SUSTAINABLE TOURISM: A GLOBAL PERSPEC-TIVE edited by Rob Harris, Tony Griffin and PeterWilliams. Butterworth-Heinemann, Oxford, 2002.311 pp. US $34.99. ISBN 0-750-68946-3

Sustainable Tourism: a Global Perspective presents awide selection of articles on sustainable develop-ment. The book is aimed at researchers or studentsinterested in different practises and case studies on sustainable development. The very practicalapproach makes for relatively easy reading, evenoutside academic circles. Contributors of the arti-cles are mainly academics who have carried outresearch on different aspects of sustainable tourism.The book mainly focuses on hands on case studiesrather than on construction of a deep thematic andtheoretical discussion on sustainable tourism. Thetheme of the book seems to be in presenting differ-ent practises in sustainable development in thetourism industry, both from governmental and non-government organisation perspectives.

There are four parts to the book, which introduceissues and perspectives of sustainable tourism,accreditation, education and interpretation, touristdestination area and tourism enterprises and attrac-tions. The first part deals with environmental issuesand methodological choices in positioning oneselfor an organisation in a green or sustainability dis-cussion. The second part presents research on rela-tionships between interpretation and economic andecological sustainability as well as theory–practiseconnections. Tony Griffins’s and Terry DeLacey’sarticle on the Green Globe accreditation programmeis a practical case study that presents both criticaland optimistic views of the programme’s possibili-

ties. In addition the Blue Flag campaign and PANPark system of World Wildlife Foundation are pre-sented. Chapters in the third part of the bookpresent a more regional development point of viewtowards sustainable tourism and briefly evenmention commoditisation of the local culture. Casestudies on sustainability at the regional level high-light the vast problems on different interpretationsof sustainability and positioning of the local popu-lation towards sustainable development. The fourthpart of the book comprises individual case studieson national parks, nature parks and private resorts.Some of the problems at the regional level are rep-resented at the local level. One example of this isleakage of money from the local level. Some chap-ters present more individual programmes andplans of action in implementing sustainability.

The book contains a wide selection of articles andcase studies on different practises in the area of sus-tainable development. There could, however, havebeen a couple of thematic or concluding articlesfrom the editors to summarise or draw conclusionson a selection of these case studies. The book pro-vides an overall conception of the various stake-holders and practises involved in sustainabledevelopment.

Satu MiettinenUniversity of Art and Design Puskantie 19A6

Finland

Published online in Wiley InterScience(www.interscience.wiley.com)

DOI: 10.1002/jtr.494

378 Book Reviews

Copyright © 2004 John Wiley & Sons, Ltd. Int. J. Tourism Res. 6, 377–380 (2004)

CORPORATE FUTURES: SOCIAL RESPONSIBIL-ITY IN THE TOURISM INDUSTRY by AngelaKalisch, Tourism Concern, London, 2002. 47 pp.£15.00 (non-members) £10.00 (members). ISBN 0-9528567-7-8.

This is a consultation paper researched and writtenfor Tourism Concern. The short publication is struc-tured in four chapters plus executive summary andconclusion. It is written in a straightforward andeasy to read style. This is a much-needed practicalpaper that takes a multifaceted subject area andinvestigates how the tourism industry as a whole(but focusing mainly on tour operators) can beginto positively address long-term sustainable development.

Chapter 1 introduces the reader to the conceptand terminology of corporate social responsibility(CSR) in a simple yet thorough manner and givesthe business case for CSR. Communication and con-sultation with stakeholders are seen to be key stagesin the development of business policy. At presentcorporate environmental and social reporting is vol-untary, but, as Kalisch points out, implementationand verification are essential if the exercise is not tobe seen as simply a public relations exercise.

Having discussed CSR in general in Chapter 1,Chapter 2 goes on to consider CSR specifically inrelation to tourism and provides general tourism-related business reasons for adopting CSR in thetourism industry. The paper points out thatalthough improvements in environmental manage-

ment have taken place, social and economic factorsneed to be tackled too. Instances of social and eco-nomic issues within tourism destinations are pro-vided in order to identify priorities for sustainabletourism development. The chapter concludes withspecific business imperatives for tour operators.

Good practice in the tourism industry is dis-cussed in Chapter 3. This chapter is necessarily briefas it is understandably difficult to give many exam-ples of something that is such a relatively newapproach to business planning and policy making.As with CSR in general, CSR in tourism initiativesto date tend to have concentrated on environmen-tal factors. Although cost implicates are noted theyare assumed to be fairly minimal. Breakdowns ofcosts could be given to show more realistic overallexpenses.

The final chapter examines tools for implement-ing CSR in tourism, providing guidelines and suggestions for integrating CSR into destinationmanagement with least possible costs. Advice isgiven for the effective integration of CSR into corebusiness functions and each of the simple and prac-tical suggestions is followed by a brief example(s)

taken from the tourism industry; for example,organisations can take destination-based environ-mental social reviews. However, only brief mentionis made of some of the tasks that need to be carriedout, such as greater emphasis placed on communi-cating the message to staff within the organisation,eliciting their ideas and ensuring that they under-stand the issues involved and respond to CSR initiatives.

This paper should encourage discussion amongtourism practitioners and theorists alike. It is cer-tainly a starting point for tourism management pro-fessionals to bring together CSR and the tourismindustry, although a longer publication would haveallowed greater detailed discussion and inclusion ofcomprehensive checklists.

Janice JohnsonLeeds Metropolitan University

Published online in Wiley InterScience(www.interscience.wiley.com)

DOI: 10.1002/jtr.495

Book Reviews 379

Copyright © 2004 John Wiley & Sons, Ltd. Int. J. Tourism Res. 6, 377–380 (2004)

SAFETY AND SECURITY IN TOURISM: RELA-TIONSHIPS, MANAGEMENT AND MARKETINGby C. Michael Hall, Dallen J. Timothy and DavidTimothy Duval (eds). Haworth Press, New York.340 pp. US $39.95. ISBN: 0-7890-1917-5 (co-published simultaneously as Journal of Traveland Tourism Marketing, 15 2–4)

Safety and Security in Tourism comprises a col-lection of case-study research reflecting thecurrent interest in safety issues. It presentsresearch initially focusing on the direct resultof 11 September and then considers a varietyof case studies around the world in the after-math of this tragic event.

A good introduction is provided on a rangeof salient safety and security issues and aninteresting collection of case-study researchmaterial presented. The majority of the articlesis focus on disasters and crises and theresponses to those events. Crisis managementemerges as a key subtheme and in this area

interesting and useful case study materialpresent a diversity of ideas and approaches.

Safety and Security in Tourism has been devel-oped from a series of articles, and little hasbeen done to reformat this series into a book.The objectives of the book are not clearly setout at the beginning and it is not clear why ithas focused on safety and security in certainparts of the world and not included other areassuch as the Middle East and Africa. There areno chapters and it is not clear how the articleslink to one another or why they have beenselected for this collection. The dominance ofthe crisis and disaster as a theme in the casestudies means that the articles on food safetyin travel planning/destination selection andthe vulnerability of foreigners to crime inHungary do not seem to ‘fit’ despite their clearrelationship with the book’s main title. In thisrespect an introductory chapter outlining whothe book was for and what it intended to do and a last chapter pulling together some