence Day in All-American style. Families enjoy a day filled with live entertainment, children’s activities, tasty food and drinks – all capped off with a breathtaking fireworks display.

Other Annual Events:*Lobster Festival & Tournament Seafood & Music Festival Fall Fishing Challenge Ironman Florida Triathlon Emerald Coast Cruizin’ Grand Slam World Series of Baseball Biggest Loser RunWalk Half Marathon & 5K

Fall

Chasin’ The Sun Music Festival The perfect reason for a late summer getaway. Some of the biggest names in tropical rock music will hit the Aaron Bessant Park stage for a weekend of laid-back island tunes.

Pepsi Gulf Coast Jam*This Labor Day weekend spectacular brings the best of today’s country music to the beach. During the day, some of the biggest names in country music take the stage on the sandy beach. Then, as the sun begins to set, patrons ride free shuttles to the main stage at Frank Brown Park. Notable acts have included Toby Keith, Blake Shelton, Carrie Underwood, Trace Adkins and Dierks Bentley.

Pirates of the High Seas Fest Columbus Day weekend brings a wave of fun-filled adventures to our coastal community. This kid-friendly event includes an ensemble of parades and sword-swinging showdowns, culminating with a dueling fireworks display reenacting the legendary “Battle of the Seven Seas.”

*Sponsorship opportunities may be available at events not owned by Visit Panama City Beach with the consent of event rights holders.

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One (1) year commitment with option of up to three (3) years. Includes licensing as the Official (product/service) of Visit Panama City Beach and Official (product/service) of the REAL. FUN. BEACH.

Benefits

“Official” designation

CVB property marks & logo

Event signage

Event tickets & hospitality

Event product placement/sampling

Event ticket website branding

Visitors Guide full page ad

Visitors Guide advertorial

Website banner ad

Website column ad

Website listing

Social media posts

E-newsletter ad

Visitor Information Center recognition

Tracking reports

Sponsor appreciation dinner

Corporate gift

Platinum Sponsor

PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

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One (1) year contract; does not include licensing.

Benefits

Event signage

Event tickets & hospitality

Visitors Guide full page ad

Website banner ad

Website listing

Visitor Information Center recognition

Tracking reports

Sponsor appreciation dinner

Corporate gift

Signature Sponsor

PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

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PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

Presenting Sponsor

Commitment limited to title sponsorship of a single event. Benefits are available during the time period leading up to and including the event.

Benefits

Media advertising & PR

Event signage

Event tickets & hospitality

Event collateral

Event product placement/sampling

Event admission ticket branding

Visitors Guide advertorial

Visitors Guide ½ page ad

Website banner ad

Website listing

Social media posts

E-newsletter ad

Tracking reports

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PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

Event Sponsor

Commitment limited to exposure during a single event and can be cash or in-kind services. Benefits are available during the time period leading up to and including the event.

Benefits

Media advertising & PR

Event signage

Event tickets & hospitality

Event collateral

Event admission ticket branding

Visitors Guide ¼ page ad

Website listing

Website spotlight ad

Tracking reports

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PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

Sustaining Sponsor

Sponsor may select four (4) items from the à la carte menu of benefits. Requires one (1) year commitment.

À La Carte Options

Event tickets & hospitality

Visitors Guide ½ page ad

Website banner ad

Website listing

Social media posts

E-newsletter ad

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PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

Sand & Surf Sponsor

Specialty sponsorship underwrites materials promoting the Leave No Trace ordinance and flag warning system. One (1) sponsorship will be made available for this category annually and it requires a one (1) year commitment.

Benefits

Visitors Guide full page ad

Website banner ad

Website listing

Leave No Trace collateral

Flag system collateral

Tracking reports

Leave No Trace

For more information: visitpanamacitybeach.com/leavenotrace

Bay County Ordinance No. 12-14 and 12-37 • City of Panama City Beach Ordinance No. 1242

Flags are located approximately one mile apart along the beach.

Absence of flags does not assure safe waters.

