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PEKAN Jewellery & Fashion S.A.
Ref.File: Corporate Strategy Confidential / Tiago Trigo
Porto/Dubai, February 2013
Basic Concepts: The Pekan Brand
Vision & Values
Ref.File: Corporate Strategy Confidential / Tiago Trigo
Basic Concepts: The Pekan Brand
VisionPekan is an international trademark of jewels positioned in the affordable luxury segment Pekan is an international trademark of jewels positioned in the affordable luxury segment (below the high classical jewellery), which stands out for its sophisticated and unique collections made from authentic and noble metals such as silver and gold, set with gems (precious stones) and other materials, reflecting the latest fashion trends.
ValuesI. Creativity: Constantly surprising, to create a difference in the jewellery market.II. Style: Marking its own personality through a unique, consistent and identifiable
design.
Ref.File: Corporate Strategy Confidential / Tiago Trigo
design.III. Quality: Ensure a rigorous selection of materials and finishes.IV. Universalism: Transmit a timeless, cosmopolitan and sophisticated design, focused on
generations, lifestyles and fashions of the new century.V. Commitment: Promoting excellence, originality and renewal of the Brand proposals, whilst
respecting consumers, customers and suppliers.
Ref.File: Corporate Strategy Confidential / Tiago Trigo
PEKAN: A Fashion Design Brand
Retail Stores: Merchandising Materials
Ref.File: Corporate Strategy Confidential / Tiago Trigo
Retail Stores: Merchandising Materials
Ref.File: Corporate Strategy Confidential / Tiago Trigo
Brand Image: Communication Analysis – the Website !
• http://www.pekanjewellery.com
� UpDated: Nov 2012.
� 4 Languages: POR + ENG / ESP / RUS.
� Interface facebook.
� New, improved design: constantly upgrading to maintain best-in-class
Ref.File: Corporate Strategy Confidential / Tiago Trigo
maintain best-in-class status.
� Interface with Customers: in analysis for 1H2013.
Brand Image: Communication Analysis – the facebook page !
• https://www.facebook.com/PekanJewellery
� Launch: Oct 2011� Fans: over 52.000...!Nationality:20.100 Portuguese12.100 Spanish6.100 Brazilian4.200 Persian Gulf3.800 Scandinavian2.500 Angola + Mozambique
Ref.File: Corporate Strategy Confidential / Tiago Trigo
2.500 Angola + MozambiqueRest: Other markets.Age:87,5% between 25-55 YOGender:79% F – 21% M
Ref.File: Corporate Strategy Confidential / Tiago Trigo
PEKAN: Extensive Press Coverage (Portugal & Spain)
PRESS COVERAGE: ANNUAL REVIEW 2012
Lux
PEKAN 2011-2012 Collection
Cosmopolitan
Lux
Flash
Máxima
VIP
Lux Woman Caras
Máxima
Elle
Activa
PEKAN Spring-Summer 2012
PRESS COVERAGE: ANNUAL REVIEW 2012
Lux
Joia ProELLE
Cosmopolitan
Jornal IVIP Travel and Safaris
Fashion Productions
PRESS COVERAGE: ANNUAL REVIEW 2012
Elle
Lux Woman
Cosmopolitan
Ana Rita Clara –PEKAN Brand Ambassador
PRESS COVERAGE: ANNUAL REVIEW 2012
Vida Económica
Caras TV (making-off Catálogo)
Elite
TV 7 Dias
Attitude
Product Placement TV
PRESS COVERAGE: ANNUAL REVIEW 2012
SIC – novela Rosa Fogo
SIC Mulher – Mais Mulher
Porto Canal – Jornal do Norte
TVE1 España – “Mi Corazón”, Anne Igartiburu
RTP1 – Cinco Sentidos
Full Page Press Articles
PRESS COVERAGE: ANNUAL REVIEW 2012
FrontlineMust – Jornal de Negócios
SOL - Tabu
Presentation to Trade & Press: Collection 2012-2013
PRESS COVERAGE: ANNUAL REVIEW 2012
RTP – Cinco Sentidos
SIC – Fama Show
Flash TV
Presentation to Trade & Press: Collection 2012-2013
PRESS COVERAGE: ANNUAL REVIEW 2012
Correio da Manhã
Flash Correio da Manhã
TV 7 Dias
Jornal de Notícias
PEKAN 2012-2013 Collection
PRESS COVERAGE: ANNUAL REVIEW 2012
Chocolate
Notícias Magazine
Chronos do TempoLife – DN & JNBriefing
Multiple Articles
PRESS COVERAGE: ANNUAL REVIEW 2012
Cosmopolitan
FlashActiva
VIP
MaximaElle
Flash
Visão – Especial Moda
Ref.File: Corporate Strategy Confidential / Tiago Trigo
Looking for a Partnership in UAE !
Looking for a Partnership in UAE:What does PEKAN have to offer ?What does PEKAN have to offer ?
What’s our Unique Selling Proposition ?A combination of factors: 1. Brand focus; 2. Global Design & Style;3. Creativity; 4. Trendy & innovative; 5. high customer loyalty !
• We have a fully owned Brand, with a growing market share...• We have the capacity to expand production...
Ref.File: Corporate Strategy Confidential / Tiago Trigo
• We have the capacity to expand production...• There’s a strong Management focus on internationalization...• Highly branded, high quality point-of-sales materials…• Commitment to develop with local Partner a win-win strategy…
CONTACT DETAILS
Tiago TrigoManaging DirectorManaging DirectorEmail: [email protected] Please visit us @:Telephone: +351.22.0167625 Web: www.pekanjewellery.comMobile: +351.93.7326464 Facebook: https://www.facebook.com/PekanJewellery(Skype ID: tiago.afonso.trigo) Twitter ID: PekanJewellery
Offices
Pekan Jewellery & Fashion S.A.Avenida Comendador Ferreira de Matos, 401, 7º Piso4450 – 124 Matosinhos
Ref.File: Corporate Strategy Confidential / Tiago Trigo
4450 – 124 MatosinhosPORTUGAL
Fiscal Number in Portugal (NIPC): 507 692 594
BANKING DETAILS FOR TRANSFERS: BANCO PORTUGUÊS DE INVESTIMENTOIBAN (International Account Number): PT50 0010 0000 4615 2920 0011 5SWIFT/BIC: BBPIPTPL