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APS OverviewManagement Experience
A 100+ years of combined management experience in the card payments industry
Payment and Card’s “know-how” is our core USPPayment and Card’s “know-how” is our core USP
It’s WHAT we do ... It’s ALL we doIt’s WHAT we do ... It’s ALL we do
Payment and Card’s “know-how” is our core USPPayment and Card’s “know-how” is our core USP
It’s WHAT we do ... It’s ALL we doIt’s WHAT we do ... It’s ALL we do
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APS OverviewManagement team
Rich Wagner - CEO and Founder– 25 years of card experience in delivering innovation to the payments industry in both UK and US markets.
Robin Dear – Finance Director– 25 years of experience managing finance functions including 10 years in Director level roles. His career has already
spanned a company turnaround for a small start up to a head finance role with Citibank.
Najlaa Taqi Eddin– Marketing Director– 16+ years of consumer financial services experience both in the UK and US. Najlaa has held a number of senior director
level positions in the UK including Marketing Director, Managing Director, and has been an FSA approved person for over 8 years. She has worked for a number of Blue Chip companies including Providian Financial, Barclaycard and GE Money; as well as successfully setting up and managing a start-up company in the UK which sold for a 20% premium.
Paul Schooley – Pricing and Risk Director– 15+ years experience in the US and UK , holding senior roles in credit, risk and pricing optimisation for unsecured
payment products. Through Data Mining and Segmentation, Paul has facilitated significant revenue growth working for companies such as NatWest, Providian and GE Capital
Jim Jones – Non-Executive Chairman– 30+ years of card experience including President and Vice Chairman roles at Providian. He currently holds a number of
board roles and past board positions including a seat on the Visa USA Board of Directors.
Stephen B. Galasso - Non-Executive Director– 20 years of card experience including the CEO of Bank of America's Credit Card Company and recently held position of
Chairman and CEO at Netspend, one of the most successful and profitable prepaid companies and is presently a non-exec director for Account Now a successful online prepaid issuer in the US
1.Accountable…make a promise/commitment,
keep it.
2.Transparent…jargon-free, open and honest
3.Respectful…courteous, humble, proud but
never arrogant
4.Approachable…accessible, friendly, easy to
talk to and to do business with, informal but
supportive and helpful
5.Credible…dependable, can be counted on to
deliver on commitments/promises, believable, a
high degree of ethics, genuine and sincere
6.Trustworthy…honest, reliable, professional,
principled
APS OverviewOur Values ATtRACT talent
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APS Overview Major Milestones
APS founded (Jan ‘04)
Launched first general purpose prepaid MasterCard in the UK (Aug ’05)
Secured electronic money license to directly issue prepaid cards (July ’07)
1st prepaid card company in EU admitted as full MasterCard member
European (SEPA) ELMI granted by FSA (Jun’10)
Visa Membership Approved (July ’10)
Rank as top 5 Europe (top 20 Global) MasterCard prepaid card issuers (Today)
Corporate 1st instant-issue product
1st Online Acquisitions Tool
1st to offer Chip and PIN
1st to offer purchase protection
1st to offer add on functionalities to enhance the product solution for clients Bill Pay Credit builder Cashback Rewards Integrated Currency product
Product
Implemented over 60 programmes while achieving the accolade as the most awarded prepaid card in Europe
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APS OverviewMost awarded prepaid card
Most Innovative Retail or Corporate Payments Product launched
Most Promising New Product in Retail Financial Services
Best customer servicing in Prepaid Cards Europe ’07Voice of the customer for ‘Credit Builder’ ‘08
Best European Prepaid Card Product Launch
Best inbound customer service campaign
Best Prepaid CardBest achievement in customer service
Best General Purpose Card – UK ‘09Best Unbanked prepaid card – UK ’09, ‘10
APS focus on customer service
drives client success !