Red – HigH HazaRd (High surf and/or strong currents)

Yellow – MediuM HazaRd(Moderate surf and/or currents)

gReen – low HazaRd(Calm conditions, exercise caution)

Red oveR RedWater Closed to Public

PuRPleDangerous Marine Life

Beach warning Flags

is in effect for Panama City Beach.

all your personal items including, but not limited

to, tents, chairs, toys, umbrellas and coolers will be

removed and disposed of if left on the beach between

the hours of 7 p.m. and 7 a.m. on public beaches or

with the upland landowner’s permission, personal

property may be stored overnight at the Toe of the

dune at your own risk.

Be advised that the

OrdinanceLeave No Trace

For more information:

visitpanamacitybeach.com/leavenotrace

Ordinanceis in effect for Panama City Beach.

All your personal items including, but not

limited to, tents, chairs, toys, umbrellas and

coolers will be removed and disposed of if

left on the beach between the hours of 7

p.m. and 7 a.m. On public beaches or with

the upland landowner’s permission, personal

property may be stored overnight at the Toe

of the Dune at your own risk.

Bay County Ordinance No. 12-14 and 12-37 • City of Panama City Beach Ordinance No. 1242

Be advised that the

Leave No Trace

For more information: visitpanamacitybeach.com/leavenotrace

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Sponsorship Level ComparisonWe offer several standard sponsorship packages but can customize any program to meet your specific needs. Sponsors gain access to Panama City Beach visitors for marketing their product/service based on the level of investment. Benefits marked * are à la carte selections.

Benefit Platinum Signature Presenting Event Sand & Surf

“Official” designation •CVB property marks & logo •Media advertising & PR • •Event signage • • • •Event tickets & hospitality* • • • •Event collateral • •Event product placement/sampling • •Event ticket website branding • • •Event admission ticket branding • •Visitors Guide full page ad • • •Visitors Guide advertorial • •Visitors Guide ½ page ad* •Visitors Guide ¼ page ad •Website banner ad* • • • •Website column ad •Website listing* • • • • •Website spotlight ad •Social media posts* • •E-newsletter ad* • •Visitor Information Center recognition • •Leave No Trace collateral •Flag system collateral •Tracking reports • • • • •Sponsor appreciation dinner • •Corporate gift • •

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Sponsorship Benefit Descriptions

“Official” DesignationLicensed use of the Visit Panama City Beach logo and phrases “Official (product/service) of Visit Panama City Beach” and “Official (product/service) of the REAL. FUN. BEACH.”

Media Advertising & Public RelationsSponsor mention and/or logo placement in media advertising, press releases and other promotional efforts associated with a Visit Panama City Beach-produced event.

Event SignageSponsor logo featured on banner/sign displayed at event venues.

Event HospitalitySponsor receives tickets to Visit Panama City Beach-produced events, designated space in the Hospitality Village to host customers and/or business partners, and reserved seating for entertainment.

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Event CollateralSponsor logo included on printed materials distributed at the Visitor Information Center, lodging establishments, restaurants and retail stores in conjunction with a Visit Panama City Beach-produced event.

Event Product Placement/SamplingSponsor distribution of product or service at Visit Panama City Beach-produced events in order to encourage consumers to try a new offering before purchase or reinforce affinity for established product.

Event Ticket Website BrandingSponsor logo appears on the website page accessed by patrons when purchasing tickets to Visit Panama City Beach-produced events.

Event Admission Ticket BrandingSponsor’s custom branding appears on the paper ticket to Visit Panama City Beach-produced events printed by the patron following purchase.

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PANAMA CITY

BEACH

VISITORS GUIDE

Real. Fun. Beach.

Visitors Guide AdvertisingThe official Visit Panama City Beach guide contains everything visitors need to know to fully enjoy their beach experience. The guide is distributed at the Visitor Information Center, Northwest Florida Beaches International Airport, Visit Florida Welcome Centers, Panama City Beach Chamber of Commerce, Bay County Chamber of Commerce and domestic/international trade shows attended by Visit Panama City Beach staff.

In addition, the guide is mailed to approximately 50,000 consumers annually by request (many via reader response cards in national magazines). An online version also includes links to advertisers’ websites. The guide is also available for download from the Visit Panama City Beach website.

The guide is a quarterly publication with a production run of approximately 30,000 per issue.

• Display advertising: four-color ads available in full page, ½ page and ¼ page sizes.

