corporate identityDecember 2017 - Version 1.0

P 2 // charte GraPhique

SummaryDesigned to guarantee a coherence of the TB-Speed’s visual Identity and a homogeneity of its graphic productions, this charter presents all the principles to respect and elements to be integrated, to develop a strong, readable and long-lasting communication.

the executive application and the following elements presented to it are not fixed. They will evolve naturally according to needs and supports, while benefiting from possibilities and from new uses introduced by the digital technologies or by the office equipment.

the graphic charter is a production which overtakes the graphic dimension. she carries meaning and forms. she must express and spread the identity of TB-Speed and its global image.

Every partners are invited to use it, to chare it and to exploit it by respecting its graphic rules. The constituent elements of this graphic charter are available from the communication manager of tb-speed.

LoGotyPe03 composition et concept04 technical settings05 size06 colors reference07 monochrome 08 Prohibited use

tyPoGraPhy09 Typographic universe

03

09

charte GraPhique // P 03

The logoType IS compoSeD of a graphIc SymBol anD a name. The logoType muST Be reSpecTeD In each of ITS elemenTS.

The logo represents a child blowing on coloured bubbles. It symbolises the hope, the game, the breath and childhood.

The rounded and soft typography also refers to the childhood.

Finally, the bright colours bring dynamism and joy.

compoSition et concept

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P 04 // charte GraPhique

The logo can be freely arranged by respecting the zone of protection. The minimum space is represented by the height of the letter «e».

if the height / width of the zone of protection is restricted, the minimum space can be reduced in the middle of the height of the letter «e».

its technical settings can serve it as a frame in the case of a use on particular background compromising its legibility (colourful background, photography, etc.).

The space surrounding the logotype must be protected so that nothing comes to disrupt its legibility; it is about its technical settings.

technicalSettingS

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charte GraPhique // P 05

A minimal size was defined: 5mm. Bellow that, the legibility of the logotype is distorted.

5 mm

Size

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P 06 // charte GraPhique

colorS reference

cmJnc : 9M : 100J : 48N : 2

rVBR : 214V : 10B : 82

pantone 1935 c

cmJnc : 67M : 9J : 11N : 0

rVBR : 69V : 178B : 214

pantone 298 c

cmJnc : 99M : 73J : 45N : 47

rVBR : 12V : 49B : 71

pantone 2965 c

cmJnc : 51M : 11J : 90N : 0

rVBR : 145V : 178B : 61

pantone 377 c

cmJnc : 0M : 27J : 91N : 2

rVBR : 250V : 191B : 26

pantone 123 c

cmJnc : 17M : 100J : 90N : 8

rVBR : 189V : 23B : 33

pantone 1797 c

cmJnc : 47M : 64J : 0N : 0

rVBR : 153V : 107B : 171

pantone 2577 c

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charte GraPhique // P 07

monochrome

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P 08 // charte GraPhique

prohibiteduSe

to do not distort to do not cup/crop

To do not invert or modify coloursto do not incline

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charte GraPhique // P 09

byom regulara z e r t y u i o p Q S d f g h J K l m W X c V b na b c d e f g h i j k l m n o p q r s t u v w x y z , . : ! ? / ù é è ( )

byom regulara z e r t y u i o p Q S d f g h J K l m W X c V b na b c d e f g h i j k l m n o p q r s t u v w x y z , . : ! ? / ù é è ( )

century Gothic reGuLara Z e r t y u i o P q s D F G h J K L m W X c V b na b c d e f g h i j k l m n o p q r s t u v w x y z , . : ! ? / ù é è ( )

Byom BoldA Z E R T y U I o P Q S d F G H J K l m W X C V B Na b c d e f g h i j k l m n o p q r s t u v w x y z , . : ! ? / ù é è ( )

cenTury goThIc BolDa Z e r T y u I o p Q S D f g h J K l m W X c V B na b c d e f g h i j k l m n o p q r s t u v w x y z , . : ! ? / ù é è ( )

uniVerS typographiQue

Pour la réalisation de documents ou de supports de communication, les typographies suivantes peuvent être utilisées :

ImporTanT: it is advised to contact the communications manager of tb-speed if one of the font is not installed on your laptop.

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emmanuelle Baillet communication manager

146, rue Léo Saignat33076 borDeauX cedex Tél. +33 (0)6 38 12 76 77

emmanuelle.baillet@u-bordeaux.fr