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APS Overview: Operating Model: Linking the partnership
• Programme Manager (MSP)
• Consumer Credit License *• CAIS and Insight Members *• Regulated by the OFT
• Card Issuer• E-money License• Regulated by the FSA• Principal Member of Visa and MasterCard
EnablesDelivers
* Specifically enables our Creditbuilder feature, but does provide access to partners for lending or overdraft product solutions7
APS Overview: DifferentiatorsOperating Model: More than just card issuing
Bank Sponsor
Flexible Operating Model
Adaptable to current partner needsExpandable to enable client’s future growth
Card Mgmt
Payment Solutions
Lending Capability
PrepaidConsulting
Customer Mgmt
Full Service breathe in Programme Management
Online Enablement
Supporting 500,000 customers and 2,500 businesses todaySupporting 500,000 customers and 2,500 businesses today
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Bank Bank SponsorshipSponsorship
Focused: Single product oversight, no internal conflicts
Safer: E-money not deposit taker
Faster: product/programme approval in days/hours not weeks
Adaptive Compliance: maintain customer centric / commercial view
European Reach: Approved by FSA to operate in all SEPA/EU countries
APS Overview: Differentiators Operating Model: More than just card issuing
Card Card ManagementManagement
Processor Partnership w/ FIS: Prepaid focused with billions in corporate infrastructure give APS leverage as their top prepaid client.
Card Utility: Highest in the marketplace...the ‘gold’ standard
Card Personalisation : 1st to provide embossed cards... now allow 4th line personalisation for companies
Customer Customer ManagementManagement
Dual KYC Authentication: utilising separate supplier relationships to ensure better ID rates
Effective email distribution: APS accreditation allows 2x more emails to reach customer’s inbox. 1st in the UK to achieve ‘good mail’ certification.
Multi-Channel Servicing: Web, IVR, Email, SMS, phone and even APS retail channels optimized for prepay portfolios
Queue Management: allowing customers to be called back via our call centre
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Payment Payment SolutionsSolutions
APS Overview: DifferentiatorsOperating Model: More than just card issuing
Bill Pay: 1500+ additional payees which don’t accept Visa/MC directly, including P2P transfer capability
Unique 8 digit Bank Account: ‘true bank account’ capability on a prepaid card enabling ...
Direct Debit Faster Payments Government Disbursement
APS Load network: Access to 1000+ APS retailers for instant loads. Proven solution for small and large retailers
Linked Currency Cards: Dollar and Euro currency exchange service which has been integrated into APS systems to provide a competitive currency service
Purchase Protection: Leveraging capabilities to offer the 1st purchase protection guarantee in the UK
Online Online Enablement Enablement
‘Best Practice’ Insight: access to ‘Silicon Valley’ entrepreneurial’ companies taking marketing, customer communication and management to the next level via the internet channel
Access Omniture Test & Target / Site Catalyst: Ability to test, track and analyze numerous internet marketing strategies dynamically without IT intervention
Socially Valued Socially Valued CapabilityCapability
Creditbuilder : award winning feature to help customers improved/repair their credit with an APS prepaid card
MCC Blocking: align to support client and/or customer self exclusion
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Prepaid ConsultingPrepaid Consulting
APS Overview: DifferentiatorsOperating Model: More than just card issuing
‘Best’ Analytics Team: 25+ years experience in the US and UK, delivering analytic and solutions for payment products across multiple channels
SegmentationLinear and Logistic RegressionCluster and Conjoint AnalysisVintage Based NPV analysis on a segmented levelTest Design and Evaluation including confidence levelsPrice elasticity modellingStandard time series MI reporting
Effective Customer Insight: simple email market research deployment to further enhance proposition
New product development: Whether it’s consumer or corporate applications, APS leads the way in facilitating partners to deliver on their future payment and card strategies
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Bric
k &
Mor
tar
Differentiators Key benefit• Exclusive arrangements have created only free ‘instant’
load network in the UK
• UK Post Offices currently provide a credible load network but APS is the only provider that provides the capability to ‘pay for’ the card at Post Offices
• 7000 load network in Romania reflects the scale at which our systems can be deployed.
Could access load technology for further retail establishments and in fact sell the card ‘in store’ in addition to online
• Built co-branded relationships for internet based acquisitions and servicing
• Flexible online infrastructure can support both customers and corporate applications and services them in a cost effective manner
Delivered prepaid websites ranked above all key competitors..
Number 1 prepaid website according to Hitwise
• APS capabilities proven by existing corporate clients who have leveraged our solutions for expense, incentive and cash disbursement requirements
• AFL as a prepaid card issuer can be utilised to provide an enhanced Bank Sponsorship model for companies seeking a ‘one stop’ solution.
Supporting internal cash management solutions
Enhances clients marketing capability created by APS issuing and processing strengths
Onl
ine
Corp
orat
e
Clients
APS Overview: DifferentiatorsChannel experience
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APS Overview: DifferentiatorsSample client solutions
Representative of what prepaid card programmes will achieved with the experience that an APS partnership can provide
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Opportunity with APSCreating tremendous client value from APS’ Leadership Position
APS represent one of the most credible prepaid card partners in the industry
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