• Advertorial: advertisement in the form of editorial content. Platinum Sponsors receive one (1) advertorial per year and Presenting Sponsors are featured in the issue in which their sponsored event is highlighted.

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Website Advertising • Banner ad: prominent placement

within the Visit Panama City Beach website event calendar; click redirects browser to company’s listing.

• Spotlight ad: appears on the Visit Panama City Beach event calendar page; includes descriptive copy, graphic and link to company listing.

• Column ad: premier logo placement at bottom left column of the main Visit Panama City Beach event calendar page; click redirects browser to company’s listing.

• Listing: resides on the Visit Panama City Beach event calendar page; features company information and a link to the corporate website.

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Social Media Content • Facebook: the official Visit Panama City Beach page has

more than 400,000 “likes.” Platinum Sponsors receive one (1) post per month (fun sighting of their product on the beach); Presenting Sponsors are named in all posts that promote the event.

• Twitter: the official Visit Panama City Beach account has more than 15,000 followers. Platinum Sponsors receive one (1) tweet per month with a link to the corporate website; Presenting Sponsors are named in all tweets that promote the event.

Visitor Information Center RecognitionSponsor name and/or logo featured on signage displayed inside the lobby of the Visitor Information Center, which serves approximately 50,000 visitors each year.

E-Newsletter AdSponsorship includes the company’s logo and a link to the corporate website upon becoming a sponsor, and once each calendar year via the Featured Sponsor section. The Visit Panama City Beach monthly consumer newsletter is emailed to nearly 120,000 subscribers.

Sand & Surf CollateralSponsor logo featured on materials promoting the Leave No Trace ordinance and beach warning flag system. Rack cards and window clings are displayed in all hotel/motel rooms and rental properties and are distributed at various locations, including the Visitor Information Center.

Leave No Trace

For more information: visitpanamacitybeach.com/leavenotrace

Bay County Ordinance No. 12-14 and 12-37 • City of Panama City Beach Ordinance No. 1242

Flags are located approximately one mile apart along the beach.

Absence of flags does not assure safe waters.

Red – HigH HazaRd (High surf and/or strong currents)

Yellow – MediuM HazaRd(Moderate surf and/or currents)

gReen – low HazaRd(Calm conditions, exercise caution)

Red oveR RedWater Closed to Public

PuRPleDangerous Marine Life

Beach warning Flags

is in effect for Panama City Beach.

all your personal items including, but not limited

to, tents, chairs, toys, umbrellas and coolers will be

removed and disposed of if left on the beach between

the hours of 7 p.m. and 7 a.m. on public beaches or

with the upland landowner’s permission, personal

property may be stored overnight at the Toe of the

dune at your own risk.

Be advised that the

OrdinanceLeave No Trace

For more information:

visitpanamacitybeach.com/leavenotrace

Ordinanceis in effect for Panama City Beach.

All your personal items including, but not

limited to, tents, chairs, toys, umbrellas and

coolers will be removed and disposed of if

left on the beach between the hours of 7

p.m. and 7 a.m. On public beaches or with

the upland landowner’s permission, personal

property may be stored overnight at the Toe

of the Dune at your own risk.

Bay County Ordinance No. 12-14 and 12-37 • City of Panama City Beach Ordinance No. 1242

Be advised that the

Leave No Trace

For more information: visitpanamacitybeach.com/leavenotrace

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Tracking ReportsQuarterly reports provide sponsors with valuable data on exposure to their advertising. Information included in the tracking report is dependent on sponsorship package.

Here is an example of what a report might include:

• Total views and click throughs for the Visit Panama City Beach website listing, spotlight ad, banner ad and column ad

• Social media reach – likes, shares and comments

• Event attendance

• Visitor Guide distribution

• E-newsletter distribution

• Number of click throughs from event ticket website

• Value and reach of event media advertising

• Press release distribution and coverage

• Signage use

• Collateral distribution

For more information, contact: J. Michael Brown

Vice President of Tourism Development

Panama City Beach Convention & Visitors Bureau 17001 Panama City Beach Parkway

Panama City Beach, Florida 32413 850-819-0047

jmbrown@visitpanamacitybeach.com