(1) 2011-12-01

Presented by Aurélie Pattyn, EU Affairs Policy Officer

December 1, 2011

Corporate lobbying in Brussels

(2) 2011-12-01

1About Hydro

(3) 2011-12-01

Bauxite Alumina Energy Primary Casting Products

Rolling

Extrusion

Recycling

Recycling

A resourceful aluminium company

(4) 2011-12-01

A global player – with strong European presence

• Bauxite/alumina

• Primary aluminium

• Remelters

• Aluminium extrusions

• Rolled products Extruded and rolled products in Europe

(5) 2011-12-01

2Lobbying the EU institutions

(6) 2011-12-01

What

5 basic tasks:

1. Representing the company

2. Profiling the company

3. Facilitating dialogue with decision-makers

4. Providing business knowledge

5. Building networks

(7) 2011-12-01

Why

• Main decision-maker

• Source of most national legislation• Covers almost all policy areas

• Single Market of 490 million citizens

• Creating market opportunities

• Impacts beyond borders

• Setting standards• Participation in international organizations

• European Economic Area• Norway linked to the EU• Defending Norwegian interests

(8) 2011-12-01

How

• One of many voices

Other EU organisations

MS / Third

countries

Media

Trade Associations

Corporate Offices

NGOs

EUInstitutions*

* Commission, Parliament, Council of Ministers

(9) 2011-12-01

• One of many voices

• Right timing

• Right addressee

How

You must address yourself to the person who makes the decisions

Why do you write to the Queen about adoption of a homeless dog and not to the King?

I may be only ten, but I know how this works

You must address yourself to the person who makes the decisions

(10) 2011-12-01

• One of many voices

• Right timing

• Right addressee

• Right tools

• Cooperation

• Internal preparation

How

External dialogue

Position building

Internaldialogue

Intelligence gathering

(11) 2011-12-01

3Issues on our agenda

(12) 2011-12-01

Issues

Climate & Energy• Reduction of GHG emissions• Energy markets• Renewable energy

Environment

• Pollution of air, water and soil• Biodiversity• Health & Safety at work• Resource efficiency

Products

• Waste & Recycling• Energy efficiency• Transport

Competitiveness

• Trade relations• Industrial policy• R&D• Corporate rules

(13) 2011-12-01

Example – Impacts of EU climate policy

(14) 2011-12-01

Conclusion – Keys to successful EU lobbying

• Start as early as possible

• Prioritize your issues

• Align internally

• Prepare your message

• Provide evidence

• Find right addressee

• Be a trustful partner

• Build alliances

www.hydro.com