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Presented by Aurélie Pattyn, EU Affairs Policy Officer
December 1, 2011
Corporate lobbying in Brussels
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1About Hydro
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Bauxite Alumina Energy Primary Casting Products
Rolling
Extrusion
Recycling
Recycling
A resourceful aluminium company
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A global player – with strong European presence
• Bauxite/alumina
• Primary aluminium
• Remelters
• Aluminium extrusions
• Rolled products Extruded and rolled products in Europe
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2Lobbying the EU institutions
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What
5 basic tasks:
1. Representing the company
2. Profiling the company
3. Facilitating dialogue with decision-makers
4. Providing business knowledge
5. Building networks
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Why
• Main decision-maker
• Source of most national legislation• Covers almost all policy areas
• Single Market of 490 million citizens
• Creating market opportunities
• Impacts beyond borders
• Setting standards• Participation in international organizations
• European Economic Area• Norway linked to the EU• Defending Norwegian interests
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How
• One of many voices
Other EU organisations
MS / Third
countries
Media
Trade Associations
Corporate Offices
NGOs
EUInstitutions*
* Commission, Parliament, Council of Ministers
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• One of many voices
• Right timing
• Right addressee
How
You must address yourself to the person who makes the decisions
Why do you write to the Queen about adoption of a homeless dog and not to the King?
I may be only ten, but I know how this works
You must address yourself to the person who makes the decisions
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• One of many voices
• Right timing
• Right addressee
• Right tools
• Cooperation
• Internal preparation
How
External dialogue
Position building
Internaldialogue
Intelligence gathering
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3Issues on our agenda
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Issues
Climate & Energy• Reduction of GHG emissions• Energy markets• Renewable energy
Environment
• Pollution of air, water and soil• Biodiversity• Health & Safety at work• Resource efficiency
Products
• Waste & Recycling• Energy efficiency• Transport
Competitiveness
• Trade relations• Industrial policy• R&D• Corporate rules
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Example – Impacts of EU climate policy
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Conclusion – Keys to successful EU lobbying
• Start as early as possible
• Prioritize your issues
• Align internally
• Prepare your message
• Provide evidence
• Find right addressee
• Be a trustful partner
• Build alliances
www.hydro.com
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